“Your ”

Capture the imagination of the golf industry

where 11 million people are involved in the UK alone with a five year plan to expand into Europe

Title, Multiple Event and Cross Platform Sponsorship Proposal

Core Proposition

Partner with the Professional GolfersGuild (PGGuild) for the most excitingprofessional and amateur golf tour tobridge a significant untapped market inthe UK leveraging engagement andexposure across major media platformsexpanding into Europe within 5 years.

“Walking and golf is one of the best things you can

do for your health, adding years to life, and

increasing health and happiness.” Dr Murray,University of Edinburgh

1/5 of the UK population are actively engaged in the game of golf. Let’s capture their imagination... TOGETHER. 2

Why the PGGuild?m Identified a void in the professional market from age 45 years and our experienced team piloted professional

tournaments during 2016/17.

m Demand is very high; achieved participation by players from 14 countries worldwide looking for regular tournament golf

including Ryder Cup players, European and Champions Tour winners (incl. Paul Broadhurst, Peter Baker and Paul Eales)

m Review led to the foundation of the Professional Golfers Guild - the ONLY organisation to recognise and identify with the

very core of both the PGA and non PGA golf professionals - the 56% from age 45...

The PGGuild offers full brand integration with two new and unique opportunities

“Your” Guild Tour:Bridge the gap with regular tournaments nationwide

for golf professionals and leading amateurs from age

45 (page 5).

“Your” PG-AM Series (held prior to Guild Tour):

Amateur golfers (all ages/abilities) play with our tour

professionals competing for qualifying places to the grand

final held at “your” Guild Tour Championship (page 6).

The Professional Golfers Guild has created outstanding opportunities for corporate sponsorship, engagementand entertainment driving cross media marketing to this untapped market.

The UK platform is mirrored in Europe; our plan includes expanding our model within five years3

Golf PROFESSIONALS by age (PGA & NON PGA)

44%under age 45

56%aged 45 yrs.

& over

55%aged 45-59 yrs.

25% under age 45

20%60 yrs. +

Age of the 8 million active AMATEUR golfers in the UK (75% of golfers from age 45 years)

“I really hope you do well as this part of the golf empire does need changes & a re-look.” Nigel Freemantle, MD Brand Fusion Intl & Chairman, British Golf Industry Association

“The impact of the game is felt in the lives of millions of people”

Tim Finchem, PGA TOUR Commissioner

UK golfers

spend £4 billion

annually on their sport

Golf in the UK

Core market for the Guild Tour

PG-AM Series Guild Tour

4

m Golf professionals from age 45

m Leading amateur golfers from age 45

(max. handicap 5)

PASSION

DEDICATION

COMMITMENT EXPERTISE

Ambassadorsm Golf professionals from age 60

m Top amateur golfers from age 60

(max. handicap10)

Senior PGA Champion & Senior European Tour winner Andrew Oldcorn is a MEMBER OF THE PROFESSIONAL GOLFERS GUILD

Guild Tour

Andrew Oldcorn

About our International Golf Professionals

These golf professionals have crafted their game through decades of hard workwhilst influencing many generations. Collectively they have developed anddefined golf as we know it. Their diversity affords the perfect hosts to share withand entertain your special guests.

Being competitive from age 45 offers the best opportunity for qualification to

the Staysure Tour (Senior European Tour) at age 50.

We attract the widest range of golf professionals from the UK and abroad;former Ryder Cup players, European Tour winners and PGA Champions to thehighly skilled professional at your home golf club.

Andrew Oldcorn

5

Our new PG-AM Series format brings professional and amateur golfers together for maximum excitement, publicity and endurance for years to come.

“Your”

PG-AM Series

* max. playing handicap men 24/ladies 32 less 10%

Played the day before the professional tournament,

your clients along with our amateur golfers will enjoy

invaluable memories with our top class professionals

and watch close up what they do and how they

compete together.

Open to men and ladies of all ages and abilities*

72% of consumers positively view brands that

provide quality event experiences.

74% of respondents admit that by engaging

with brands that create memorable momentsmakes them much more likely to buy their product.

m EXPERIENTIAL MARKETING & BRAND RECOGNITION

m INTENSIVE PHOTO & VIDEO OPPORTUNITIES

m PERFECT FOR CROSS MARKETING OPPORTUNITIES

6

Golfers are passionate about their sport Statistics show that 12.5% of the UK population play golf (000’s)

Yorkshire & Humberside: York 30Leeds 225Sheffield 80

North EastNewcastle 200Teesside 45

East of England: Norwich 40Cambridge 35Bedford 23

London: North London 580East of London 212

Maidstone 46Reading 27

South East: Oxford 30Milton Keynes 34South Hampshire 50

East Midlands: Leicester 90Northampton 36Notts/Derby 192

West Midlands: Birmingham 460

North West: Manchester 312Preston 44Liverpool 275Blackpool 38

We are where YOU are!There are in excess of 3.5 million golfers living in the catchment areas of our tournaments alone

South West: Bristol 125Gloucester/Cheltenham 40Swindon 32

“Golf is in a unique position

as it appeals to a wide

range of ages and

audiences.”

Steve Mona, CEO World

Golf Foundation 2016

There are no boundaries.

“Your”

PG-AM Series

“Your”

Guild Tour

7

4,600 daily listeners

FB 18,950 TW 16,600

6,500 hits FB 7072 TW 63,000

Print 29,298 Digital 41,044 UDH FB 62,879 TW 157,000

40,000 registered users TW 16,900

180,000 FB 19,021 TW 43,000

FB 1,873,822 alone

Wkly news circulated to 200,000 FB 98,181TW 21,000

Golf Pro’s/Clubs 28,800 TW 2,796

Cross marketing monthly readership 500,000

Print Readership 250,000 Digital

147,347 UV email database 73,964 FB 14,089 TW 42,100

PGG 2,700

PGG 5001

Digital 107,274 UDH FB 62,881 TW 205,000

TYPICAL EVENT COVERAGEOur key role will be to promote your companyand sponsorship with our tour across a varietyof local and national cross media, print anddigital. Example shown: advertising for atournament held in the Leeds area with apopulation of 1.8m.

