Youth Network Report

Advanced Innovations

Sarah Lashar, Katie Davis, Corinna Hablig, Kimberly Wilson

“For The Kids”

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INDEX:

Page Numbers

Situation Analysis………….……………………………………………...4-9

Client Background…….…………………………………………...4

Industry Trends…………..………………….…………………….4-5

Competitive Analysis….………………………………………..…5-6

Audience Analysis…….…………………………………………...6

Program/Brand Analysis………………………………………...…7

Media Usage Analysis………………………………………..……7

Category Creative Analysis………………………………………..7-8

Public Opinion & Stakeholder Analysis……………………………8

SWOT Analysis………………………………………………….....8-9

Client’s Opportunity………………………………………………………..9

Research…………………………………………………………………….10-14

Data Collection……………………………………………………..10

Data Analysis……………………………………………………….11-12

Secondary Research…………………………………………………12-13

Goals and Objectives………………………………………………...............14-17

Output Objectives……………………………………………………14-15

Outcome Objectives…………………………………………………15-16

Business Objectives…………………………………………………17

Messages & Audiences Report……………………………………………...17-22

Client Problem or Opportunity………………………………………17

Campaign Objectives………………………………………………...17-18

Target Audience………………………………………………………18

Target Audience Segmentation………………………………………18-21

Media Recommendations……………………………………………..21-22

Strategies & Tactics…………………………………………………………..22-30

Media Recommendations 2…………………………………………22-24

Media List…………………………………………………………...25

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Timeline/Calendar…………………………………………………..26-29

Budget………………………………………………………………29-30

Monitoring & Evaluation……………………………………………………30-37

Appendix…………………………………………………………………….38

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Situation Analysis

Client Background:

Our client is Youth Network, a program benefitting local children that belongs to the

nonprofit organization Guilford County Resource and Referral Center (or the GCRRC) and is

also partnered with the Christ United Methodist Church, who donated the property in which

Youth Network takes place. The GCRRC operates under the mission to “support individuals,

families, and communities by assisting them with enhancing their ability to overcome life

challenges, benefit from opportunities, and maintain their quality of life.” This particular

component of the association is focused on children ranging from grades pre-kindergarten

through twelfth and helping them, as Dr. Pamela Palmer put it, “grow and develop a strong sense

of…self-confidence, high self-esteem, and self-motivation.” Youth Network helps to instill

positive values in terms of family, life outlook socialization, education, work ethic, nutrition and

health, recreation and fitness, and spirituality into all children involved. The Youth Network

opened its doors on June 7, 2012 and has since been open every Saturday for young boys in the

High Point community. The entire program operates on donated time from community

members, a significant portion of which are High Point University students, and also requires

participation on the part of the children’s parents. The ten-week programs Youth Network offers

would, according to Dr. Palmer, cost parents over $525 if paid out of pocket; however, the

program is available at no cost to the families, being funded by the GCRRC and donations.

Industry Trends:

In the non-profit industry we often see many charitable trends. Some of these trends

include holding events and fundraisers to raise money for a good cause. For example, the

national organization Big Brothers Big Sisters holds an annual bowling tournament for each of

their chapters sponsored by various companies on a local and national scale that acts as both a

fundraiser and a heavily promoted outlet for awareness (Bowl a strike, 2013). Relay for Life, the

March of Dimes, and the Juvenile Diabetes Research Foundation, just to name a few, hold walks

several times per year in nearly every area across the country that work to gain events for their

respective causes. A lot of charity programs hold things like after school programs for kids to

come together and socialize and become involved in sports, education, spirituality, et cetera,

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again like Big Brothers Big Sisters and also the YMCA and YWCA. Many non-profit

organizations have volunteers to help them carry out their plans and goals and Youth Network is

no exception. They also look for donors to donate money or items to the charity to better the

program or fundraiser with some organizations running purely off of these, such as the annual

Toys for Tots campaign. We see many trends in the non-profit industry, all of them working

towards bettering society, a specific group of individuals, or within a specific cause.

Competitive Analysis:

In the High Point area, extending into the entire Piedmont-Triad, there are several

organizations that exist that are similar to Youth Network, but do differ from the overall

program. For example, Youth Focus, Inc. is a United Way Agency based in Greensboro. While

Youth Network is open to any child in twelfth grade or younger, this program is targeted toward

at risk and troubled youths from ages 5-21. Youth Focus, Inc. does not require participation on

the part of parents, but offers a much more inclusive list of program services, such as in-home

counseling and access to the other involved groups like Big Brothers Big Sisters. Most of the

services offered are free for the families involved or billed to insurance, although occasionally

there are out-of-pocket costs. With the aforementioned Big Brothers Big Sisters organization

there is a local chapter within the city of High Point. The national positive recognition of this

program allows each branch access to corporate and local sponsors, as many companies want

their names associated with helping the cause. They also work to help children grow into well-

rounded and high-functioning adults much like Youth Network does; however, their primary

focus is on children in minorities facing adversity while Youth Network does not discriminate in

who is brought into the program. In the same respect, there is also a Boy Scouts of America

chapter in High Point, although this program does require payment on the part of the participant

and/or his family.

Youth Network has three partners – High Point University, the Guilford County Resource

and Referral Center and Christ United Methodist Church. As far as rivals are concerned, the

client made it clear that they do not believe they truly have any threatening rivals or “rivals” at

all for that matter. They believe this because all the organization’s “competitors” are working for

good causes and for the greater good and therefore should not be in competition with each other.

They also stated that there would always be a need for this kind of community service and help

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so the competitors in the industry aren't necessarily a threat. We understand the basis for this

reasoning; however, with the amount of charitable donations declining with the economy, it is

becoming harder for each group to acquire the funding and resources they need. Because of this,

we feel that Youth Network needs to emphasize its position as a local organization in order to

separate itself from the pack in terms of brand identity.

Audience Analysis:

The Youth Network has many possible audiences to consider. The participants of the

Youth Network include children from grades pre-kindergarten through twelfth. These children

attend the program to grow and develop a strong sense of self-help, including; self-confidence,

self-esteem, and self-motivation, which Dr. Palmer says are the keys to the program. Volunteers

for this program come from many different backgrounds and areas. However, the majority of

them have ties to High Point University, the Guilford County Resource and Referral Center, and

the Christ United Methodist Church, all of which are primary sponsors of Youth Network. The

largest influencers of the Youth Network are donors. There are a considerable number of people

who have been extremely generous by helping keep the program afloat by donating any money

they may have to offer through the GCRRC. The top donators include High Point University,

Alan and Pamela Palmer, Janice Buxton, Crystal Rucker, and Shawna Torrence (Donations,

2013). There are also thirty other donators that have all been apart of helping this organization

continue to strive.

