Youth Advocacy vs. Tobacco Company Marketing You might ask, who is winning?
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Transcript of Youth Advocacy vs. Tobacco Company Marketing You might ask, who is winning?
Youth AdvocacyYouth Advocacyvs.vs.
Tobacco Company MarketingTobacco Company Marketing
You might ask, who is winning?You might ask, who is winning?
The Side of Tobacco MarketingThe Side of Tobacco Marketing
Cigarette companies spend over Cigarette companies spend over $11 billion$11 billion a year to market their products.a year to market their products.
They spend about They spend about $9.5 billion$9.5 billion a year to a year to market their products market their products in local storesin local stores..
The Side of Tobacco MarketingThe Side of Tobacco Marketing
That is That is 85% spent on point-of-purchase.85% spent on point-of-purchase.
This translates to a flood of advertising This translates to a flood of advertising and marketing.and marketing.
The Side of Tobacco MarketingThe Side of Tobacco Marketing
How do these numbers translate to How do these numbers translate to youth?youth?
Kids are Kids are 3 times3 times more sensitive than more sensitive than adults to tobacco advertising. adults to tobacco advertising.
The Side of Tobacco MarketingThe Side of Tobacco MarketingImagine how many times a susceptibleImagine how many times a susceptible
child entered through this doorchild entered through this door..
Looks awful Looks awful
similar to the similar to the
NESQUIK Milk NESQUIK Milk
ad. ad.
The Side of Tobacco MarketingThe Side of Tobacco Marketing
What ever will we do?What ever will we do?
Join the Country’s Fight…Join the Country’s Fight…
We mustn’t forget about a very important We mustn’t forget about a very important component,component,
YOUTH ADVOCACYYOUTH ADVOCACY!!
What have youth been doing all around What have youth been doing all around the country?the country?
Youth Advocacy SideYouth Advocacy Side
There is a very important campaign on There is a very important campaign on the forefront of this issue.the forefront of this issue.
StoreALERTStoreALERT
AAdvocatesdvocates LLimitingimiting EExposurexposure toto RRetailetail TTobaccoobacco
Youth Advocacy SideYouth Advocacy SideStoreALERT:StoreALERT:
raisesraises awarenessawareness of product and of product and advertisement placement in stores. advertisement placement in stores.
Youth Advocacy SideYouth Advocacy Side
How is this accomplished? How is this accomplished?
Youth all across the nation have been Youth all across the nation have been observing these stores.observing these stores.
Using a Using a StoreALERT Report CardStoreALERT Report Card, youth , youth documentdocument the placement and the placement and
marketing.marketing.
Youth Advocacy SideYouth Advocacy Side
Youth Advocacy SideYouth Advocacy SideWhat does the survey look for?What does the survey look for?
- Are products at - Are products at eye leveleye level??
- Do you get a - Do you get a free giftfree gift with purchase? with purchase?
- Are they giving away - Are they giving away free samplesfree samples of snus of snus
with any tobacco purchase?with any tobacco purchase?
- Is there a - Is there a fire truck placedfire truck placed directly on top of directly on top of
the dissolvables display? (targeting kids)the dissolvables display? (targeting kids)
Youth Advocacy SideYouth Advocacy SideEach store receives a score on their
report cards.
Scores are then compared to understand
the the level of local marketing.
Also, they are sent to a national database.
Did you get an A?
No, I failed.
Youth Advocacy SideYouth Advocacy Side
This is a powerful tool.
- It brings light to industry marketing.
- It opens the eyes of the community, rallying
required support.
- It is essential to changing policy.
Youth Advocacy SideYouth Advocacy Side
This campaign has a very resourceful
website. (www.StoreALERT.org)
Youth Advocacy SideYouth Advocacy Side
On the website:
Training Guides, everything you want to know about point-of-purchase sales
Power Point Presentations, to train youth and peers how to use StoreALERT to monitor advertising
Youth Advocacy SideYouth Advocacy Side
It is a one stop shop for things you need to know.
But wait, that’s not all…But wait, that’s not all…
Newly passed FDA Bill:
Bans free giveaways of any non-tobacco items with the purchase of a tobacco product or in
exchange for coupons
Limits in-store point-of-sale tobacco advertising to black-and-white text only
But wait, that’s not all…But wait, that’s not all…
Newly passed FDA Bill:
Restricts vending machinesRestricts vending machines and and self-service self-service displaysdisplays to adult-only facilities to adult-only facilities
Limits advertisingLimits advertising in in publicationspublications with with significant teen readership (more than 15 significant teen readership (more than 15
percent or 2 million) to percent or 2 million) to black-and-white text black-and-white text onlyonly
So, who is winning?So, who is winning?
I think you know the answer.
Any questions for the panel?