Your Professional Image 2012
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Transcript of Your Professional Image 2012
Presented by Sonya L. Weiland, PHR WeilandWorks ConsultingLinkedIn®
YOUR PROFESSIONAL IMAGE AND STRATEGY
Introduction
Sonya L. Weiland, PHR Not a Social Media Expert Coach, Hiring Manager, Recruiter
People hire People, not paper LinkedIn® is the best tool to help
you land that dream job.
Presented by Sonya L. Weiland, PHR WeilandWorks Consulting
Why?
Presented by Sonya L. Weiland, WeilandWorks Consulting
1. To increase your chances of being found
2. To communicate your brand and value
Users with complete LinkedIn profiles are 40x more likely to receive opportunities through LinkedIn! (LinkedIn Statistics available at Learn.LinkedIn.com)
What are people saying about you?
Presented by Sonya L. Weiland, WeilandWorks Consulting
What are you saying about…
yourself?
I Lost My Job Because of Social Media…
Have you heard about the teacher that was fired?
The Beauty Queen who lost her crown? Ilostmyjobbecauseofsocialmedia ilostmyjobbecauseofsocialmedia.wordpre
ss.com
Presented by Sonya L. Weiland, WeilandWorks Consulting
Social Media
You, personally You, on weekends You, socially You, open for
comments You, publicly You, forever.
You, Professionally You, Monday-Friday You, marketing You, looking for
recommendations You, forever.
Facebook LinkedIn
Presented by Sonya L. Weiland, WeilandWorks Consulting
Why?
Presented by Sonya L. Weiland, PHR WeilandWorks Consulting
1. To increase your chances of being found
2. To communicate your brand and value3. To interact globally and virtually
Your Facebook vs. LinkedIn Profile
To photo or not to photo…
100% means 100% Summary,
Specialties, Skills Jobs? Education
How Will They Find YOU?
Get Found! For Me, 1st client through LI- January
2010 For You, recruiters are using daily…
helps in being found and adding credibility
Presented by Sonya L. Weiland, PHR WeilandWorks Consulting
Other Ways To Be Found
Answers: Attracting proper public exposure helps employers find you.
Groups: Join and be active Regular Status Updates Share and Like other people’s
updates
Presented by Sonya L. Weiland, WeilandWorks Consulting
Connections/Recommendations How many? LION? Your connections should represent your
“real world” network Past companies, community, church, non-
profit, school, etc How it relates to your audience
Recommendations, get them and ensure they are quality
Presented by Sonya L. Weiland, PHR WeilandWorks Consulting
What Will They Find?
How do people see you?
First ImpressionExpertiseNetwork
Presented by Sonya L. Weiland, PHR WeilandWorks Consulting
Brand, Image, Value
Your Value and Expertise
Your LinkedIn Profile is your value with apps; book list, slide share…
Facebook is you on Saturday with Friends; LinkedIn is your Professional Image
Pinterest, Twitter add style… Get in the conversation!
Q&A on LinkedIn shows Expertise The more you answer, the higher
your ‘expert rating’Presented by Sonya L. Weiland, PHR WeilandWorks Consulting
How Will You Find Them?
Reputation Your Network Searches (Google) Activity
Groups Follow Companies Searches Your Network Associations
How will they find you? How will you find them?
Presented by Sonya L. Weiland, PHR WeilandWorks Consulting
Getting info…
You have to keep momentum…
Action causes reaction
Events
Informal Meetings
Never lunch alone…
Presented by Sonya L. Weiland, PHR WeilandWorks Consulting
Talk to People…
Reasons to Meet Company info Industry info Their expertise Networking Resume review Catching up Their success…
Presented by Sonya L. Weiland, PHR WeilandWorks Consulting
Weekly Plan…What are you doing today?
Presented by Sonya L. Weiland, WeilandWorks Consulting
What This Means
LinkedIn® is a powerful tool for Recruiters, Hiring Managers and Job Seekers
Your Profile determines your Brand, Image and Value
“Its not what you know, its who you know” …that’s not good enough anymore. Its who knows YOU!
Presented by Sonya L. Weiland, PHR WeilandWorks Consulting
The Competition
Who are they? What do they
offer? How are you:
Better than Different than
The competition?
Presented by Sonya L. Weiland, PHR WeilandWorks Consulting
Game plan…
Have a game plan!
Revise as needed
Presented by Sonya L. Weiland, PHR WeilandWorks Consulting
LinkedIn Next Steps
http://learn.linkedin.com Training Resources, e-learning,
webinars, users guides Build, grow and leverage!
Presented by Sonya L. Weiland, PHR WeilandWorks Consulting
THANK YOUPresented by Sonya L. Weiland, WeilandWorks Consulting
Questions?