Your Restaurant Needs a Mobile Site!
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Small & Medium Business segment.
Your Restaurant Needs a Mobile Site.
Phil Vlach!November 12, 2013!ca.linkedin.com/in/philvlach
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Mobile data users: 4X growth
Source: Ericcson Mobility Report, November 2013
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Smartphone data use: 10X growth
Source: Ericcson Mobility Report, November 2013
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North America: Smartphones outpaceIn North America:!
❖ Smartphone data traffic already outpaces data traffic generated by other mobile devices (PC, tablet, router).!
❖ By 2019 this trend will only become more pronounced.
Source: Ericcson Mobility Report, November 2013
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Smartphone traffic: social networking❖ Social networking
apps are used more on smartphones than on tablet and mobile PC combined (Facebook, Twitter, Instagram, etc).
Source: Ericcson Mobility Report, November 2013
What does this mean for your
business?
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Restaurants: Facts & Figures❖ 95 %of restaurants DO NOT
have a mobile site.!
❖ 62% of consumers are less likely to choose a restaurant if they can’t read your menu on their device.!
❖ Click-to-Call feature – The easiest way for customers to instantly contact you.!
❖ Mobile Maps instantly bring nearby customers right to your door, with directions.
Source: dudamobile Blog, Top 10 Reasons Why Your Restaurant Needs a Mobile Site, September 17, 2013
Standard web site !displayed on a smartphone
Smartphone optimized !mobile site
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Is your Restaurant Smartphone friendly?
❖ Which of the platforms below have you built for your restaurant business?!✓ Web site!
✓ Facebook page!
✓ Twitter page!
✓ Mobile site optimized for Smartphones!
✓ Mobile app!
❖ Common answers: !❖ YES to 2 of the first 3 choices, and NO to #4 and #5.
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Build your Strategy: benefits❖ Build a mobile site to realize these benefits:!
❖ attract new customers!❖ retain existing customers!❖ reach a wider audience more effectively!❖ increase your social networking relevance!❖ increase your revenue $.!
❖ Key elements of your mobile site:!❖ Clean, easy to navigate, right sized content and action buttons.!❖ Simple click-through for key decision point items like Menus, Call me,
get Directions, make Reservations, Gallery, About, and customer reviews.
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Building your mobile site❖ Good News!!! If you already have a web site, or a Facebook page, you are well on
your way to building your optimized mobile site since you have Content!!
❖ There are 3 easy ways to build your mobile site:!
1. Your current web site designer optimizes your web page for Smartphones!➡ This can be tricky as it may not display exactly as intended on a all devices.!
2. Use a cloud based service to build your mobile site from your existing web site, Facebook page, or using a template (e.g. dudamobile.com)!➡ This is a good option for DIY that provides autonomy and flexibility, though it requires a
learning investment to use the site builder software and to optimize the design.!
3. Hire a mobile site designer!➡ This provides maximum flexibility - the designer can import content from your existing web
site or Facebook page, or build your mobile site from scratch.
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Building your mobile site
Approach Benefits Challenges Cost
Optimize current !web site
• Continuity of design with web designer.!
• Reuse existing web site content.
• Site may not display same way on all devices.!
• Web designer skill set for mobile site design. !
$$
Build using cloud based service
•Great for DIY-ers with time to learn.!• Provides autonomy and flexibility
for changes.
• Learning curve to master site builder software.!
• Skill set may be lacking.$
Hire a mobile !site designer
• Maximum flexibility: !• Reuse, or start new.!• Skill set suited to task.!• Integration of content with existing
sites.
• Need to source vendor. $$
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Summary❖ Smartphone data traffic in North America already surpasses all
other mobile generated data traffic.!
❖ Smartphone use is expected to quadruple (4X).!
❖ Only 5% of restaurants have a mobile site, optimized for Smartphones.!
❖ 62% of consumers are less likely to be your customer if they can’t read the menu on their Smartphone. !
❖ Getting a mobile site built that meets your needs is doable.!
➡ Isn’t it time to build your mobile site?