YouTube for Nonprofits - Connecting Up Inc. · PDF fileStorytelling tools are more affordable...
18
YouTube for Nonprofits Ryan Jones Marketing Coordinator
Transcript of YouTube for Nonprofits - Connecting Up Inc. · PDF fileStorytelling tools are more affordable...
YouTube for NonprofitsRyan JonesMarketing Coordinator
Lets talk video today!
How to make the most out of your YouTube for Nonprofits account• Why Video?• Why YouTube?• What’s different with YouTube for Nonprofits?
Presenter
Presentation Notes
Cheaper technology for charities Technology companies such as Microsoft, Symantec and more donate their products to New Zealand not-for-profits. This way not-for-profits can spend their money on service delivery instead of IT equipment. Each donor partner offers a generous amount of software per organisation and in some cases we can assist with any extra you may need. TechSoup New Zealand does not receive funding for this program. We keep it sustainable by charging a small administration fee on each order, which is generally equal to about 4-8% of retail price.
Why video?
• Storytelling is a great way to get your story across• Many people are visual
• Don’t tell people about your impact, show them
Presenter
Presentation Notes
Storytelling is vital for not-for-profits. We rely on storytelling to tug at heart strings, to show need for services, and show impact of an NGO
Children are living in poverty
Storytelling is easier now
Storytelling tools are more affordable than ever• Video equipment – Digital SLRs, mobile phones• Audio equipment – cheap, interfaces with easily accessible
cameras• Editing software – Free and/or cheap tools available
Storytelling tools are easier to use than ever too!
Presenter
Presentation Notes
Storytelling is vital for not-for-profits. We rely on storytelling to tug at heart strings, to show need for services, and show impact of an NGO
Presenter
Presentation Notes
Worlds biggest video sharing website Owned by Google World’s second biggest search engine – behind Google If you want to do video, this is where your audience is, and you wont need to invest resources into hosting video – make content instead!
YouTube Non-Profit Programme
• Enhanced features for charities• Call to action overlays• Increased branding opportunities
Presenter
Presentation Notes
Similar to being a YouTube partner, but with specific functions for charities, and extra promotion.
Call to action overlays
Presenter
Presentation Notes
Calls to action / annotations Set visible URL and actual URL separately – so you can write your website on the page, but link to a specific landing page Can be used to drive donations
Cards
Presenter
Presentation Notes
Cards
Cards
Resources for charities
• YouTube Playbook for Good: http://bit.ly/PlaybookForGood• YouTube for Nonprofits: https://www.youtube.com/nonprofits
Presenter
Presentation Notes
Guidelines on how to maximise your benefits through YouTube for Nonprofits, a wealth of knowledge for charities getting started on YouTube. Storytelling
Take it to another level
• YouTube Nonprofit Creator Academy -http://bit.ly/NonprofitCreatorAcademy
• Learn more
More on video storytelling…
• TechSoup Global Storymakers competition• http://forums.techsoup.org/cs/community/b/tsblog/archive/2014/10/28
/storymakers-2014-winners-a-global-success.aspx
• Digital Storytellers• http://digitalstorytellers.com.au/
Join Google for Nonprofits
Free registration!
Visit http://www.google.com.au/nonprofits/join/
Presenter
Presentation Notes
If you are registered with TechSoup New Zealand, you will just need your charities commission number to complete your registration. If you are not yet registered, please make sure you register prior to attempting to register with Google for Nonprofits
