Youth Trends 2010 - Don't let Jay-Z intimidate you, make him work for you!
-
Upload
mark-graham -
Category
Business
-
view
2.472 -
download
1
description
Transcript of Youth Trends 2010 - Don't let Jay-Z intimidate you, make him work for you!
![Page 1: Youth Trends 2010 - Don't let Jay-Z intimidate you, make him work for you!](https://reader035.fdocuments.us/reader035/viewer/2022070316/555c0badd8b42ad77e8b49a1/html5/thumbnails/1.jpg)
Youth Trends
Don’t Let Jay-Z Intimidate You, Make Him Work
for You!!
![Page 2: Youth Trends 2010 - Don't let Jay-Z intimidate you, make him work for you!](https://reader035.fdocuments.us/reader035/viewer/2022070316/555c0badd8b42ad77e8b49a1/html5/thumbnails/2.jpg)
Mark Graham and Lyndsay Borschke
Who we are
![Page 3: Youth Trends 2010 - Don't let Jay-Z intimidate you, make him work for you!](https://reader035.fdocuments.us/reader035/viewer/2022070316/555c0badd8b42ad77e8b49a1/html5/thumbnails/3.jpg)
In the next 60 minutes … • An overview of emerging youth trends for
2010, specifically as it relates to merchandise and branding.
• Tips on how to engage campers and staff using the web and social media properties
• How to maximize profits and minimize administrative issues when designing a merchandise program.
![Page 4: Youth Trends 2010 - Don't let Jay-Z intimidate you, make him work for you!](https://reader035.fdocuments.us/reader035/viewer/2022070316/555c0badd8b42ad77e8b49a1/html5/thumbnails/4.jpg)
Macro Trends
![Page 5: Youth Trends 2010 - Don't let Jay-Z intimidate you, make him work for you!](https://reader035.fdocuments.us/reader035/viewer/2022070316/555c0badd8b42ad77e8b49a1/html5/thumbnails/5.jpg)
Celebrity Influence
• Justin Timberlake, Jay-Z, Hilary Duff, Jonas Brothers, Miley Cyrus
• Shaping teens’ perceptions about themselves
• Important to know who the players are
![Page 6: Youth Trends 2010 - Don't let Jay-Z intimidate you, make him work for you!](https://reader035.fdocuments.us/reader035/viewer/2022070316/555c0badd8b42ad77e8b49a1/html5/thumbnails/6.jpg)
![Page 7: Youth Trends 2010 - Don't let Jay-Z intimidate you, make him work for you!](https://reader035.fdocuments.us/reader035/viewer/2022070316/555c0badd8b42ad77e8b49a1/html5/thumbnails/7.jpg)
![Page 8: Youth Trends 2010 - Don't let Jay-Z intimidate you, make him work for you!](https://reader035.fdocuments.us/reader035/viewer/2022070316/555c0badd8b42ad77e8b49a1/html5/thumbnails/8.jpg)
![Page 9: Youth Trends 2010 - Don't let Jay-Z intimidate you, make him work for you!](https://reader035.fdocuments.us/reader035/viewer/2022070316/555c0badd8b42ad77e8b49a1/html5/thumbnails/9.jpg)
Self expression
• Wearing your ideology/culture on your sleeve
• Walking billboards & demanding styles
• Individual identity
• Art, music, cultural and political statements are heard loud and clear by way of slogan tees/hoodies/jewelry
![Page 11: Youth Trends 2010 - Don't let Jay-Z intimidate you, make him work for you!](https://reader035.fdocuments.us/reader035/viewer/2022070316/555c0badd8b42ad77e8b49a1/html5/thumbnails/11.jpg)
Obama Tees
![Page 12: Youth Trends 2010 - Don't let Jay-Z intimidate you, make him work for you!](https://reader035.fdocuments.us/reader035/viewer/2022070316/555c0badd8b42ad77e8b49a1/html5/thumbnails/12.jpg)
