YOUR new - AGCO: Challenger, Fendt, Massey Ferguson, Valtra

US Dealers: 866.834.4967 Canadian Dealers: 800.661.4567

With all new ways to share, wear, and live our brands.

www.shopAGCO.com

Introducing YOUR new

APRIL 2013

AGCO 4205 River Green Parkway Duluth, GA 30096-2563 USA www.AGCOcorp.com Telephone 770.232.8275 Allison Bass Global Marketing Manager, Brand Positioning and Merchandising

CHALLENGER MASSEY FERGUSON

April 2013 Welcome to YOUR AGCO Licensed Merchandise Program. BE A PART OF IT. Dear AGCO Dealers, Itʼs an exciting new day: Itʼs the launch of the new merchandise program that enables our dealers, customers and employees to literally wear and share their support of our brands. Not only are we are excited to introduce a new vendor partnership for licensed brand merchandise, but a new approach that makes YOU an integral part of the program and its future success. Merchandise is a key element in brand development: A tactile, tangible, three-dimensional connection point to our brands that serves to increase awareness and affinity. The more our brands appear in the public, the more opportunities we have to build brand equity. Plus, merchandise is co-op eligible! AGCO shares in the cost of merchandise purchased from shopAGCO.com for an event, promotion, or sponsorship because we recognize its importance in your marketing plan. Your responses from the recent merchandise survey were invaluable in steering the direction of this new program. Thank you for sharing your feedback and expectations. We hear you: Merchandise selection and price are your greatest concerns and we will continually address these in the new program. Feel free to review the survey feedback and our AGCO ʻtakeawaysʼ at shopAGCO.com/dealersurveys. Supporting this new merchandise solution are two vendors who can serve the complex needs of AGCOʼs many brands. Chamberlain Marketing Group and their affiliates have a long-standing, successful relationship with AGCO, and we are excited to grow these relationships to higher levels. Get ready to see regular email communications from shopAGCO.com with promotions, program and new merchandise announcements, surveys, and collect and run opportunities. You can support the growth of this program by purchasing from shopAGCO.com, using your co-op funds when applicable, and providing continual feedback to [email protected]. Thank you in advance for partnering with us to make shopAGCO.com a destination youʼll be proud of. Sharing the Brand Pride, Allison Bass Global Marketing Manager, Brand Positioning and Merchandising [email protected]

2 | www.shopAGCO.com

YOU responded. We took action.

US Dealers: 866.834.4967 For order inquiries:

[email protected] your thoughts:

[email protected]

Canadian Dealers: 800.661.4567 For order inquiries:

[email protected] your thoughts:

[email protected]

Table of ContentsProgram Highlights ........................................................................ 3

Introducing the Vendors ................................................................ 6

Dealer Insights ................................................................................ 9

Co-op Reimbursement ................................................................... 10

Dealer FAQ’s .................................................................................... 12

Dealer Brand Merchandise Advisor ............................................... 14

Who to Contact ............................................................................... 15

Be a Brand Merchandise Advisor (See Page 14) | 3

• Co-op Eligibility on all orders (subject to co-op rules, see page 10)

• Pre-approved brand designs and consistent merchandise quality

• Semi-annual releases of new merchandise (Spring and Fall)

• Best pricing possible

• Wide variety of ready-to-ship items

• On site decorate-on-demand

• Email confirmations and shipment tracking

• Ongoing satisfaction surveys

• Regular email communications with program announcements and promotions

• Dedicated customer service representatives

Improved Product Selection. Top Quality Items. Competitive Pricing.

That’s the NEW

The new and improved shopAGCO.com is YOUR complete solution for officially licensed merchandise and apparel for the AGCO family of brands. Designed in response to dealer feedback, this new site is continually expanding to incorporate your ideas and expectations.

Whether you’re looking for t-shirts, caps, uniforms, business attire, gifts, or custom products, we’re able to translate your vision into an affordable product that’s high quality…and on brand. By ordering from shopAGCO.com, you’ll take advantage of all that’s built into the program:

You’ll be glad to hear that AGCO Parts is taking action toredefine the toy program, and they appreciate the volume of feedback forwarded from our merchandise survey. Please continue to order toys through AGCO Parts as you have in the past. Stay tuned for communications about their new program.