The primary target market that the Youth Network should aim towards would be the

children in twelfth grade and younger. This would be their primary concern because if a child

hears about the program and is interested, it will be difficult for a parent to say no to such a great

program. The secondary target market for the Youth Network would be parents with children in

pre-kindergarten through twelfth grade. If the parents are targeted, they essentially have

jurisdiction over what their children will be doing. If they know about the great aspects of the

program, they will be more than likely to enroll their child, considering parents are always

looking out for their children’s well being. In addition, they will also help get the word out

quickly to other parents as well.

Program/Brand Analysis:

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The Youth Network helps local children develop a strong sense of self. The program is

about education, but it is as much about school-age children growing through self-discovery and

through exchanges with individuals from the High Point community that can help them on a life

skills level. They like to call themselves an enrichment program. Youths enrolled in the program

spend several hours each Saturday at the Youth Network House. Here, they interact with

volunteers from the organizations who are able to generate a positive impact on the young

people's lives. Youth Network features four learning centers that focus on different

developmental aspects. The first feature being self-discovery zone, which is designed to help

children develop goals and objectives for their lives; the second being powerhouse, which

emphasizes fitness and health; the third is peer connect wherein open discussion and self-

expression are encouraged; and lastly, inspiration nation, during which speakers attempt to

motivate and inspire the children of Youth Network (Youth Network, 2013).

Media Usage Analysis:

Public Relations has been a key tactic utilized by the Guilford County Resource and

Referral Center in promoting Youth Network. This method is of particular importance as there is

limited funding for Youth Network as is and therefore dollars spent on advertising the program

would not benefit the children involved, but possibly take resources from them. Various media

channels have been used to spread the word, including segments on the Triad’s local CBS

WFMY News Channel 2 and articles in the High Point Enterprise. With High Point University

students’ involvement in the program, there have also been news releases on the University’s

website. Aside from these, because the Youth Network House does have limited resources in

terms of how many children they can actually support, the rest of the advertising relies primarily

on word-of-mouth. As a community organization, simply building the image of Youth Network

in the mind’s of community members with the potential to be involved is what truly matters. We

will attempt to increase this image in a positive manner throughout our campaign.

Category Creative Analysis:

From the secondary research conducted, it seems that Youth Network has not launched a

creative or strategic campaign in High Point since its formation. This is an obvious reason why

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the client needs our advice and guidance on which direction to pursue as far as campaign. This

gives a wide range of opportunities for a strategic campaign that could benefit the client.

Public Opinion & Stakeholder Analysis:

From the secondary research on the public opinion and stakeholders of the Youth

Network it is obvious that positive opinions feed this non-profit program. Feature articles of the

Youth Network in the aforementioned locations have been positive since its launch in June of

2012. High Point University, The Guilford County Resource and Referral Center, and the Christ

United Methodist Church are the three partners or stakeholders for this project. The Christ

United Methodist Church as provided the location in which the program takes place and the

GCRRC provides the majority of the necessary funding. High Point University supplies a

significant number of volunteers and also has been successful in disseminating messages about

Youth Network. This program is seen as an enrichment opportunity for the youth in the

community of High Point. It also fosters the education of Non-Profit majors attending High Point

University. That being said, the public opinion and stakeholder involvement will be crucial to the

success of the Youth Network. By combining the needs of the city of High Point as well as the

needs of stakeholders, the Youth Network has the capability for growth.

SWOT Analysis:

Strengths:

There are easy ways to get involved with the organization, through the donation of three

hours of time or a meal for the children and volunteers.

Youth Network is linked to three reputable organizations: the Guilford Country Resource

and Referral Center, the Christ United Methodist Church, and High Point University.

Involvement in the program does not cost anything for the families of children involved.

Youth Network and the Guilford County Resource and Referral Center are tax-exempt.

Weaknesses:

There is not enough funding for Youth Network to expand and build on the existing

programs.

The Guilford County Resource and Referral website is not accessible through Google and

the page dedicated to Youth Network contains only two sentences and a video. Other

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facets of the website, particularly the ‘Donations’ and ‘About Us’ pages, are

unprofessional, not uniform (with haphazardly placed images and pages containing

clearly copy & pasted information comprised of multiple fonts), devoid of content (the

‘About Us’ page says “ynuowuhdssd, powmgcwulo”), and would deter involvement.

There is a small volunteer base currently involved with the program and many on the

High Point campus have not heard of Youth Network.

Opportunities:

Similar local organizations only target at-risk youth so there is a gap in the market for

children who wouldn’t fall into this category, but could still benefit from the program.

There will never be a shortage of potential new children to be involved in the program.

Many student organizations on the High Point University campus are constantly looking

for ways to volunteer in the local community.

The lack of a fee for the family of children involved in the program makes involvement

easier than in similar organizations.

They have not yet utilized social media, which would be a great way to increase

exposure, especially among college-aged students.

Threats:

Similar local organizations are attached to larger organizations and therefore have greater

means of gaining exposure.

Client’s Opportunity:

Youth Network has a largely untapped group of potential volunteers at High Point

University. As many (if not most) student-based organizations on campus engage in

philanthropy work on both a local and national level, these groups are constantly looking for new

ways to have their members be involved in the community. As Youth Network has limited

funding, but would still like to expand the program, students have the ability to be involved on a

greater scale than they would in similar, larger organizations. We have developed a preliminary

plan to target the largest groups on the High Point University campus, such as sports teams,

Greek organizations, service fraternities, and the SGA. This plan will also include the Youth

Network presence online separate from the GCRRC website, as we believe this is a weakness for

the program.

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Research

We broke our research questions up into two parts, the first being internal to the High Point

University campus and the second being more exterior factors pertaining to the Piedmont-Triad

area. Those directly pertaining to HPU are as follows:

What are the most effective ways to get High Point University students not only aware of

Youth Network but willing to participate in the organization and donate.

Which students on campus are most likely to volunteer with or donate to Youth Network?

We followed these up with a question regarding the surrounding environment comprised of

smaller points:

What events do similar organizations in the Piedmont-Triad area already do?

Which of these are the most successful?

How are these events promoted?

