YouTube
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YOUTUBE: GETTING IT RIGHT OR WRONG
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![Page 1: YouTube](https://reader035.fdocuments.us/reader035/viewer/2022070523/58ed72731a28abd6618b4657/html5/thumbnails/1.jpg)
YOUTUBE: GETTING IT RIGHT
OR WRONG
![Page 2: YouTube](https://reader035.fdocuments.us/reader035/viewer/2022070523/58ed72731a28abd6618b4657/html5/thumbnails/2.jpg)
NEW L'ORÉAL PARIS ELVIVE (OIL HAIRCARE ADVERT)
- BAD AD• https://www.youtube.com/watch?v=1yv
JwenYvug
![Page 3: YouTube](https://reader035.fdocuments.us/reader035/viewer/2022070523/58ed72731a28abd6618b4657/html5/thumbnails/3.jpg)
• Dull, generic and not memorable
• Didn’t differentiate from the tv ad and didn’t utilise the different media platforms
• Top down ad. Copy and pasted
• No interaction - no reason for it to go viral
![Page 4: YouTube](https://reader035.fdocuments.us/reader035/viewer/2022070523/58ed72731a28abd6618b4657/html5/thumbnails/4.jpg)
STAND UP TO CANCER• https://www.youtube.com/watch?v=lQ1PlHS6R
2s
![Page 5: YouTube](https://reader035.fdocuments.us/reader035/viewer/2022070523/58ed72731a28abd6618b4657/html5/thumbnails/5.jpg)
![Page 6: YouTube](https://reader035.fdocuments.us/reader035/viewer/2022070523/58ed72731a28abd6618b4657/html5/thumbnails/6.jpg)
• Hard hitting. Emotional trigger - personal experiences (the way it’s shot)
• Had a skip option.
• Bottom up approach.
• Utilizing social media - vloggers
• Celebrity campaign
• has helped raise over £23.8m
• Not many views - placed before other videos