Toys & Scale Models


ON HAND 24/7 AT SHOPAGCO.COM

• Pre-printed brand logo or artwork• Immediate shipping• Can add dealer imprint to embroidered items (allow a few business days)• Minimums may apply

STOCKED ITEMS

• Stocked, blank apparel ready for on-site embroidery• Allow up to 4 business days to ship• No minimums

DECORATE ON DEMAND

SHIP TODEALERARTWORK

• Ready for custom and brand imprinting• Minimum quantities apply • Domestic sourced

JUST IN TIME (JIT)

SHIP TODEALER

BRAND LOGO

Dealer imprintis optional

SHIP TODEALERBRAND

LOGO

DON’T SEE WHAT YOU’RE LOOKING FOR?

• Thousands of items available• Subject to minimums

SPECIAL ORDERS

Call shopAGCO.com US Dealers 866.834.4967Canadian Dealers 800.661.4567

1,000’sof

items!SHIP TODEALER

BRAND LOGO


EXCLUSIVE MERCHANDISE COLLECTIONS

COLLECT AND RUN

SHIP TODEALER

DEALERANNOUNCEMENT

@

DEALER ORDER

• Online order period approximately 30 days• Dealer orders collected to meet overall minimums• Order placed if minimum is met• Longer lead times for full production run

You Can Always Find What You’re Looking For at:


ON HAND 24/7 AT SHOPAGCO.COM

• Pre-printed brand logo or artwork• Immediate shipping• Can add dealer imprint to embroidered items (allow a few business days)• Minimums may apply

STOCKED ITEMS

• Stocked, blank apparel ready for on-site embroidery• Allow up to 4 business days to ship• No minimums

DECORATE ON DEMAND

SHIP TODEALERARTWORK

• Ready for custom and brand imprinting• Minimum quantities apply • Domestic sourced

JUST IN TIME (JIT)

SHIP TODEALER

BRAND LOGO


SHIP TODEALERBRAND

LOGO

DON’T SEE WHAT YOU’RE LOOKING FOR?

• Thousands of items available• Subject to minimums

SPECIAL ORDERS

Call shopAGCO.com US Dealers 866.834.4967Canadian Dealers 800.661.4567

1,000’sof

items!SHIP TODEALER

BRAND LOGO


EXCLUSIVE MERCHANDISE COLLECTIONS

COLLECT AND RUN

SHIP TODEALER

DEALERANNOUNCEMENT

@

DEALER ORDER

• Online order period approximately 30 days• Dealer orders collected to meet overall minimums• Order placed if minimum is met• Longer lead times for full production run

(see co-op rules on page 10 for details)

CO-OPELIGIBLE

AGCO-APPROVED


In business for almost 30 years, Chamberlain Marketing Group (CMG) ranks among the top 50 of more than 23,000 promotional merchandise suppliers in North America. They deliver valuable brand merchandising solutions with tangible connections and measurable results. CMG maintains consistency with corporate branding guidelines and strives to deliver an exceptional customer experience every time. Their approach to promotional marketing has won the approval of many top brands, including:

Introducing the Partners at

As an AGCO partner, CMG has successfully executed the former RoGator/TerraGator e-Stores and Massey Ferguson Collect and Runs, which provides us confidence resulting from experience.

What will Chamberlain Marketing Group Deliver to Dealers? • Best Pricing Around with CMG’s Buying Power • Fast Turnaround: * In-house Embroidery & Digital Printing * On-site Warehouse & Fulfillment • Exceptional Customer Service • Marketing Expertise * E-marketing Programs * Social Media Plug-Ins * Promo Codes * Gift Cards & Electronic Gift Certificates • Direct Importing • Print Catalogs • Merchandising Expertise • Awards & Recognition • Uniform Programs


As the Canadian Partner to Chamberlain Marketing Group, Genumark Offers: • Best in Class Buying Power • Promotions & Marketing Solutions • Corporate Uniforms and Apparel • Rewards & Incentive Programs • Exceptional Customer Service • Cause Marketing

How do Canadian Dealers Benefit from the Genumark Partnership? • Merchandise Styles and Design Tailored to the Needs of the Canadian Market • No Setup and Digitizing Fees or Screen Charges • No Duty / Import Fees • Competitive Shipping Rates • Faster Delivery • Collect & Run Orders with US Dealers

The Canadian merchandise program starts with a base offering and will grow over time based on your continued support. At anytime, we encourage dealers to contact the AGCO representative at Genumark for your specific custom orders.

AGCO’s Canadian dealers can now experience a groundbreaking program developed for shopAGCO.com. Merchandise similar to the shopAGCO.com US site can be now be sourced directly from Canada.

