Your right relationship with social media
-
Upload
jennie-vickers -
Category
Social Media
-
view
52 -
download
0
Transcript of Your right relationship with social media
![Page 1: Your right relationship with social media](https://reader035.fdocuments.us/reader035/viewer/2022081516/55a1f0301a28ab9e1d8b4847/html5/thumbnails/1.jpg)
Creating Your Right Relationship With Social MediaWebinar Presented by Jennie Vickers
November 2012
![Page 2: Your right relationship with social media](https://reader035.fdocuments.us/reader035/viewer/2022081516/55a1f0301a28ab9e1d8b4847/html5/thumbnails/2.jpg)
The way the webinar will work
Introductions
Some Whys
The Zeopard Social Media Relationship
Model
Your Social Media
Relationship
Your next Steps?
![Page 3: Your right relationship with social media](https://reader035.fdocuments.us/reader035/viewer/2022081516/55a1f0301a28ab9e1d8b4847/html5/thumbnails/3.jpg)
How to use social
media sitesHow to
measure
ROI
How to write
Social media
pieces
Not going to cover:
Social Media for
Organisations
![Page 4: Your right relationship with social media](https://reader035.fdocuments.us/reader035/viewer/2022081516/55a1f0301a28ab9e1d8b4847/html5/thumbnails/4.jpg)
How webinar
will workIntroductionsWelcome
Part One
![Page 5: Your right relationship with social media](https://reader035.fdocuments.us/reader035/viewer/2022081516/55a1f0301a28ab9e1d8b4847/html5/thumbnails/5.jpg)
Microphones on
muteI will talk with
my guests
?Questions can be
asked in the
side panel
The way the webinar will work
![Page 6: Your right relationship with social media](https://reader035.fdocuments.us/reader035/viewer/2022081516/55a1f0301a28ab9e1d8b4847/html5/thumbnails/6.jpg)
Preparing for the webinar
?Download &
print the
handout
Use the
handoutOr Draw
it up
Pen & Paper to
make notesQuestion
Box
![Page 7: Your right relationship with social media](https://reader035.fdocuments.us/reader035/viewer/2022081516/55a1f0301a28ab9e1d8b4847/html5/thumbnails/7.jpg)
Jennie Vickers
Digital Native in Spirit & Early
Adopter
Milloldial (Like a Millennial)
Studying Social Media for 8 + Years
Expertise & Interest in introducing
Social Media conversation to Boards
![Page 8: Your right relationship with social media](https://reader035.fdocuments.us/reader035/viewer/2022081516/55a1f0301a28ab9e1d8b4847/html5/thumbnails/8.jpg)
Introducing my co-host
GEOFF MCDONALD
![Page 9: Your right relationship with social media](https://reader035.fdocuments.us/reader035/viewer/2022081516/55a1f0301a28ab9e1d8b4847/html5/thumbnails/9.jpg)
Introducing my Strategy Expert
DR NORMAN CHORN
![Page 10: Your right relationship with social media](https://reader035.fdocuments.us/reader035/viewer/2022081516/55a1f0301a28ab9e1d8b4847/html5/thumbnails/10.jpg)
why me, why
you?Why now?Why this?
Part Two
![Page 11: Your right relationship with social media](https://reader035.fdocuments.us/reader035/viewer/2022081516/55a1f0301a28ab9e1d8b4847/html5/thumbnails/11.jpg)
Why you should care about social media
CX Matters
#1 Platform supporting Customer
Experience
![Page 12: Your right relationship with social media](https://reader035.fdocuments.us/reader035/viewer/2022081516/55a1f0301a28ab9e1d8b4847/html5/thumbnails/12.jpg)
Why you should care about customer experience
Costs 8x more to get a new
customer than to keep an
existing
Commoditisation has stripped
away existing sources of
differentiation-CX is it
75%+ consumers posted about
negative experience but 70%
companies little understanding of
conversations going on
![Page 13: Your right relationship with social media](https://reader035.fdocuments.us/reader035/viewer/2022081516/55a1f0301a28ab9e1d8b4847/html5/thumbnails/13.jpg)
Why you should care about customer experience
Costs too much to give bad CX
Starting the process rethink from
Inside Out to Outside In
•Business-B to C
•Business-B to B
•Charities and NFPs
•Government-Obama Executive Order
![Page 14: Your right relationship with social media](https://reader035.fdocuments.us/reader035/viewer/2022081516/55a1f0301a28ab9e1d8b4847/html5/thumbnails/14.jpg)
Why you should care about social media
Increasing numbers do not watch
tv or read papers-how do you
communicate with them?
