YOUTH MONTH 2015

CONCEPT DOCUMENT

Prepared by Jane Moshoeshoe

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1. The Executive Summary

This year, 2015 marks the 39th anniversary of the June 16 Soweto and other related uprisings. The uprisings

tragically ended with hundreds of young people killed by the apartheid government when they protested against

the imposition of Afrikaans as a medium of instruction. This day is popularly known as the Soweto Uprising or

June 16. The reason for associating it with Soweto is because it is in this area where revolts began, gained

momentum and spread to other parts of the country. Since this tragic incident, the day has been commemorated

as June 16. The advent of the post-colonial and post-apartheid democratic political dispensation brought about

the new way of looking at the day by rededicating it to the youth of South Africa – hence Youth Day/Month. The

idea was to perpetuate the memory of those who died and suffered during this day as well as to carry on with

their legacy and principles of selflessness determination and devotion that are necessary for success and growth

for any society or nation.

The commemoration of Youth Day is being led by Department of Arts & Culture (DAC) and strong support from

the NYDA and various government departments. The NYDA will continue to lead the co-ordination of the overall

youth month activities, and once again with the support from various government departments. The success of

the commemoration events depends on joint co-ordination and collaboration by the NYDA, government entities

and Government Departments.

The 2015 Youth Month is highly significant as South Africa marks 60 years since the adoption of the Freedom

Charter in Kliptown in 1955. The Freedom Charter declared amongst other things, that South Africa belongs to all

who live in it, black and white, and that no government can justly claim authority unless it is based on the will of

all the people. That was a powerful, visionary and reconciliatory statement which set the tone for the non-racial

democracy South Africa has established.

During his 2015 State of the Nation Address, President Jacob Zuma declared 2015 as the year of the Freedom

Charter and Unity in Action to Advance Economic Freedom. It is the year of going the extra mile in building a

united, democratic, non-racial, non-sexist and prosperous South Africa.

It is also the year of rededicating ourselves as a country to eradicate racism and all related intolerances in our

country. It is also the year of investing more in our future, by educating our children and the youth about the rich

heritage of this country.

In line with these pronouncements, the 2015 youth month programme will entail a month long programme

aimed at highlighting the work of government in providing opportunities for the youth, educating young people

about their history and heritage, communicating opportunities brought by the democratic government, while

having conversations with the youth on their role in building a united, democratic, non-racial, non-sexist and

prosperous South Africa.

2. Strategic Objectives for Youth Month 2015:

The Youth Month 2015 programme will seek facilitate conversations with the youth on the achievements and

progress made in youth development over the past 21 years; as well as the challenges that still exist. The Youth

Month programme should be engaging and interactive, and will be underpinned by the following:

a) To educate the youth about their history and role played by young people in the struggle for national

liberation by reflecting on the events of 1976.

b) To highlight progress made by government and its related agencies in implementing the Freedom Charter

declarations as the country marks 60 years of its adoption.

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c) To encourage debates, discussions and conversations about the challenges confronting the youth today

and how they can take forward the baton of leadership.

d) To highlight programmes for youth development and how youth can access them.

e) Have conversations with the youth on their role in building a united, democratic, non-racial, non-sexist

and prosperous South Africa.

f) To promote social cohesion and nation building.

g) Youth Month will seek to establish and showcase partnerships with the private sector and civil society in

youth development.

3. The Theme:

Government Core Message (2014 – 2019): “Together We Move South Africa Forward”

The message calls for a focus on evidence or proof of how various sectors of society are moving South

Africa forward.

It also issues a challenge to individuals or institutions whose words or behaviour may undermine the

ethos of moving South Africa forward.

The theme for Youth Month 2015: “Youth moving South Africa forward”

This theme implies an action-oriented approach, surrounded with evidence of actions and initiatives by a

broad range of social partners – led by government – that are moving South Africa forward.

Recognizes the role that the youth of South Africa have played and are still praying to move the country

forward.

Visual Representation of the Theme

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The Rational Behind the Creative:

The sneakers (aka takkies) speak to youthfulness as every young person can identify with them. They are

universal and are part of everyday youth culture. The forward movement of the Youth Moving South Africa

Forward is showcased by the steps that are being taken in the creative by the sneakers.