Genumark is Canada’s leading distributor of promotional and corporate merchandise, ranks in the top 50 of North American merchandise suppliers, was recently named as one of the Best Places to Work and one of the 50 Best Managed Companies in Canada.


What to Expect in

After the launch of the new shopAGCO.com, we’re moving forward to grow this merchandise program with your help in ensuring its success. With dealer participation, the program can flourish to rival that of our competitors, but we need your support with orders and continual feedback of shopAGCO.com.

This year, dealers can look forward to many enhancements to dealer access, expanded merchandise selection offerings and frequent promotions from shopAGCO.com:

oneAGCO Access• Automatic, authenticated sign

on to shopAGCO.com from oneAGCO.com

Collect & Runs for 2013• Hunting• Tools• Holiday Gifts• Rodney Atkins (Massey Ferguson®)• Uniforms• National Finals Rodeo (Hesston®)• Select AGCO European Merchandise

Annual Promotions• Free Freight Promotions• Black Friday Deals• Clearance/Blowout Sales• Cyber Monday Deals• Holiday Promotions


DEALER InSIGHTS This is YOUR Licensed Merchandise Program. BE A PARt Of it.

There are a number of ways to get involved:

THAnk YOU to over 360 dealers who participated in the brand merchandise survey conducted in January and February. Your feedback confirmed your passion for licensed merchandise and helped form a strong baseline for the new shopAGCO.com. With the opportunity to listen to your specific requests, we can select merchandise that suits your needs, and make continual program enhancements.

1) Register on shopAGCO.com to receive all communications from our merchandise vendors, including special offers, surveys and product announcements.

2) Order all licensed merchandise from shopAGCO.com This is the best way for us to understand what you’re interested in purchasing - either from stock items, decorate on demand, just in time, custom orders, or from collect and runs. The more our dealers order from shopAGCO, the more we can add to our ‘stock’ items and the better your pricing.

3) Participate in dealer surveys related to shopAGCO.com which shape the overall program.

4) Share your thoughts anytime at [email protected] or contact your US or Canadian customer service representative. We’re ready to take your feedback and always want to hear ideas for merchandise you’d like to see in the program.

5) Be a Dealer Brand Merchandise Advisor and participate in an exclusive panel of dealers that participate in defining the strategy, planning, and merchandise selection. (See page 14 for details.)

1st Quarter Survey Results are In!Visit shopAGCO.com/dealersurveys to see the results.

Congratulations to February’s Dealer Survey Drawing Winner!Michael Toone, Parts-Service-Sales Representative, Quinn Company.

Michael won the drawing for a customized licensed merchandise gift pack valued at $250.

Participate in dealer surveys and you could be a winner!


Take Advantage of Co-op Dollars for your Brand Merchandise Orders!As we learned from the dealer merchandise survey, over half of our dealers were not aware that certain merchandise is eligible for co-op reimbursement. Please take a moment to become familiar with the guidelines for brand merchandise eligibility.

Co-op Rules & Guidelines for Licensed Brand Merchandise and ToysMerchandise purchased for giveaways in conjunction with an event, sponsorship, or promotional program are eligible for co-op reimbursement up to 10% of pool funds. Merchandise must be purchased from an AGCO-approved vendor.

The cost of toys, hats, clothing and other approved premium items given away in conjunction with events, sponsorships or promotional programs is eligible for co-op reimbursement.

Co-op reimbursement for merchandise requires pre-approval. For pre-approval. For pre-approval or any other questions, contact Co-Optimum Marketing Support Services, Inc. (Co‐Optimum):

Online: Access the co-op portal via the Marketing tab on www.OneAGCO.com Email: AGCO@co‐optimum.com Phone: 888.390.0396, 9:00am-7:00pm CT Fax: 818.461.6161

Requirements: • Brand logo must be printed on items (dealer imprint is optional) • Merchandise must not be resold • Purchase is directly related to giveaways in conjunction with an event, sponsorship, or

promotional program. Merchandise MUST be purchased through AGCO’s authorized vendors: shopAGCO.com, Chamberlain Marketing Group (CMG), and Genumark.

Co-op Coverage50% reimbursement of cost of approved items up to 10% of pool funds

Eligibility Requires pre‐approval from AGCO Co‐op Team at Co‐Optimum

Documentation Required • Paid invoice • Copies of all promotional materials and photo of booth space / event site

CO-OP REIMBURSEMEnT

CO-OPELIGIBLE

AGCO-APPROVED


Pre-Approval and Submitting Claims

Online: The preferred method to submit Pre‐Approval is online through the AGCO Co‐op Web Portal (see access info above). Click Request Prior Approval Tab, fill out the requested fields and Submit.You will be given an automated Pre‐ Approval reference number.

