Your Powerful - National Apartment Association€¦ · build Your brand. Align your organization...

PowerfulYour

brand-buildingPartner2014 Supplier partner Guide & Media Kit

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members

apartment units

collective annual spending power

build Your brand.Align your organization with the National Apartment Association—America’s leading advocate for quality rental housing—and build your brand among the largest group of influential multifamily housing professionals in the country.

naa represents:

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Source: NAA reAderShip Study, ruziNSky reSeArch, FAll 2012

$78.6 billion6.8 million

63,000

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build Your business.When you partner with NAA, you make an investment in the association and its mission to support and expand the apartment industry. NAA members are engaged and passionate—and look to NAA and its industry suppliers for products and services that will improve the performance and profitability of their companies.

units Magazinethe NAA award-winning monthly publication is the most read magazine in the multifamily housing industry and the cornerstone of your integrated advertising plan. See page 6.

naa digitalkeep your brand top-of-mind with the NAA robust digital opportunities: naahq.org, NAA e-newsletters, and units digital edition. details on page 12.

naa education Conference & expositionenhance your experience and exposure at the largest trade event in the multifamily housing industry. page 19.

naa student Housing Conference & expositiontake advantage of these marketing opportunities and connect with decision-makers before, during and after the conference. See page 22.

naa 360ºcheck out this new sponsorship recognition program and discover new opportunities to partner with NAA. See page 24.

naa national suppliers CouncilBecome a member of the National Suppliers council (NSc) and access unique opportunities to showcase products and services to NAA members. details on page 26.

contact us today to create a custom cross-platform, year-round advertising program and get measurable return on your investment.

liz Barrett | 301-215-6710 ext. 114 | [email protected]

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mailto:[email protected]

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build Your brand. build Your business.2014 suPPlier Partner guide

all tHe rigHt PeoPle

tYPe of ProPertY

Garden Apartments 57.3%

Market-rate Apartments 55.6%

luxury Apartments 42.4%

Affordable housing 36.5%

high-rise Apartments 24.1%

Seniors housing 20.8%

Single-Family home rentals 19.1%

condos/co-ops/townhouses 18.6%

Student housing 13.9%

Military housing 5.8%

extended-Stay housing 2.4%

70% feMale30% Male

South - 52.6% NortheASt - 4.1% North ceNtrAl - 19.3%

WeSt - 24%

MultifaMilY Housing industrY leaders

property MANAGer - 57%

oWNer/preSideNt/priNcipAl - 18%

reGioNAl SuperviSor/MANAGer - 14%

vp/corporAte executive - 11%

seventeenAverAGe yeArS proFeSSioNAlly iNvolved iN MultiFAMily houSiNG iNduStry

1,251AverAGe NuMBer oF ApArtMeNtS operAted By AN NAA MeMBer orGANizAtioN

fiftYAverAGe NuMBer oF eMployeeS

naa MeMbers aCross tHe CountrY

Source: NAA reAderShip Study, ruziNSky reSeArch, FAll 2012

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unrivaled Market Coverage

serious PurCHasing Power

Architects and engineers 32.1%

Athletic and exercise equipment 49.2%

cabinetry 63.4%

cable/WiFi 62.3%

collections 62.6%

construction/contractor 75.1%

doors 68.3%

employee training 69.6%

exterior design 51.5%

Financial Services 42.3%

Fitness equipment 51.3%

Flooring 88.7%

hvAc 78.1%

insulation 39.2%

insurance 49.6%

key control/Security 67.5%

kitchen equipment and Appliances 81.1%

laundry Services 58.3%

lawn care/landscaping 84.5%

lighting 82.6%

lock Sets/Finished hardware 77.2%

Mailboxes 57.4%

Maintenance products and Services 85.3%

Marketing 82.6%

paints and Wall coverings 82.1%

payment processing 58.9%

pest control 85.5%

plumbing 82.1%

promotional products 72.1%

property Management Software 49.6%

resident Screening 72.6%

Shade Structures 29.2%

Staffing 68.5%

Sub-metering 36.2%

Swimming pools/products 61.5%

telecommunications/cable 61.5%

trash/recycling/Waste Management 73.6%

Whirlpools/tubs/toilets 58.3%

yield Management Software 27.2%

91% influenCe tHe PurCHasing ProCess

$78.6 billion naa MeMbers sPent on goods and serviCes last 12 MontHs

72% autHorize and/or aPProve PurCHases

property MANAGeMeNt FirM - 52%

oWNer FirM - 22.2%

iNdepeNdeNt oWNer - 15.1%

developer/Builder - 1.1%

rehABBer/reNovAtor - 0.5%

other - 9.1%

tYPe of organizationtHe nation’s 50 largest aPartMent owners and aPartMent Managers are MeMbers of naa

units Magazine readers buYing influenCe

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the Most read MaGazine in the MultifaMily houSinG induStry.

