A Step By Step Guide to Social Media Optimization For Events
Your Social CV Step 2 and 3
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Transcript of Your Social CV Step 2 and 3
www.mysocialcv.wordpress.com @mariannesteen – in/mariannesteen – slideshare.net/mariannesteen
Decide who you want to build a relation with
Build & Market
Your SOCIAL CV
www.mysocialcv.wordpress.com @mariannesteen – in/mariannesteen – slideshare.net/mariannesteen
Steps to build your social CV:
1. YOU
2. Define your TARGET AUDIENCE
3. Set your OBJECTIVES
4. Build your MEDIA platform
5. GROW
www.mysocialcv.wordpress.com @mariannesteen – in/mariannesteen – slideshare.net/mariannesteen
Who is your audience?
• Who are you trying to attract?
• Where do they go online?
• What are they looking for?
• Using which keywords when searching?
www.mysocialcv.wordpress.com @mariannesteen – in/mariannesteen – slideshare.net/mariannesteen
Think of your audience as people
• When writing, forget statistics such as • Visitors, Page impressions, Users, clicks…
• Use a persona ie. a description of a fictive person that is similar to your preferred audience
• Or choose from your connections– ask yourself: what would interest ”Tom” who is
”marketing manager” at ”brand company X”
www.mysocialcv.wordpress.com @mariannesteen – in/mariannesteen – slideshare.net/mariannesteen
Where do your audience go?
• Your target audience probably are
– Recruiters
– Company owners (Your future employer?)
– People working in the same field as you(Your future colleagues?)
•
www.mysocialcv.wordpress.com @mariannesteen – in/mariannesteen – slideshare.net/mariannesteen
Where do your audience go?
• Do your research to define the media YOUR audience use, such as: – Groups (Linkedin)– Fora – Communities– Social media (Twitter, slideshare, delicious….)
• Have in mind:– Search & Selection / recruitement agencies are
(sometimes) first movers, HR consultants seldom are….
www.mysocialcv.wordpress.com @mariannesteen – in/mariannesteen – slideshare.net/mariannesteen
YOUR OBJECTIVES
How do you want to change and develop your relationships?
www.mysocialcv.wordpress.com @mariannesteen – in/mariannesteen – slideshare.net/mariannesteen
Strategies
• What kind of relation do you want to buildwith your target audience?
– Being aware of what relation you want to build helps you spend your time effectively
– Time is always an issue when working with social media
www.mysocialcv.wordpress.com @mariannesteen – in/mariannesteen – slideshare.net/mariannesteen
What kind of relation do you want ?
• Moving your audience from the outer circle to the inner circle takes time and ressources.
• Moving your audience from the outer circle to the inner circle takes time and ressources.
www.mysocialcv.wordpress.com @mariannesteen – in/mariannesteen – slideshare.net/mariannesteen
Define and find your key words
• Keywords are essential (without keywords – nobody finds you)
• The trick is to ensure that your name pops up, whenever ”your” keywords are searched for
• Which keywords do your target group use?
• Recruiters usually search for job title, core skills and geography (by city name or post code)
www.mysocialcv.wordpress.com @mariannesteen – in/mariannesteen – slideshare.net/mariannesteen
Create a list of your key words
• Use keywords and search strings (multiple words)
– Jobtitles: Current, future, related– Skills: Remember to include synonyms
• Use the same 10 – 20 keywords in– Blog title and description– Posts categories– Your social network profiles– Tags
www.mysocialcv.wordpress.com @mariannesteen – in/mariannesteen – slideshare.net/mariannesteen
YOUR MEDIA PLATFORM
Next step: Choose the media that suits you
Go to: Your Social CV – Step 4-5
www.mysocialcv.wordpress.com @mariannesteen – in/mariannesteen – slideshare.net/mariannesteen
Thank you for your time!
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@mariannesteen
Meet, follow and comment on:• http://mysocialcv.wordpress.com• Linkedin.com/in/mariannesteen