B e t t e r N u t r i t i o n f o r B e t t e r H e a l t h

We all hope for it...but few actually find it. Sergey Semenchenko found it at RBC Life.

Now for a little backstory. With growth comes managerial and creative opportunities.

That’s why CCI leaders, Leonid Lapp, Kazar Megrabyan and Eric Megrabyan sent Sergey to RBC Life. They wanted him to meet with our Creative, IT, Marketing and Operation teams for an exchange of ideas, cultures and managerial practices.

Coral Club International (CCI) is growing rapidly, selling Microhydrin, Colo-Vada, Immune 360 and a variety of other RBC Life products throughout Russia, Eastern Europe and Central Asia. In fact, last year they ordered more than 15 million from RBC Life Sciences. They have approximately 400 offices/warehouses and nearly one million Associates. They are expanding

into Turkey, Romania, Bulgaria, Poland, Czech Republic and Israel.

To handle this growth and the needs for multiple language translations, they have a 15-person marketing staff and 7 people in their Creative Department.

Sergey is Head of Project Development at CCI in Moscow, but with his winning personality and curiosity for knowledge, he could easily be called the CCI Ambassador to America. Fluent in 3 languages (Russian, Japanese and English), he is 28-years old, bright and enthusiastically open to new ideas. The two weeks at the world headquarters for RBC were spent soaking up the culture, heritage, videos, audios, brochures, fliers, catalogs and developing website direction that reflects RBC Life.

While in Dallas, he visited the Morton Meyerson Symphony Hall and heard a Strauss concert that featured the opening song from 2001:A Space Odyssey played on the world’s greatest organ.The next evening he toured the Ft. Worth Stockyards, attended a wild-west rodeo, and had dinner with Texas music star, Mark McKinney. Mark spoke of his love for Triple FX Shots, life on the road, auditioning with Miranda Lambert’s parents for a new reality TV show on singer/songwriters and shared the secret to songwriting… re-writing.

He also met Robert Glenn, the creator of the The Mustangs at

Las Colinas. This breathtakingly realistic bronze exhibit is the largest equestrian sculpture in the world and features nine wild mustangs running

across a granite stream.

Sergey said, “Visiting with the Creative Department and the RBC Management team was like discovering a bucket

of diamonds.” He returns to Moscow with a terabyte of videos, audios and promotional tools; a new appreciation

of the RBC heritage, science and culture plus a changed perception of America. “Many people in Russia think that Ameri-

cans are arrogant people who try to tell the rest of the world how they should live their lives. I did not find that to be true at RBC Life or on my visit.”

Clinton Howard, Founder and CEO of RBC Life Sciences and his management team worked with Sergey exploring ways to work more closely with CCI and help them in their future growth. He touted Sergey’s trip to America as both a milestone and a harbinger of a bright and successful future.

Finding a Bucket of Diamonds

YOUR RBC FamilyVOLUME 2, ISSUE 2

Mark McKinney & Sergey

Mr. Howard & Sergey at the Mustangs of Las Colinas

Mickey Stroud, Sergey & John Reeves

B e t t e r N u t r i t i o n f o r B e t t e r H e a l t h

Events of InterestWe are happy to introduce Tamra Fairbrother CMP, CMM as part of the RBC Life family. Tamra is the new Director of Field Development working with Kevin Young in the Sales & Marketing department. Tamra has over 20 years experience in sales with more than 10 years in the direct selling market. She has also been in the field of a major cosmetic company as a car-driving director.

In her role with RBC, Tamra will focus on helping the field grow through training, events, promotions and incentives. Please help us welcome Tamra and expect to hear from her soon as we have some exciting things planned at RBC Life for 2011.

Your Opinion CountsRBC Life would like to know what you think.

In an effort to meet your needs in growing your business, we constructed a short survey that was sent via e-mail last week. This survey will allow us to gain information about your work habits, lifestyle, likes and dislikes. Please take a moment of your time (less than 10 minutes!) to answer these short questions. We will take the results of this survey, as well as one done last year and continue developing programs to support your business.

Thank you in advance for your time and for completing the survey by February 11th. This is one way you can help us help you. Please log in and give us your feedback today.

http://www.surveymonkey.com/s/K9TYDLC

After soundly thumping Team USA in Game 1, the Russian team magnanimously and graciously allowed Team USA to win games 2 and 3 to take the 1st place consolation prize.

The outstanding Russian team was lead by teammates: Sergey Semenchenko, Mickey Stroud, RayMarie Rodriquez, Willie Miller and Crystal Stevens. The Other Team was comprised of Mark Gray, Tawni

Valverde, Racheal Kraus-Barnes, Clayton Fitch, Denijal Kararic and Jim Peterson.

Russian team captain, Sergey said, “it was but fun.”

Community Conference CallCommunity Calls may be heard every 2nd & 4th Tuesday at 4:00 pm EST, 3:00 pm CST, 1:00 pm PST. To participate, call (866) 767.6444 and enter passcode 15411.

For previous calls, dial (866) 453.6660 and enter reference code 236735. You can also login to your Back Office and click the Conference and Knowledge Calls Tab.

Monday Night Product Training CallThe Associate sponsored call, Ask Joe, is a teaching, training and motivating experience. 9 pm EST, 8 pm CST, 7 pm MST, 6 pm PSTCall (866) 767.6444 • Access Code: 25465#

Thursday Night Business Builders CallVP of Sales and Marketing, Kevin Young, shares his secrets to building a home-based business.9 pm EST, 8 pm CST, 7 pm MST, 6 pm PSTCall (866) 767.6444 • Access Code: 25465#

‘Ask The Expert’ with Dr. Carolyn Rachaner, N.D.

Dr. Carolyn Rachaner shares the benefits of RBC Life products every 1st and 3rd Wednesday of the month. 3 pm EST, 2 pm CST, 1 pm MST, 12 pm PST Call (866) 767.6444 • Access Code: 25465#

Welcome to the RBC LIFE Family…

Guitar thrasher by night, university student by day, Alex Rogers of the Mark McKinney band says, “We love Triple FX. Working my schedule I often need an energy boost. As a biology/chemistry major, I can attest to it’s healthiness.”

Sergey & Willie Miller

Sergey & The RBC Team

Sergey & The MPM Team

Mark McKinney promotes Triple FX with his fans.Team Russia

Wins 2nd Place in the RBC Life International Bowl of Competition