Data Collection:

The data for our primary research was collected through a distribution of surveys to various High

Point University students. Since all of the members of Advanced Innovations belong to various

organizations, we had originally planned to distribute the survey electronically to members of

said groups. However, we later decided that this would not be truly representative of all of the

campus community, particularly those not involved in clubs or organizations, and therefore

decided to simply submit the paper surveys to get a greater variety of answers while still using

the available population in nonprobability sampling. The survey was comprised of 25 multiple

choice and short answer questions designed to get a feel both for our audience and what we

could achieve in working with them. We each set off with a number of surveys distributed via

the personal drop-off method and returned with 33 responses from High Point University

students. We then put the data into an Excel spreadsheet where we were able to find various

statistics about our sample of students.

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Data Analysis:

We began analyzing our data in response to our research questions, the first of which

being “What are the most effective ways to get High Point University students not only aware of

Youth Network but willing to participate in the organization and donate?”

Also, our data shows that the various clubs and organizations on the High Point

University campus would be the best target for the campaign. This also begins to answer our

third question, “Which students on campus are most likely to volunteer with or donate to Youth

Network?” The motivation behind student participation in volunteer work was very evenly

dispersed among class requirements, club/organization activity, Greek philanthropy, and

personal interest; however, club/organization activity and Greek philanthropy were slightly

ahead of the other options and therefore reinforce the notion that clubs and organizations on

campus should be the focus of the campaign.

We then looked at what volunteer organizations students were participating in already.

Many students were involved in large-scale organizations, such as the Juvenile Diabetes

Research Foundation, the National Brain Aneurysm Foundation, and Habitat for Humanity. We

wanted to focus in on organizations closer related to Youth Network to answer our next question,

which were Big Brothers Big Sisters and Girl Scouts of America. Working with both of these

groups involves direct contact with the children involved and not much room for contribution

else wise, except for purchasing cookies once a year.

In addition, nearly all of our survey respondents said they were only willing to commit

between zero to six hours per week volunteering. This gave us a new, unique way to express to

our audience that they could have a large impact on Youth Network without committing the

extensive amount of time required for participation in programs like Big Brothers Big Sisters.

Big Brothers Big Sisters does not require a certain amount of hours a week to spend with your

little, however, it is highly recommended that you volunteer at least five hours a week as well as

reach out once a week to do outside activities, which could be an all day event. Overall, Big

Brothers Big Sisters is a much more time committed relationship with someone, and many of the

targeted people who took our survey stated that they would not be willing to dedicate as much

time as is needed for the Big Brothers Big Sisters program.

Students also responded on the types of fundraisers and events that they would be

interested in being a part of. By a clear majority, students were interested in attending concerts

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and also supporting events in order to support charities. When specifically asked about

fundraising on campus, the responses reinforced the need for larger events to promote student

participation, such as Big Man on Campus, would be the most effective means of reaching High

Point University students. With interest in other events, such as hosting restaurants, there is a

greater potential to expand an event into a multiple day or weeklong program with several

smaller parts leading up to the main event.

Please see the chart below regarding real life percentages of our survey responses from

33 respondents.

Secondary Research:

The secondary research was conducted to better understand the community in which we

are trying to promote Youth Network. There are various organizations that High Point

University is involved with and sponsors particular events. That being said, there are also

different organizations in the Piedmont Triad area whose events we can use as example. We

already know that Relay for Life is a successful event held here on campus each year. From

experience and the secondary research, we have found other non-profit organizations with

similar goals and objectives of the Youth Network.

1. Big Brothers and Big Sisters

Big Brothers and Big Sisters is a national organization that has gained plenty of exposure

and success throughout the years. Like the Youth Network, Big Brothers Big Sisters focuses on

the youth of the community and providing fostering experiences for their development and

growth. Although the method is somewhat different, the organizations share the common need

and want to provide resources to the vulnerable youth of communities. One event that stuck out

the most and could be possible for the Youth Network is something along the lines of the “Bowl

For Kids’ Sake” event. It is an annual sponsored bowling tournament in majority of areas that

Big Brothers Big Sisters is located. This event is one of the largest fundraising events of the year

and allows companies and organizations to sponsor the event and raise money for the youth. The

city of High Point also hosts this annual event, allowing opportunities for people to sponsor

different aspects. This is obviously already a popular event for the organization as a whole, and

can be beneficial to look at to construct a main fundraising event for the Youth Network. The

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event is heavily promoted on their website, as well as online search engine results. This could be

an idea of an event for the involvement of High Point University students as well. Bowling is a

relevant thing to HPU students; many students participating for leisure while others receive

credit for the physical education course. Tarheel Lanes in High Point is the bowling alley where

these classes assemble. The relationship that is already built through HPU and the bowling alley

could be a key to putting on a successful event for the Youth Network. We know that students

participate already and we could promote this throughout campus and student email.

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2. United Way

Another organization is United Way. High Point’s non-profit department already has a

relationship with the program. Students can offer volunteer hours for the organization in order to

meet service learning class requirements. That being said, their events and campaigns are

important to look at for Youth Network ideas. United Way has a campaign called Children

Initiatives which helps the science of early childhood development. Alike Youth Network,

United Way has aims to better the future of young children. The secondary research conducted

showed a large emphasis was put on local partnerships that fostered successful volunteer and

fundraising opportunities. By creating more relationships with local organizations and businesses

Youth Network could create a larger, successful campaign. Not only that, but more involvement

from businesses in the Piedmont-Triad area allows for further exposure of the Youth Network

and events.

3. Relay For Life

Relay For Life is a fundraiser for the American Cancer Society. This specific fundraiser

is held to help people find support and comfort with the hard issue of cancer. It honors cancer

survivors, those who have died from cancer and just to help fight back against the disease.

During these events relay teams camp out and take turns walking or running around a track.

These events last up to 24 hours long and asks that one team member is walking on the track at

all times to imitate the fact that cancer never sleeps. This is the type of event that often takes

place at schools from middle to high school to colleges. In fact, Relay For Life is hosted on the

High Point Campus every year.

I went further into researching this event because it seems to be very successful on this

campus. The turn out increases every year and High Point students really get involved. After

researching this event/organization thoroughly we found a lot of good information. There is

food, refreshments, games and contests throughout the entire event.

