_youth Mapping for Big 92.7 Fm

7/31/2019 _youth Mapping for Big 92.7 Fm

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Industry Profile

History of Radio

The first public demonstration of wireless telegraphy took place in thelecture theatre of the Oxford University Museum of Natural History on

August 14, 1894, carried out by Professor Oliver lodge and Alexander

Muirhead.

Uses of radio

Twenty first century development

a)Internet radio

Internet radio consists of sending radio-style audio programming over

streaming Internet connections.


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b)Digital audio broadcasting

Digital audio broadcasting(DAB): appears to be set to grow in

importance relative to FM radio for airborne broadcasts in

several countries.

c)Legal issues with radio

When radio was first introduced in the 1930s many predicted

the end of records. Radio was a free medium for the public to

hear music for which they would normally pay

d)Audio

FM broadcast radio sends music and voice with higher fidelity

radio.


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Big FM is a nationwide private FM radio station in India and overseas

owned by Indian businessman Anil Ambani. It broadcasts at 92.7

Megahertz.

Vision

The BIG 92.7 FM Network is a voice for our Church, for the truth and

for our faith.

Mission

Model our message through our corporate and co-operative

relationships.Every people believe of our information.

Its main tagline is Suno Sunao, Life Banao.


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Name of the Organization: - BIG 92.7 FM

Name of the chairman:- Anil Dhirubhai Ambani

Surat Branch head:- Mr. Rajiv Patel (Programming Head)

Type of business: - Adlabs Films Limited (FM Radio Initiative)

Major Competitor:- 98.3 Radio Mirchi, 91.1 Radio City, 101.1Vividh Baharti, 94.3 MY FM.

Address of the organization:-

706,7th

Floor, 21st

Century,Ring Road, Surat-395002,

Gujarat.

Board: - +91 261 3984928

Fax: - +91 261 3984972

www.big92.7fm.com


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Youth mapping is a process in which youth and/or adults collect data in

a defined geographic areaa neighbourhood, a community, a county, or

even an entire state. These data typically can include a description ofthe resource, address, hours of operation, if applicable, and other

pertinent information, such as a description of the problem or risk.

Geographic Information Systems (GIS) and Global Positioning Systems

(GPS) are used as tools to represent the data in a geographical contextand enable the user to analyze data by a number of different variables.

Digital cameras are often used in the mapping process.

Definition

Youth work" is defined as activities that intentionally seek to impact

young people. This is primarily a set of loosely affiliated activities

which have been defined, redefined, examined and reinvented in

subsequent generations.


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Meaning of Research:-

Marketing research means the systematic gathering, recording, analyzing of

data about problems relating to the marketing of goods and services.

Objective and scope Of Study:To study the preference of Youth in terms of Trends, Fashion, Idols,

Entertainment, Passion and much more

To study trends amongst young stars.

To solicit various suggestion from the Respondents for the Youth Mapping for

BIG 92.7 FMimprove performance.To track records of different activities which are mostly preferred by the youth in

leisure time.

To study the industry.

Benefits of Study:

The company will come to know about the latest trends and passion of differentage of people of Surat.

Company will also come to know that what type of program to be produce at what

time.

It will help them to know that what type of content should be included in program.

The study also helps to know the different activities which are mostly preferred byyouth on leisure time. So as to get idea about launching time of programs.

y


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Research Problem:-

Some people believe that the popularity of BIG FM is reducing.

Some of the people believe that the RJs of BIG 92.7 FM are not effective

Some of the people believe that the programmes of BIG 92.7 FM are notentertaining.

What should be the corrective action for increasing the viewership of BIG

92.7FM, and how to create image in to the mind of youth.

Some of the people are choose price and not a quality.

Research Design:-

Descriptive Research :

Generally, if a researcher is studying a community which is familiar and this

research purpose is to depict accurately and in detail the characteristics of a

particular institution, group or an event in the community, the appropriateresearch design is called Descriptive research Design.

A DESCRIPTIVE RESEARCH has been used by the researcher, because

it is preliminary investigation and which doesnt have rigid design.


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Determining Sources of Data:-

Primary Data as well as Secondary data use for the survey of the youth for

Youth Mapping for BIG 92.7 FM. The accuracy of Primary Data is notreliable, so it was not beneficiary used Primary Data for getting the

information from the respondent.

Designing Data Collection Form:-

Observational MethodSurvey Method

In a research survey method used to collect primary data, bypersonal

interview of respondent.

The data collection tool is in the form ofQuestionnaire.

Determining Sampling Design and Sampling Size:-

The researcher has chosen the non probability sampling.

Sample Size:

Sampling Area is Surat City [College Campus, School Students, Teen

agers, Society]


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Q.1 What is your style statement? Why?

