Your Online Presence: Putting Your Best Foot Forward
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Transcript of Your Online Presence: Putting Your Best Foot Forward
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Your Online Presence:Putting Your Best Foot Forward
with Rachel Strella
www.strellasocialmedia.com
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Enter to win the door prize!
Submit your business card…
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Today’s Agenda
→ What’s your personal brand?→ The impact of social media on
your personal brand→ Why soft skills matter→ Managing your online brand→ Ongoing personal brand
management→ Questions
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What’s your personal brand?
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Find Someone You Don’t Know
Introduce yourself…
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First Impressions Are Lasting
Was your impression favorable?
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We Have A Brand – Everywhere!
What does your online brand say about you?
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What’s Optimal for You?
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Takeaway
We have a personal brandand, whether we are aware of
it, or not, it influencesour career trajectory.
Consider what your personalbrand says about you!
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The impact of social mediaon your personal brand
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Social Media & Branding
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Social Media & Branding
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Social Media & Branding
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Did you think this?
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Social Media & Branding
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Social Media & Branding
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Social Media & Branding
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Can we opt-out?
Should we avoid social media?
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Social Media & Branding
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Social Media & Branding
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Social Media & Branding
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Takeaway You, your business, the
company you work for, or thejob you seek – are all indexed
online in some form.
Avoiding social media doesn’tsilence the crowd.
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Why soft skills matter
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Skills Worksheet
What are your strengths?
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What’s ‘In Demand’
Top skills…
→ Analytical Thinking→ Leadership→ People Skills→ Flexibility
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Personal Branding
Do strengths match what’s indemand? Does it matter?
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Takeaway
Awareness of your strengthsallows you to position
yourself the way that youwant others to see you.
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How to optimize your online brand
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Getting Started
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Review Your Profiles
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Your LinkedIn Profile
Include a photo!
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Your Skills
Are they listed in your LinkedIn profile?
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Write an engaging summary
Showcase Your Strengths
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Are you satisfied with what ranks at the top?
Google Yourself
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Why not connect with everyone you met today?
Connect With Others
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Share information – lots of it!
Offer Value
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And be prepared for negative feedback!
Respond To Comments
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Personal Brand Management
→ Spring clean social media sites→ Optimize your LinkedIn profile→ Google yourself & sign-up for
alerts (google.com/alerts)→ Connect with others → Offer value→ Respond to followers; prepare
for negative feedback
Brand checklist
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Takeaway
Your digital footprint is part of your personal brand.
Take the time to review,optimize, and maintain
your online accounts.
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Personal brand management
Don’t be a brand ‘gone bad’
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Personal Accounts Count!
Keep Facebook G-rated
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LinkedIn Matters
Keep LinkedIn professional
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Connect Authentically
And appropriately
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Connect Authentically
Offer value; not a sales pitch
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But Not ‘Too’ Authentically
Be real, but be careful
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Remember…
As Mark Schaefer says, social media is…
‘the resume of your life.’
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Takeaway
Be conscious ofyour online presence –
both what you are saying what you’re not saying!
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Questions
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Door Prize Winner!
Drumroll…
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Rachel StrellaOwner, Strella Social Media
Website:www.strellasocialmedia.comEmail: [email protected]:@RachelStrella