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Also, there is something constantly happening to keep participants involved and excited

about the fundraiser. This may seem like a small step but I think it is very important. People,

especially students, can easily get bored with typical fundraisers/events but if there is constantly

a new game or contest being introduced it will continue to draw in the attention of the

participants. We also found that holding small events within the event is a good way to get

students involved and wanting to participate. The American Cancer Society's Relay For Life

event is a great fundraiser to look up to. This organization is relevant because we can look to

them for advice and tips on how to run a successful event.

Besides collecting secondary research on other events and organizations in the Triad area,

our team decided to go a little further. We found some general secondary research on hosting and

promoting non-profit events. We found a lot of information we were already aware of however,

we also found some extra good advice and ideas from a marketing blog called, The Marketing

Spot and another website called the Digital Marketing Department also Using sources like the

school newspaper, community calendars and press releases can be very beneficial in spreading

the word about the event.

Goals & Objectives

Output Objectives:

In order to garner the largest amount of awareness for our various events, we will reach our

target audience of High Point University through three groups with specific messages for each.

We have decided to target those students on campus involved in various organizations, although

our methods for reaching them will expand to all students.

We will be featured in the daily Campus Concierge email beginning with their first

correspondence of the semester in order to inform all students on campus about the

events for For the Kids Week by August 26, 2013.

For the Kids Week and Youth Network will be featured in the High Point University

Campus Chronicle during the first August issue (date of publication to be

determined) telling students the purpose of Youth Network and where the funds raised

will be going in order to facilitate greater awareness.

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We will set up an event on Facebook for the week through the specific Facebook fan

page we will have already established for the Youth Network organization. This will

consistently remind students about the events and allow us to keep a steady stream of

positive facts occurring on Facebook newsfeeds. We aim to get approximately 50% of

the student population seeing the page by August 30.

We will attend the meetings of various campus organizations the week of August 19 (IE:

SGA, Greek-affiliated organizations, sports teams, etc.) to explain the importance of the

cause, encourage participation, and present ourselves as contact resources. With Greek

organizations, we will also introduce a contest lasting the duration of the week for which

group can raise the most funds. These meetings should give us access to approximately

75% of students according to the High Point University Office of Admissions.

In order to reach students who do not have access to social media or do not necessarily

check their email accounts daily (as there are not many of them, but they do exist), we

will visit each of the dormitories on campus and place flyers under the doors from

Monday, August 26 to Thursday the 29. We will also be doing a “dorm storm” during

this timeframe, which will remind students about the events and also directly ask them to

donate to the cause. This potentially gives us access to 93% of students, which is the

percentage of students living on campus according to the High Point University Office of

Admissions.

Outcome Objectives:

Get students to attend the weekly events

Our objective is to get at least 25% of the HPU campus to attend each of our six

events (approximately 1,000 students at each) in order to garner funds for Youth

Network and increase awareness of the organization.

Increase awareness of the Youth Network

We will conduct a follow-up survey to find out if the number of students aware of

Youth Network has increased throughout the weeklong event. Currently, the

percentage of students who know about the program is about 30%. Our goal is to

get this number up to at least 70% awareness by the end of our For the Kids Week

on August 31.

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Fundraise money for Youth Network to use for any expenses

By the end of the week Advanced Innovations seeks to raise at least $2,000 from

the various events and from students donating to Youth Network by August 31.

Because Youth Network wishes to become funded independently of the GCRRC,

we would like to provide them with money to be used on any of their expenses in

running the program.

Collect other donations of money and resources for Youth Network

We will have collection bins located in the Slane Student Center and the

University Center for people to donate various items to Youth Network during the

week. On aforementioned flyers we will distribute and on the concierge emails

we will give a list of items we would like donated (IE: paper towels, hand soap,

toilet paper, paper plates, disposable cutlery, etc.). We will also arrange with the

concierge to have a donation box for students to put in separate donations and

loose change. This will cover some of the gaps in funding Dr. Palmer has

expressed Youth Network possesses.

Encourage resource donation for weekly meals

Our goal for this objective is to get sponsorship of all meals for each of the

Saturdays throughout the duration of the ten-week-long program. We will mainly

express this to the organizations we visit during weekly meetings as it will be an

easy feat for them to accomplish with a huge membership for support. This will

be one very easy way to alleviate some of the cost burden on Youth Network.

Get organizations to sponsor children to attend Youth Network

Since there are currently 15 children participating in Youth Network and they do

not have the facilities to accommodate too many more, our goal for this objective

is to get organizations on campus, or a team of a couple organizations combined,

to sponsor 3-5 new children to attend the ten-week Youth Network program by

September 1.

Business Objective:

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We aim to create a positive and prominent reputation for Youth Network in the High

Point community, particularly on the High Point University campus, that fosters a greater

knowledge of and participation in the organization by the end of our events on August 31.

Messages & Audiences Report

Client Problem or Opportunity:

Youth Network currently operates in High Point, North Carolina with support from the

Guilford County Resource and Referral Center (GCRRC), but aims to generate its own funding.

With such close proximity to High Point University, the ten-week-long program receives a

significant amount of support from students in terms of volunteers, especially with Dr. Palmer’s

classes studying nonprofit organizations that are required to participate. However, there are only

fifteen boys from grades pre-kindergarten through twelfth currently participating and what Youth

Network needs is not additional people volunteering time. They simply need funds to continue

the success of the organization and also to potentially expand it. The cost for the series of

weekends, which Dr. Palmer estimates to be about $525, is not paid for by the children or their

parents, but is rather funded by the GCRRC and outside donations. There are additional

expenses as well, such as meals for the children and volunteers and basic supplies like paper

towels and hand soap, which do add up for program. These factors have lead Youth Network to

recognize a huge opportunity in the generosity of nearby HPU students: to acquire donations of

resources and/or funds from students and their respective organizations on campus for Youth

Network.

Campaign Objectives:

In order to achieve the most possible success in pursuing this opportunity, we have

decided to host a weeklong event for Youth Network on the High Point University campus from

August 26-31, 2013. Each day of the week beginning on Monday, there will be events such as

hosting restaurants and movies in the Extraordinaire Cinema in the University Center. These

will all culminate in a formal dance event on Saturday, August 31 for which tickets will be sold

the week leading up to it at the University Center tables as well as in the Slane Student Center.

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The goal of these events is to garner funds and donations for Youth Network through attendance

at the week’s events as well as to inspire future giving from the students on the HPU campus.

Target Audience:

The overall target audience for the campaign is High Point University undergraduate

students, comprised mainly of young adults ages 18-22, 59% of which is female.