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units is the first publication decision-makers turn to for coverage of the best practices and newest trends in the multifamily housing industry. every issue is packed with valuable content that covers all aspects of residential property management and ownership. Advertise in units and you’ll reach the largest market of multifamily housing professionals—guaranteed!

tHe Most read Magazine in tHe MultifaMilY Housing industrY!

units readers are loyal, engaged and look forward to every issue.

75% read at least 3 out of 4 units issues

81% do not receive any other industry print publication

76% agree units is relevant to their professional needs

qualifiedCirCulation73,000

for more information, contact liz Barrett at 301-215-6710 ext. 114 or [email protected].

your ad will be included in the NAA units digital edition, pushed out to 50,000+ readers at no additional charge. turbo-charge your ad with a digital enhancement. See page 16 for details.

added-value

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units 2014 editorial CalendarMonth CloSinG dateS SpotliGht topiC other featureS

January Ad Space: dec. 1 Materials: dec. 8 Mails: Jan. 8

Maintenance Supplies What’s in & What’s out in 2014; preventive Maintenance; Appliances and laundry Services

feBruary

NAA Student housing conference & expositionShow issue

Ad Space: Jan. 2 Materials: Jan. 8 Mails: Feb. 8

Student housing utility Management; hvAc Systems and Water heaters

innovative hiring Strategies; Student housing Management; crime prevention and Safety; Staff hiring, education & retention Bonus distribution: naa Student housing Conference & exposition

MarCh

NAA education conference & exposition preview

Ad Space: Feb. 1 Materials: Feb. 8 Mails: Mar. 8

Show previewtechnology & Software

Social Media, internet Marketing, Mobile Marketing; capital expenditures; property Management Software; Ancillary revenue opportunities Speical Supplement: naa annual report Technology Trends Supplement

april Ad Space: Mar. 1 Materials: Mar. 8 Mails: Apr. 8

Mobile & internet Marketing pool Maintenance & Management; resident & employee Screening; outdoor Spaces—playgrounds, Bark parks and More

May

NAA education conference & exposition pre-Show issue

Ad Space: Apr. 1 Materials: Apr. 8 Mails: May 8

Ancillary revenue; Flooring, Finishing touches

NAA education conference & exposition highlights; repositioning a property; Security & key control

June

NAA education conference & exposition Show issue

Ad Space: May 1 Materials: May 8 Mails: Jun. 8

Show issuelawn care

NAA education conference & exposition highlights; pest Management; interior design Bonus distribution: naa education Conference & exposition

JulyNAA education conference & exposition recap

Ad Space: Jun. 1 Materials: Jun. 8 Mails: Jul. 8

Marketing tools NAA education conference & exposition recap ; resident retention tools; common Areas ideas; Make-ready & turn tipsSpecial feature: annual units’ Curb appeal Contest Winners

auGuSt Ad Space: Jul. 1 Materials: Jul. 8 Mails: Aug. 8

hvAc Systems; lawn and landscaping

creative Marketing ideas; tax-credit & Affordable housing; revenue Management Services tools & Software; Apartment career Management & development; NAA pArAGoN Award Winners: recognizing industry excellenceSpecial feature: naa Community of the year

SepteMBer Ad Space: Aug. 1 Materials: Aug. 8 Mails: Sept. 8

Budget Strategies & revenue Management

income & expenses Survey; Financing Strategies and Measuring investments; Financial Services; Acquisition due diligence Ancillary Revenue Special Section

oCtoBer Ad Space: Sept. 1 Materials: Sept. 8 Mails: oct. 8

paint, Floor & Wall coverings transit-oriented development; repositioning Best practices; Green Building roiRenovation, Restoration, & Development Special Section

noveMBer Ad Space: oct. 1 Materials: oct. 8 Mails: Nov. 8

Billing & collections industry outlook; leasing techniques; human resources and Workforce issues; emerging leadersBonus distribution: naa assembly of delegatesSpecial feature: 2015 naa Chairman of the Board

deCeMBer

NAA Student housing conference & exposition preview

Ad Space: Nov. 1 Materials: Nov. 8 Mails: dec. 8

resident Screening; Specialty housing

Student housing development; renters’ & owners’ insurance; telecommunications

units reserves the right to modify its 2014 editorial calendar without notice.

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units dePartMents & ColuMns

>> Marketing insider >> Finance insider >> Social Media insider>> Management insider

>> Maintenance insider >> Green insider >> iro insider >> Market place

units department and column categories appear every month and include the latest news, commentary, data and best practices that apply to these critical aspects of apartment management:

queStionS? We’re here to help!

liz barrettNational Sales Manager

[email protected], Ext. 114

Paul bergeronDirector of Publications

[email protected], Ext. 137

naa turns 75!Ask about special

placement for your ad as part of this

celebration.