For the Youth Month launch and the June 16 Commemorative event, it is proposed that young people (and the

principals and government officials) come to the events wearing school uniforms and sneakers. School uniform in

general speak of togetherness, inclusiveness and being part of a community. The colours have been kept vibrant

so as to appeal to the young people.

4. The Approached

Youth Month 2015 with take a three (3) phase approach: Pre, During & Post. The idea seeks to engage the youth

of South Africa and have them talking long before the launch of the Youth Month activities on 01 June 2015 and

right up to the end of the month.

PRE • Period: 12.05 -01.06

• Social Media Campaign: Pledges

DURING • Period: 01 - 16.06

• Youth Month Launch

• Youth Build (hand-over of houses)

• Televised Youth Dialogues (talkshows)

• Walk for Freedom (in partnership with SABC)

• Pre-Launch briefing & Launch of the Mara Foundation Mentorship Programme

• Outreach Programmes

POST • Period: 17 - 30.06

• TNA Breakfast

• Dialogues with youth in conflict with the law

• Health & Wellbeign Programme (Sisterz4Life Dignitary Campaign)

• Youth in Business Forums

• Youth Paliament

5. The Programme for the Month

The following activities will be undertaken to commemorate Youth Day and celebrate Youth Month in partnership with various departments and organisations:

Date Activities Venue & Province Support Branch 01 June 2015 Launch of Youth Month Hector Peterson Memorial Maponya 03 June 2015 Live TV youth dialogue with youth of all races on the role of young people in building a united

nation Wits or UJ with a SABC as a media partner Johannesburg

3-15 June 2015 Youth Day Provincial Commemoration events All 9 provinces All branches 05 June 2015

Health & Wellness Outreach (Focus: alcohol and substance abuse, depression and anxiety) Eldorado Park

Johannesburg NYDA to open a Local Youth Office.

06 June 2015 Health & Wellness Outreach (Focus: alcohol and substance abuse, depression and anxiety) Mamelodi Tshwane

06 June 2015 Educational Tour for scholars on the 16 June 1976 uprising (Youth will have a dialogue nature event with various schools discussion their experience for the day)

Soweto - Gauteng Maponya

08 – 19 June 2015

NYDA Branch outreach programme (to include in conflict with the law and youth living with disabilities)

National (Must have more of rural focus) All branches

11 June 2015 Youth Parliament Parliament, Cape Town Cape Town 12 June 2015 Presidential Youth Working Group (made up of Deputy Ministers to discuss deployment for

Youth Month) Union Building None

14 – June 2015 Sunday Live discussion on promoting a non-racial society Auckland – Gauteng N/A

15 June 2015 Youth Build handover of a houses to youth-headed household and the elderly. Fiksburg, Free State Bloemfontein

15 June 2015 AU Day of the African Child Seminar (Organised by DIRCO) Soweto Maponya (tbc)

16 June 2015 Youth Day National Event President of the Republic Launches NYDA/Mara Foundation Partnership

Tshwane Events Centre, Pretoria Tshwane & Johannesburg

16 June 2015 Exhibitions by NYDA and its beneficiaries, State Owned Enterprises and private sector (Focus: Youth Development)

Tshwane Events Centre, Pretoria Tshwane & Johannesburg

19 June 2015 Youth in Business Forum Eastern Cape (Rural focus)

Port Elizabeth & East London

19 – 30 June 2015

Sanitary Towels Dignity Campaign – Sistaz 4 Life (Minister of Women to be part of this initiative and will attend some of the activities)

Kwa-Zulu Natal, Limpopo, Mpumalanga & Northern Cape (Must have more of rural focus)

Durban, Polokwane, Kimberley & Mbombela

22 June 2015 Visit to a Rural Based Youth Cooperative Funded by the NYDA Limpopo Polokwane 23 June 2015 Presidential Siyahlola/Imbizo (Focus on Skills Development & Training sites) TUT (Soshanguve Campus) & other training

sites Tshwane

24 June 2015 The New Age Breakfast: Including President Zuma Gauteng Johannesburg

30 June 2015 Visit to a Rural Based Youth Cooperative Funded by the NYDA Mpumalanga Mbombela

6. Summary of Events & Activities

Live TV youth dialogue on building a united nation: 03 June 2015 The TV dialogue is in-line with the Freedom Charter objectives of building a united, democratic, non-racial, non-sexist and prosperous South Africa the question of race and unity remains paramount, including the participation of youth of other races in commemoration days including Youth Day/month. The platform will provide for an opportunity for youth of all races to air their sentiments on the question of race

and recommend solutions. A panel of experts as well as opinion makers will also be invited to present on the

theme. The NYDA will work to source a media partner to ensure that the dialogue is carried live on television.