Target Audience Segmentation:

However, we have decided to target mainly those students involved in various activities

and organizations on campus, although some of the means of doing this will reach the miniscule

minority of students who do not participate in any groups. Approximately 30% of students are

involved in Greek organizations, which lead to our first segmentation of fraternity and sorority

members. There are three governing bodies of these groups on campus, which are the Inter-

Fraternity Council (IFC), Panhellenic Council, and National Pan-Hellenic Council (NPHC) and

membership in these organizations can reach over 150 members. Each fraternity, of which there

are five currently active, and sorority, of which there are an active nine, hold weekly chapter

meetings that often have guests from the University or the community who come to speak about

different opportunities for the organizations and their members. We would attend these

meetings, possibly with additional representatives of Youth Network if they are interested, to get

across a key message to these students. As many of them are involved in many other activities

such as clubs and jobs, they do not always have ample time to devote to philanthropic efforts.

We want them to know that by helping Youth Network by donating resources or sponsoring a

child they are making a huge difference without spending a lot of time. We also want to

emphasize the idea of sponsoring a child to attend the program as a chapter. Since many

chapters are so large, 150 students sponsoring one boy for the ten-week program duration would

only cost each member approximately $3.50. This ease will be highlighted on flyers that will be

distributed at these chapter meetings as well as put on display in the Greek Village Conference

Center and to the individual houses. In addition these flyers will feature a contest across the

different Greek-affiliated organizations to see who can raise the largest amount of funds for the

Youth Network. The winning team will receive a plaque featuring a photo of the Youth Network

children supported thanking the organization by name and they will also have a private showing

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of the newly released movie of their choice in the Extraordinaire Cinema with free popcorn,

candy, and drinks.

Next, we will target the student athletes at High Point University. Dr. Palmer had told us

that several members of the men’s basketball team are already involved in Youth Network,

which allows us a great starting off point with this particular group. With fourteen Division 1

sports teams and over twenty Club teams on campus, there are a significant number of people to

contribute to this worthwhile cause. As a theme for targeting this group we have adopted the

slogan “Take your teamwork off the court!” We will encourage these students to give back to

their community and improve the reputation of their team members by working to help these

younger students, according to Dr. Pamela Palmer, “grow and develop a strong sense of…self-

confidence, high self-esteem, and self-motivation.” We will have a strong visual that will be

distributed to the various programs and put around athletic facilities across the University

featuring athletes helping children either learning various sports techniques or with homework or

other self-improvement. We will have a mixture of celebrity athletes representative of the bigger

sports teams on campus, such as Bubba Watson for golf and Carmelo Anthony for basketball,

and the actual High Point University athletes volunteering. This will inspire our students to

achieve both as much as their professional role models and the same level of giving as their

peers.

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Finally, we will target students in other clubs and organizations on campus that are not of

a Greek-affiliated or athletic nature. These groups include the Student Government Association

(SGA), the service fraternity Alpha Phi Omega (which, although their name has Greek letters in

it, is not governed by IFC, Panhellenic, or the NPHC), the Campus Activities Team, and

Odyssey Club (for students in the Honors Scholar Program) to name a few. Some of the

methods we will use to target these students will conjointly reach others, but they will reinforce

the messages specific to these people. We will have the students operating the ice cream truck

distribute facts about the Youth Network organization with the treats they are handing out.

These will present our message on it that helping support the organization will, like ice cream,

make you feel good and reach beyond the bubble of High Point University to help foster a sense

of community with citizens of High Point. We will also reach out to the leaders of these

organizations and ask them to personally talk to their members about helping with Youth

Network. As these groups do not have as regular meetings as the two aforementioned

segmentations, this will allow the personal contact we would like to establish on their schedule.

We will give these leaders flyers highlighting the positive results of donating funds and resources

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Example of handout/poster to give to athletic teams. On the back would be a boiler plate giving more info about Youth Network

to Youth Network to distribute to their members both in physical and digital form in order for

them to fit into regular correspondence.

While we will be reaching every student on campus in some way or another, by targeting

these groups we hope to achieve the greatest amount of positive response for the Youth Network

organization. We aim to increase awareness of the program as well as gain support during the

week with donations and participation in our events. Ideally, this will produce long-term support

of the program through our different organizations at High Point University with sponsorship of

children to participate and continuing donations. While we separate our messages into different

segmentations, the overall theme is the same: Youth Network is a worthwhile cause that should

be supported by students.

Media Recommendations:

All of these students will gain exposure to the Youth Network by our Facebook event

page, the distribution of information through the Campus Concierge Daily Update emails, the

High Point University Campus Chronicle newspaper, and flyer distribution and “dorm

storming” we described in our “Goals and Objectives” summary. Social media is so important

these days so we recommend using that as much as possible. Using a Facebook page to promote

and keep in contact with people will be very helpful. Another idea is even setting up a Twitter

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These are examples of handouts that would be given out by the ice-cream truck with ice cream/treats. There would be a boiler plate on the back giving info about Youth Network.

account to keep track of progress during the week and to help further promotions. We will

communicate to them that this program is a worthwhile cause for the High Point community and

how much any donation can help to build on the program and allow children to benefit greatly.

We will also let them know about all of our fun ways to get involved throughout the week,

particularly the formal event at the end of the week.

Strategies & Tactics

In order to improve upon and expand the program offered by Youth Network, as well as to

garner the organization financial independence from the Guilford County Resource and Referral

Center (GCRRC), we have decided to host a weeklong series of fundraising events called For the

Kids Week. With its close proximity to High Point University and a largely untapped pool of

generous students, they would like to target the campus to help achieve this goal. There is a

cornucopia of methods HPU students can get involved with Youth Network and make a very

impactful difference in the lives of young, local boys with little effort on their part. These

include:

· Donating resources such as paper towels or combining forces with other students to

sponsor a child

o According to Dr. Pamela Palmer, it would cost approximately $525 for the ten-

week-long program.

· Target audiences include:

o Greek organizations

o Sports teams

o Other campus clubs

o The rest of HPU student body

Media Recommendations:

When we spoke to the representative from the Youth Network she mentioned that the

target market for this campaign was primarily focused on High Point University students. That

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being said, we focused on media outlets and resources on campus, which would obviously reach

that target market. Although outside resources are normally used for strategic campaigns, we felt

it was unnecessary to go to outside sources from HPU’s campus. Listed below are a variety of

earned and owned media. Since all of our campus resources are free to us we did not have any

paid media to add to the list. Although paid media is not being used, this is a good thing for the

team and Youth Network. It allows more opportunities to use our budget accordingly for the

events being held throughout the week of August 26, 2013.