Mobile Explosion
![Page 15: Your right relationship with social media](https://reader035.fdocuments.us/reader035/viewer/2022081516/55a1f0301a28ab9e1d8b4847/html5/thumbnails/15.jpg)
Social Media for individuals
BE
FOUNDKEEP IN
TOUCH
CONNECT &
RECONNEC
T
PERSONAL
POSITIONIN
G
?FIND
ANSWERS
![Page 16: Your right relationship with social media](https://reader035.fdocuments.us/reader035/viewer/2022081516/55a1f0301a28ab9e1d8b4847/html5/thumbnails/16.jpg)
Social Media for customers
BE
FOUNDCONNECT &
RECONNEC
T
?DELIVER
ANSWERSBUILD
COMMUNITY
MONITOR
COMPETITOR
S
![Page 17: Your right relationship with social media](https://reader035.fdocuments.us/reader035/viewer/2022081516/55a1f0301a28ab9e1d8b4847/html5/thumbnails/17.jpg)
Over to Geoff to talk about building a
community
GEOFF MCDONALD
![Page 18: Your right relationship with social media](https://reader035.fdocuments.us/reader035/viewer/2022081516/55a1f0301a28ab9e1d8b4847/html5/thumbnails/18.jpg)
![Page 19: Your right relationship with social media](https://reader035.fdocuments.us/reader035/viewer/2022081516/55a1f0301a28ab9e1d8b4847/html5/thumbnails/19.jpg)
![Page 20: Your right relationship with social media](https://reader035.fdocuments.us/reader035/viewer/2022081516/55a1f0301a28ab9e1d8b4847/html5/thumbnails/20.jpg)
![Page 21: Your right relationship with social media](https://reader035.fdocuments.us/reader035/viewer/2022081516/55a1f0301a28ab9e1d8b4847/html5/thumbnails/21.jpg)
Social Media inside companies
INCREASE
EMOTIONAL
CAPITAL
ENGAGE
STAFF
CREATE
COMMUNITY
COMMUNICAT
E BETTER
?FIND
ANSWERS
![Page 22: Your right relationship with social media](https://reader035.fdocuments.us/reader035/viewer/2022081516/55a1f0301a28ab9e1d8b4847/html5/thumbnails/22.jpg)
Social Media for NFPs and Government
POSITION
FOR
SURVIVAL
ENGAGE
STAKEHOLDER
S
COMPETE
FOR
MONEY
COMMUNICAT
E BETTER
?PROVIDE
ANSWERS
$
![Page 23: Your right relationship with social media](https://reader035.fdocuments.us/reader035/viewer/2022081516/55a1f0301a28ab9e1d8b4847/html5/thumbnails/23.jpg)
Introducing the
model
Part 3
![Page 24: Your right relationship with social media](https://reader035.fdocuments.us/reader035/viewer/2022081516/55a1f0301a28ab9e1d8b4847/html5/thumbnails/24.jpg)
The 3 dimensions of life
![Page 25: Your right relationship with social media](https://reader035.fdocuments.us/reader035/viewer/2022081516/55a1f0301a28ab9e1d8b4847/html5/thumbnails/25.jpg)
YOU you
![Page 26: Your right relationship with social media](https://reader035.fdocuments.us/reader035/viewer/2022081516/55a1f0301a28ab9e1d8b4847/html5/thumbnails/26.jpg)
YOU
PersonalStrategy
Goals Future
vision
Aspirations
Your life is unique
![Page 27: Your right relationship with social media](https://reader035.fdocuments.us/reader035/viewer/2022081516/55a1f0301a28ab9e1d8b4847/html5/thumbnails/27.jpg)
EMPLOYEE you
![Page 28: Your right relationship with social media](https://reader035.fdocuments.us/reader035/viewer/2022081516/55a1f0301a28ab9e1d8b4847/html5/thumbnails/28.jpg)
EMPLOYEE you
$
Supporting the entity
that provides your
financial livelihood
Supporting and
enhancing your
organization's social
media strategy
![Page 29: Your right relationship with social media](https://reader035.fdocuments.us/reader035/viewer/2022081516/55a1f0301a28ab9e1d8b4847/html5/thumbnails/29.jpg)
COMMUNITY you
![Page 30: Your right relationship with social media](https://reader035.fdocuments.us/reader035/viewer/2022081516/55a1f0301a28ab9e1d8b4847/html5/thumbnails/30.jpg)
COMMUNITY you
Charities Childrens’ Schools Church Sports
Causes you are
passionate about
Hobbies
& Activities
![Page 31: Your right relationship with social media](https://reader035.fdocuments.us/reader035/viewer/2022081516/55a1f0301a28ab9e1d8b4847/html5/thumbnails/31.jpg)
3 Column Model
Zeopard.com
![Page 32: Your right relationship with social media](https://reader035.fdocuments.us/reader035/viewer/2022081516/55a1f0301a28ab9e1d8b4847/html5/thumbnails/32.jpg)
Unpacking The Model
![Page 33: Your right relationship with social media](https://reader035.fdocuments.us/reader035/viewer/2022081516/55a1f0301a28ab9e1d8b4847/html5/thumbnails/33.jpg)
Strategy first, Social Media strategy second
Your strategy for
YOUR life
Supporting your
organisation’s
business strategy
