Your portfolio: From self-promotion to self-invention
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Your Portfolio FROM SELF-PROMOTION TO SELF-INVENTION Dimitris Savvakos, Creative Director, OgilvyOne Athens
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Transcript of Your portfolio: From self-promotion to self-invention
Your Portfolio FROM SELF-PROMOTION
TO SELF-INVENTION
Dimitris Savvakos, Creative Director, OgilvyOne Athens
HOW CREATIVES SEE THEMSELVES
HOW CREATIVES SEE ONLINE SELF-PROMOTION
Networking is an illusion
Don’t think your portfolio as an self-promotion machine,
think it as an self-invention machine.
Instead of networking take advantage of the network
If you want followers, become someone worth following.
7 tips FOR A MEANIGFUL
ONLINE PORTFOLIO
Tip 1
WHEN YOU POST YOUR WORK ONLINE
Tip 1 ASK FOR FEEDBACK
Tip 2
Tip 2 FEEL PROUD TO BE
AN AMATEUR
“An expert is a man who has stopped thinking because ‘he knows.’” — Frank Lloyd Wright
Tip 3
Tip 3
DEVELOP YOUR GOOD TASTE
“You are only as good as your
record collection.” — DJ Spooky
Tip 4
Tip 4
SHARE SOMETHING EVERYDAY
Show the process behind your project
Tip 5
Tip 5
TRY TO CHANGE THE WORLD
Tip 6
Tip 6
TELL THE STORY
Learn to present your work
Παρουσίασε το Bēhance στη γιαγιά σου!
Tip 7
Would You Build a House on a Land You Don’t Own?
Tip 7
MAKE A WEBSITE
“Build a good name. Keep your name clean. Don’t make compromises, don’t worry about making a bunch of money or being successful — be concerned with doing good work and make the right choices and protect your work. And if you build a good name, eventually, that name will be its own currency.” —William S. Burroughs
Don’t make compromises, don’t worry about making a bunch of money or being successful — be concerned with doing good work and make the right choices and protect your work. And if you build a good name, eventually, that name will be its own currency.” —William S. Burroughs
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