Educational Tour: 06 June 2015

As part of the activities to celebrate the Youth Month (in commemoration of June 1976); a cultural history educational tour will be organised to cater for in-school youth to learn more about the activities that contributed to the June 16 related uprisings and also visit the various places that played a role. To realise this activity NYDA is implementing this activity in partnership with the National Department of Arts and Culture. This is part of the legacy education that contributes to social cohesion and ensuring that youth understand and appreciate their history.

This was with the aim of educating the youth of today about the June 16 uprising, and the historical places in Soweto that form part of the country’s rich history. The purpose is to:

To educate the youth on the June 1976 and related uprisings

To showcase the historic monuments/places and their significance to the struggle and liberation in the country

To promote and encourage social cohesion The criteria for choosing schools to participate: The focus is on Grade 11 and/or 12 learners in selected provinces. The criteria for selecting learners is as follows:

Learners from top performing rural schools,

Learners from top performing township schools and

Learners from the former Model C schools

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Tour Programme:

Learners will be handed reflective questionnaires on all the destinations that they will be visiting. This was with the aim of assisting the learners to reflect on what they will learn during the tour.

There will be various sessions held with the learners - a career guidance session by an NYDA career guidance counsellor, and an Arts and Culture session where young people will be given a crash course on the South African symbols and the AU anthem.

Building and Handing over a house as part of Youth Build – Fiksburg, Free State: 15 June 2015 NYDA in partnership with the Provincial Department of Human Settlement will build a house/s in the Limpopo Province as part of Youth Service Programme. Youth from the Community, Government officials and officials form supporting institutions will participate as volunteers in the process under the supervision of an experienced contractor. Through the National Youth Service (NYS) NYDA and Human Settlements will build a house/s for youth headed households and the elderly. The objective of this programme is to: • Demonstrate the NYDA and government commitment to youth development and participation in service

delivery; • Commemorate the 39th year of the 1976 youth uprisings

Youth Day (June 16) Commemoration: Tshwane Events Centre, Pretoria (Due to budget constraints, Tshwane Events is being considered as the host venue for this event) The programme for the day with be in three (3) parts, which are the following:

Walk for Freedom

Official Programme

Cultural Programme & Exhibition

Total number of youth targeted is 5 000.

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a) Walk for Freedom

Time Activity 7:00 am: The day will start off with a walk from Freedom Park by youth from all walks of life

carrying a banner/pledge committing themselves towards contributing to a non-racial, non-sexist, democratic and prosperous South Africa. The walk should reflect the rainbow nation (reflecting all race groups, gender and disabled youth). Examples of the pledges: I PLEDGE TO EDUCATE MYSELF

I PLEDGE TO TAKE RESPONSIBILITY FOR MY ACTIONS

8:00 am: The walk ends off at the Lawns at the Tshwane Events Centre with the pledge taken to the stage for the arrival of the President

08:00 am: Parallel to the walk from the Freedom Park – SABC Morning Live will be hosting a few young people who will be doing analysis of the proceedings of the day, including the significance of the walk and the pledge. The significance of June 16. The live Morning Live broadcast will from time to time cross over to the walk until it reaches the Tshwane Events Centre. NB: The SABC has been approached to be the media partner. Interviews to be scheduled for identified youth from different sectors speaking about their commitment to SA as a young person.

10:50 am: Upon arrival of the President on stage together with the Podium Group from the holding room, a few youth representatives will go and hand over the pledge to the President of the Republic with the Chairperson of the NYDA

10:55 am: The President with the Chairperson of the NYDA to receive the Pledge

The objectives of the Youth Pledges is to mobilise young people around one common objective of committing to

play a positive and constructive role towards the development of a non-racial, non-sexist, prosperous and

democratic society.