Supporting the
strategies & goals of
your communities
![Page 34: Your right relationship with social media](https://reader035.fdocuments.us/reader035/viewer/2022081516/55a1f0301a28ab9e1d8b4847/html5/thumbnails/34.jpg)
Strategy isn’t Rocket Science
DR NORMAN
CHORN
www.centstrat.com
Strategy is an ongoing
process of
understanding your
environment and
determining the best
way to act
![Page 35: Your right relationship with social media](https://reader035.fdocuments.us/reader035/viewer/2022081516/55a1f0301a28ab9e1d8b4847/html5/thumbnails/35.jpg)
Strategy isn’t Rocket Science
“Strategy is the process of connecting your business
(your life/your community) with the needs of customers
(stakeholders/members/service users/future employers)
and the environment. It is the process of creating value
for them.”
![Page 36: Your right relationship with social media](https://reader035.fdocuments.us/reader035/viewer/2022081516/55a1f0301a28ab9e1d8b4847/html5/thumbnails/36.jpg)
Strategy isn’t Rocket Science
Key Principles:
About aligning your organisation (you/community) with customer
(stakeholder/potential employers etc) needs and market conditions
Process not a plan
Embrace principles of competition
Driven by imagination and human spirit
Creating a compelling story bringing threads together coherently
About talking about what you want measured and managed
![Page 37: Your right relationship with social media](https://reader035.fdocuments.us/reader035/viewer/2022081516/55a1f0301a28ab9e1d8b4847/html5/thumbnails/37.jpg)
Strategy-How to get going
1. What is our/your purpose?
1. What is the idea? Value Proposition?
1. What is our/my culture and style?
1. What are my key goals and priorities?
1. What is the conversation we/you/they need
to have?
![Page 38: Your right relationship with social media](https://reader035.fdocuments.us/reader035/viewer/2022081516/55a1f0301a28ab9e1d8b4847/html5/thumbnails/38.jpg)
Second Row – Your Role
Participation Observation Elucidation
![Page 39: Your right relationship with social media](https://reader035.fdocuments.us/reader035/viewer/2022081516/55a1f0301a28ab9e1d8b4847/html5/thumbnails/39.jpg)
Role 1 – Participation
Pieces Comments Support Discussions Questions
Contributing
Signing Up & Creating a
Profile
![Page 40: Your right relationship with social media](https://reader035.fdocuments.us/reader035/viewer/2022081516/55a1f0301a28ab9e1d8b4847/html5/thumbnails/40.jpg)
Role 1 – Participation - Listening
![Page 41: Your right relationship with social media](https://reader035.fdocuments.us/reader035/viewer/2022081516/55a1f0301a28ab9e1d8b4847/html5/thumbnails/41.jpg)
Role 1 – Participation - Scanning
![Page 42: Your right relationship with social media](https://reader035.fdocuments.us/reader035/viewer/2022081516/55a1f0301a28ab9e1d8b4847/html5/thumbnails/42.jpg)
Role 2 – Observation-means
Signing Up & Creating a Profile
Acquiring judgment from or based
on observing
![Page 43: Your right relationship with social media](https://reader035.fdocuments.us/reader035/viewer/2022081516/55a1f0301a28ab9e1d8b4847/html5/thumbnails/43.jpg)
Role 2 – Observation by - Listening
![Page 44: Your right relationship with social media](https://reader035.fdocuments.us/reader035/viewer/2022081516/55a1f0301a28ab9e1d8b4847/html5/thumbnails/44.jpg)
Role 2 – Observation by - Scanning
![Page 45: Your right relationship with social media](https://reader035.fdocuments.us/reader035/viewer/2022081516/55a1f0301a28ab9e1d8b4847/html5/thumbnails/45.jpg)
Role 3 – Elucidation-Meaning
Removing obstacles with
understanding
Elucidation Involves
Identifying
myths &
truths
Getting to
grips with
expert users
![Page 46: Your right relationship with social media](https://reader035.fdocuments.us/reader035/viewer/2022081516/55a1f0301a28ab9e1d8b4847/html5/thumbnails/46.jpg)
Role 3 – Elucidation by - Listening
![Page 47: Your right relationship with social media](https://reader035.fdocuments.us/reader035/viewer/2022081516/55a1f0301a28ab9e1d8b4847/html5/thumbnails/47.jpg)
Role 3 – Elucidation by - Scanning
![Page 48: Your right relationship with social media](https://reader035.fdocuments.us/reader035/viewer/2022081516/55a1f0301a28ab9e1d8b4847/html5/thumbnails/48.jpg)
Third Row - Audience
Who do you want to
connect with?
