Youth Student & Educational Travel Statistics Report 2018
Transcript of Youth Student & Educational Travel Statistics Report 2018
Youth Student & Educational Travel Statistics Report 2018
NETWORKING | REPRESENTATION | LEGISLATION | PROMOTION
Youth Student & Educational Travel Statistics Report 2018Published and printed by the: British Educational Travel Association (BETA), London, UK
First printing 2018. All rights reserved
Copyright © 2018British Educational Travel Association (BETA)
ForewordBETA is dedicated to benchmarking the industry and delivering relevant and updated statistics to enable stakeholders and influencers alike to benefit from a deeper understanding of the volume and value of the youth, student and educational travel sector to the UK.
This report follows on from our comprehensive study entitled Unlocking the Value of Youth Travel which was published in 2017.
For the first time we are able to look at the results y-o-y and compare growth within the sector. Whilst the report shows increase in the spend and number of arrivals, we are aware that its pace remains slower than that of our competitors.
Overall 15.2 million youth and student travellers visited or studied in the UK in 2017 – a 3% increase on 2016. Holiday makers and those travelling to the UK to visit friends and relatives accounted for more than 73 million nights in 2017. The English Language Training Sector saw a strong rebound in 2017 with 14% growth, largely down to an increase in the number of junior students. The Higher Education sector, where 20% of all students are internationals, saw a tiny y-o-y increase. Primary and Secondary Education in the independent school segment grew by 3% and figures show that 61% of those pupils were from Asia.
BETA is working with our fellow industry associations and other parties who are regularly gathering data on trends in the
youth, student and educational travel market so that we may collectively present a picture of the whole of the market – a market that contributed £27 billion to the UK economy in 2017.We aim to continually improve our market intelligence so that we can support our members and share widely the benefits of youth mobility to, from and within the UK.
Board of DirectorsBritish Educational Travel Association (BETA)
MethodologyData presented in this report is based on industry mapping and literature review through desktop research. The report utilises national and sector association data. This approach was selected due to under-representation of student numbers in IPS. Unless stated otherwise, figures refer to 2017 or 2016/17. Since data collection,
and subsequent reporting by the respective institutions vary, this initiative aimed to put the numbers on a like-for-like basis.
It was not possible to provide a more recent market size and value for further education despite reaching out to a number of UK institutions.
This outcome does not constitute a piece of economic research and should be used as such.
StudentMarketingYouth Travel Consultancy
YOUTH STUDENT & EDUCATIONAL TRAVEL STATISTICS REPORT 20184
21%
1%
11.9 13.2 13.5 14.1 14.5
32.7 34.4 36 .1 37.6 39 .2
2013 2014 2015 2016 2017
Further Education
227,000
Other3,230,000
Youth Student & Educational Travel to the UK
22%
11%
4%
Share
37%
100%
Share
Note: Sector approach was selected due to under-representation of student numbers in IPS. The figures are rounded. Percentages do not add up to 100% due to rounding.Source: English UK, 2018; HESA, 2018; Home Office, 2018; ISC, 2018; StudentMarketing, 2018; Office for National Statistics, 2018; BETA, 2017; British Council, 2009
+4%+4%+5%+5%
+3%+5%+2%+10%
15.2 million youth and student travel arrivals to the UK in 2017
YOUTH TRAVEL ARRIVAL TRENDS
1.4 2.1 1.9 1.8 1.5
3.7 3.9 4.0 4.2 4.4
6 .8 7.2 7.78 .1
8 .7
2013 2014 2015 2016 2017
42% Holiday6,440,000
28%
Visiting Friends
& Relatives4,330,000
3%
English Language Training497,000
3%
Higher Education
442,000
<1%
Primary & Secondary
Education28,500
<1%
Youth Mobility Scheme
21,600
Est. sector share
Sector Number of
youthtravellers/students
million
million
2xpopulation of London
5xpopulation
of Manchester
MARKET SIZE
1.4 2.1 1.9 1.8 1.5
3.7 3.9 4.0 4.2 4.4
6 .8 7.2 7.7 8 .18 .7
2013 2014 2015 2016 2017
0- 15 16- 24 25- 34
11.9 13.2 13.5 14.1 14.5
32.7 34.4 36 .1 37.6 39 .2
2013 2014 2015 2016 2017
Youth tra vel ( 0- 34 years old ) Total
3% growth on 2016
YOUTH STUDENT & EDUCATIONAL TRAVEL STATISTICS REPORT 20185
8%
11%
Further Education
£2.9 bn
Other£2.1 bn
Note: The figures are rounded. Source: BETA/StudentMarketing, 2015; 2017; Capital Economics, 2018; English UK, 2018; HESA, 2018; Home Office, 2018; ISC, 2014, 2018; Kantar Millward Brown, 2018; Office for National Statistics, 2018; Universities UK, 2018; BETA, 2017; British Council, 2009
1xbrand value of Vodafone
3xbrand value
of TESCO
JOBS SUPPORTED
15%
Holiday£4 bn 6%
Visiting Friends
& Relatives£1.5 bn
5%
English Language Training£1.4 bn
52%
Higher Education
£13.8 bn
3%
Primary & Secondary
Education£0.9 bn
£27 billion contribution generated by youth and student travellers in 2017
265,000+ UK jobs are supported by the international education sector
206,600 jobs in Higher
Education
35,700 jobs in English
Language Training
22,700 jobs in Primary & Secondary
Education
MARKET VALUE
Youth Student & Educational Travel to the UK
160,000number of Royal Mail
employees
150,000number of Sainsbury’s
employees
5% growth on 2016
Est. sector share
Sector Expenditures/
GVA
* The measurement of the economic contribution generated by individual sectors varies to a great extent. The figure represents a minimum value based on GVA; where this was unavailable, data on expenditures was used.