Young/youthful Ministers and Deputy Minister: DM: Manamela; DM: Masina; DM: Gigaba; DM: Mbalula; DM:

Manana and DM: Ndabeni to lead youth walk with a select number of youth ambassadors that would be selected.

Ministers & Deputy Ministers to be encouraged to be active on social media as part of the build up to June 16th

and on the day and remainder of youth month.

The Ambassadors will be utilised to mobilise youth people through social media to make their pledges on how

they commit to contribute towards a non-racial, non-sexist, democratic and prosperous South Africa. The videos

are to be uploaded in the Youth Month mini-website, four of which will be played via Audio Visual during the June

16 Official Program. Some of the pledges will also go onto the banner to be carried by young people during the

walk from Freedom Park to Tshwane Events Centre.

List of suggested ambassadors:

Zakeeya Patel (Actress)

Samantha Constable (New Talent Designer)

Heavy K (Music Producer & NYDA Beneficiary)

Vusi Nova (Musician)

Lucas Sithole (Disabled Sportsman)

Maritjie Bothma (Motivational Speaker)

Octavia Shabangu (Winner of One Day Leader and currently spending 6 mnths with NYDA as part of his prize)

Siyabulela Xuza (has a planet named after him by NASA, energy engineering graduate from Harvard)

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Laduma Ngxokolo (PE born designer specialising in Xhosa inspired clothing that now sell as far as

Netherlands)

Sandile Khubeka (Youngest GP in South Africa)

Youngest learner who became a commercial pilot at 16.

NB: From the selected ambassadors, some will lead the match from Freedom Park and others will form part of the

podium group. The President will acknowledge in his speech these young people who are putting South Africa on

the map.

NB: DAC has advised that they have a number of ambassadors on their database as part of social cohesion that

can can be utilised to save costs. DAC to share the list of ambassadors on their database.

b) Official Programme

Start: 11h00 am | End: 13h00 am

Programme Director: Deputy Minister in the Presidency Hon Buti Manamela (another lady DM or MEC will be

considered for the co-PD role instead of Marietjie)

(Sign Language Interpreters)

Welcome

National Anthem & AU Anthem (Performed by the SANDF)

Opening and welcome remarks by Gauteng Premier Mr David Makhura

Programme Directors: Announce screening of messages of support from youth via video/av screen

(in response to “How do you believe youth are/should be moving South Africa forward)

Messages of support:

- AU

- South African Youth Council (SAYC)

- Two ordinary young people (chosen through submissions via NYDA facebook)

Welcoming the President of the Republic of South Africa on stage by Arts and Culture Minister Nathi

Mthethwa

Address by His Excellency President J G Zuma, the President of the Republic of South Africa

**Launch of Mara eMentorship Program: By President J G Zuma and

short video on the programme to be played.

Vote of thanks by Mr Yershen Pillay, Chairperson of the NYDA

The Podium group and the rest of the VIPs proceed to the lunch venue

--------------------------------------------------

Pre- Official Event:

The Deputy President Cyril Ramaphosa to visit the statue of Solomon Mahlangu in Mamelodi to lay a wreath.

Time and other details to be confirmed.

The Podium Group:

The Podium Group consists of the President, Ministers, Deputy Ministers, the Premier, Executive Mayor and

NYDA Executive Chairperson. In addition to the traditional composition of the podium group; it is proposed that

a group of nine (9) young people join the podium group. The breakdown of the nine will be made up of four (4)

young people selected from provinces/in rural areas – and the other four will be outstanding or influential

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young people in business, the arts, social and politics (this could be a representative of the South African Union

of SRC’s) and one (1) will be a young person leaving with a disability who has been able to break physical

boundaries.

The programme will commence at the arrival of the podium group from the protocol briefing. The official

program will end at the conclusion of the address by the President of South Africa and the vote of thanks.

About the Mara Foundation:

Mara Foundation is a social enterprise that focuses on supporting and encouraging entrepreneurship in Africa.

The Foundation works to create sustainable economic and business development opportunities for young and

women entrepreneurs via Mara Mentor, Mara Women and the Mara Ad-Venture Fund. Mara Foundation was

established in 2009 by Ashish J. Thakkar, Founder of Mara Group. The Foundation is based in Dubai. Mara

Foundation is partnering with NYDA. The Mara Mentor is an online community that connects ambitious

entrepreneurs with successful and experienced business leaders. The initiative encourages idea and knowledge

sharing among Africa’s most promising young entrepreneurs, inspiring a collaborative approach to business start-

up and growth.