Print 300K+ FB 260k(+ ITV1.8m )TW 500k+ Radio 4600+ E News 270k+ Digital 600K+

We will maximise local and national media avenues; print, digital and social8

Launch Local Media Campaign/ Player Interview

Focus on… Player Interviews

Focus on… Player profiles

Roll out to local golf clubs

Focus on… Order of Merit & Recent Results

Focus on... Venue & Course

From 10 weeks: Cycle

of promotional activities for each tournament

Paid branded media campaign - native & social media

Announce tournament and venue

We will maximise local and national media avenues; print, digital and socialLeeds Example: Digital 480k UDH, Facebook 300k (+ ITV 1.8m) Twitter 565k , Print 280k, Additional Subscriber 850k

Example reach of a single tournament<3m

+

9

Leveraging the Live Experience with

Be at the forefront of promoting the sport of golf with it’s outstanding health benefits

Leveraging the Live Experience

with the PGGuildBRANDED HOSPITALITY, CUSTOMER,

COMMUNITY RELATIONSHIPS

Treat your clients to exceptional event experiences.

Positive interactions strengthen customer relationships.

On-site activities help local communities get involved, boosting networking and media opportunities and the local economy.

LEADS, SALES

A new market to cultivate new and excite existing customers.

Perfect opportunity to cultivate and collect new contacts.

Positive experiences lead to greater receptiveness to new sales, customer loyalty and retention.

Media coverage available for your national marketing campaign.

BRANDED VISIBILITY

Title rights drive our entire cross media marketing.

Extensive photo/media opportunities throughout season.

Year long local, regional and nationwide exposure.

PERCEPTION, RECOGNITION & REPUTATION

Building responsible customer experiences strengthens relationships.

Customers enjoy your brand on a personal level.

Great event experiences creative positive memories

Participants interacting with industry professionals boosts confidence in your brand.

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WHAT YOU CAN HAVE

The Sponsorship Package details:-

.

BRANDING Official partner of the Professional Golfers Guild & Tours with full exclusive naming and branding rights.

Exclusive naming rights. Full regional and national branded media activation; promotions and

marketing through all media channels.

EXPERIENTIAL MARKETING

Host a series of branded professional and amateur events nationwide and throughout the year with end of season finale.

Live engagement plus local/national exposure through major media avenues including local TV & radio

CORPORATE HOSPITALITY

Sponsor given 12 tickets at each PG-AM event for your clients/guests to fully experience the tournament and playing with top professionals.

Entertain/showcase your key clients/guests with direct engagement and local/national publicity.

PHOTOGRAPHYSponsor will be given access to use tournament photography e.g. live

performances, prize presentations, play offs, player tips

Use within regional an national PR and marketing, advertising and online. Exclusive media for your own

marketing

SOCIAL MEDIAGolf professionals upload and share golf tips and tuition video clips via the

ask.you.golf

Use across social media (Facebook, Twitter, ask.YOU.golf), throughout the year. Exclusive media

for your own promotions.

Our role is to maximise the exposure for YOU

WHAT YOU CAN DO WITH IT

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Let’s plan “Your” Guild Tour together around your

choice of venues

Venues

The Shire, London

Seve’s masterpiece and only Seve Balllesteros designed course in England

Eaton Golf Club, Norwich

Golf’s hidden gem in Norwich an oasis of beauty & tranquillity

The Players Golf Club, Bristol

One of the toughest courses in the south west

Collingtree Park Golf Club, Northampton

An impressive European Tour venue

Rudding Park Golf Club, Harrogate

Renowned Open Championship course architect Martin Hawtree, provide a risk and reward challenge

Marriott Sprowston Manor Hotel & Country Club, Norwich

Marriott deliver one of the finest inland courses in the region

5* Rockcliffe Hall Hotel, Golf & Spa, County Durham

Championship golf course is one of the most challenging in Europe

Marriott Forest of Arden, Birmingham

Renowned around the world as one of the European Tour's leading venues

Sandiway, Northwich, Cheshire

Sandiway is what you make it, an oasis, a gem, a golfing retreat...Peter Alliss, international broadcaster and golf world legend

Rotherham Golf Club, South Yorkshire

The only club in England to boast a US Masters Tournament winner as a member (Danny Willet).

Burhill Golf Club, Surrey

Regional Open Qualifying venue and winner of Prestigious Star Awards for the most prestigious Sporting Venue!

Bringing unique and exciting professional and amateur competitive golfing experiences to you to achieve your marketing goals. 12

Duncan McNaughton: Marketing

Director/EGFT Professional

e: duncan@pgguild.com m: +44 (0) 7805 631 508

Michelle Aldous: Director

e: michelle@pgguild.com m: +44 (0) 7951 221 543

Gary Potter: Director & PGA Golf

Professional for over 40 years

e:gary@pgguild.com m: +44 (0) 7955 854 294

“I would not be where I am without the mini tour”

Paul Broadhurst

Ryder Cup player, 2016 Senior Open Champion & US Champions Tour inner

Paul Streeter

Won tournaments organised by our team 2016/17 and qualified for the Stay

Sure (Senior European) Tour in 2018

www.pgguild.com

Contact Information

progolfersguild

progolfersguild

PG-AM Series

GuildTour

“Your”

It’s all about teamwork and working together for those common goals13