Youth identity – Channel 4’s Cyberbully• What type of youth was being represented in this programme? Consider language,

clothing, make up, props, behaviour, possessions etc

• Did the programme construct a positive or negative representation of this identity?

• How would majority groups interpret this representation? (would they consider it a positive or negative representation? Have a look at forums, articles and twitter responses to the show, how were audience groups using new and digital media to respond to this programme)

• How does it suggest that young people use new and digital media to construct identity's?

• Can you link to the uses and grats theory?

• Do young people construct accurate identities online? What are the issues with this?

• How does this programme link to the Channel 4 remit?

• How did the institution promote this programme? Find examples of media formats used

Youth identity case study• Look at articles, news reports and social media relating to youth in the London riots. How were young people

represented across these different resources? Who constructed these representations and who is the intended audience? Do they conform to dominant ideologies relating to youth? How might different audience groups USE these resource (Uses and grats)

• http://www.guardian.co.uk/uk/2011/aug/09/london-riots-kids-parents-police• Consider how different youth identities are constructed in the music videos for Lily Allen’s ‘Hard out here’,

Avril Lavigne’s ‘Hello Kitty’ and Taylor Swift’s ‘Shake it off’. How do youth audiences respond to these constructions of identity? What do they use to respond? How do majority or dominant groups respond and through which formats? – find examples.

• What did Eric Schmidt say about the future of youth identity? Where was this reported and who was it written for?

• Look at trailers for: Glue, Misfits and Hollyoaks. How are youth identities constructed? Do they conform to dominant ideologies?

• Look at the programming on E4 and BBC3. How do these represent youth? Who are the Producers (are any written or presented by young people therefore having some influence over their own construction of youth identity?) Do they conform to or challenge stereotypes? Do they use new and digital media to engage youth audiences?

• Listen to BBC4 media podcast on BBC3 – “BBC plans for the future of BBC3, Press regulation panel” 10/12/14 http://www.bbc.co.uk/podcasts/series/media . What changes are planned for the broadcast of BBC3? Who is making this decision and how does it connect to Hegemony/Marxism? Why are they making these changes? What does this suggest about the BBC’s relationship with youth audiences?

• How are youths represented in TV advertising? Find some examples from – washing powder, bread, sofa adverts and spot creams etc. Who is the product targeted at and how are youth identities constructed? Do they conform to or challenge stereotypes?