TCRP H-37: Characteristics of Premium Transit Services that Affect Choice of Mode
YOUR PREMIUM CHOICE 22/02/111. YOUR PREMIUM CHOICE 22/02/112 Mount Gay Rum - Travel Retail Strategy...
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YOUR PREMIUM CHOICE 22/02/11 1
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YOUR PREMIUM CHOICE 22/02/113 Mount Gay Rum - Extra Old Mount Gay Extra Old Rum 70cl Elegant and Masculine bottle with a premium & informative gift box The perfect expression of Mount Gay unique style: - Elegance and smoothness - Ripe banana, sweet almond, vanilla, moka From the oldest rum brand in the world from Barbados, the birthplace of rum… Since The most impressive collection of medals and awards… among them : Grand Gold Medal, Monde Selection 2009 International High Quality, Monde Selection 2009 Bronze Medal International Spirits Awards London 2009 Gold Medal (best in category), Los Angeles Spirits Competition 2008 Gold Medal, Beverage Tasting Institute 2008
Transcript of YOUR PREMIUM CHOICE 22/02/111. YOUR PREMIUM CHOICE 22/02/112 Mount Gay Rum - Travel Retail Strategy...
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Mount Gay Rum - Travel Retail Strategy
7. Introduction of the new advertising visuals
Strategies
4. Mount Gay brand building activations
-Extra Old as flagship-Education / Tasting with Eclipse-Reference to the sailing world & community-Activate in leisure / holiday airports around regatta’s period
1. THE premium rumnew packs & price strategy
3. Gift pack Eclipse 1L Nautical bag to activate the core product
2. XO 70cl, the reference of the family
Performance 2009 in GTR: (vol.) # 6 Rhum (before Appleton & Zacapa) +8% growth Ambition: Establish Mount Gay rum as THE premium rum, “the rum that invented rum” in 1703
5. Range StrategyIntroduction of the new eclipse range
Exclusive listings for sought after 1703 Edition
6. Limited Edition “Sailors Flags” Opportunity
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Mount Gay Rum - Extra Old
Mount Gay Extra Old Rum 70cl
Elegant and Masculine bottle with a premium & informative gift box
The perfect expression of Mount Gay unique style:- Elegance and smoothness- Ripe banana, sweet almond, vanilla, moka
From the oldest rum brand in the world from Barbados, the birthplace of rum… Since 1703.
The most impressive collection of medals and awards… among them :
Grand Gold Medal, Monde Selection 2009International High Quality, Monde Selection 2009Bronze Medal International Spirits Awards London 2009Gold Medal (best in category), Los Angeles Spirits Competition 2008Gold Medal, Beverage Tasting Institute 2008
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Mount Gay Rum - New Eclipse Range
A consistent new family
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Mount Gay Rum - New Ad Visuals
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• Limited Edition Sleeve• Inspired by sailing flags• Summer 2011
Mount Gay Rum – Sailors Limited Edition
HIGHLY
CONFIDENTIAL
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Mount Gay Rum - Activation Plan 2011
Fiscal 2010/11 Fiscal 2011/12
Repack MGR Eclipse range repack
Tastings (UK travellers destinations + regattas locations)
Eclipse tastingsXO visibility
Jan Feb Mar Apr May June Jul Aug Sep Dec Jan Feb MarOct Nov
Limited Edition MGR Eclipse Limited Edition Sailor Sleeve
