Youth Travel Accommodation Usage – Based on Findings from New Horizons
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This extract from the WYSE Travel Confederation New Horizons III survey contains data on Youth Travel Accommodation demand in 2012/13. The main sectors covered in this report are Apartments, Independent Hostels, Hostelling International Hostels, Hotels and Student Residences.
Transcript of Youth Travel Accommodation Usage – Based on Findings from New Horizons
- EXECUTIVE SUMMARY YOUTH TRAVEL ACCOMMODATION USAGE pa rty we bsi tes ey? are th ? Who ing ell rav yt the re ya Wh Ho Soc tel ial m s edia use Hostels 3rd Based on the ndings from the New Horizons lll Survey Culture ings book le Mobi n ke rs What mot ivates the m? rri er s ac I kp nt Ho er wm na uch tio do na the ys l pe nd ? Flash pack Ba ers ac B ok? they bo How do Ho st el lin g n ow datio H commo Ac Student accommodatio n o ati n sti de n si ie vit cti A do k? oo b ey th to tra ve l
- YOUTH TRAVEL ACCOMMODATION USAGE BASED ON FINDINGS FROM NEW HORIZONS lll WYSE Travel Confederation and STAY WYSE Association are committed to understanding the ever changing characteristics, motivation and needs of young travellers. The Confederation and STAY WYSE gather, analyse and share important research data and market intelligence with their members, academics, corporate and government decisionmakers, and the general travelling public. This extract from the New Horizons survey contains data on Youth Travel Accommodation demand in 2012/13. The main sectors covered in this report are Independent and Hostelling International Hostels, Hotels, Student Residences and Apartments. Our investment in research and market intelligence informs the policies, services and products which make international travel and educational experience exciting, safe, accessible and affordable for young people. Please visit www.staywyse.org for more information about the STAY WYSE research programme and how to become a member. Author: Tourism Research and Marketing Survey Manager: Laura Daly Title: New Horizons III - Youth Travel Accommodation Usage Report Publisher: STAY WYSE Published: September 2013 Design: WYSE Travel Confederation Printing: Worldwide Printing Solutions Alexandria, New South Wales, Australia YOUTH TRAVEL ACCOMMODATION REPORT 3
- INTRODUCTION This extract from the WYSE Travel Confederation New Horizons III survey contains data on Youth Travel Accommodation demand in 2012/13. The main sectors covered in this report are Apartments, Independent Hostels, Hostelling International (HI) Hostels, Hotels and Student Residences. This research is based on data gathered from consumers, and therefore compliments and adds to the research already conducted by STAY WYSE (2012) on the supply side of the industry. RECENT ACCOMMODATION RESEARCH Much recent research in accommodation in general, and Youth Travel Accommodation in particular, points to the rapidly changing face of consumer demand. The IHG Kinship economy report (2013) from the InterContinental Hotels Group indicates that the role of accommodation is changing as travellers become more tech savvy and are increasingly seeking experiences that will help them to develop relationships with others. New forms of relational travel are helping to transform traditional accommodation value chains into more extensive value webs (that include many non-tourism elements, such as the local community) faster than ever before (UNWTO, 2011). Increasingly, business and leisure travellers will start carrying new high-tech accessories. These portable sources of information have radically changed the way in which people search for and book accommodation. The trends observed in the New Horizons research indicate that mobile bookings will increase rapidly in future. One in four travellers have used social networking sites to plan their travel while 45% have made travel plans based on reviews and experiences of others. This is true of both leisure and business travel. One in three business travellers posts reviews online of properties they stay at (Google & Ipsos Media, 2011). Other Google & Ipsos Media (2012) surveys indicate that almost a quarter of affluent leisure travellers currently book accommodation via a mobile device. Cheap eats. Last calls. Art openings. Pickup games. Vintage shopping. Velvet ropes. Concerts every night. Coffee shops all night long. NYC