Your Most Important Asset. Carlton Associates Incorporated.
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Transcript of Your Most Important Asset. Carlton Associates Incorporated.
CarltonAssociatesIncorporated
Advertising SpendingAdvertising SpendingRobert CoenRobert Coen
$233 Billion2000
$295 Billion2008
CarltonAssociatesIncorporated
Agency EmploymentAgency EmploymentAd AgeAd Age
500,0002000
450,0002007
CarltonAssociatesIncorporated
Generational InterestsGenerational Interests
Boomers - born 1945-1964 Boomers - born 1945-1964 Current age 44 – 63Current age 44 – 63 85 Million of them85 Million of them
Generation X - born 1965 – 1980Generation X - born 1965 – 1980 Current age 28 – 43Current age 28 – 43 50 Million of them50 Million of them
Millennials (Gen Y) – born 1980 – Millennials (Gen Y) – born 1980 – 1990+1990+ Current age 18 -28Current age 18 -28 76 Million of them 76 Million of them
CarltonAssociatesIncorporated
Feeding the Hourglass Feeding the Hourglass ModelModel
Talent Talent marketingmarketing
RecruitingRecruiting TrainingTraining MentoringMentoring Weeding Weeding
CarltonAssociatesIncorporated
Training AloneTraining Alone Booz AllenBooz Allen
Over 6% of total payrollOver 6% of total payroll Ernst & YoungErnst & Young
Over a Billion Dollars a yearOver a Billion Dollars a year Ritz CarltonRitz Carlton
198 hours per year for each 198 hours per year for each employee employee
CarltonAssociatesIncorporated
Millennials Millennials
NarcissisticNarcissistic SpoiledSpoiled SelfishSelfish DisloyalDisloyal DemandingDemanding NegativeNegative DistrustfulDistrustful Pain in the assPain in the ass
CarltonAssociatesIncorporated
Millennials Millennials
NarcissisticNarcissistic SpoiledSpoiled SelfishSelfish DisloyalDisloyal DemandingDemanding NegativeNegative DistrustfulDistrustful Smart assesSmart asses
SmartSmart Well educatedWell educated ConfidentConfident PositivePositive Team orientedTeam oriented Community serviceCommunity service Well behavedWell behaved TrustworthyTrustworthy
CarltonAssociatesIncorporated
Raw TalentRaw Talent Race horsesRace horses SmartSmart High energyHigh energy High self-esteemHigh self-esteem Results orientedResults oriented Grow or go mentalityGrow or go mentality
CarltonAssociatesIncorporated
What is a Mentor?What is a Mentor? Dictionary Dictionary
definitiondefinition Wise advisorWise advisor Loyal friendLoyal friend Trusted GuideTrusted Guide TeacherTeacher Coach Coach
CarltonAssociatesIncorporated
The Elements of The Elements of MentoringMentoring NaturalnesNaturalnes
ss SatisfactioSatisfactio
nsns FrustrationFrustration
ss Difficulties Difficulties
CarltonAssociatesIncorporated
NaturalnessNaturalness Every Every
speciesspecies In the DNAIn the DNA IntuitiveIntuitive Eternal Eternal
CarltonAssociatesIncorporated
SatisfactionsSatisfactions Link in the Link in the
social/professional chainsocial/professional chain One’s own immortalityOne’s own immortality Sense of purposeSense of purpose Sense of worth Sense of worth
CarltonAssociatesIncorporated
DifficultiesDifficulties
Recipient may not want to be Recipient may not want to be mentored mentored
It takes time, effort and commitment It takes time, effort and commitment Each of us is a product of what we Each of us is a product of what we
have learnedhave learned It is hard to give what you have It is hard to give what you have
never receivednever received Everyone cannot be a good mentor Everyone cannot be a good mentor
CarltonAssociatesIncorporated
Four Conditions in a Four Conditions in a Successful Mentoring Successful Mentoring
EnvironmentEnvironment1.1. Mentoring is expected of those Mentoring is expected of those
capablecapable
2.2. The mentoring process is The mentoring process is celebratedcelebrated
3.3. There are resources available to There are resources available to help build mentoring skillshelp build mentoring skills
4.4. Mentoring becomes part of the Mentoring becomes part of the organization’s cultureorganization’s culture
An Agency’s An Agency’s Staffing Strategy Staffing Strategy Will Become as Will Become as Important as its Important as its
Business Business Development Development
Strategy Strategy
CarltonAssociatesIncorporated
A List of ThoughtsA List of Thoughts Face the issueFace the issue Provide management attentionProvide management attention Develop a staffing strategy Develop a staffing strategy Reevaluate your business Reevaluate your business
modelmodel Protect your best talentProtect your best talent Adjust your staffing modelAdjust your staffing model Embrace employment Embrace employment
marketingmarketing Build a prospective talent pool Build a prospective talent pool
CarltonAssociatesIncorporated
A List of ThoughtsA List of Thoughts Expect people to grow or goExpect people to grow or go Revitalize the mentoring processRevitalize the mentoring process Return to schoolReturn to school Expand internship programsExpand internship programs Encourage staff referralsEncourage staff referrals Invest in training - internal and Invest in training - internal and
externalexternal Revisit retireesRevisit retirees Consider outsourcing Consider outsourcing