Facebook/Twitter

Social Media outlets will be a huge resource for gaining exposure for the events

that we plan on hosting during the week of August 26, 2013. We plan on creating

pages for Facebook and Twitter so both audiences that use these social media

tools will be reached. For example, we planned on creating a Youth Network

Facebook page that features the events that High Point University will hold as

well as all of the information that goes along with those events. Events are

promoted throughout Facebook by creating an event and sending an invitation for

all of your “friends” or Facebook users to see. This app also features the ability to

determine who plans on attending the events. Users have the ability to Accept,

Decline or “Maybe” attend the event that the invitation features. So, the Facebook

page would first give the mission statement of the Youth Network, the cause for

the week-long event(s) and how you can participate, attend and donate. The

Twitter page will have the same concept, featuring daily tweets about the events

that are coming up prior to the actual week of the event. We can also team up with

HPU’s twitter account in different tweets to get more exposure to our target

market of HPU students and groups.

Campus Concierge

Campus concierge is also another media outlet that we will use based out of

HPU’s campus. This owned media is an easy way to reach the entire student body

of HPU. The campus concierge already features events that occur on campus and

emails to make students aware. This email can be drafted quite easily and will

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suffice as generating enough awareness consistently throughout the week and

weeks before.

Campus Chronicle

The Campus Chronicle would be the earned media element of our media outlets

for the Youth Network. The plan is for the campus newspaper to interview us

about the events we are trying to hold for Youth Network and why it is important

to HPU and High Point’s community. If possible, the newspaper will publish and

feature our story in the Newspaper, gaining more exposure to our target

audiences.

Youth Network Website

As a form of owned media we are going to create a new website for Youth

Network. The website will be creative, eye catching and easy to navigate. Youth

Network needs a strong online presence to draw in their targeted audiences. The

website will have different pages. One of the most important pages the website

will feature is the events page. The events page will be updated regularly to notify

the surrounding communities about upcoming events such as fundraisers. There

will also be a clear spot with contact information on how to reach the members of

Youth Network and also how to donate.

High Point University Website

As another form of owned media we are going to have an advertisement on the

High Point University website for Youth Network and the event week. This is a

very important owned media source because the events will be geared towards

High Point University students. Therefore, the best way to reach the students is

through outlets in which they use often---such as the website. The website will

feature the different events that we will be hosting a well as the specific

information such as when and where. The website will also feature a small

“article” about Youth Network, their organization and their goals.

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Media List: Below you will find a media list specifying our media outlets listed above and

their contact information for the use of the Youth Network and Kids Week:

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HPU Website• URL Link: Highpoint.edu• Phone: (336) 841-9000

Campus Chronicle• Email: [email protected]

• URL Link: Highpoint.edu/chronicle

Campus Concierge• Email: [email protected]

• Phone: (336) 841-4636

Facebook/Twitter• Facebook: https://www.facebook.com/HighPointU?

fref=ts• Twitter: @HighPointU

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Saturday, 8/31/2013• Formal event @ HPU Greek Village 8:00 p.m.

Friday, 8/30/2013• Formal ticket sales 11:00 a.m. - 5:00 p.m.

Thursday, 8/29/2013• Formal ticket sales 3:00 p.m. - 5:00 p.m.• Liberty Steakhouse & Brewery event 5:00 p.m. - 10:00 p.m.

Wednesday, 8/28/2013• Formal ticket sales 11:00 a.m. - 1:00 p.m.• Tie-dying event @ Slane 4:00 p.m.- 7:00 p.m.

Tuesday, 8/27/2013• Formal ticket sales 3:00-5:00 p.m.• Extraordinare Cinema event 8:00 p.m.

8/26-30/2013• Ice cream truck flyer deliveries

Monday, 8/26/2013• Start formal ticket sales 11:00 a.m. -1:00 p.m. in U.C.• Feeney's Frozen Yogurt Event 4:00 p.m. - 9:00 p.m.

Week of 8/21/2013• Contact Campus Chronicle

8/18-22/2013• Dorm Storming 7:00-9:00 p.m. Monday through Thursday• Post flyers around campus• Address Greek Life

Monday, 8/12/2013• Campus Concierge emails

• List events of Kids Week

Timeline/Event Calendar:

The For the Kids Week events will take place the week leading up to Labor Day Weekend

from Monday, August 26 through Saturday, August 31, 2013. Because classes for the Fall 2013

semester convene on Tuesday, August 20 and students should begin to arrive on campus only

that weekend before, our various tactics will be implemented on a short time frame. The

timeline schedule we have devised to best extend our message to High Point University students

is listed in the points below:

Monday, August 12

Beginning the Monday before classes reconvene each semester, the Campus

Concierge resumes their ‘Campus Concierge Daily Update’ emails. The list of

events for the For the Kids Week will be featured in the emails from this first

point, as well as on the corresponding kiosks around the school.

This is the same time that we will officially launch our Facebook event. We will

have already created an official Youth Network page (linked to the Youth

Network website) that will be the listed host of the event and from this account as

well as our personal accounts we will invite potentially the entire University.

Sunday, August 18 – Friday, August 22

The week leading up to For the Kids Week we will have students “Dorm

Storming” for Youth Network from Monday through Thursday, meaning they will

go door-to-door in each residential building and community asking for donations

and distributing flyers about the Week and Youth Network. This will occur from

approximately 7:00-9:00 PM in the evening once students are done with classes.

During this same time, we will have students post flyers in various locations

around campus, such as on dormitory bulletin boards and in the Millis Athletic

and Convocation Center.

Throughout the week, we will attend the meetings of each Greek organization on

campus and introduce them to a competition we will be holding throughout the

next week called Greeks Give, rewarding the group that raises the most funds for

Youth Network. We will also present them the idea of sponsoring a child to

attend the program, which is very feasible with their high numbers.

We will also meet with sports teams and other campus clubs and organizations

this week, urging them to participate in the events of the Week.

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Week of August 21

We will work with the High Point University Campus Chronicle to run a story

about our fundraisers for Youth Network, which will likely run on August 21;

however, the exact date the newspaper plans to release their August issue has yet

to be determined.