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sPeCial advertising oPPortunities

annual technology trends supplement

keep apartment industry leaders up to date with the latest in technology and property management software by promoting your latest products and services. Mailed with the March issue of units Magazine, this popular desk reference also contains informative articles on today’s technology trends. call today to reserve your space!

deadline: February 1, 2014

MarCH 2014

special focus sections

Special focus sections provide a unique opportunity to advertise your products and services within content-specific editorial. Be sure to take advantage of this opportunity if your company aligns with one or both of the categories below.

September—ancillary revenuedeadline: August 1, 2014

october—renovation, restoration & developmentdeadline: September 1, 2014

sePteMber and oCtober 2014

sPeCial oPPortunities available!

Market PlaCe adscost-efficient and effective, Market place is a product and services directory featured in every issue of units Magazine. Apartment industry leaders often use this section to identify companies for rFp distribution. include your company today!

MarKet plaCe 1x 6x 12x

net rateS $215 $205 $165

totalColuMn inCheS

Width x depth

1 2.375” x 1”

2 2.375” x 2” or 4.75” x 1”

3 2.375” x 3” or 7.25” x 1”

4 4.75” x 2”

prices per column inch. For total, multiply the net rate, according to number of insertions, by total column inches.

For more information, contact liz Barrett at 301-215-6710 ext.114 or email [email protected].

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units 2014 rates & sPeCsfour Color 1x 3x 6x 12x

full paGe $8,435 $8,025 $7,620 $6,870

1/2 paGe $5,710 $5,425 $5,140 $4,645

1/3 paGe $4,475 $4,255 $4,045 $3,640

1/4 paGe $4,150 $4,030 $3,790 $3,450

preMiuM plaCeMent* (non-cancelable) 6x 12x

Cover 2 – – $9,145 $8,235

Cover 3 – – $8,540 $7,690

Cover 4 – – $9,375 $8,440

1,3,5,7,9,11,13 & 15 – – $8,540 $7,690

*Four color included.

BlaCK & White 1x 3x 6x 12x

full paGe $6,275 $5,955 $5,670 $5,100

1/2 paGe $3,540 $3,360 $3,200 $2,885

1/3 paGe $2,305 $2,195 $2,090 $1,880

1/4 paGe $2,070 $1,965 $1,870 $1,690

All rates are gross. other guaranteed positions add 15%.Special discounts for 2014 exhibitors: May, June, July issues. call for information.

ad Size Width depth

full paGe, no Bleed 7.75” 10.375”

full paGe, Bleed 8.5” 11.125”

1/2 paGe iSland 4.75” 7”

1/2 paGe horizontal 7.25” 4.75”

1/2 paGe vertiCal 3.5” 9.5”

1/3 paGe iSland 3.5” 6.5”


1/3 paGe vertiCal 2.25” 9.5”


Spreads, tip-ins, inserts, cover sticker and polybagging are available on request. contact liz Barrett at [email protected] for pricing details.

finiShed triM Size: 8.25”x 10.875” printinG proCeSS: Web offset, perfect bindingline SCreen: 133 lines per inchColor availaBle: Four-color process. convert spot colors to cMyk-color build.

four Color proofinG: Four color proofs must be furnished. lase and ink jet prints are not accurate methods for color proofing. the advertiser will be charged $50 for any proofs furnished by the printer. NAA and its printer are not responsible for incorrect colors when an ad is not accompanied by a SWop-calibrated color proof. ShippinG: All materials must be shipped in protective packaging with an insertion order and labeled with advertisement name, units publication issue date. Send to: units Advertising, NAA, 4300 Wilson Blvd, Suite 400, Arlington, vA 22203

file forMat: digital files are required. preferred format is pdF with all images 300 dpi or higher and all fonts embedded. please also include crop marks and a minimum of 1/8” bleed.other acceptable file formats are: Quark (up to version 7.3); illustrator (up to version cS2); tiF (minimum 300dpi at 100 percent); email files that are less than 9MB. use Ftp site or ship files that are greater than 9MB. All required trapping must be included in the file. Graphics for ads must be submitted as final, 300 dpi, cMyk or grayscale tiF files. All fonts must be included (in illustrator files, fonts should be converted to outlines). Avoid truetype fonts. Files should be supplied on a cd with a printed directory listing all files on disc. to ensure proper color, the files must be accompanied by a color SWop proof at 100 percent size. if files are submitted via email, a color SWop proof should be shipped separately. NAA and its printer are not responsible for incorrect ads when the advertiser does not submit a SWop-calibrated color proof. For more information, visit: http://www.royle.com/filespecs.html

CanCellation poliCy: cancellations or rollovers to a future issue must be received on writing 30 days before space closing date without penalty. cancellations received within 30 days before space closing deadline will be charged 30 percent of gross space rate. cancellations received after deadline will be charged payment in full. changes or corrections must conform to closing and material deadlines.