Answer Total Respondent

Hair Style 36

Goggles 14

T- shirts 22

Jeans 16

Accessories/ Tattoo 9

Other 8

35%

14%21%

16%

6%8%

Percentage

Hair Style

Goggles

T- shirts

Jeans

Accessories/ Tattoo

Other


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Q.2 Amongst this on which topic you discuss more? Why?

Answer Age:- 12 - 15 Age:- 16 - 21 Age:- 22 - 29 Total Respondent

Politics 0 0 6 6

Bollywood 12 14 6 32

Friends 10 10 14 34

Latest Trends 8 8 4 20

Other 4 2 4 10

6%

31%

33%

20%

10%

Percentage

Politics

Bollywood

Friends

Latest TrendsOther


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Q.3 Which of these soft drinks do you like the most? Why?


Pepsi 10

Coco Cola 6

Mirinda 20

Thumps Up 26

Other 40

10% 6%

20%

25%

39%

Percentage

Pepsi

Coco Cola

Mirinda

Thumps Up

Other


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Q.4 In your free time what do you prefer to watch on television?


Movie 18

Sports 20

Reality Shows 12

Songs 38

Serials 14

18%

20%

11%

37%

14%

Percentage

Movie

Sports

Reality Shows

Songs

Serials


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Q.5 What types of movies do you like? Why?

Answer Age:- 12 - 15 Age:- 16 - 21 Age:- 22 - 29 Total

Respondent

Action/Thriller 4 4 10 18

Suspense/ Horror 12 14 12 38

Comedy 10 14 10 34

Cartoon

8

2

2

12

18%

37%

33%

12%

Percentage

Action/ThrillerSuspense/ Horror

Comedy

Cartoon


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Q.6 Amongst these which is your favourite sport?


Cricket 52

Volleyball 16

Football 4

Basketball 8

Other 22

51%

16%4%

8%

21%

Percentage

Cricket

Volleyball

Football

Basketball

Other


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Q.7 What is your travelling source?


Car 28

Bike 50

Scooter 8

Cycle 8

other 8

30%

47%

7%

8%8%

Percentage

CarBike

Scooter

Cycle

other


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Q.8 With whom do you share your secrets? Why?


Respondent

Mummy/Daddy 4 6 6 16

Friends 20 22 24 66

Sister/Brother 6 0 2 8

Other 4 6 2 12

16%

65%

7% 12%

Percentage

Mummy/DaddyFriends

Sister/Brother

Other


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Q.9 What are the latest gadgets and gizmos you carry?

Answer Age:- 12 - 15 Age:- 1621 Age:- 22 - 29 Total Respondent

Mobile 18 30 30 78

i-Pod 8 2 0 10

Pen Drive 2 0 2 4

Other 6 2 2 10

76%

10%

4%10%

Percentage

Mobilei-Pod

Pen Drive

Other


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Q.10 Your favourite hangs out place?


Lake View Garden 12

Dumas 28

Hazira Bridge 14

Shopping Malls 34

Chopatti 0

Other 14

12%

27%

14%

33%

0% 14%

Percentage

Lake View Garden

Dumas

Hazira Bridge

Shopping Malls

Chopatti

Other


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Q.11 Who is your icon/idol? Why?


Laxmi Nivas Mittal 0

Mahatma Ghandi 12

Mother Teresa 6

Amitab Bachachan 18

Dhirubhai Ambani 20

Narendra Modi 6

Manmohan Sigh 4

John Abraham 14

Other 22

0%

12% 5%

18%

20%6%

4%

13%

22%

Percentage

Laxmi Nivas Mittal

Mahatma Ghandi

Mother Teresa

Amitab Bachachan

DhiruBhai Ambani

Narendra Modi

Manmohan Sigh

John Abraham

Other


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Q.12 What do you look in your idol?

Answer Age:- 12 - 15 Age:- 16 - 21 Age:- 22 - 29 Total Respondent

Attitude 8 8 14 30

Style 12 10 10 32

Passion 6 4 4 14

Leadership 6 10 3 22

Other 2 2 0 4

29%

31%

14%

22%

4%

Percentage

Attitude

Style

Passion

Leadership

Other


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Q.13 While buying any product which factor influences you the most?

Why?Answer Total Respondent

Price 44

Durability 14

Service 8

Quality 30

Schemes 6

43%

14%

8%

29%

6%

Percentage

Price

Durability

Service

Quality

Schemes


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Q.14 With whom do you associate the most? Why?


