YouTube For Nonprofits

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YouTube for Nonprofits: 25 Strategies to Attract Donors Allan Pressel, CharityFinders Use Twitter Hashtag #npweb Special Thanks To Our Sponsors

description

Has your nonprofit posted any videos on YouTube? We’ll examine how to create, post, embed, and drive traffic to videos – and photos – on YouTube and other social media sites. Learn how to do all these things for free or low cost. Learn what kinds of videos and photos to post, and how they can benefit you. We’ll examine how to build awareness, raise funds, recruit volunteers, spawn viral marketing, communicate effectively, build online communities, interact with constituents, & drive traffic.

Transcript of YouTube For Nonprofits

Page 1: YouTube For Nonprofits

YouTube for Nonprofits: 25 Strategies to Attract Donors

Allan Pressel, CharityFinders

Use Twitter Hashtag #npweb

Special Thanks To Our Sponsors

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A Proud Sponsor of NonprofitWebinars.com

Helping ordinary people raise extraordinary amounts for nonprofits is all we do, and we love it.

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Today’s Speakers

Hosting: Sam Frank, Synthesis Partnership

Assisting with chat questions: April Hunt, Nonprofit Webinars

Allan PresselCharityFinders

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Nonprofit Webinars

January 12, 2011

Presented by:

Allan Pressel, CEO/founder

CharityFinders

877-456-3210

www.CharityFinders.com

[email protected]

Special Thanks To Our Sponsors

YOUTUBE FOR NONPROFITS:

25 STRATEGIES TO ATTRACT DONORS

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You should strive to achieve these goals for your

video:•Findability

•Stickiness

•Loyalty

•Referability

•Maximum conversion rate

•Dynamism

•Positive ROI

7 Key Goals of an Effective Online Video

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•Incite action

•Inspire

•Grow brand awareness

•Fundraise

•Wide audience

•Viral-ness

Other Goals

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WHERE SHOULD YOU POST YOUR VIDEOS?

YouTube Your own channel

Vimeo

Your website

E-newsletter

E-mail blasts

DVD

Tons of other video sharing sites, including BlogTV

Flickr

MySpace

MyVideo

Photobucket

SchoolTube

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WHY SHOULD YOU POST YOUR VIDEOS

ON A SOCIAL MEDIA SITE?

Easy

Free

Doesn’t require storage or bandwidth on your site/host

Easy to embed within your site

Findable by lots of visitors

Easy to spread the word

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PRODUCTION CONSIDERATIONS

Short

Easy to see

Large enough size

Good sound quality

Do-it-yourself vs. professional

Plan everything

Storyboard

Script

Shoot location

Needed equipment

Camera(s)

Lighting

Green screen

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PRODUCTION CONSIDERATIONS (CONT.)

Personnel

Format

Image montage

Voiceover

Graphics

Animation

Transition effects

Talking head

Interview

Video magazine

Documentary

Story

Publish quickly

Label your video

Title (eye-catching!)

Tags

Descriptions

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SHARE YOUR VIDEO

YouTube

Facebook

Twitter

MySpace

Blogs

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TECHNICAL CONSIDERATIONS

Don’t use Flash (yet)

Use HTML5 (incorporates video playback)

Video Spokesperson (VSP)

Links between website, social media, blog, e-newsletter, video

Non-linear editing

Licenses/copyrights

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CONTENT CONSIDERATIONS Who is the intended audience?

What action(s) would you like them to take?

Will you include specific calls to action?

How will you achieve the desired emotional appeal

Music

Montage

Graphics

Animation

Humor

Shelf life

Interactivity

Discuss issues

Ask questions

Invite responses, feedback

Links

Dynamic content

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TOOLS TO PRODUCE/EDIT YOUR VIDEOS

cnet.com

YouTube Downloader

PhotoScape

Windows MovieMaker

VideoSpiritPro

PowerPoint, Keynote

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TYPES OF VIDEOS

Testimonial

Client

Client’s family

Donor

Volunteer

Staff

Board member

Industry expert

Celebrity

Tribute

Awards ceremony

Major donor

Major volunteer

Long-term

employee

Event

Highlights

Performer

Speaker

Conference

Keynote

Breakout sessions

Workshops, seminars

Webinars

Podcasts

Organizational history

Biographical

PSA

Marketing

Capital campaign

Accomplishments

Membership recruitment

Field work

iReport

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Private Website Consultation

I’d like to offer each of you a free private website consultation

One hour

Consultation includes: CharityFinders’ assessment of your site

Recommendations

Building your nonprofit's most-needed functionality

In person or by webinar

Include anyone you want (e.g., ED, DD, board members, etc.)

In one location or several

We’ll contact you in 1-2 business days to schedule the consultation

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SAMPLE VIDEO APPROACH: SUCCESS STORY

Call to action on your home page

Success story synopses (including pictures)

Provide information people are actually interested in…

...but not all the information

Give the reader a reason to click thru to the video

Success story of the month

Other success stories

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AN EFFECTIVE ONLINE VIDEO STRATEGY:

5 STEPS

1. Define Content Strategy

what content your organization needs

how you are going to develop it

how you are going to accomplish this content strategy

Target Audiences

Target Messages

Target Transactions

2. Produce

3. Edit/Proof

4. Publish

5. Maintain/Update

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“DON’T”S

“Don’t say a little in so many words but a great deal in a few.” (Pythagoras)

Make your videos hard to find

Use old or obsolete stories

Automatically play sound

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“DO”S: DEVELOPING YOUR STYLE

Incorporate humor

Consistency with your branding, mission, and image

Each story should have a purpose

Present your nonprofit and cause in a positive light

Tug at their heartstrings, get them to believe in your

mission and want to support it

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“DO”S: PLANNING YOUR VIDEOS

Ensure consistency in the way different stories are presented

If possible, tie results directly to prior donor or volunteer action

Take notes on what you like and don’t like about other nonprofits’ vdeos

Collect stories, examples, humor, and other content

Exercise to think about what videos to include in your site

Identify types of website visitors

For each

What do they want to SEE on your site?

What do they want to DO on your site?

Use videos to build better relationships with your constituents

Address confidentiality issues

Update your videos frequently

Drive search engine traffic to your videos

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“DO”S: DEVELOPING YOUR CONTENT

Engage: have an attention grabbing opening

Interest: present about what the website visitor wants to

see/hear, not what you want to tell them

Entertain

Inspire

Motivate to take action

Be concise

Be credible

Ensure all videos are well-written/produced, error-free, and

up-to-date

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“DO”S: NAVIGATION

Easy to find/navigate

Hierarchical/drill-down

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“DO”S: USE IMAGES

Pictures

Kids

Animals

Graphics

Animation

Images should be:

Large enough

Of a sufficiently narrow subject

Good resolution

Small file size

Properly cropped

Including a caption

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“DO”S: INTERACT WITH YOUR VIEWERS

Feedback

Referrals

Polls

Blogs

Online Q&A

E-mail list sign-up

Video submittal

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EXAMPLES

Let’s go online!

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Contact Information

Allan Pressel, CEO/founder

[email protected]

www.CharityFinders.com

1-877-456-3210

641 21st St.

Hermosa Beach, CA 90254

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Chris [email protected]

707-812-1234

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