![Page 13: Youth Trends 2010 - Don't let Jay-Z intimidate you, make him work for you!](https://reader035.fdocuments.us/reader035/viewer/2022070316/555c0badd8b42ad77e8b49a1/html5/thumbnails/13.jpg)
Speed Sourcing
• Global production means trends have a shorter life span
• Kids have access to new designs/styles that are constantly changing
• H&M, Forever 21
• Important to keep branding fresh annually
![Page 14: Youth Trends 2010 - Don't let Jay-Z intimidate you, make him work for you!](https://reader035.fdocuments.us/reader035/viewer/2022070316/555c0badd8b42ad77e8b49a1/html5/thumbnails/14.jpg)
![Page 15: Youth Trends 2010 - Don't let Jay-Z intimidate you, make him work for you!](https://reader035.fdocuments.us/reader035/viewer/2022070316/555c0badd8b42ad77e8b49a1/html5/thumbnails/15.jpg)
![Page 16: Youth Trends 2010 - Don't let Jay-Z intimidate you, make him work for you!](https://reader035.fdocuments.us/reader035/viewer/2022070316/555c0badd8b42ad77e8b49a1/html5/thumbnails/16.jpg)
Crowd Sourcing/social media
Camp contest to create 2010 design
![Page 17: Youth Trends 2010 - Don't let Jay-Z intimidate you, make him work for you!](https://reader035.fdocuments.us/reader035/viewer/2022070316/555c0badd8b42ad77e8b49a1/html5/thumbnails/17.jpg)
![Page 18: Youth Trends 2010 - Don't let Jay-Z intimidate you, make him work for you!](https://reader035.fdocuments.us/reader035/viewer/2022070316/555c0badd8b42ad77e8b49a1/html5/thumbnails/18.jpg)
![Page 19: Youth Trends 2010 - Don't let Jay-Z intimidate you, make him work for you!](https://reader035.fdocuments.us/reader035/viewer/2022070316/555c0badd8b42ad77e8b49a1/html5/thumbnails/19.jpg)
Current Styles
![Page 20: Youth Trends 2010 - Don't let Jay-Z intimidate you, make him work for you!](https://reader035.fdocuments.us/reader035/viewer/2022070316/555c0badd8b42ad77e8b49a1/html5/thumbnails/20.jpg)
Hip Hop
• Remains a huge influence on street wear
• 80's style footwear
• Bling
• oversized tees
• grillz, pimping cars
• Hoodies
• Canada Goose jackets/puffy jackets
![Page 21: Youth Trends 2010 - Don't let Jay-Z intimidate you, make him work for you!](https://reader035.fdocuments.us/reader035/viewer/2022070316/555c0badd8b42ad77e8b49a1/html5/thumbnails/21.jpg)
![Page 22: Youth Trends 2010 - Don't let Jay-Z intimidate you, make him work for you!](https://reader035.fdocuments.us/reader035/viewer/2022070316/555c0badd8b42ad77e8b49a1/html5/thumbnails/22.jpg)
Mixing Skate/Surf/Street
- Growing interest in the "hipster lifestyle/NEO HIPPY
- Deliberate display of ignoring the “trends” results in a trend.
- Skinny jeans on guys, scarves, leather, tiny tees with vintage logos.
![Page 23: Youth Trends 2010 - Don't let Jay-Z intimidate you, make him work for you!](https://reader035.fdocuments.us/reader035/viewer/2022070316/555c0badd8b42ad77e8b49a1/html5/thumbnails/23.jpg)
![Page 24: Youth Trends 2010 - Don't let Jay-Z intimidate you, make him work for you!](https://reader035.fdocuments.us/reader035/viewer/2022070316/555c0badd8b42ad77e8b49a1/html5/thumbnails/24.jpg)
![Page 25: Youth Trends 2010 - Don't let Jay-Z intimidate you, make him work for you!](https://reader035.fdocuments.us/reader035/viewer/2022070316/555c0badd8b42ad77e8b49a1/html5/thumbnails/25.jpg)
Durability is cool
• Denim, plaid, textured material
• Denim jackets, plaid, fur hats, return of 30's/40's workwear.
