Your Ultimate Roadmap to Social Media Success

Your Ultimate Roadmap toSocial Media Success

Gain full clarity on your personal brand, learn how to create easy, consistent content, build an audience of raving followers

+ generate revenue without the stress.

A C T I V A T EM A G N E T I Z E B U I L D

Introducing: The MBA MethodThe ultimate way to build a brand, grow and audience and create financial freedom from social media.

Build your brand using the Magnetizing Brand

Framework, on your chosenPrimary (rented) and

Secondary (owned) platform and start creating your content

engine.

Grow an audience ofpeople who

know, like + trust you,using the

4 Part Growth System.

Activate your financial streams by monetizing your audience

in the way that feels most aligned with your brand and

community.

M A G N E T I Z E

● There are three important elements to consider at this stage in the process:

1: Building a Magnetizing Brand2: Selecting Your Primary + Secondary Platforms3: Start Creating Your Content Engine

● Often, the hardest part about getting started here is figuring out what your brand is and which niche you sit in. Something important to remember is that you can always pivot and change, the main thing is that you get started.

● You don’t need a business to build a brand. I build a personal brand long before I had any idea what my business would be, so don’t let that hold you back.

M A G N E T I Z E

1: Build a Magnetizing Brand With This Framework

What do you want to do?

Who do you want to do it for?

How can you do it in your own way?

Why do you do what you do?

How are you seen by people?

M I S S I O N

N I C H E

E D G E

S T O R Y

A E S T H E T I C

M A G N E T I Z E

2: Select Your Primary (Rented) and Secondary (Owned) Platforms

A lot of people have audience on rented platforms, very few on owned platforms.

Which one platform will you go all in on?

Which system will you use to build audience real estate?

P R I M A R Y

S E C O N D A R Y

M A G N E T I Z E

3: Start Creating Your Content Engine

Get clear on + embody your new identity (explained later)

Build competence on a specific content format.

How often will you batch create your content?

Ensure your content is stored + ready to repeat.

Add posting on social media to one of your daily routines.

C O N F I D E N C E

C O M P E T E N C E

S C H E D U L E

S Y S T E M

R O U T I N E

B U I L D

● Most people get overwhelmed by the idea of growing an audience, but the real talk is that it isn’t that hard… the only time it’s hard is when the first step hasn’t been done properly.

● When you have a clear brand and you have a content system that’s working for you, that’s when you can really start to unlock hockey stick growth.

● We use a powerful 4 step growth system (the same one that’s used by SO many influencers) to put gaining followers on autopilot. I’ll share this later!

A C T I V A T E

● Once you’ve built an influential brand and an audience of followers who know, like and trust you, it’s time to think about activating + monetizing.

● Reminder: it’s OK if you have no idea what you’d sell yet, we have an entire framework that’ll show you the product/service most suited to you, as well as where to focus on.

● There are SO many ways to monetize as an influencer or creator, here are just some of them:

○ BRAND DEALS, AFFILIATE MARKETING, DISPLAY ADVERTISING, COURSES, EXCLUSIVE CONTENT, MEMBERSHIPS, MASTERMINDS, COACHING, EBOOKS, DOWNLOADABLES, CO-BRANDED PRODUCTS, YOUR OWN PRODUCTS.

A C T I V A T E

● Currently, 77% of influencers monetize through brand deals (hello, proven system) - but only 5% of them have their own businesses. This is white space!

● We’re so early into this space (I’ll show you that in a sec), but here’s a reminder that you don’t need a HUGE audience to actually activate and make money.

○ It takes only 1,000 true fans to earn a living. Think about charging 1,000 people $100 per year, and you’ve got a six figure business.

● The type of audience you build matters so much more than the size of your audience. This is where most people go wrong, so when they move into the activation space, they struggle. I want to show you how to get it right.

A C T I V A T E

● Reminder: we are SO early into this space.

A C T I V A T E

● Unfortunately, a lot of people go out of business because they only focus on one stream of revenue or traffic source.

○ This became a problem even more so during COVID. A well-known company that relied solely on brand deals woke up to find their entire business had disappeared overnight.

○ On top of this, businesses who solely relied on FB ads have struggled or collapsed since the iOS changes.

○ I recommend starting with one, making that successful + then slowly moving into another. It’s too much to do everything at once.

