You're Social, Now What?

© Constant Contact 2015

You’re Social, Now What?Which social networks are right for you and how to use them

Kathy Day & Debbie Rinckey, Constant Contact

BE A MARKETERAll it takes is Constant

Contact® #BeaMarketer

Agenda

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1.Top 5 social networks• Facebook• Twitter• LinkedIn• Pinterest• Instagram

2.Creating and curating content3.Photos, word images, and video4.Next steps

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Business value: Reach large audiences

1. Top 5 social networks: Facebook

Use Facebook’s Insights tool

Be aware of Facebook’s algorithm

Create and share the right content

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Facebook content that worksPhotos Status updatesVideos

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The “EdgeRank” algorithm shows posts based on …

Facebook has an algorithm

• Interest of your fans• The post’s performance among

other users• Performance of your past posts• Type of post the users prefer• How recent the post is

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What types of posts are doing well

Engagement metrics

Who engages with your content

Use Facebook’s Insights tool to know what works

for you

When your fans are online

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Facebook: What to do next

1.Find out what content is working for your fans.2.Create and share the content they want.3.Use Facebook’s scheduling tool to post when your fans are online.4.Evaluate your Insights (monthly, quarterly).

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2.Creating and curating content3.Photos, word images and video4.Next steps

Business value: Fastest way to reach your

audience

1. Top 5 social networks: Twitter

Use Twitter Analytics

Be helpful

Stand out with your tweets

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Twitter content that worksImages Short tweets Hashtags

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Be helpful

• Link to blog posts from you or experts• Offer facts, stats or tips• Answer customer questions• Participate in conversations• Don’t make it all about you

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Mentions

Top tweets

Engagements

Use Twitter’s analytics tool to know what works

for you

Audience insights

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Twitter: What to do next

1.Keep track of what tweets get the most engagement.2.Create and share the content that’s getting the best results.3.Use a scheduling tool like Hootsuite or Buffer to post tweets.4.Evaluate your analytics (monthly, quarterly).

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Business value: Establish your expertise

1. Top 5 social networks: LinkedIn

Use LinkedIn Analytics

Be an information source

Share what you know and read

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LinkedIn content that worksBlog posts/long

postsImages Links

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Build your expertise: Be an information source

• Share current news (yours and industry)• Offer and ask for perspective on

current topics• Use the right keywords for SEO• Post regularly

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Clicks and interactions

Engagement

Follower demographics

Use LinkedIn’s analytics tool to know what works

for you

Visitor demographics

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LinkedIn: What to do next

1.Start a blog or use LinkedIn’s Publisher tool.2.Create and share the content that’s getting the best results.3.Share content from a variety of sources.4.Evaluate your analytics (monthly, quarterly).

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Business value: Drive people to your website

1. Top 5 social networks: Pinterest

Use Pinterest Analytics

Promote and provide value

Share eye-catching images

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Pinterest content that worksBeautiful images Long imagesWord images

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Promote and provide value

• Share product photos• Link to your blog posts • Use the right keywords in

titles and descriptions• Maintain balance: Share

content from other sources

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Engagement

Popular content

Pins from your website

Use Pinterest Analytics to know what works for

you

Audience demographics and interests

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Pinterest: What to do next

1.Create and pin images that get attention.2.Add visual content to your website. 3.Make your pins searchable.4.Evaluate your analytics (monthly, quarterly).

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Business value: Photos help people get to

know you

1. Top 5 social networks: Instagram

Use Iconosquare for analytics

Put your audience in the moment

Share eye-catching images

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Instagram content that worksPhotos that stand

outWord images Videos

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Put your audience in the moment

• Share behind the scenes images and videos• Educate them• Use hashtags• Tag your location

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Engagement

Top images

Best time to post

Use Iconosquare to know what works for

you

Hashtags

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Instagram: Change Goes Into Effect Today

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Instagram: What to do next

1.Share images that tell the story of your business.2.Use relevant hashtags to get found.3.Use Iconosquare to find the right day and time to post.4.Evaluate your analytics (monthly, quarterly).

