Your Partner for Building Front End Sales & Profits! · With today’s exploding nutritional...

Quality Vitamins & Supplements Proudly Made in the USA, Since 1972

10 Henderson Drive • West Caldwell, NJ 07006 • (973) 575-6591 • Fax (973) 882-3256www.windmillvitamins.com

Your Partner for Building

Front End Sales & Profits!

ABOUT USFounded in 1972 by a pharmacists, Windmill is a pioneer servicing Independent Pharmacies with superior supplements, exceptional service, education, and promotional support. Windmill offers a complete line of high quality products including USDA Certified Organic, non-GMO, vegan, gluten and allergen-free SKUs, plus a complete line of preservative free products. The Windmill vitamin line is sold exclusively to Independent Pharmacy. Today, Windmill services over 3,500 Independent Pharmacies and is partners with all the leading Drug Wholesalers, including Cardinal Health/Kinray, AmerisourceBergen, H.D. Smith, McKesson, Rochester Drug, ANDA and NC Mutual.

OUR MISSIONWith today’s exploding nutritional category, Windmill has remained at the forefront of delivering innovative products to meet market changes. For over 45 years, Windmill has serviced the industry with first-to-market and clinically proven formulas based on our consumer insight. Our mission is to provide the finest quality supplements, efficacious formulas, and convenient servings at competitive prices or better.

COMMITMENT TO QUALITYWindmill is a uniquely positioned vertical company aligned with one of the largest custom contract manufacturers in the USA. As a leader in the natural products industry, Windmill offers cutting edge, clinically based formulas to deliver incremental profits to our retail partners. Our products are proudly made in the USA with a total commitment to quality and uncompromised standards, including Current Good Manufacturing Practices (cGMP) in FDA inspected facilities.

✓ Over 45 Years Experience with

an Exceptional Reputation

✓ Expertise Developing Innovative

Products in Multiple Delivery

Systems

✓ USDA Certified Organic, Non-

GMO, Vegan, Gluten-Free, Soy-

Free, Preservative-Free and

Dairy-Free Supplements

✓ Windmill A-Z line sold

exclusively to Independent

Pharmacy.

✓ Partnered with all the leading

Drug Wholesalers.

✓ Proudly Made in the USA

✓ Every Formula Contains only

FDA-Approved Ingredients

✓ Pharmacists can recommend

Windmill brands to their

customers with confidence and

assurance

45 Year History of Quality & Service

Professional Field Service and Support

PROFESSIONAL FIELD SERVICEWindmill provides the highest level of professional service including a sales force with an average experience of over 15 years. A dedicated Windmill Field Representative will visit on a regular basis to support the Windmill front end programs in your store. The vitamin department will be merchandised on each visit and reorders placed to replenish stock.Reorders may be placed on a direct basis or through most major drug wholesalers. The latest trends in the industry, marketing programs, new products and upcoming sales events are reviewed on each visit to your pharmacy.

Our highly trained customer service department is a tradition thatWindmill continues to uphold, while competitors have allowed thecommitment to dwindle.

✓ Consumer Store locator by zip code

✓ Ability to link to store’s web address

✓ Pharmacist Corner with online ordering and access to important product and market information

✓ Complete Health Library with the latest Health Newsand Health Guides

✓ Vitamin Advisor allows consumers to engage in andlearn which Windmill vitamins they should be incorporating into their daily regimen.

WINDMILL WEBSITEWindmill’s state-of-the-art website provides a variety of services and support to Pharmacistsand Consumers, including:

Professional Field & Customer Service

PROMOTIONAL PROGRAMSWindmill gives you maximum flexibility to customize the program to meet your store’s needs. Our turn-key program produces results with increased sales, strong turns and high gross profit. Educational shelf organization system featuring consumer product information installed at no charge with your opening order.

Aggressive and fully supported promotional calendar promotes your nutritional department with 3 annual sales including BOGOs and Value Pricing.

Attractive displays feature top selling items that produce impulse sales. Superior POS material to support promotional events in your store including window banners, shelf talkers, floor displays and educational hand-outs. All available at NO CHARGE.

In-store circulars to support each major sales event with customstore imprints available for a nominal fee.

COUPON CALENDAR PROGRAM Calendars Include Coupons for Top-Selling Windmill Supplements

Customized Pharmacy Imprint

Four Styles to choose: 12 Beautiful Norman Rockwell Illustrations,Scenic Inspirations, Spanish Scenic Inspirations or Healthy Recipes.

Pocket Calendars available with Free Custom Color Imprint

The Cost of the Calendars to you is $0. Windmill ships FREEmerchandise to offset your cost!

Coupon Calendars Bring Customers Back Into Your Store!

Promotional Programs

Condition-specific items to help build sales in key pharmacy categories including:

Digestive Health • Joint & Bone Support • Hair, Skin & Nails Support • Weight Management

Energy & Stamina • Cognitive Health • Sleep & Relaxation

Multiple highly successful & innovative brands that are fast-to-

market cutting edge specialty products in multiple delivery systems

to drive category sales and generate profits.

This Trusted Product Line Complements the

Windmill Line and Offers a Diverse Variety of

Vitamins and Minerals at Economical Price Points.

Foods Plus is the Perfect Line for Your Price

Sensitive Customers Offering Extreme Value with

Low Everyday Prices.

Innovative Nutritional Products and Programs

Country Farms® offers a full array of premium whole

food formulas with a powerful blend of greens, fruits,

vegetables, protein, fiber, probiotics and digestive

enzymes. These wholesome supplements are

phytonutrient packed and derived from fresh ingredients

harvested on the finest farms in the world.