Monday, August 26

This is the official start of our events. The University Center tables will be

utilized from this point on for donations, awareness of Youth Network, and

selling tickets for our formal dance event (at $10 per person or $15 per couple),

specifically from 11:00 AM-1:00 PM on this day. The emails sent daily from the

Campus Concierge will now be tailored to the specific day’s events as well as

reminding students to purchase tickets for Saturday’s formal. There will also be

boxes for both the donation of cash and items for Youth Network at Concierge

locations during their hours.

That evening from 4:00-9:00 PM we will be hosting Feeney’s Frozen Yogurt

where proceeds will go toward Youth Network.

Monday, August 26 – Friday, August 30

We will coordinate with the students driving the High Point University ice cream

truck to distribute miniature versions of our flyers with the treats they hand out.

These will have on them quick facts about Youth Network as well as the events of

the Week.

Tuesday, August 27

Representatives for the fundraiser will be at the University Center tables from

3:00-5:00 PM selling tickets for Saturday’s formal dance event and collecting

donations.

At 8:00 PM there will be a movie playing in the Extraordinaire Cinema preceded

by a brief video about Youth Network. Donations will be requested.

Wednesday, August 28


11:00 AM-1:00 PM selling tickets for Saturday’s formal dance event and

collecting donations.

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From 4:00-7:00 PM we will host a tie-dying event for students on the Slane

Basketball Courts. In order to dye a shirt, students may bring their own and pay

$5 or we can provide one for them for an extra $2. There will also be popcorn

and cotton candy for students who participate.

Thursday, August 29


3:00-5:00 PM selling tickets for Saturday’s formal dance event and collecting

donations.

Liberty Steakhouse & Brewery will be our next hosting opportunity from 5:00-

10:00 PM with a percentage of profits for the night going toward Youth Network.

Friday, August 30


11:00 AM-5:00 PM. In addition to selling tickets for Saturday’s formal dance

event and collecting donations, we will also be holding a bake sale.

Saturday, August 31

At 8:00 PM, there will be a formal event in the Greek Village Conference Center

as the capstone event for For the Kids Week. The winner of the Greeks Give

Competition will be announced here.

Budget:

As previously stated, throughout the week we will be hosting a variety of different

events. Luckily, the majority of these events will not cost anything from the Youth Network.

Our events that will not need to be funded include our Feeney’s night, our movie night, Liberty

night, and the bake sale. The movie night will not need any funding due to the fact that we are

lucky enough to be able to rent out the school movie theater for free, and the school also is able

to supply the movie for us. This saves a tremendous amount of money instead of renting a theater

off campus. The Youth Network will also not need to fund anything for the bake sale due to the

fact that people will be donating their baked goods rather than having the Youth Network buy the

food themselves to sell. The other two nights will not need to be funded because they are hosted

at restaurants and yogurt shops that do not require any fees. The three apects that will require

funding are the tie-dye event, prize for the Greek Gives winner and the formal. The prize for

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Greek Gives will cost $100. The tie dye event will include fifty t-shirts for participants who opt-

in to pay for their t-shirts rather than bring their own. The total amount of money for these t-

shirts will be $75.00. The other supplies that will be necessary for the event is a tie dye kit. One

tie dye kit makes 50 shirts, which means we will be buying two for $100.00. In summation, the

total amount of money spent on the tie-dye event will be $175.00. The formal will be a little

more costly, however, the profit is still superior. The formal will be held in the Greek

Conference Center on campus, which allows us to not have to pay for a space. The only costs

that will need to be provided is for food and drinks. We have allocated funds to have the formal

catered by subway. This includes giant subs that serve upwards of 110 people as well as four

dozen cookies and an array of soft drinks. This total quantity of food amounts to $350.00, which

is a small price to pay compared to the profit that will come out of the formal event. Below is a

chart that further shows the allocated funds.

Monitoring & Evaluation

Youth Network is an organization dedicated to helping children in the High Point area

from grades pre-kindergarten through twelfth develop socially, physically, and cognitively. The

program currently operates with support from the Guilford County Resource and Referral Center

(GCRRC); however, those involved aim to generate its own financial independence and

potentially enough to expand the program further. To aid in this cause, Youth Network has

decided to reach out to the students of High Point University. Advanced Innovations has devised

what we feel will be the most affective means to do so with a week-long series of events entitled

For the Kids Week from August 26–31, 2013. This is designed to increase awareness of the

organization and garner funds in a positive, fun way that gets students involved. We have

created a set of output, outcome, and business objectives that we will work toward

accomplishing throughout this said week to best achieve this goal. Output objectives will be

measured purely on their enactment and will be evaluated based on our outcome and business

objectives. For the latter two we will monitor and evaluate the success of each through different

methods corresponding to their natures. Below you can find a summarized form of each of these

objectives as well as the means by which we will analyze them.

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Get at least 25% of the HPU campus to attend each of our six events

(approximately 1,000 students at each) in order to garner funds for Youth

Network and increase awareness of the organization.

To monitor this objective we will have a member in charge of using a handheld tally

counter to keep track of every person who enters each event. By doing this we will be

able to keep track of the amount of HPU students that attend each events.

To evaluate this objective we will put the attendance numbers of HPU students at each

event into an excel sheet. By doing this we will be able to see which events had the best

and worst turnouts.

Get the percentage of High Point University students aware of Youth Network

from 30% up to at least 70% awareness by the end of our For the Kids Week

on August 31.

To monitor this objective we will be distributing a preliminary survey to establish the

awareness HPU students have about Youth Network. We will also keep track of how

many people respond to the events through our social media tactics such as Facebook etc.

We will also use Google Alerts to find out what is being said about Youth Network and

their organization events. Additionally we will monitor the website traffic of the new and

improved Youth Network website that we have planned to set up.

To Evaluate this objective we will use a post survey about the awareness HPU students

have about Youth Network. With the preliminary and post surveys we will be able to

distinguish a difference between the awareness before the event week compared to the

awareness after the event week.

Each survey has been created using the website SurveyMonkey; however, a transcribed

version of each may be found on the next few pages.