Who do you want to
find you?
Where are they?
Who do you want to
connect with?
Who do you want to
find you?
Where are they?
Who do you want to
connect with?
Who do you want to
find you?
Where are they?
Zeopard.com
![Page 49: Your right relationship with social media](https://reader035.fdocuments.us/reader035/viewer/2022081516/55a1f0301a28ab9e1d8b4847/html5/thumbnails/49.jpg)
Most Popular Platforms – A brief introduction
![Page 50: Your right relationship with social media](https://reader035.fdocuments.us/reader035/viewer/2022081516/55a1f0301a28ab9e1d8b4847/html5/thumbnails/50.jpg)
![Page 51: Your right relationship with social media](https://reader035.fdocuments.us/reader035/viewer/2022081516/55a1f0301a28ab9e1d8b4847/html5/thumbnails/51.jpg)
![Page 52: Your right relationship with social media](https://reader035.fdocuments.us/reader035/viewer/2022081516/55a1f0301a28ab9e1d8b4847/html5/thumbnails/52.jpg)
![Page 53: Your right relationship with social media](https://reader035.fdocuments.us/reader035/viewer/2022081516/55a1f0301a28ab9e1d8b4847/html5/thumbnails/53.jpg)
![Page 54: Your right relationship with social media](https://reader035.fdocuments.us/reader035/viewer/2022081516/55a1f0301a28ab9e1d8b4847/html5/thumbnails/54.jpg)
![Page 55: Your right relationship with social media](https://reader035.fdocuments.us/reader035/viewer/2022081516/55a1f0301a28ab9e1d8b4847/html5/thumbnails/55.jpg)
![Page 56: Your right relationship with social media](https://reader035.fdocuments.us/reader035/viewer/2022081516/55a1f0301a28ab9e1d8b4847/html5/thumbnails/56.jpg)
![Page 57: Your right relationship with social media](https://reader035.fdocuments.us/reader035/viewer/2022081516/55a1f0301a28ab9e1d8b4847/html5/thumbnails/57.jpg)
Putting The Model To Work-Meet Sindy
Sindy has a
perfect
marriage
She has a 7yr
old son & a
guide dog in
training
She wants a
good life/work
balance
She wants to be
the leader of a
Government
Department
![Page 58: Your right relationship with social media](https://reader035.fdocuments.us/reader035/viewer/2022081516/55a1f0301a28ab9e1d8b4847/html5/thumbnails/58.jpg)
Putting The Model To Work – Sindy at work
Department Of
LifeLooking For
Next Step
Goal &
Strategy
Social Media
Strategy
Lesser known
department
Ensure 25-55yr
olds are in work
until they are 75
Has worked there
for 3 years.
Is thinking about
her next step.
Helps 25-55yr olds
in all elements.
Uses social media
to connect with
target community.
