Youtube marketing for brands
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Transcript of Youtube marketing for brands
FOR BRANDS Youtube marketing in
simple 4 steps
YOUTUBE MARKETING
Youtube - India
Unique visitors until 2012:
55,800,000 India users view more than 4,000,000,000
videos on youtube each month
Youtube reached 41% of India’s
netizens in July 2012 More than 20 visitors to youtube in India
every second
25% of youtube
views are from
mobile devices
Get started with Youtube
MEASURE success
PROMOTE videos
CREATE channel
SHOOT videos
SHOOT videos
Tell your story in many ways
• Introduce your organization
• Create customer testimonials
• Showcase products/services/brand –
features/benefits/tips
• Share events/news/seminars
• Create support videos – how to fix
problems
CREATE channel
Create. Design. Upload.
• Create a channel and secure
username
• Design and give an identity to
your channel
• Upload videos, describe well,
categorize them and insert tags
• Include other social networks
icons
PROMOTE videos
Explore new ways to promote
• Share on social networking sites
• Insert videos on your websites &
blogs
• Use paid options – Google adwords,
Facebook ads, etc.
MEASURE success
Analyze the success
• Views
• Likes
• Clicks
• Share
THANK YOU!
Vinod Nagar,
Regional Social Media Manager Nokia - Asia Pacific, Middle East & Africa Operations
Currently, he’s working with Nokia as a regional social media manager for APAC & MEA Regions
based out of Dubai. Previously worked in Ogilvy, Euro RSCG, etc. where he enjoyed working on IBM,
Dell, HP, BSNL and list goes on.
His entrepreneur skills drove him to build the foundation of a digital and social media company in
Dubai as well. He provides digital marketing consultancy to some of media & ad agencies in Dubai.
Some of the brands include Clarins, Levis, Lulu Hypermarket, Thierry Mugler, Azzaro, BITS Pilani,
MBC2, Samsung, Ford, Du, Parachute, Almarai, etc.
You can reach out to me at www.vinodnaagar.com ae.linkedin.com/in/vinodnaagar
www.twitter.com/vinodnaagar (@vinodnaagar)
Email: [email protected]