![Page 26: Youth Trends 2010 - Don't let Jay-Z intimidate you, make him work for you!](https://reader035.fdocuments.us/reader035/viewer/2022070316/555c0badd8b42ad77e8b49a1/html5/thumbnails/26.jpg)
![Page 27: Youth Trends 2010 - Don't let Jay-Z intimidate you, make him work for you!](https://reader035.fdocuments.us/reader035/viewer/2022070316/555c0badd8b42ad77e8b49a1/html5/thumbnails/27.jpg)
![Page 28: Youth Trends 2010 - Don't let Jay-Z intimidate you, make him work for you!](https://reader035.fdocuments.us/reader035/viewer/2022070316/555c0badd8b42ad77e8b49a1/html5/thumbnails/28.jpg)
Retro Inspiration
• Focus on the 80's and 90's, All over prints, neons, contrasting colors, band style shirts
![Page 29: Youth Trends 2010 - Don't let Jay-Z intimidate you, make him work for you!](https://reader035.fdocuments.us/reader035/viewer/2022070316/555c0badd8b42ad77e8b49a1/html5/thumbnails/29.jpg)
![Page 30: Youth Trends 2010 - Don't let Jay-Z intimidate you, make him work for you!](https://reader035.fdocuments.us/reader035/viewer/2022070316/555c0badd8b42ad77e8b49a1/html5/thumbnails/30.jpg)
![Page 31: Youth Trends 2010 - Don't let Jay-Z intimidate you, make him work for you!](https://reader035.fdocuments.us/reader035/viewer/2022070316/555c0badd8b42ad77e8b49a1/html5/thumbnails/31.jpg)
For girls only
• Longer, slim fitting hoodies for women
• Leggings
![Page 32: Youth Trends 2010 - Don't let Jay-Z intimidate you, make him work for you!](https://reader035.fdocuments.us/reader035/viewer/2022070316/555c0badd8b42ad77e8b49a1/html5/thumbnails/32.jpg)
![Page 33: Youth Trends 2010 - Don't let Jay-Z intimidate you, make him work for you!](https://reader035.fdocuments.us/reader035/viewer/2022070316/555c0badd8b42ad77e8b49a1/html5/thumbnails/33.jpg)
![Page 34: Youth Trends 2010 - Don't let Jay-Z intimidate you, make him work for you!](https://reader035.fdocuments.us/reader035/viewer/2022070316/555c0badd8b42ad77e8b49a1/html5/thumbnails/34.jpg)
ACCESSORIES are big!
Belts, necklaces, bracelets...could be the recession, or the fight to promote individualism that drives this, or both
![Page 35: Youth Trends 2010 - Don't let Jay-Z intimidate you, make him work for you!](https://reader035.fdocuments.us/reader035/viewer/2022070316/555c0badd8b42ad77e8b49a1/html5/thumbnails/35.jpg)
![Page 36: Youth Trends 2010 - Don't let Jay-Z intimidate you, make him work for you!](https://reader035.fdocuments.us/reader035/viewer/2022070316/555c0badd8b42ad77e8b49a1/html5/thumbnails/36.jpg)
![Page 37: Youth Trends 2010 - Don't let Jay-Z intimidate you, make him work for you!](https://reader035.fdocuments.us/reader035/viewer/2022070316/555c0badd8b42ad77e8b49a1/html5/thumbnails/37.jpg)
Canadiana!