YOUTH STUDENT & EDUCATIONAL TRAVEL STATISTICS REPORT 20186
TOP VISITED CITIES IN THE UK
TOP SOURCE COUNTRIES
Source: Office for National Statistics, 2016-2018
France Germany
USA Ireland
SpainPoland
The NetherlandsItaly
BelgiumRomania
London Edinburgh
Manchester Birmingham
LiverpoolGlasgow
BristolOxford
Brighton/HoveCambridge
Top ten source
countries account for
63% of total youth
and student travel to the UK
Young travellers in London represent
40% of total visits
to London
39 6,778
432,542
733,726
76 1,230
78 7,533
9 22,575
9 43,293
1,204,219
1,273,432
1,727,329
2017
2016
2015
Youth Student & Educational Travel to the UK
203,178
203,631
212,949
216,624
252,733
325,900
359,911
539,303
723,601
7,974,972
In 2017 Australia droppedfrom the top ten source countries ranking
YOUTH STUDENT & EDUCATIONAL TRAVEL STATISTICS REPORT 20187
Holiday-making and VFR in the UK
5,330,000 6,120,000 6,140,000 6,110,000 6,440,000
5%
Y-o-y change
3,230,000 3,640,000 3,720,000 4,280,000 4,330,000
Holiday
Visiting Friends & Relatives2013 2014 2015 2016 2017
Youth travellers spent more than 73 million nights in the UK in 2017. Holidaymakers, seeing opportunities for cultural activities and attractions, stayed
on average almost six nights in the UK and spend £615 per visit (16% y-o-y increase). Young travellers visiting friends and relatives in the UK spent £357.
Source: Office for National Statistics, 2018
-0.5%<1%15%
13% 2% 15% 1%
NUMBER OF VISITS
TOP SOURCE COUNTRIES Average spend
per visit in 2017 stood at £511
Expenditures£5.5 bn
924,424
6 50,6196 06 ,320
494,143
248,738
372,695
299,934
115,359171,146
232,708
446,620
345,461307,590 272,000
358,776
188,652233,252
349,781
173,411
96,506
France Germ any USA Spain Ireland Ita ly TheNetherlands
Poland Austra lia Belgium
924,424
6 50,6196 06 ,320
494,143
248,738
372,695299,934
115,359171,146
232,708
446,620
345,461307,590 272,000
358,776
188,652 233,252
349,781
173,41196,506
France Germ any USA Spain Ireland Ita ly TheNetherlands
Poland Austra lia Belgium
Holiday purposes Visiting Friends & Relatives
YOUTH STUDENT & EDUCATIONAL TRAVEL STATISTICS REPORT 20188
Primary and Secondary Education
25,912 24,391 27,211 27,633 28,513
2013 2014 2015 2016 2017
3%2%12%-6%
NUMBER OF STUDENTS
Source: ISC, 2011, 2018; StudentMarketing, 2018
TOP SOURCE COUNTRIES
GVA£0.9 bn
UK’s global market share
14%
This overview is based on the figures provided by the Independent Schools Council (ISC), which represents the majority of the independent school sector in the UK and measures the number of pupils with parents living overseas. Its 1,326 schools hosted 28,513
students in 2017, an increase of 3% over 2016. Of this number, Asian students constituted 61% and students from Europe 31%. Among the most notable developments was a surge of students from the USA and South Korea (y-o-y growth of 30% and 19% respectively).