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robust diGital Media opportunitieS for the Saavy MarKeter.

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naahq.orgwww.naahq.org provides news that helps multifamily housing leaders stay informed about their industry and information that helps them in their jobs.

Advertising on www.naahq.org is a great way to generate leads, build awareness and drive customers directly to your company’s website. reserve space today as space will sell out!


29,000+unique Monthly viSitorS

42,000+total Monthly viSitS

146,000+Monthly paGe vieWS

Google Analytics, January–June 2013

QuiCk faCts:

3:20 MinstiMe on Site

3.48paGeS per viSit

advertiSinG optionS ad Size CpM

leAderBoArd 728 x 90 $70*

Wide SkyScrAper 160 x 600 $70*

MediuM rectANGle 300 x 250 $70*

www.naahq.org is sold on a cost per thousand (cpM) basis. Ads are run-of-site (except homepage). Minimum $3,500 buy for 50,000 guaranteed impressions. rates are net.

your ad here

yourad

hereyour

adhere

interior page

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tHe industrY insiderCirculation: 44,000frequency: Weekly

The Industry Insider provides multifamily housing executives and their staff with the most up-to-date information pertaining to the apartment industry. promote and strengthen your brand when you advertise in this popular news source. limited space is available, so reserve yours today!

naa e-newsletters


CaMPus ConneCtionsCirculation: 3,000frequency: Bimonthly

reach apartment professionals who are experienced and most interested in the student housing segment when you advertise in Campus Connections.

advertiSinG optionS ad Size* rate/Month

leAderBoArd 468 x80 $1,800

top Story 468 x80 $1,450

iNduStry NeWS 468 x80 $1,450

leGiSlAtive/leGAl NeWS 468 x80 $1,450

NAA ANNouNceMeNtS 468 x80 $1,450

rates are net. *Ad sizes subject to change early 2014.

advertiSinG optionS ad Size 2x 6x

FeAtured Article logo $750 $675

MediuM rectANGle (top 2) 300 x 250 $1,250 $1,125

thouGht leAderShip logo $750 $675

BANNer 650 x 90 $600 $540

MediuM rectANGle (loWer 2) 300 x 250 $600 $540

Minimum two (2) issue commitment.

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naa e-newslettersoPerations insigHtsCirculation: 47,000frequency: Monthly

Operations Insights provides the latest trends in property management. Monthly video content, green product highlights and featured job listings round out this valuable e-news resource.

advertiSinG optionS ad Size 2x 6x 12x

BANNer (top 2) 650 x 90 $2,500 $2,250 $2,125

FeAtured Article logo $1,000 $900 $850

thouGht leAderShip logo $1,000 $900 $850

MediuM rectANGle (top) 300 x 250 $950 $855 $810

BANNer (loWer 2) 650 x 90 $950 $855 $810

MediuM rectANGle (loWer) 300 x 250 $950 $855 $810

video Slot 300 x 250 $950 $855 $810


Market!ng buzzCirculation: 40,000frequency: Bimonthly

Market!ng Buzz reports on what’s working, what’s not and what apartment professionals should consider when marketing their communities.


BANNer (top 2) 650 x 90 $2,250 $2,025


thouGht leAderShip logo $950 $855

MediuM rectANGle (top) 300 x 250 $900 $810

BANNer (loWer 2) 650 x 90 $900 $810

MediuM rectANGle (loWer) 300 x 250 $900 $810

video Slot 300 x 250 $900 $810


aPartMent teCHniQuesCirculation: 40,000frequency: Bimonthly

Apartment TECHniques reports on the immediateissues and innovative technologies that have an impact onthe apartment industry.



BANNer (top) 650 x 90 $2,250 $2,025

MediuM rectANGle (top) 300 x 250 $2,250 $2,025

MediuM rectANGle (loWer 3) 300 x 250 $900 $810

BANNer (loWer 2) 650 x 90 $900 $810

video Slot 300 x 250 $900 $810


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yourad here


units digital editionreaders love the units digi-mag. it’s portable, easy to use and available online 24/7. use this exciting media platform to interact with and engage our readers. Build awareness of your products and services with one of our powerful advertising options and drive customers directly to your website.

additional advertising options available! www.nxtbook.com/nxtbooks/naa/salesbook

50,000+CirCulation

QuiCk faCts:

15%averaGe open rate

16%averaGe CliCK rate

advertiSinG option ad Size rate/iSSue

proMotioNAl eMAil - excluSive 160 x 600 $5,500

proMotioNAl eMAil - top 300 x 250 $3,750

proMotioNAl eMAil - loWer 300 x 250 $3,350

leFt oF cover 550 x 480 $3,000

Belly BANd pleASe cAll $2,300

SkyScrAper 120 x 600 $2,000

rates are net.

proMotional eMail for units diGital edition

yourad here

yourad

here

diGital edition

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digital ad sPeCs

NAA reserves the right within its discretion to reject or remove from www.naahq.org any ads for which the advertising materials or the website to which the ad is linked do not comply with its policies, or that in the NAA’s sole reasonable judgment, do not comply with any applicable law, regulation or other judicial or administrative order.

if digital advertising materials are not received by the advertising deadline, the NAA will begin to charge the Advertiser on the insertion order start date on a prorated basis based on the full insertion order, excluding portions consisting of performance-based, non- guaranteed inventory, for each full day the advertising materials are not received.

Advertiser may cancel the entire digital insertion order, or any portion thereof, with 14 days’ prior

written notice to the NAA, without penalty, for any guaranteed deliverable, including, but not limited to, cpM deliverables.

NAA will track delivery through its ad server and, provided that NAA has approved in writing a third-party ad server to run on its properties, Advertiser will track delivery through such third-party Ad Server. Advertiser may not substitute the specified third-party Ad Server for measurement.

the initial invoice will be sent by NAA upon completion of the first month’s delivery, or within 30 days of completion of the insertion order, whichever is earlier. Advertiser will make payment 30 days from its receipt of invoice, or as otherwise stated in a payment schedule set forth in the insertion order.

MaterialS inStruCtionS: please forward all materials in accordance with the deadline schedule. By signing, the advertiser agrees to abide by all terms & conditions as stated in the Advertising Agreement. please make a copy of this agreement for your records.

Send ad MaterialS, advertiSinG aGreeMentS, and inSertionS orderS to: the townsend Group2 Wisconsin circle, Suite 900chevy chase, Md 20815tel: 301-215-6710 ext. 114Fax: [email protected]

naa digital advertising PoliCY

SpeCifiCation naahq.org InDuSTRy InSIDeR naa Channele-neWSletterS

unitsdiGital edition

dimensions(width x depth)

728 x 90160 x 600300 x 250

468 x 80650 x 90300 x 250240 x 400

120 x 600 160 x 600300 x 250

format JpeG, GiF JpeG, GiF JpeG, GiF JpeG, GiF, SWF

file Size Max 40k Max 40k Max 40k Max 40k

animation three loop maximum Not accepted Not accepted Max 15 seconds

resolution 72 dpi 72 dpi 72 dpi 72 dpi

Space two weeks prior to online date

two weeks prior to broadcast date



artwork Five business days priorto online date

Five business days priorto broadcast date



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valuable faCe tiMe With the induStry’S top deCiSion MaKerS.

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tHe largest trade event in tHe MultifaMilY Housing industrYthe ultimate networking event experience and the very best place to showcase your company’s products and services before key decision-makers. in addition to a first-class trade show with more than 325 suppliers, the exposition is paired with a three-day education conference, offering the best education sessions in one place.

for more information, please visit www.educonf.naahq.org

attendeeSexpeCted6,600+

inCrease Your exPosure

More than 6,600 denver attendees will receive their program Guide at registration and will depend on this onsite resource for the schedule, exhibitor listings, maps and more. the program Guide will also be posted on the event website one week before the event, providing additional exposure for your ad.

ad unit triM Size rate

Cover 4 6.5” x 9” $5,500

Cover 2 or 3 6.5” x 9” $4,400

full paGe 6.5” x 9” $3,850

half paGe 6.5” x 4.5” $2,200

cover and full page bleed size: 7.75” x 10.25”. half page ads do not bleed.

Program & exhibitor guide

Space/Materials deadline: april 30, 2014

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enHanCe Your naa exHibit exPerienCe

NAA today is an onsite event daily that covers the hottest breaking news at the 2014 NAA education conference & exposition as well as thoughtful trend articles that are great reading for while attendees are hanging out or when they bring the issues home. this tabloid is distributed in high-traffic areas of the colorado convention center and in three major hotel lobbies. this is a daily “must read” for attendees—you don’t want to miss out.