Mara Mentor has been created to empower Africa’s youth in their business endeavours, in recognition that they

are the driving force behind the continent’s growth and future prosperity. Since its inception, the Foundation has

scaled its programmatic focus and is now active in a number of countries across Africa, including Nigeria and

Kenya. Its mission is to be instrumental in the development of thriving SME sectors by supporting African

entrepreneurs through mentoring, funding, networking and capacity building. Mara Mentor is designed to enable,

empower and inspire students, aspiring entrepreneurs, business owners and young people who are passionate

about business. Mara Mentor is open to new members from countries across Africa, who can join the community

to raise questions, kick-start discussions and reach out for personalized advice on their business ideas. It offers

training tools and materials that are tailored to youth and women and run regular forum topics on issues relating

to youth and women in business. Through this partnership, this programme is expected to reach of 1 million

young people.

There is a need to have a pre-launch event and social media campaign to hype up this initiative and have young

people pre-register so as to ensure that when the President announces this initiative that there are at least

100 000 young people on the system. The suggested date for the pre-launch is 4/5 June 2015 when the Founder

of the Mara Foundation Mr Ashish Thakkar is in South Africa for the World Economic Forum.

c) Cultural Programmme & Exhibitions

The cultural programme will start at 08h00 am with a variety of South African musicians and will be paused when

the official programme starts. This is so to accommodate those young people who will not be part of the

walk/arriving from outside the province. The proceedings will resume when the official programme is wrapped

up.

The performances will cover the different genres of South African music, poetry and other performances in line

with the approved theme for the Youth Month. The content should suit the audience as mainly dominated by the

young people. The screening of interviews with young people from different communities (black, coloured, white,

indian) on how they believe youth are/should be moving South Africa Forward.

Exhibitions

A exhibition space will be laid out on the grounds at the Tshwane Events Centre – a creatively designed exhibition

floor plan that will be for:

NYDA Beneficiaries exhibiting their businesses (AV screens to be mounted at the exhibition area that will play

footage of NYDA beneficiary run businesses)

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Government Departments exhibiting youth programmes

Private Sector exhibition youth programmes

Provincial Youth Day Commemoration Events: 08 - 15 June 2015 With the Gauteng province will be the host province for the National Youth Event the other eight provinces will host official Youth Day commemoration events during the week of 3 – 15 June 2015 instead of 16 June 2015. Hosting the event before June 16 will allow Premiers and youth across South Africa to also get the President Youth Day message. All Provincial events should be in the following format:

Formal proceedings to be addressed by the Premier

Exhibition showcasing products and services available to youth in the province. The NYDA participation at provincial events includes the following:

Participation in the planning committee by the branch

Speaking opportunity for the NYDA Branch Managers.

Exhibition by the NYDA Outreach team at the Provincial events. *Events Calendar is being developed.

Youth in Business Forum: 19 June 2015 The Youth in Business forum is a platform created for Development Funding Institutions like the NYDA, IDC, SEFA, SEDA and other to share information on opportunities with young people. Young people will also get a platform to share their businesses ideas and successes stories.

The New Age Business Breakfast: 24 June 2015 A live studio discussion by the NYDA and stakeholders on progress made in improving the lives of young South Africans. It also provides an opportunity to a live audience to interact with the presenters in a question and answer session.

Sanitary Towels Dignity Campaign: 19 – 30 June 2015 The NYDA launched the Sistas4Life initiative in 2012 with the aim of promoting the health and wellbeing of female leaners in schools and restoring their dignity and self-esteem. Since launching the initiative, the NYDA has distributed Sanitary towels to a number of schools across the country benefiting thousands of female learners. Minister of Women to be included in some of the initiatives of this campaign. Pharmaceutical companies that manufacture sanitary towels will be approached to come on board as well as part of their CSI initiatives.

Youth Parliament – Date TBC

An annual dialogue session takes place in Parliament with youth to discuss issues of relevance to youth with

focus on solutions.