Brother/Sister 42

Father& Mother 4

Relatives/ Associates 0

Friends 54

Other 2

42%

4%0%

53%

1%

Percentage

Brother/Sister

Father& Mother

Relatives/ Associates

Friends

Other


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Q.15 What is your passion? Why?


Sports 28

Singing 6

Listen Music 34

Dancing 16

Other 18

27%

6%33%

16%

18%

Percentage

Sports

Singing

Listen Music

Dancing

Other

Q 16 Whi h t ki b it i it f tl ?


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Q.16 Which networking website you visit frequently?


Google 24

Yahoo 14

Hotmail 2

Orkut 21

AOL 0

Gmail 12

Facebook 21

Hi5 4

Other 4

24%

14%

2%

20%

0%

12%

20%

4% 4%

Percentage

Google

Yahoo

Hotmail

Orkut

AOL

Gmail

Facebook

Hi5

Other


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Q.17 What lingos you use while talking amongst your peer group?


Hindi 42

English 20

Gujarati 40

Other 0

41%

20%

39%

0%

Percentage

HindiEnglish

Gujarati

Other


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Q.18 On what topics do you like to gather more information? Why?


Business 26

Automobiles 14

Fashion 46

Other 16

25%

14%

45%

16%

Percentage

Business

Automobiles

Fashion

Other


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Q19. What is your hobby?


Respondent

Eating/ Sleeping 6 14 14 34

Surfing /Chatting 16 16 16 48

Jogging/ Walking 4 2 0 6

Reading 8 2 4 14

33%

47%

6% 14%

Percentage

Eating/ Sleeping

Surfing /Chatting

Jogging/ Walking

Reading


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Q20. Your suggestion on Love, Romance, and Sex?

Respondent Answers

Love is everyewhere,its a part of life.

Once in love everything is like to be.

They are inter-relates with each other.


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36 of youth in Surat believe that hair style i.e. 35% and T-shirt i.e. 21%

is their style statement as both things are necessary to develop

personality of an individual.34 of youth in Surat i.e. 33% like to discuss more about their friends.

Researcher has found out that 39% of youth like 7-up, Fruti, Milk

Shake, Dew,Appy as their favorite cold drink.

76 of youth like watching songs, suspenses movie on television.

Cricket is the favorite sport amongst the youth.

For travelling source of youth 78 prefer car or bike.

66 of youth share their secrets with friends.

62 hug out place Shopping malls or Dumas.

62 Listening music, and playing cricket is the passion of youth.82 of youth speaks Hindi and Gujarati and only 20% speaks English.

Youth like to gather more information on fashion

Youth like surfing and chatting on the internet,33% of youth hobby is

eating/Sleeping,

-


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Researcher like to conclude that youth in Surat city are very advanced and

like to keep on gathering information on business, latest trends, latest launch

of boutique, shopping malls, and etc.

Researcher also like to conclude that youth in Surat city are very fun and

inspiration loving, they like to listen music, watching suspenses and

comedy movie, like to visit new places and much more.

Researcher comes to know that youth of Surat city are very price sensitive

while buying any product first and foremost thing they check is the price of

the product and secondly quality of the product.

From the research, the researcher comes to know that the firm has to

increase viewership by launching new programs in the night, and afternoon.

Mostly People have a internet so they are easily downloads and listening

every information


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Youth in Surat like to discuss more about their friends, so BIG FM

should add such program related to friendship, or they can arrange

quiz for friends were they can ask question to their friends that how

much they know each other, or about their likes and dislikes or reason

for their friendship.

As Surat peoples like suspenses, and comedy movie, BIG FM should

organized quiz and create suspenses by asking question, related to

identify the voice of celebrity or should organize quiz regarding

Bollywood by asking them guess the movie including tools like

provide hints movie and win prizes.

Mostly youth carry mobile with them so, BIG FM should also keep

them informing about new mobile company launch in India and

overseas, latest mobile series launch by the existing companies and

their features and etc.

Th h f S i lik d i fi i


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The youth of Surat city like to spend time on surfing on internet,

visiting on website like Google, Orkut, Yahoo and etc., so BIG FM

should provide information regarding this website or any new website

hitting the market.

BIG 92.7 FM should also add some program for those who belong in

the age between 40-50 such as religious songs at least once in a day for

one hour minimum.

Researcher also like to recommend that BIG 92.7 FM should also

have special program for children, specifically regarding studies,

importance of parents, importance grandfather/mother in life, regarding

respecting elders, traffic rules, behavior guidance and much more.

Researcher also comes to know that youth of Surat are very food

loving people and also calorie conscious, so BIG FM should also

provide or give information on health tips, dietitian advice, yoga

experts, meditation experts and etc so that they stay fit and strong.


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_youth Mapping for Big 92.7 Fm

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