![Page 59: Your right relationship with social media](https://reader035.fdocuments.us/reader035/viewer/2022081516/55a1f0301a28ab9e1d8b4847/html5/thumbnails/59.jpg)
Putting The Model To Work – Sindy outside
work
$ RNZFBSindy is a school
governor of her
son’s school
Sindy is a friend,
supporter &
fundraiser for RNZFB
Plans to join the
RNZFB board in
18 months time
![Page 60: Your right relationship with social media](https://reader035.fdocuments.us/reader035/viewer/2022081516/55a1f0301a28ab9e1d8b4847/html5/thumbnails/60.jpg)
YOU you for Sindy
STRATEGY
- Increase profile as an expert in leadership in government
- Be headhunted for promotion
ROLE
- Participation
Audiences
-On LinkedIn
-Possibly following Twitter
-Could be encouraged to go to Wordpress Blog
Zeopard.com
![Page 61: Your right relationship with social media](https://reader035.fdocuments.us/reader035/viewer/2022081516/55a1f0301a28ab9e1d8b4847/html5/thumbnails/61.jpg)
EMPLOYEE You for Sindy
STRATEGY
- Organization strategy is to help 25-55yr olds in all elements of their lives.
- Organization’s strategy is to use social media to build relationships with
the 25-55 community.
ROLE
- Observation
Audiences
- Hanging out on Facebook
Zeopard.com
![Page 62: Your right relationship with social media](https://reader035.fdocuments.us/reader035/viewer/2022081516/55a1f0301a28ab9e1d8b4847/html5/thumbnails/62.jpg)
COMMUNITY You for Sindy
STRATEGY
- Fundraising and competing better for $
-School-Attract new pupils
ROLE
- Elucidation
Audiences
-RNZFB talks through Facebook
-School communicates with parents through wordpress blog
Zeopard.com
![Page 63: Your right relationship with social media](https://reader035.fdocuments.us/reader035/viewer/2022081516/55a1f0301a28ab9e1d8b4847/html5/thumbnails/63.jpg)
Next Steps Action Plan for Sindy - Participation
Just
Do
It!
Learn how to participate
![Page 64: Your right relationship with social media](https://reader035.fdocuments.us/reader035/viewer/2022081516/55a1f0301a28ab9e1d8b4847/html5/thumbnails/64.jpg)
Next Steps Action Plan for Sindy - Observation
Tools For
Social Media
Observe how it is used well
![Page 65: Your right relationship with social media](https://reader035.fdocuments.us/reader035/viewer/2022081516/55a1f0301a28ab9e1d8b4847/html5/thumbnails/65.jpg)
Next Steps Action Plan for Sindy - Elucidation
Get clued up on issues of concern
around social media
$ Observe how successful charities
use social media for fundraising
![Page 66: Your right relationship with social media](https://reader035.fdocuments.us/reader035/viewer/2022081516/55a1f0301a28ab9e1d8b4847/html5/thumbnails/66.jpg)
Your turn to
start completing
the Model
Part 4
![Page 67: Your right relationship with social media](https://reader035.fdocuments.us/reader035/viewer/2022081516/55a1f0301a28ab9e1d8b4847/html5/thumbnails/67.jpg)
Your Relationship With Social Media
Take a few minutes to think about
what your relationship model should look like
![Page 68: Your right relationship with social media](https://reader035.fdocuments.us/reader035/viewer/2022081516/55a1f0301a28ab9e1d8b4847/html5/thumbnails/68.jpg)
www.zeopard.comZeopard.com
![Page 69: Your right relationship with social media](https://reader035.fdocuments.us/reader035/viewer/2022081516/55a1f0301a28ab9e1d8b4847/html5/thumbnails/69.jpg)
Net Steps
Draw your own
![Page 70: Your right relationship with social media](https://reader035.fdocuments.us/reader035/viewer/2022081516/55a1f0301a28ab9e1d8b4847/html5/thumbnails/70.jpg)
Next Steps
Part 5
![Page 71: Your right relationship with social media](https://reader035.fdocuments.us/reader035/viewer/2022081516/55a1f0301a28ab9e1d8b4847/html5/thumbnails/71.jpg)
Your Next Step Action Plan – Life dimensions
Identify driving
strategies
Identify the
right role for
each
dimension
Pick your
platforms
Learn how
to play your
role
Take some time to look at the three life dimensions
![Page 72: Your right relationship with social media](https://reader035.fdocuments.us/reader035/viewer/2022081516/55a1f0301a28ab9e1d8b4847/html5/thumbnails/72.jpg)
Leadership New Zealand Social Media
Webinar Series
Running a
webinar series
starting Dec
2012
30 minute
webinars
running twice
on each topic
Free but only
open to LNZ
members
![Page 73: Your right relationship with social media](https://reader035.fdocuments.us/reader035/viewer/2022081516/55a1f0301a28ab9e1d8b4847/html5/thumbnails/73.jpg)
Thanks & Goodbye