● Everything I teach, I do so through a long-term lens. I don’t want to see anyone building their businesses on a house of cards.

A C T I V A T E

● At BossBabe, we have multiple different revenue streams + traffic sources.

R E V E N U E S T R E A M S T R A F F I C S O U R C E S

● Membership● Online courses● High touch coaching● Affiliate revenue● Display advertising● Brand deals● Paid speaking engagements● Ebooks● Downloadable products● Physical products● Events

● Social media audience● Podcast● YouTube● Ads on different platforms● Blog● Word of mouth● Affiliates● Speaking engagements

A C T I V A T E

● It has taken us years to build this type of business model.

● Now, a lot of our business is on autopilot and we get to decide where to focus.

● Most people only see a handful of the ways I monetize online, so I want to be transparent about my different revenue sources.

● Very few people have experience in all of these areas, that’s why I’m able to teach from this lens.

BEHAVIOUR

BELIEFRESULT

PROCRASTINATION LOOP

The subconscious holding you back is often rooted in your “but”.

I want to build an audience on social media BUT i’m going to look stupid starting from zero.

BEHAVIOUR

BELIEFRESULT


Therefore even though you’re not consciously aware of it, that thought is there to protect you from your fear. So, you procrastinate and find reasons not to do something.



BEHAVIOUR

BELIEFRESULT


Therefore even though you’re not consciously aware of it, that thought is there to protect you from your fear. So, you procrastinate and find reasons not to do something.

You don’t get the result you’re looking for, so this becomes a self fulfilling cycle. You don’t see results, so you create more beliefs around why this isn’t meant for you.



BEHAVIOUR

BELIEFRESULT


“People are going to judge me now and think I’m being salesy & sleazy”

Naming the Belief (your “but” or fear)

● Some people will project their insecurities onto you

● But those you’re impacting in a positive way are worth it

● Helping someone else is never sleazy

“No one is going to buy and I’m going to fail for everyone to see...”

Naming the Belief (your “but” or fear)

● Offers don’t fail if they solve a real problem your ideal customer has…

● Offers fail when they’re hidden from sight.

SUCCESS LOOP

BEHAVIOUR

SUBCONSCIOUS LIMITING BELIEF

RESULT

CONSCIOUS EMPOWERING BELIEF

You do this by changing your identity.

SUCCESS LOOP

BEHAVIOUR

SUBCONSCIOUS LIMITING BELIEF

RESULT

CONSCIOUS EMPOWERING BELIEF

The 4 steps to putting audience growth on autopilot + attracting your raving fans.

CONSISTENCY


CONSISTENCY

CONNECTION


CONSISTENCY

CONNECTION

COLLABORATION


CONSISTENCY

CONNECTION

COLLABORATION

VIRALITY


CONSISTENCY

CONNECTION

VIRALITY

COLLABORATION

FUELLED BY ALGORITHMIC

FAVOR


CONSISTENCY

CONNECTION

VIRALITY

COLLABORATION


A few years ago, I discovered something that changed the game for me on Instagram and led to this:

“Viral” style content has and continues to be, no matter how the algorithm changes, the best way to gain targeted followers and grow your account.

Followers from one post!

● For Instagram: open up pages that have followings/content (on desktop versus mobile) very similar to yours and your ideal client, and hover over to see the engagement.

● Save all of these viral posts to a folder, and spend time going through to understand why they’re going viral. What do they have in common?

● Repurpose, repost or use as a learning to create similar content to see how it does.

● Analyze each post after 48 hours and create your own viral strategy.

Reverse Engineer Virality

Reverse Engineer Virality

● Does it evoke emotion?

● Are you summing up or educating on something that a lot of people face/feel?

● Is it something that people feel comfortable sharing and engaging with?

● Is it easy to consume and understand in seconds?

● Is it relevant and timely?

● Is it designed cleanly and clearly?

● Do you have evidence that content like this has done well in the past?

The Viral Checklist

T H E B I G Q U E S T I O N

The Creator Economy is how influencers, entrepreneurs and freelancers monetize their talents, skills and influence online.

The Creator Economy

Current Size: $100B

Projected Growth: $100 Trillion

The Creator Economy

3.7 Billion Users on Social Media

Less than 2% are Influencers

The Creator Economy

Your Ultimate Roadmap to Social Media Success

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