Thank you Olympics
![Page 38: Youth Trends 2010 - Don't let Jay-Z intimidate you, make him work for you!](https://reader035.fdocuments.us/reader035/viewer/2022070316/555c0badd8b42ad77e8b49a1/html5/thumbnails/38.jpg)
![Page 39: Youth Trends 2010 - Don't let Jay-Z intimidate you, make him work for you!](https://reader035.fdocuments.us/reader035/viewer/2022070316/555c0badd8b42ad77e8b49a1/html5/thumbnails/39.jpg)
![Page 40: Youth Trends 2010 - Don't let Jay-Z intimidate you, make him work for you!](https://reader035.fdocuments.us/reader035/viewer/2022070316/555c0badd8b42ad77e8b49a1/html5/thumbnails/40.jpg)
![Page 41: Youth Trends 2010 - Don't let Jay-Z intimidate you, make him work for you!](https://reader035.fdocuments.us/reader035/viewer/2022070316/555c0badd8b42ad77e8b49a1/html5/thumbnails/41.jpg)
![Page 42: Youth Trends 2010 - Don't let Jay-Z intimidate you, make him work for you!](https://reader035.fdocuments.us/reader035/viewer/2022070316/555c0badd8b42ad77e8b49a1/html5/thumbnails/42.jpg)
Retail Influences
• Hot retail: Quicksilver, Billabong, Abercrombie, Hollister, American Eagle, American Apparel, West Beach, Lulu Lemon
![Page 43: Youth Trends 2010 - Don't let Jay-Z intimidate you, make him work for you!](https://reader035.fdocuments.us/reader035/viewer/2022070316/555c0badd8b42ad77e8b49a1/html5/thumbnails/43.jpg)
The How To
![Page 44: Youth Trends 2010 - Don't let Jay-Z intimidate you, make him work for you!](https://reader035.fdocuments.us/reader035/viewer/2022070316/555c0badd8b42ad77e8b49a1/html5/thumbnails/44.jpg)
How to incorporate the trends and minimize the risk
• Teens and tweens are fickle – you don’t want to be stuck with inventory that doesn’t sell
• Offer select trendy items as part of your pre-order so you only produce what the kids have selected
• Leverage trendy artwork on classic pieces
![Page 45: Youth Trends 2010 - Don't let Jay-Z intimidate you, make him work for you!](https://reader035.fdocuments.us/reader035/viewer/2022070316/555c0badd8b42ad77e8b49a1/html5/thumbnails/45.jpg)
How to maximize profits and reduce administrative headaches
• Leverage technology to showcase your merchandise program and drive sales through vehicles such as:
• Camp Website• Online Store• Facebook page
• Utilize online stores to reduce paper and administrative time compiling orders
![Page 46: Youth Trends 2010 - Don't let Jay-Z intimidate you, make him work for you!](https://reader035.fdocuments.us/reader035/viewer/2022070316/555c0badd8b42ad77e8b49a1/html5/thumbnails/46.jpg)
![Page 47: Youth Trends 2010 - Don't let Jay-Z intimidate you, make him work for you!](https://reader035.fdocuments.us/reader035/viewer/2022070316/555c0badd8b42ad77e8b49a1/html5/thumbnails/47.jpg)
![Page 48: Youth Trends 2010 - Don't let Jay-Z intimidate you, make him work for you!](https://reader035.fdocuments.us/reader035/viewer/2022070316/555c0badd8b42ad77e8b49a1/html5/thumbnails/48.jpg)
Wrap Up
![Page 49: Youth Trends 2010 - Don't let Jay-Z intimidate you, make him work for you!](https://reader035.fdocuments.us/reader035/viewer/2022070316/555c0badd8b42ad77e8b49a1/html5/thumbnails/49.jpg)
Final Thoughts
• Don’t let Jay-Z intimidate you. Just know who he is• Enhance your camp culture through current trends • Understand the culture of your campers • Keep up with trends through artwork & design • Get your campers involved in the process • It’s okay to start slowly• Embrace social media as a marketing tool • Showcase your merchandise online
![Page 50: Youth Trends 2010 - Don't let Jay-Z intimidate you, make him work for you!](https://reader035.fdocuments.us/reader035/viewer/2022070316/555c0badd8b42ad77e8b49a1/html5/thumbnails/50.jpg)
Resources
• Lookbook http://lookbook.nu/
• Trendwatching www.trendwatching.com
• Threadless www.threadless.com
![Page 51: Youth Trends 2010 - Don't let Jay-Z intimidate you, make him work for you!](https://reader035.fdocuments.us/reader035/viewer/2022070316/555c0badd8b42ad77e8b49a1/html5/thumbnails/51.jpg)