An ISC survey carried out in 2011 found that
77% of overseas students leaving ISC schools went on to study at universities in the UK
It is estimated that in independent schools in the UK:
every 20th
pupil has parents
overseas
7,297
4,905
1,817 1,6 99 1,430910 86 2
498 456 404
China Hong Kong Germ any Russia Spain Nigeria Thailand Malaysia South Korea France
Y-o-y changeY-o-y
change
YOUTH STUDENT & EDUCATIONAL TRAVEL STATISTICS REPORT 20189
Higher Education
424,815 435,210 436,585 438,010 442,375
1%
2012/13 2013/14 2014/15 2015/16 2016/17
The UK has the 2nd highest number of ranked institutions
0.3%0.3%2%
Source: HESA, 2018; Project Atlas, 2018; QS Quacquarelli Symonds, 2018; UNESCO, 2017
NUMBER OF STUDENTS
TOP SOURCE COUNTRIES
GVA£13.8 bn
Every fifth higher education student in the UK is an international student. With a population of 442,375 the UK represents the second most popular study destination worldwide.
However, the UK is not keeping pace with other destinations
such as Canada, Australia, and China, which experienced double-digit growth. More importantly, destinations such Ireland and New Zealand have joined the race for international students and developed post-study work opportunities which increase their attractiveness amongst international talent.
9 5 ,090
17,580 16 ,680 16 ,550 16 ,370 13,735 13,560 13,455 12,665 10 ,070
China USA Hong Kong India Malaysia Germ any France Ita ly Nigeria Ireland
Y-o-y change
The highest revenue
generator among all youth and student
travel sectors
UK’s global market share
10%
YOUTH STUDENT & EDUCATIONAL TRAVEL STATISTICS REPORT 201810
546,887 537,614 494,745 437,411 497,028
14%
2013 2014 2015 2016 2017
-12%-8%-2%
Sources: English UK, 2018; StudentMarketing, 2018; Capital Economics, 2018
of ELT students plan to return to the UK for holidays, business, or further study
TOP SOURCE COUNTRIES
GVA£1.4 bn
NUMBER OF STUDENTS
After three years of consecutive decline, the UK experienced a strong rebound in 2017.
Strategic marketing and recruitment efforts coupled with positive development in external factors (favourable exchange rates) strengthened its position of
the most popular English learning destination in the world. The growth was mostly driven by a rise in the number of junior students, who now constitute a majority at English UK private sector member centres. Most recent English UK data points to a continuation of this trend in the first half of 2018.
English Language Training
58% of English language students
come from
the EU
129,893
44,6 73 44,36235 ,201 31,014
18 ,148 17,683 16 ,410 15 ,270 13,579
Italy China Sp ain Fra nce Germ any Switzerland Russia Sa udiArabia
Turkey Japa n
Y-o-y change
UK’s global market share
41%
LENGTH OF STAY
SPEND PER VISIT BY AGE GROUP
YOUTH TRAVELLERS BY AGE
up to 128%
13 - 1743%
18 - 2429%
25 - 3515%
over 354%
PREFERRED LOCATIONS
60Countriesworldwide
336Responding
organisations
1.5 millionYouth & student
travellers
8.2weeks
www.BETAUK.com
Leisure travel
Visiting friends & relatives
Higher education
Primary & secondaryeducation
Further education
Other
English language training
Youth mobility scheme
© 2017 British Educational Travel Association
Manchester35%
Liverpool21%
Bath31%
Stonehenge17%
Oxford58%
York17%
Cambridge40%
London96%
Brighton35%
Edinburgh 50%
0-15 £415
16-24 £723
25-34 £573
35-44 £539
45-54 £607
55-64 £666
65+ £621
OF YOUTH, STUDENT& EDUCATIONAL TRAVEL
INTERNATIONAL YOUTH TRAVEL VISITS TO THE UK
Data comes from various sources. Some segments are only covered partially.
4.3 million
476,900
438,000
227,200
27,600
22,300
3.3 million
6.1 million
For more information on the research, sources as well as media inquiries, please contact BETA at [email protected] or refer to the full report.
Unlocking the Value
14.9 millionyouth travelarrivals to the UK
£22.3 bnexpenditureof youth travellersto the UK
38%of overall tourismto the UK
UNLOCKING THE VALUE OF YOUTH STUDENT & EDUCATIONAL TRAVEL
Published in June 2017. This publication provides a comprehensive analysis of the UK as a travel, education, and work experience destination for young people.
An extensive literature review took place, followed by worldwide research on both inbound UK providers and organisations internationally that regularly send youth travellers to the UK.
The results draw conclusions from 336 businesses, which cumulatively represent more than 1.5 million youth travellers from 60 countries.
British Educational Travel AssociationPO Box 182CarshaltonSurrey SM5 2XWUnited Kingdom
www.betauk.com
+44 (0)20 8669 1444