The following is our preliminary survey:

1. Have you heard of the Guilford County Resource and Referral Center?YesNo

2. Have you heard of Youth Network? YesNo

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3. Are you aware that HPU has a volunteering center?YesNo

4. Have you ever utilized the volunteering center at HPU? YesNo

5. What motivates you to participate in volunteer work?Class requirementClub/organization activityGreek philanthropyPersonal interestOther (please specify)

6. How active do you consider yourself in volunteering for a non-profit organization? (1 being very unlikely; 10 being very likely)1 2 3 4 5 6 7 8 9 10

7. How likely are you to volunteer locally (e.g., Piedmont Triad community)? (1 being very unlikely; 10 being very likely)1 2 3 4 5 6 7 8 9 10

8. How likely would you be to donate to a non-profit organization? (1 being very unlikely; 10 being very likely)1 2 3 4 5 6 7 8 9 10

9. SexMaleFemale

10. Age1819202122Other (please specify)

The following is our post survey:


2. Have you heard of Youth Network? YesNo

3. Would you be willing to help sponsor a child to attend The Youth Network?YesNo

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4. Would your club or organization be interested in helping to provide food for the children in The Youth Network?YesNo

5. As an alternative to paying school sanctioned fines, would you consider completing community hours?YesNo

6. How active do you consider yourself in volunteering for a non-profit organization? (1 being very unlikely; 10 being very likely)1 2 3 4 5 6 7 8 9 10

7. How many hours are you willing to spend volunteering each week?0-33-66-99+

8. How likely would you be to donate to a non-profit organization? (1 being very unlikely; 10 being very likely)1 2 3 4 5 6 7 8 9 10

9. SexMaleFemale


Finally, the following is a survey to judge the lasting perception of

Youth Network:


2. Have you heard of Youth Network? (If your answer is no, please end the survey. Thank you.)YesNo

3. What do you know about Youth Network?

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[open ended question]4. What do you think needs to be done to allow more people to be aware of Youth

Network?[open ended question]

5. What do you think Youth Networks message to the public should be?[open ended question]

6. Are there any improvements you would suggest for Youth Network?[open ended question]

7. SexMaleFemale


How many open-ended questions. These will take much time to code and interpret. Also, why post survey and another separate survey? You could combine those two and add some more specific questions about your event participation!

By the end of the week Advanced Innovations seeks to raise at least $2,000

from the various events and from students donating to Youth Network by

August 31.

We will monitor this objective by each day calculating the amount of money made at

each event, UC tables, the concierge and online donations. We will structurally and

clearly enter these numbers into a table each day to keep careful track of the amount of

money made.

To evaluate this objective we will look at each table from each day, adding up the totals

and finding the final number of dollars raised by August 31.

Collect other donations of money and resources for Youth Network during the

week of August 26-31.

To monitor this objective we will keep track of other donations given to Youth Network

such as art supplies, lunches, field trips etc.

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To evaluate this objective we will simply be able to look at the other donations given to

Youth Network after the event week versus before the event week.

Get sponsorship of all meals for each of the Saturdays throughout the

duration of the ten-week-long program.

We will have a sign up sheet to monitor this objective. By using a sign up sheet we will

be able to see when and what people will be able donate meals. We will keep track and

make sure that all weeks are being signed up for. If there are still weeks that have not

been volunteered for we will make sure to produce more promotion/advertising about

being able to sponsor meals.

To evaluate this objective we will see the completed sign up sheet and see if all weeks

have been filled with volunteered sponsors.

NAME DATE FOR DONATION MEAL TYPE

Get organizations on campus, or a team of a couple organizations combined,

to sponsor 3-5 new children to attend the ten-week Youth Network program

by September 1.

To monitor this objective we will continuously keep in communication with

organizations on campus about sponsoring a new child. We will have the presidents of

these organizations email us with their interests. To monitor effectively we will

constantly check our emails to see if any organizations have shown interest.

To evaluate this objective we will see how many sponsors we have gained by the end of

the week.

Create a positive and prominent reputation for Youth Network in the High

Point community, particularly on the High Point University campus, that

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fosters a greater knowledge of and participation in the organization by the

end of our events on August 31.

To monitor this objective we will again utilize the Google Alerts tool to keep track of

articles, news stories and what is being said about Youth Network throughout the week.

We will also check our social network sites such as Facebook and Twitter to see what

students, sponsors, volunteers and other people are saying about Youth Network and the

For the Kids week. To monitor the participation, again we will have the handheld tally

trackers. We will also keep a log of all papers and other earned media channels where

news releases, media alerts, and feature articles are distributed.

To evaluate this objective we will continue Google Alerts. We will also have routine

check ins to monitor if people continue volunteering and donating to Youth Network

after our events week has ended.

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Google Alert Search Terms

Google alert search terms we will use include,

Youth Network

For the Kids

High Point University student philanthropy

The Guilford Country Resource and Referral Center

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SEE APPENDIX FOR THE FOLLOWING VISUAL REFERENCES:

Donation Flyer 39

Bake Sale Flyer 40

Campus Concierge examples 41

Calendar of Events Handout 42

Screenshot of Donation Site 43

Facebook Event Page 44

Newsletter 45

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For The Kids

Monday, 8/12/2013

A week dedicated to help raise funds for Youth Network, an organization working to support the physical, social-emotional and cognitive development of young boys.

In hopes to raise funds for the continuation of their success, Youth Network is hosting a week long promotional stunt titled, “For The Kids,” with different events each day. The weeklong event will run from August 26-31, 2013. Most of the events will be held on High Point University’s campus with some events located at different venues throughout the week. A schedule of specific event dates, details and times will be distributed within the coming week. The goal of this week is to get as many High Point University students involved and passionate about donating to help continue the success of this wonderful organization with hopes of expansion. Our hopes are to get as many organizations, clubs, sports teams, greek life and any other students involved and motivated to help make this week a success!

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RequirementsIn order to participate in Youth Network, youth must have transportation available to and from the program site. Youth must be in Pre-K through 12th Grade. Parental involvement should be evident in order to support the development process.

For More Information

the future, works on developing career goals and social skills

· Power Hour: focuses on cognitive and physical development of youth, emphasizes mental stimulation and fitness and health

· Peer Connect: promotes open discussion of different part of life in order to strengthen self-esteem and establish self-concept

· Inspiration Nation: engages youth with a speaker to inspire and motivate the students while encouraging leadership qualities

Youth Network serves the Guilford County community, particularly around High Point, and works with youth from Pre-K through 12th grade who would like the opportunity to develop their self-concept and gain access to resources that promote a healthy life in different ways. Youth Network will meet 2-3 times per week in 3-hour sessions for a 7-week term. What does Youth Network do? Youth Network has four learning centers that focus on a different developmental aspect of the lives of youth.

· Self-Discovery Zone: encourages thinking about

Youth Network Report

Career

Transcript of Youth Network Report