Email: No Pre-Approval form is required. Simply email AGCO@co‐optimum.com with the proposed selections and information about your event, sponsorship, or promotional program.

Fax: 818.461.6161. Download the Pre-Approval form from the Guidelines and Forms tab on the AGCO Co‐op Web Portal and submit with required documentation.

You will receive a response via email to all Pre‐Approval Requests within 2 business days.

Note: Email approvals cannot be used in lieu of standard documentation (see pgs. 5‐6 of the official AGCO Corporation Co-op Rules) when filing claims.

All requests for reimbursements must be submitted online or mailed. Claims submitted without proper documentation, or not in compliance with co‐op policy guidelines, cannot be reimbursed. If your claim is rejected, a claim denial reason will be posted in the Claim Report on the AGCO Co‐op Web Portal.

Claims must be submitted online or mailed and postmarked within 60 days after the eligible event, sponsorship, or promotional program occurs. Late claims will be rejected. Claims which were originally submitted on time, but have been denied due to needed documentation, may be resubmitted. Such resubmission must be no more than 30 days after being posted on the AGCO Co‐op Web Portal.

Please see the official Co-op Guidelines on oneAGCO.com for additional information.

Submit Claims Online (Preferred and fastest way to be reimbursed)Visit AGCO Co‐op Web Portal, click Online Claim Form. Click New Claim and fill out the online form. Attach your required documentation and Submit.

Download, Print, and Mail:From the AGCO Co‐Op Web Portal, Click on Guidelines and Forms tab and download the form.

Mail to: AGCO Co‐op Dept. c/o Co‐Optimum Marketing Support Services 5000 Van Nuys Blvd., Suite 400 Sherman Oaks, CA 91403‐1880

is the only AGCO-approved vendor for co-op eligible items.


DEALER FAQ’S

Q: How do I get in touch with shopAGCO.com?A:

Q: Is there an AGCO dealer discount?A: Yes, discounted dealer pricing is shown once you log into the website as an AGCO Dealer. If you do not log in as a dealer, the

pricing reflected on the site is the consumer price. To see dealer pricing, you will need to register on the site.

Q: How do I register as a dealer to see dealer pricing and place orders?A: Visit shopAGCO.com and follow the links to login as a dealer on either the US or Canadian sites. When you login as a

dealer you will be able to view dealer pricing. Be sure to have your AGCO dealer code handy. See ‘login instructions’ online for details.

Q: How do I pay for orders?A: Payment for all online orders can be processed with a credit card or dealers may set up credit terms.

Q: How do I set up credit terms? A: You can set up credit terms online by submitting a credit term application found at checkout.

Q: Can I co-op merchandise purchased from shopAGCO.com?A: Yes, this is the only online merchandise site that is co-op approved. Pre-approval is required from Co-Optimum Marketing

Support Services, Inc. through the oneAGCO.com Marketing tab. Pending approval, AGCO will cover 50% of the cost up to 10 percent of total pool funds. This covers branded items used for giveaways as part of an event, sponsorship or promotional program. See co-op rules available on shopAGCO.com or oneAGCO.com for specific information.

Q: Is this the only licensed merchandise vendor that is “Co-op approved”?A: Yes. Chamberlain Marketing Group (CMG) and Genumark are the only authorized merchandise vendors who are officially

licensed to produce and sell items with our brands on them. Co-op compliance will be strictly monitored by Co-Optimum.

Q: Are other AGCO merchandise websites such as shopmassey.com or shopgleaner.com “Co-op approved”?A: Yes. All merchandise sites available on AGCO-brand websites are redirected shopAGCO.com. Many brand specific URL

addresses will still be used in marketing materials going forward.

Q: How do I submit a co-op claim?A: Co-op claims can be submitted via the Co-Optimum link found on the oneAGCO Marketing tab.

Q: What if I can’t find what I’m looking for on shopAGCO.com?A: Thousands of items are available from our shopAGCO.com vendors through special order. Simply contact the US or

Canadian shopAGCO account representative by phone or email and they will assist you in locating product options for any AGCO brand.