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50% 30% 20%Ask questions,

use images & video.Get likes, shares

& comments.

Be useful. Give

interesting information.

Promotion

Content best practices: Write for your audience, not for you

2.Creating and curating content

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Content curation is sharing content from other sources.

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Where do you find it?• Check the news• Read blogs• Follow others on social media•Google Alerts• Subscribe to email lists• Customers or employees•Don’t forget to give credit to the original author or source!

Presidential election predictionsExperts say it’s a tight race between the top 2 candidates.more on page 2 …

State economy outlookLeaders discuss economy improvements at annual meeting.

more on page 7…

Oscar nominees revealedAcademy announces list of this year’s best films and actors.

more on page 12 …

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Repurpose and Reuse

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InstagramPic Stitch

Word Swag

3. Photos, word images, and video

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PowerPointCanva

PicMonkey


Photos: Stock• FreeDigitalPhotos.net• StockVault.net• FreeImages.com


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Create word images• Tips•Quotes• Promotions• Announcements



•*All sizes noted are in pixels 45

FacebookCover photo 851x315Profile photo 180x180 Tab 111x74Link image 1200x627Shared image 1200x1200

TwitterHeader 1500x500Profile photo 400x400Shared photo 1024x512In-stream photo preview 220x440

Google+Profile photo 250x250Cover photo 2120x1192Shared image (minimum) 250x250PinterestProfile photo 600x600Pins 735xinfinite (when clicked)Board thumbnail 222x150

LinkedInStandard logo 100x60Square logo 50x50Banner image 646x220Share image size limit 100 MBProfile photo 200x200Cover photo 646x220

InstagramProfile photo 161x161Square image in feed 600x600Landscape image in feed 600x450Portrait image in feed 1080x1350YouTubeProfile photo pulled from Google+Channel art 2560x1224Custom video thumbnail 1280x720

Photos: Social media image size guide*

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Video

Share via social


Broadcasting live from your smartphone from wherever you are• Show behind-the-scenes• Interact with followers• Answer questions• Interview experts• Use for training/how-to

Streaming video

• Up to 4 people can broadcast

• Can schedule broadcasts• Promote your broadcast

via Twitter• Viewers can comment or

appear as a guest• Permanently appears on

your profile

Blab• One person can

broadcast at a time• Can schedule broadcasts• Promote your broadcast

via Twitter• Viewers can comment• Disappears at the end of

live broadcast

Meerkat


• One person can broadcast at a time

• No scheduling in advance• Promote your broadcast

via Twitter• Viewers can comment• Appears on your profile

for 24 hours

Periscope

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Plan weeklyTake time on Friday to think about the next week

Be flexibleLeave 1 or 2 posts open for something that comes up

Take time for ideas. Create an editorial calendar.

4. Next steps

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4. Next steps

Don’t forget about email

4. Next steps

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4. Next steps

• Promote emails on social media with Social Share• Schedule your posts with Facebook

or Hootsuite• Set up searches to monitor what

others are saying• Spend 20 minutes at a time, 3-5

times a week

Save time with simple tools

Resources

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Learn more...Local and online seminarswww.constantcontact.comScroll down to Seminars & Training

Find help...Constant Contact Marketing

Resourcesblogs.constantcontact.com/libra

ryCheck out blog posts, guides, videos, infographics, recorded webinars and

more!

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•Questions?

© Constant Contact 2015

Kathy Day, APROwner, KD/PR Virtual & Constant Contact ALE

Email: [email protected] cell / @Kathyvirtual / facebook.com/KDPRVirtual

Thank you

Debbie Rinckey Owner, Market Wise & Constant Contact ALEEmail: [email protected]

mailto:[email protected]



You're Social, Now What?

Social Media

Transcript of You're Social, Now What?