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7. The Communication Plan

360 ° Communication

Strategy

TV

Radio

Print

Online

PR

Outdoor

Internal Comms

(HO)

Direct Engagement

Branch

Events

& Outreach

Posters (Generic)

Posters (Event Specific –

Gauteng branches)

Pull-up Banners

Youth Month Launch (01/06)

Educational Tour (06/06)

Outreach Programme (03-15/06)

Youth Day Commemoration

(16/06)

Provincial Outreach Programmes

Posters (internal facing)

News Bulletin

E-mailers: 02/06: Youth

Month Launch

Staff Dialogue (Meetings)

Youth Parliament

NYDA/IDC/Sefa Business

Forums

Youth Dialogue (with SABC)

Youth Build (hand-over of

houses)

Economic participation (EDP

Training Workshops)

Youth Day Exhibitions

SABC Partnership

TNA Breakfast

Live Interviews

Web banners on ff.

sites: NYDA, DAC &

GCIS

Social Media:

Facebook & Twitter

Issuing of media alerts and

releases

Coordinating media

interviews

Full page

Adverts

Publications:

Government,

national and

community

Opinion Pieces

Interviews

Beneficiaries Profiling

Digital billboards in

strategic areas mobilising

young people to the June

16 Commemoration event.

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CHANNEL/MEDIUM

TV RADIO PRINT OBJECTIVE - Promote government programmes and

opportunities available to the youth (generic message).

- To publicise and promote the activities that will be happening nationally leading up to and after the June 16 Commemoration Event.

- Promote government programmes and opportunities available to the youth (generic message).

- To publicise and promote the official June 16 Commemoration Event (Gauteng only).

- Promote government programmes and opportunities available to the youth (generic message).

- To publicise and promote the official June 16 Commemoration Event (NC only).

MAIN FOCUS - To push PR in this space and profile beneficiary across all programmes.

- Highlight progress made in youth development in all spheres of government.

Heavy PR campaign that will push radio interviews and beneficiary stories.

Highlight progress made in youth development in all spheres of government.

NATIONAL/PROVINCIAL TARGETS

- SABC TV (Morning Live & Talk Shows) - eNCA (Sunrise) - ANN7 (Vuka Africa)

- SABC Stations: Metro FM, Ukhozi FM, Umhlobo Wenene, Motsweding, Lesedi FM, RSG, Tru FM, YFM, Limpopo Combo (Thobela, Phalaphala & Munghana Lonene) and Mpumalanga Combo (Ligwalagwala & Ikwekwezi)

- Government: Ubuntu FM - Independent: iGagasi FM, East Coast Radio, Heart FM

and OFM

- Sunday Times - Sunday Sun - City Press - Isolezwe - Sawubona Magazine - PSM Magazine

COMMUNITY TARGETS - Soweto TV - Tshwane TV - Alex TV - Cape Town TV

- NC: Radio Riverside, Radio Teemaneng & Kurara FM - KZN: Izwi Lomzansi, Radio Khwezi & Zululand Radio - WC: Radio Zibonele & Voice of the Cape - EC: Alfred Nzo, Forte FM & Radio Unitra - FS: Overvaal Stereo & Radio Lentswe - MP: Barberton FM & Radio Alpha - LP: Mokopane CR, Moletsi CR, Pharaborwa &

Sekhukhune FM - GP: Alex FM, Eastrand Radio, Jozi FM & Thetha - NW: Aganang FM &Radio Vaaltar

- Vukuzenzele - Gauteng based community

newspapers

TARGETED NUMBER OF SPOTS/INSERTS

N/A 32 spots per station 1 insert per publication

DURATION OF CAMPAIGN

4 weeks (01 – 30/06) 3 weeks (01 – 20/06) 2 weeks (01 – 20/06)

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CHANNEL/MEDIUM

ONLINE PUBLIC RELATIONS (PR) NYDA BRANCHES OBJECTIVE To publicise and promote the activities that

will be happening during the month of June.

To promote and support all the activities taking place during the Youth Month as well as government’s role in moving the youth of South Africa forward when it comes to youth development.

To publicise and promote the activities that will be happening during the month of June in the province.

MAIN FOCUS - Drive traffic to the NYDA, DAC and GCIS websites to showcase the calendar of activities for the month.