Space/Materials deadline: June 1, 2014

ad unit ad Size rate

full paGe 10.25” x 14” $4,400

half paGe 5” x 14” or 10.25 x 7” $3,000

Ads do not bleed.

naa today

NAA will send five (5) pre-event mobile-friendly issues and one (1) post-event issue to 54,000 national multifamily leaders, including prospective and past attendees and current registrants.

content includes event highlights and exhibitor advertising that will drive web traffic to your booth description and increase the attendees in asking for booth appointments that you can pre-qualify through the myNAA planner.

deadlines vary. please contact us today for more information and to reserve your space!

naa Countdown e-newslettersadvertiSinG optionS BenefitS

preMier exhiBitor $950/eMail(limit 1 per email)

• Premier Exhibitor designation with company name and booth # in header• 125x125 company logo/banner with button links on right-hand column of email• Exhibitor listing with 75-word description at the bottom of the email • Featured Exhibitor designation in the onsite NAA Show daily (thursday & Friday only)

BaSiC liStinG $550 per eMail(limit 5 per email)

• 125x125 company logo/banner with button links on right-hand column of email

BaSiC liStinG upGrade add $200(limit 3 per email)

• Additional banner placed in-between sections of the email in the main body • Featured Exhibitor designation in NAA Today (thursday & Friday only)

rates are net. A 3-issue minimum applies.For more information, contact liz Barrett at 301-215-6710 ext.114 or email [email protected].

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drive traffiC to Your bootH

online exhibitor listing enhancement PackagesMake it easy for attendees to find you by upgrading your exhibitor listing to include video, or banner advertising. enhance your NAA education conference & exposition listing today! upgrades start at just $799.

complimentary with NAA booth purchase, includes:

• Access to high-quality opt-in sales leads and statistical data generated from your listing (limit of 25)

• display of your company name, booth number, address, phone/fax, email address, website and description

• display of your company logo or trademark, press releases and up to three (3) product categories

• Ability to display two image/text panels• Ability to set up appointment times

online so attendees can schedule meetings with you

level 1 ($500 value)

level 1 features, plus:

• unlimited sales leads and statistical data generated from your listing

• one interactive product display panel for multimedia• A highlighted corner peel graphic on your booth on

the floorplan• priority placement on the show website search

results• product Gallery—upload an image for the NeW NAA

online product Gallery• display of 2 additional product categories (5 total)• company logo or trademark printed next to

company listing in onsite program & exhibitor Guide• inclusion in the Featured exhibitor search

level 2 (add $799)

additional upGrade optionS BenefitS

rotatinG Banner adS$1,695

• level 2 features, plus:• one 360 x 45 pixel banner on the online floor plan application (three rotating ads per spot)• Banner will follow attendees around throughout the online application• Banner ad statistics

produCt CateGory Banner$1,695

• level 2 features, plus:• one 180 x 150 pixel banner on three product categories of your choice• your listing will be at the very top of the category search results• Banner ad statistics

hall Banner (exCluSive)$1,695

• level 2 features, plus:• one 250 x 250 pixel banner on the online exhibit hall• your brand will own the entire online exhibit hall• Banner ad statistics

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tHe PreMier event in tHe student Housing industrYJoin us for the NAA Student housing conference & exposition, March 3–5, 2014 at the Aria resort in las vegas. off-campus student housing is one of the apartment industry’s most important niche markets. As providers of and suppliers to student housing, we are in the unique position of continuing to grow this dynamic market. capture the attention of your market and boost your company’s profile by becoming an exhibitor or sponsor.

visit www.naahq.org for the Student housing exhibitor & Sponsorship prospectus.

attendee ProfileJob title

oWNer/preSideNt/priNcipAl - 21%

vp/MANAGeMeNt executive - 19%

reGioNAl SuperviSor/MANAGer - 16%

property MANAGer - 15%

PriMarY business

ApArtMeNt MANAGeMeNt - 42%

ApArtMeNt oWNer - 29%

ApArtMeNt developer - 8%

reAl eStAte iNveStMeNt truSt - 4%

ASSet MANAGeMeNt 3%

leASiNG coMpANy - 1%

Architect/eNGiNeer - 1%

other - 12%

region

South - 41% MidWeSt - 15%

WeSt - 24% iNterNAtioNAl - 3%

NortheASt - 17%

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http://www.naahq.org/shc/Exhibitors/Documents/2013%20SHC%20-%20Exhibitor%20Prospectus%20FINAL.pdf

http://www.naahq.org/shc/Exhibitors/Documents/2013%20SHC%20-%20Exhibitor%20Prospectus%20FINAL.pdf

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inCrease Your exPosure

the NAA Student housing conference & exposition onsite program & exhibitor Guide is a valuable resource for conference attendees. the guide is given to each registrant, and offers a complete listing of exhibitors, education sessions, speaker profiles, floor plan, maps, ads and much more. the program Guide will also be posted on the NAA website one week before the event, providing additional exposure for your ad.

