Your Project Name

Smart Chart for XXX Objective

STEP 1. Broad Goal

• What do you want to achieve over the long term?

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STEP 1. Objectives

• What are your project objectives?

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STEP 1. Objective for this Spitfire Strategy

• What is the first measurable step you need to accomplish within the next 12 months to move toward your goal?

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STEP 1. Decision-Makers

• Who can make your objective a reality by taking action?

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STEP 1. Key Decision-Maker for this Spitfire Strategy

• Who is the key decision maker?

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STEP 2. Internal Scan

• Assets What are your organization’s assets?

• Challenges What are your organization’s challenges?

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STEP 2. External Scan

• Assets What is already happening outside your

organization that may impact your strategy?

• Challenges What is already happening outside your

organization that may impact your strategy?

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STEP 2. Define Your Position

• Where is your organization in the debate? Do you need a plan that will frame, fortify and

amplify, or reframe the debate?

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STEP 3. Strategic Choices

• Audience Who must you reach to achieve your objective?

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STEP 3. Strategic Choices

• Readiness Where is your audience on the issue? Sharing

knowledge, building will, or reinforcing action?

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STEP 3. Strategic Choices

• Core Concerns What are the beliefs/values you can tap into, or

might be a barrier?

• Theme How can you reinforce the core concerns?

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STEP 3. Message Box

ASK

Add your key point

ASK

Add your key point

VALUE

Add your key point

VALUE

Add your key point

OVERCOMING POSSIBLE OBJECTIONS

Add your key point

OVERCOMING POSSIBLE OBJECTIONS

Add your key point

VISION

Add your key point

VISION

Add your key point

STEP 3. Strategic Choices

• Messengers Who will best connect with the audience?

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STEP 4. Activities

• Possible Tactics What activities will you use to deliver your

messages?

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STEP 4. Activities

• Tactic 1(choose one from previous list)—– Timing—– General Assignments—– Budget—

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STEP 4. Activities

1. Activity contributing to Tactic 1• Describe activity in detail above, and then here,

list details, such as who is responsible, what are they doing

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STEP 4. Activities

2. Activity contributing to Tactic 1

3. Activity contributing to Tactic 1

4. Activity contributing to Tactic 1

5. Activity contributing to Tactic 1

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STEP 5. Measure Success

• Outputs What will you produce to reach your objective?

• Outcomes What is the result of your outputs that

demonstrates incremental progress toward your objective?

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STEP 6. Reality Check• Doable? • Resources? • Right people, action, time? • Right tactics? • Best persuasion practices? • More research? • Buy-in? • Other objectives?• Can you measure progress?

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