Youth Republic - Kristal Elma 2014 sunumu
44
HOW CAN BRANDS FIND THEIR VOICE IN YOUTH CULTURE? www.youthrepublic.com.tr facebook.com/YouthRepublic twitter.com/YouthRepublic
description
detaylar: http://bigumigu.com/haber/how-can-brands-find-their-voice-in-youth-culture-kristal-elma-2014
Transcript of Youth Republic - Kristal Elma 2014 sunumu
HOW CAN BRANDS FIND
THEIR VOICE IN YOUTH
CULTURE? www.youthrepublic.com.tr
facebook.com/YouthRepublic
twitter.com/YouthRepublic
HIT OR MISS?
http://www.youtube.com/watch?v=SsVjQ_UZg4g
YOUTH IS NOT A
DEMOGRAPHIC IT’S
A MINDSET
"Why is the society obsessed with youth? Is it
a media-created thing? My grandma says in
her times only older people were taken
seriously and highly respected. So what
happened? Why is everyone so ageist
nowadays? I find it stupid big time."
– Giselle
ASPIRATION
SECURITY
ACCEPTANCE
INSPIRATION
DISRUPTION
VALUE
REFLECTION
COMMITMENT
SELF FULFILLMENT
TRIBES:
THEY ARE MORE
DIFFERENT THAN
ALIKE
new trendsetters: TECHIES
conformists: PREPPIES
early adopters: ALTERNATIVES
cool makers: INDEPENDENTS
4 MOST INFLUENTIAL TRIBES
NO LOVE FOR YOU
JUST SOME
EXCITEMENT
consumers aspiring upwards
to brands
brands aspiring downwards'
to consumers.
consumers of mobile
services/snacks/athletic gear/soft drinks
consumers of cinema goers/festival
goers/pop music listeners/online
streamers/urban runners
show self-awarenessdisplay cultural intelligence
make a positive contribution
TIPS
&
A TRAP
INTERRUPTION
WARHOLISM
AUTHENTICITY
SOCIALLY
CONSCIOUS
SINGLES!
SAME LOVE
WINGS
MY OH MY
REINVENTION
INSTANITY
DO YOU HAVE THE
COURAGE TO GET
LINKED TO THIS
AUDIENCE
THINK YOUNG
&
GET OLDER
GRACEFULLY
