YouTube Basics For Small Business
Transcript of YouTube Basics For Small Business
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YouTube BasicsFor Small Businesses
Jason UrgoFounder and CEO Social Blade
YouTuber since 2007
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Agenda
• Do you need YouTube?• Creating and Optimizing• Analyzing• Where to go next
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Types of Business Videos: General
• Landing Page Teaser• Product Demo• Show New Features• Answer Complex FAQs
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Types of Business Videos: Community• Videos Answering Social Media Questions• Encourage Users to make UGC• User Reviews• Ask For Feedback & Incorporate it• Live Event
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Equipment
• Doesn’t Have To Be Fancy• Good, Consistent Audio• Non-Shaky Video (tripod)• Registered Software For Screen Cap• Carefully Edited (Should Look Professional)• If Music Used, Use Royalty Free Or Get A License
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Optimizing
• Titles• Consider one for live, one for long term
• Tags• Target Specifics
• Descriptions• Links
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Optimizing
• Thumbnails• Faces• Be aware of elements on top of video
• Closed Captions• Help rank in search• Google can auto-translate
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Playlists
• Organize Different Types Of Content• Linking To Video In A Playlist• More of your videos get watched• Your next video gets played instead of random
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Annotations & Cards
• Can link to more of your videos• Validate your company domain & can link off site• Cards work on mobile• Annotations customizable but
don’t get annoying• Annotations great for End Slates
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Analytics
• Audience Retention – Improve Your Content
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Analytics
• Playback Locations & Traffic Sources
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Analytics
• Demographics – KnowYour Audience
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Analytics
• Real Time – Know QuicklyIf Things Are Working
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Community
• Keep On Top Of Comments• Listen To Your Community• Consistency
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Advertising
• “Top YouTube creators were found to be more popular than mainstream celebrities among U.S. teenagers” -Variety
• Traditional Advertising: Pre-rolls• Brand Deals w/ Creators
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Live
• Great Way To Interact With Your Users In Real Time• May Not Be Appropriate For Everyone• Be Ready For Technical Failures, They Always Happen• Hangouts On Air Easy To Use• Don't Go Too Long. Keep Conversation Going
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Parting Tips
• Know when its right to make a video and when its not• It takes a lot of time to make and keep up a good YouTube channel• YouTube’s always changing, what is optimal today may not be
tomorrow
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Thank Youand Good Luck!
Jason Urgo
Twitter: @Urgo
YouTube.com/Urgo
Social Blade
Twitter: @SocialBlade
YouTube.com/SocialBlade
SocialBlade.com