YouTube:Making it work for You

Joanne Parlett

Communications and Marketing Manager

Colchester’s Communications Team

• In-House agency

• Income generation

• Need to advise clients

• Manage reputation

Social Media Policy

• Various opinions – single or multiple accounts

• Define – ownership and accountability

• Manage channel re:– Responses– Trolls

The Power of Social Media

• Lady Gaga, Justin Bieber and Britney Spears have more followers than the world’s population

• The need to take notice

Pit falls

• Organisational Reputation

• Official accounts

• Decommissioning sites

The merits of YouTube

• Images say a thousand words• Manage position• Target content• Income generation

The Value ????

Integration across all social media

Create #

Target audience

Measure ROI

Business value