青少年服務 2.0 (?)a exploration of 信義會青少年服務 in the web 2.0 age

by erwin huang, vp HKITF

add me @facebook : erwinhuang

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is all about transformation..

Education 2.0

NGO 2.0

Media 2.0Edcity 2.0

Publish 2.0

Retail 2.0

Marketing 2.0Church Leaders 2.0

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Translation

• Kill Less Trees

• Searchable

• Light, read anywhere

• Multimedia

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Transformation• Collaborative Learning

• Learn anywhere

• Liberal Art Education

• Training future Leaders

• vs Training Professional

• Student Centric learning

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Teacher Centric Learning• Current

Classrooms:

• Learning 1.0

• Teacher centric

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Student Centric Learning

• Future Classroom:

• Student centric

• teacher becomes:

• Mentor

• Problem Solver

• Support

• Tour guide

• Librarian

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the 2.0 Student7Wednesday, 28 September, 11

it’s all about me8Wednesday, 28 September, 11

i want This!

i want it Now!!

it want it Free!!

it want to share it with the world!!

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ruby and her funny teacher case10Wednesday, 28 September, 11

Web 2.0Consumer Generated ContentLong TailNetwork Media/CoummunityFacebook and TwitterMobile

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What Works?iTune, largest Music, Game store

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Bite size snack..US$0.99 Magic Price

Games/Songs/TVShow

US$9.99 books

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What Works better?

kkboxHK$49/month

unlimited songs

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What does facebook offer?• all my friends

• streams and walls

• all my photos

• My Life

• access anywhere

• events

• page and groups

• a lot of HK people

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Re-think..

• Immersive User Experience

• Topics driven vs Large and hard to find

• Distributed vs all in one place

• Not here and there, but Everywhere

• Single login into the social communities

• facebook connect

• mobile apps

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our 2.0 Response some thoughts..

• Understand the Game

• User Generated Content

• i.e. not top down

• Community effect

• Viral marketing

• Long Tail Approach

• Anytime Anywhere Ubiquitous Computing

• Be In it! Be “In” doing it!

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Link the • Fight for Mind Share

• Build Resource Centers

• Facebook or QQ

• Topic based Page/Group (vs org based)

• Resource Support Center

• Build Apps for Mobile

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our 2.0 ResponseCall to Action: Be in there! Be “In” doing it!

• Understand before you Condemn

• Fight for Mind Share

• Train 2.0 ready Leaders

• Use Top Technologies, (media is the message

• Know the Game

• Bottoms up approach

• Build Resource/Support Center

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BUILD GREAT MOBILE APPBe In it! Be “In” doing it!

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Be In it! Be “In” doing it!thru Social Networking

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Hope . Chance . Choice

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Our mission

Bridge the digital gapDeliver a level playing field

Inspiration and hope thru walking together..

Our vision

Every child should have a digital, personalized learning space

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Our Offer : the 街霸 story..

• 街霸 $158 x 12

•Gov.Subsidy $1300/yr or $108/mth

• 自己比: $50/mth or

$600/yr

• 冇機上網??

• 有機上網!!

•Gov.Subsidy $1300/yr

• 自己比:

$ 250/yr x 3

• Netbook + 3 year x Network

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a Massive Social Groupon 團購• Scale

• Efficiency

• Game Theory Tactic

• Top Technologies

• Strategic Appeal to the Best and Top Companies

what’s the magic?

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WHAT DO WE OFFER?(LOW PRICE + TOP VALUE)

(CHOICE)(BEST TECH)

3G+$300/

yrsuper market, for future tech

notebookThinkPad+$300/yr

Desktop

NetbookBB

internet

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2.0 Rethink!

ProcessProductServiceCustomerDeliveryEverything

where isyour Value PropositionRestructure to deploy

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Summarydawn of the Web 2.0 gen

Rethink Value Propositionwhat are u offering

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NICE TO SHARE

ADD ME AT FB: ERWINHUANG1

PRESENTATION AT SLIDESHARE.NET

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