Space/Materials deadline: february 7, 2014

ad unit ad Size rate

Cover 4 5” x 9” $1,500

Cover 2 5” x 9” $1,200

Cover 3 5” x 9” $1,200

SeCtion taB:ConferenCe inforMation

5” x 9” $1,000

SeCtion taB:Mon. Mar 3 hiGhliGhtS

5” x 9” $1,000

SeCtion taB :tue. Mar 4 hiGhliGhtS

5” x 9” $1,000

SeCtion taB:Wed. Mar 5 hiGhliGhtS

5” x 9” $1,000

SeCtion taB:naa expoSition

5” x 9” $1,000

full paGe* 5” x 9” $750

half paGe* 2.5” x 4.5” $500

*Ads are placed randomly in guide

onsite Program & exhibitor guide

reach student housing professionals before and after the conference by advertising in the NAA pre- and post-event e-newsletters. NAA will send three pre-event mobile-friendly issues and one (1) post-event issue to prospective and past attendees and current registrants. content will include event highlights and exhibitor advertising that will drive web traffic to your booth description.

deadlines vary. please contact us today for more information and to reserve your space!

advertiSinG optionS BenefitS

preMier exhiBitor $650/eMail(limit 1 per email)

• Premier Exhibitor designation with company name and booth # in header• 125x125 company logo/banner with button links on right-hand column of email• Exhibitor listing with 75-word description at the bottom of the email

BaSiC liStinG $250 per eMail(limit 5 per email)

• 125x125 company logo/banner with button links on right-hand column of email

BaSiC liStinG upGrade add $150(limit 3 per email)

• Additional banner placed in-between sections of the email in the main body

rates are net.

Pre- & Post-event e-newsletters

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More reCoGnition and enGaGeMent opportunitieS for naa SupplierS.

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new naa 360º Year-round sPonsorsHiP PrograM

NAA 360º is a new sponsorship recognition program designed to provide NAA Supplier partners with enhanced, year-round, multi-platform programs that deliver exceptional recognition and roi.

Supplier-partners who participate in NAA 360º can combine points* earned from exhibiting, advertising, sponsorships and other categories to achieve the level of NAA 360º Mission Sponsor or NAA 360º partner. Both levels offer unparalleled benefits as noted in the following page.

earn naa 360º points byparticipating in the following:

naa 360º recognition levels

� NAA exhibits

� NAA Sponsorship

� NAA Advertising

� NAA event Full conference

registrations

� NAA National Supplier council dues

� NAAei & NAA Better Government

Fund contributions

� NAA projects

Supplier-partners are recognized on a calendar year based on commitments and actual spending in the above categories.

www.naahq.org/partner/sponsor

*each dollar spent equals one point.

MiSSion SponSor

150,000 – 299,999 points

partner

300,000 or more points

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http://www.naahq.org/sites/default/files/naa-documents/suppliers/2014-NAA-Sponsorship-Info.pdf


http://www.naahq.org/sites/default/files/naa-documents/suppliers/2014-Sponsor-Benefits-Matrix.pdf


http://www.naahq.org/partner/sponsor



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naa 360º PrograM benefitsSponsorship Benefits naa 360º Mission Sponsor

(150,000-299,999 points)naa 360º partner(300,000+ points)

# of program participants unlimited unlimited

year-round recognition—logo on www.naahq.org Within the Site home page

interview or content on NAA video channel on www.naahq.org 1x a year 2x a year

NAA Industry Insider recognition Feature content download1x year

Feature content download2x a year

NAA Winter & Fall Board reception invitations(January & october 2014)

two (2) individualsper company

three (3) individualsper company

NAA capitol conference, education conference & expositionand Assembly of delegates Board reception invitations

two (2) individualsper company

three (3) individualsper company

NAA capitol conference Sponsor (overall recognition) yes yes

NAA Assembly of delegates Sponsor (overall recognition) yes yes

NAA Assembly of delegates installation dinner tickets Four (4) eight (8)

2014 naa education Conference & exposition Benefits

2015 NAA education conference & expositionpriority Booth Selection yes yes

company description/profile Sponsor recognition yes yes

priority hotel room Block yes yes

complimentary Full conference Access registrations Four (4) Five (5)

Sponsor ribbons to Wear with registration Badges for company employees yes yes

Scholarship Full conference registrations (qualifying are companies who have not attended in the last 5 years) two (2) Four (4)

onsite program Guide Advertisement Full page Full page

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queStionS? We’re here to help!

naa 360º PrograM benefits2014 naa education Conference & exposition Benefits

naa 360º Mission Sponsor(150,000-299,999 points)

naa 360º partner(300,000+ points)

Booth Space highlighted in onsite program Guide yes yes

NAA Today Show daily Advertisement 1/4 page 1/2 page

vip passes for photo ops with General Session Speakers (when possible) two (2) three (3)

Sponsor Signage at Booth in NAA exposition yes yes

vip Seating at three (3) General Sessions three (3) Seats Five (5) Seats

recognition at Friday General Session yes yes

use of onsite private Meeting Space yes yes

Access to Attendee ceo lounge yes yes

Margaret Core, CaeAVP, Strategic Sales Initiatives

[email protected]

Heather teplitz, CeMSr. Manager, Exhibits & Sponsorship

[email protected]

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Join today and Get aCCeSS to exClusive benefits and oPPortunities.