- Scheduling of media interviews for key stakeholders/principals and beneficiaries.

- Issuing of media alerts and press statements. - Responding to media queries timeously. - Looking for opportunities for publishing opinion

pieces on youth related issues.

- Information sharing - Profiling of NYDA programmes (Grant

Programme, 2nd Chance, Start Here, Jobs & Skills Database and BOSS) as well as other opportunities available to young people from government and private sector.

- Highlight the benefits of partnerships such as the NYDA/IDC/Sefa R2.7bn fund for young entrepreneurs.

NATIONAL/PROVINCIAL TARGETS

- NYDA website - DAC website - GCIS website

All media platforms Collaborations with other development institutions in their province.

COMMUNITY TARGETS N/A

All media platforms Activations of plans will be part of the calendar that is still being developed.

TARGETED NUMBER OF SPOTS/INSERTS

N/A N/A N/A

DURATION OF CAMPAIGN 4 weeks (01 – 30/06) Ongoing Ongoing

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CHANNEL/MEDIUM

INTERNAL COMMS OUTREACH & EVENTS DIRECT ENGAGEMENTS/ LEGACY PROGRAMMES

OBJECTIVE To publicise and promote the activities that will be happening during the month of June.

Promote and showcase opportunities that are available to young people.

Provide opportunities for principals to engage young people of South Africa in their natural settings as much as possible.

MAIN FOCUS Ensure that all civil servants are engaged and they understand their role in advancing youth development in their space and thus moving the youth of South Africa forward. Promote collaborations between departments.

- Information sharing. - Bringing products and services closer to the youth of

South Africa. - Showcase the achievements of the last 20 years of

democracy.

- Ensure that there is a legacy and long lasting impact that is left behind after the 2054 Youth Month celebrations.

- Showcase the achievements of the last 21 years of democracy, especially when it comes to the space of youth development.

NATIONAL/PROVINCIAL TARGETS/ACTIVITIES

Departmental/company specific

- Youth Month Launch (01/06- Soweto) - June 16 Commemoration Day (16/06 – Tshwane

Events Centre, Pta) - Outreach Programme for youth living with

disabilities and youth in conflict with the law (08-19/06 – National)

- Health & Wellness Outreach (05-06/06 – Mamelodi & Eldorado Park)

- Visit to a Youth Build site & hand over houses (15/06 - Fiksburg)

COMMUNITY TARGETS Departmental/company specific

- Calendar of events still to follow. - Hand-over of sanitary towels through the NYDA Sistaz4Life Dignitary Campaign in rural communities.

TARGETED NUMBER OF SPOTS/INSERTS

N/A N/A N/A

DURATION OF CAMPAIGN 4 weeks (01 – 30/06) 4 weeks (01 – 30/06) 4 weeks (01 – 30/06)

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CHANNEL/MEDIUM

SOCIAL MEDIA OUTDOOR ADVERTISING OBJECTIVE To publicise and promote the activities that will be happening during

the month of June.

To promote and publicise the Youth Day (June 16) Commemorative event taking place at the Tshwane Events Centre, Pretoria.

MAIN FOCUS - Run ‘Call 4 Pledges’ from the youth of South Africa (12/05 – 01/06)

- Giving out daily updates on activities as well as programmes available to the youth.

- Publicise the various activities taking place during the month.

- To serve as a mobilising tool driving traffic to the commemorative event taking place on June 16.

NATIONAL/PROVINCIAL TARGETS

National

- To focus on townships and communities in and around Gauteng.

- Digital screens to be strategically placed at the entrance of this areas (NB: number will depend on the budget available)

COMMUNITY TARGETS N/A

N/A

TARGETED NUMBER OF SPOTS/INSERTS

N/A Will depend on the budget

DURATION OF CAMPAIGN 6 weeks (12/05 – 30/06) 1 month

Thank You!!

SABC Partnership

TNA Breakfast

Live Interviews

Web banners on ff. sites:

- Partners sites: NYDA, DAC &

GCIS

- Relevant commercial

websites

Social Media: Facebook &

Twitter

Half page Adverts

Publications:

Government, national

and community

Opinion Pieces

30’ Recorded Adverts (11

Languages)

Interviews

Beneficiaries Profiling

SA FM Partnership (part of

Symposium)