Dedicated to provide quality, convenient and economical

formulas to fill nutritional gaps.

Innovative Nutritional Products and Programs

Products & Programs To Build Front End Sales & Profits

Pure Natural skin care products based on olive oil and olive fruit extracts.

The olive tree is an endless source of youth and strength. Olivia skincare, body care and haircare lines concentrates the best of the olive tree’s benefits

to enhance the beauty and longevity of hair and skin

Our As Seen On TV Program Offers

The Most Heavily Advertised Products

From The Leading Manufacturers.

Sweeten Your Front End Profits with

Our Sugar-Free GoLightly and

GoOrganic Candy Program.


• Vegan-Pectin Based Gelatin Free • Gluten Free • Allergen Free • Ideal

For “On The Go” • All Natural Colors & Flavors • Certified Kosher

Top Personal Care Items For

Hair, Hand, Facial and Nail

Care Offers Great Quality and Consumer Value.

The Most Fashionable Styles of Reading Glasses and Sunglasses in the

Industry Producing Fast Turns and High Gross Profits.

Quality, Fast Selling Mobile

Phone & Tech Accessories That

Keep Your Customers Coming Back.


4 Feet Long

5 F

ee

t Ta

ll

• Features the top selling

Country Farms products.

These pure whole food

supplements contain

antioxidant rich fruits,

vegetables and green foods.

Whole Food Supplementation

is the fastest growing

category in the Natural

Products Channel!

• 4 Foot Section includes

the top selection of A-Z

items. This high quality

line includes non-GMO,

vegan, gluten and allergen

free SKU’s plus a complete

line of preservative free

products

Additional Benefit Highlights:➢ Windmill provides FREE, personal in-store service on a regular basis to support the Windmill front end programs

in your store.

➢ Educational shelf organization system including moldings, dividers and educational acetates with product

information installed at No Charge with your opening order.

➢ Fully supported promotional calendar promotes your nutritional department year round.

➢ Integrated shelf talkers to highlight special promotions and sales managed by our dedicated Windmill Field

Representatives

▪ Includes the top

selection of condition

specific products to

help build sales in key

pharmacy categories

such including :

Bone & Joint Support,

Digestive Health,

Sleep & Relaxation,

Energy & Weight

Management.

4’ x 7 Shelves Windmill with Specialty Items Planogram


in your store.





Representatives

8 Feet Long

5 F

ee

t Ta

ll

• 8 Foot Section includes the

complete high quality A-Z line

including non-GMO, vegan,

gluten and allergen free SKU’s

plus a complete line of

preservative free products

• Features the complete

line of Country Farms

products. These pure

whole food supplements

contain antioxidant rich

fruits, vegetables and

green foods. Whole Food

Supplementation is the

fastest growing category

in the Natural Products

Channel!

▪ Contains the largest

selection of condition

specific products to

help build sales in key

pharmacy categories

such including :

Digestive Health,

Sleep & Relaxation,

Energy & Weight

Management.

8’ x 7 Shelves Windmill with Specialty Items Planogram

3 Feet Long

5 F

ee

t Ta

ll

• Single facings of

most items to

maximize consumer

selection at retail with

lower cost for you.

▪ Easy-to-read shelf tags

for consumers and

available wholesale

bar codes for

reordering ease.

• 3 Foot Section includes

the top selection of A-Z






products


in your store.





Representatives

3’ x 7 Shelves Windmill Vitamins Planogram

2 Feet Long

5 F

ee

t Ta

ll

Cramped for space?

No problem!


in your store.





Representatives

• 2 Foot Section, jammed

with the best selling A-Z






products

• Single facings of

most items to

maximize consumer

selection at retail with

lower cost for you.

▪ Easy-to-read shelf tags

for consumers and

available wholesale

bar codes for

reordering ease.

2’ x 7 Shelves Windmill Vitamins Planogram

2 Feet Long Shelves

5 F

ee

t Ta

ll

• The Foods Plus product

line complements the

Windmill line and offers a

diverse variety of vitamins

and minerals at

economical price points.

• 2’ Foods Plus Section

is the perfect line for

your price sensitive

customers offering

extreme value with

low everyday prices.

100% Preservative Free

Highest Quality Formulations

Everyday Low Price!


in your store.



2’ x 7 Shelves Foods Plus Planogram

6 Feet Long

5 F

ee

t Ta

ll

• Foods Plus is

the perfect line

for your price

sensitive

customers

offering extreme

value with low

everyday

prices.

• 6 Foot Windmill & Foods Plus Section

includes 4 feet of the top A-Z

Windmill line, top Specialty Items

plus 2 feet of Foods Plus.

The Foods Plus line complements

the Windmill line and offers a

diverse variety of vitamins and

minerals at economical

price points.

• The Windmill A-Z

line is a quality line

including non-GMO,

vegan, gluten and

allergen free plus a

complete line of

preservative free

products


in your store.





Representatives

6’ x 7 Shelves Windmill & Foods Plus Planogram

4 Feet Long

2 F

ee

t Ta

ll

▪ Single facings of all

items to maximize

consumer selection at

retail with lower cost for

you.


in your store.




Representatives

• 4 foot by 2 Shelves Section,

stocked with the best selling

Windmill A-Z items!

• This high quality line

includes non-GMO,


free SKU’s plus a

complete line of

preservative free products

4’ x 2 Shelves Top Items Planogram

Your Partner for Building Front End Sales & Profits! · With today’s exploding nutritional...

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