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beCoMe a MeMber of tHe national suPPliers CounCilthe NAA created the National Suppliers council (NSc) in 1979 to continue the development of a strong relationship between the multifamily housing industry and national businesses and corporations that supply goods and services to the apartment industry. prior to becoming an NSc member, you must become a member of NAA through your local affiliate.

Join today for just $1,700 per year!

2014 national SupplierS CounCil exeCutive CoMMittee

nSC Council Members at largephil Bogucki, Azuma | Michelle childers, Apartment Finder | Brigitta eggleston, yardi

charles Stroud, cAS, coinmach | Mary Walsh, realpage

vice Chairmantony Sculthorpe, Coinmach

Past Chairdave Schwehm, time Warner

Chairmanpeter regules, Cort

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nsC MeMbersHiP benefits

� units introductory article. As a new member of the NSc, your company will have a one-time opportunity to be introduced to our membership in units Magazine.

� nSC directory of products and services. in the back of each issue of units, you will find company listings and contact information for all NSc members, organized by business category.

� Subscription to units Magazine. NSc member contacts receive a complimentary subscription. Additional subscriptions are available to members for $28 each.

units Magazine

� priority booth selection. NSc members approved prior to the education conference & exposition will receive priority booth selection for future expositions based on their number of years as an NSc member and years exhibiting consecutively. to receive this benefit, the NSc member company must be in good standing with NAA, have exhibited consecutively each year of their membership and must sign-up within 30 days of the current year’s conference.

� additional recognition. NSc members stand out from the other suppliers with special signage on the trade show floor and additional designations in exhibitor descriptions.

naa education Conference & exposition

NSc members are given the opportunity to serve as NAA committee liaisons. By having an NSc liaison on every NAA committee, council members are given the opportunity to keep in touch with all aspects of NAA and its members. the NSc executive committee appoints NSc liaisons. We encourage you to participate in this unique opportunity. there’s no better way to learn about the needs of our members and get acquainted with association leaders than through committee involvement.

Committee involvement

For more information, contact NAA’s Margaret core at 703-797-0654 or email [email protected].

the official NAA Supplier Buyers Guide is located on the homepage of the NAA Web site: www.naahq.org. the NAA owner and management company member can find all the product/services they need all over the country. they can just click on the Buyers Guide icon and search away.

As a benefit of being an NSc member, each company is given the use of the NSc partner logo to be placed next to their company name. if the NSc member would like the additional opportunity to include their company logo it is just $395.

naa online buyer’s guide

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http://naabuyersguide.com/

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nsC oPtional benefits

the NAA list contains information on more than 50,000 multihousing professionals and is only available to National Supplier council Members for an additional fee. you have the opportunity to rent the NAA mailing list an unlimited number of times throughout the year to market your latest products and services.

NAA protects the privacy of our members and will only send mailing lists to a bonded mail house. Samples of your mailing pieces must be sent to NAA for approval. the mailing list cannot be sent directly to NSc members. rentals are for one-time use only and you must allow 5 days for processing.

naa Mailing list

� additional categories. you may also be listed in up to two additional categories in the NSc directory in units Magazine. published 12 times a year, this gives you added exposure throughout the year.

nsC directory added value

Multifamily housing owners, managers and developers use the NAA online Buyers Guide to cut through the clutter of traditional search engine results. this valuable resource enables property managers to find the products and services they are looking for, through either a keyword, or category-specific search.

Suppliers receive a free basic listing which includes the company name, address, phone and fax. Additional upgrade packages start at just $395 for an entire year and include a logo, description, Web links, and much more.

to discuss your listing options, please contact Multiview at 800-816-6710 or email [email protected].

naa online buyers guide

For more information, contact NAA’s Margaret core at 703-797-0654 or email [email protected].

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mailto:naa%40multiview.com?subject=


naa advertising salesliz BArrett, NAtioNAl SAleS MANAGer301-215-6710 ext. 114FAx [email protected]

naa HeadQuarters4300 WilSoN Blvd., Suite 400ArliNGtoN, vA 22203703-518-6141FAx 703-248-9441WWW.NAAhQ.orG

sales CustoMer [email protected]

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http://www.naahq.org


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