• All merchandise bearing AGCO’s logos, names, or trademarks will be required to meeting brand standards • You may be asked to approve a sample prior to production, and an AGCO brand representative may be contacted

to review your request • Special orders may be subject to manufacturer minimums and lead times vary. Minimums may vary by style and item type

Call 866.834.4967, Monday - Friday, 8:00am-5:30pm EST Email [email protected]


Be a Brand Merchandise Advisor (See ) | 13

Q: How do I redeem an AGCO merchandise gift card or use a promo code?A: Electronic gift cards, promo codes, and physical gift cards can all be redeemed during checkout at shopAGCO.com.

Q: Can I purchase gift cards online?A: Yes. Gift cards are available for purchase within each specific brand tab on the US shopAGCO.com. For Canadian gift

cards, contact Genumark directly at the Canadian shopAGCO.com contact info above.

Q: How can my dealership place an order for toys?A: Dealers should utilize Solutions On-Line and place an order on Promo 227. Contact your AGCO Inside Sales Representative

for more information about availability or to place an order.

Q: How can customers/consumers order merchandise?A: Consumers can purchase items either on shopAGCO.com or from local dealers that have ordered merchandise for retail.

Q: I want to start a retail merchandise program within my dealership, how do I get started?A: Contact shopAGCO.com where our AGCO-dedicated customer service rep can help assist you in finding the right

mix of merchandise for your dealership. If retail displays are required, you can contact your local AGCO Parts Field Parts Manager (FPM) or inside sales rep to assist in placing your order.

Q: How do I contribute feedback and ideas about the program? For example, the merchandise I’d like to see available on shopAGCO.com?

A: We encourage you to be part of the program and regularly contribute your comments and ideas to [email protected] or call shopAGCO.com directly. If you spend more than $5,000 annually on brand merchandise from any source, you may qualify for the opportunity to be a Dealer Brand Merchandise Advisor and be directly involved in shaping the shopAGCO.com program. Email [email protected] and request to be a Dealer Brand Merchandise Advisor.

Q: I am a Canadian dealer: How does shopAGCO.com help me?A: To satisfy our Canadian dealers, special arrangements have been made to source merchandise through our Canadian

partner (Genumark). When you order from Genumark, you avoid duty, taxes, brokerage, and excessive shipping fees.

Q: Can Canadian dealers register and order from the US shopAGCO.com site?A: In addition to the Canadian site (Genumark), dealers are also welcome to order from the US shopAGCO.com site (CMG).

When shipping internationally additional charges apply and you are responsible for any applicable duties and taxes. All international orders must be paid in full prior to shipment. With regards to duties and taxes, the amount due varies depending on many factors and unfortunately cannot be determined prior to shipment. Once the items reach Canada, you will be contacted with an exact amount due and will have to provide payment prior to delivery.


As a power purchaser, here’s your chance to have direct involvement in steering the direction of shopAGCO.com. You’ll have the opportunity to represent our dealer

group in strategy, planning and exclusive merchandise selection sessions.

Become a Dealer Brand Merchandise Advisor!

Interested in becoming a Dealer Brand Merchandise Advisor? Email [email protected]

to join this exclusive group.

Do you purchase more than $5,000 in brand merchandise a year in total from all suppliers?

For General Merchandise Program, Branding and Product Questions:

Allison Bass, AGCO Global Marketing Manager770.232.8275

[email protected]

Greg kirksey, Challenger® Brand Manager 770.813.6003

[email protected]

nick Huston, Marketing, Application Equipment (RoGator® /TerraGator® /Willmar®)770.232.8241

[email protected]

Reid Hamre, Fendt®/Gleaner®/Sunflower®/White Planters® Brand Manager 770.813.6067

[email protected]

Meghann Mcnally, Massey Ferguson® Brand Manager770.232.8075

[email protected]

Laura Lines, Brand Marketing, Hesston®

[email protected]



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© 2013 AGCO Corporation. All rights reserved. AGCO®, Fendt®, Massey Ferguson®, Valtra® Gleaner®, RoGator®, TerraGator®, White Planters®, Sunflower®, Willmar®, GSI®, and their respective logos as well as corporate and product identity used herein are trademarks of AGCO or its subsidiaries and may not be used without permission. Challenger® is a registered trademark of Caterpillar Inc. and used under license by AGCO. All third party trademarks are the property of their respective owners and may not be used without permission.

is the officially licensed, authorized merchandise program for all AGCO brands.

YOUR new - AGCO: Challenger, Fendt, Massey Ferguson, Valtra

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