What Would Beyonce Do? Fierce PPC Tactics to Make Your Account A Super Star By Maddie Cary
Your Mobile PPC Sucks (But It Doesn't Have To!) By Maddie Cary
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Transcript of Your Mobile PPC Sucks (But It Doesn't Have To!) By Maddie Cary
![Page 1: Your Mobile PPC Sucks (But It Doesn't Have To!) By Maddie Cary](https://reader034.fdocuments.us/reader034/viewer/2022051706/5871beab1a28ab55058b631d/html5/thumbnails/1.jpg)
#SMX #31B1 @MaddieMarketer
YOURMOBILE
PPCSUCKS(But It Doesn’t
Have To!)
![Page 2: Your Mobile PPC Sucks (But It Doesn't Have To!) By Maddie Cary](https://reader034.fdocuments.us/reader034/viewer/2022051706/5871beab1a28ab55058b631d/html5/thumbnails/2.jpg)
#SMX #31B1 @MaddieMarketer
Director of Paid Search at Point It Digital Marketing
Based in Seattle, WA
Oversee $35M+ in Yearly Media
Global SEM Program Lead 20 Person Team 30 Languages 60 Markets
HUGE Beyoncé fan
WHO AM
I?
![Page 3: Your Mobile PPC Sucks (But It Doesn't Have To!) By Maddie Cary](https://reader034.fdocuments.us/reader034/viewer/2022051706/5871beab1a28ab55058b631d/html5/thumbnails/3.jpg)
#SMX #31B1 @MaddieMarketer
Oh, and I searched far & wide
for some great“angry at phone”
stock photos…
![Page 4: Your Mobile PPC Sucks (But It Doesn't Have To!) By Maddie Cary](https://reader034.fdocuments.us/reader034/viewer/2022051706/5871beab1a28ab55058b631d/html5/thumbnails/4.jpg)
#SMX #31B1 @MaddieMarketer
LET’S TALKABOUT MOBILE
![Page 5: Your Mobile PPC Sucks (But It Doesn't Have To!) By Maddie Cary](https://reader034.fdocuments.us/reader034/viewer/2022051706/5871beab1a28ab55058b631d/html5/thumbnails/5.jpg)
#SMX #31B1 @MaddieMarketer
Feb 2015
Apr 2015
Feb 2016
Mar 2016
May 2016
June
2016
Enhanced campaigns announced
Enhanced campaigns
forced migration
Call-Only Campaigns
launched (2/20)
“Mobilegeddon”Algo Update
(4/22)
Feb 2013
July 2013
Sidebar Ads Removed
(2/19)
Gboard for iOSlaunched
(5/12)
Google Summit (5/24)• Extended Text Ads• Responsive Display Ads• Bid Adjustments by Device!• Local Search Ads
Mobile Friendly 2Algo Update
(5/12)
New AdWordsUI announced
3/28
Google Mobile-Friendly
Website Tool (6/2)
![Page 6: Your Mobile PPC Sucks (But It Doesn't Have To!) By Maddie Cary](https://reader034.fdocuments.us/reader034/viewer/2022051706/5871beab1a28ab55058b631d/html5/thumbnails/6.jpg)
#SMX #31B1 @MaddieMarketer
Number of Mobile devices has surpassed
Desktop
Mobile search volumehas also surpassed
Desktop
![Page 7: Your Mobile PPC Sucks (But It Doesn't Have To!) By Maddie Cary](https://reader034.fdocuments.us/reader034/viewer/2022051706/5871beab1a28ab55058b631d/html5/thumbnails/7.jpg)
#SMX #31B1 @MaddieMarketer
People spend 50% of their time on
smartphones using search engines
![Page 8: Your Mobile PPC Sucks (But It Doesn't Have To!) By Maddie Cary](https://reader034.fdocuments.us/reader034/viewer/2022051706/5871beab1a28ab55058b631d/html5/thumbnails/8.jpg)
#SMX #31B1 @MaddieMarketer
I could throw stats at you all day.
We all know that mobile is important
AND YET…
![Page 9: Your Mobile PPC Sucks (But It Doesn't Have To!) By Maddie Cary](https://reader034.fdocuments.us/reader034/viewer/2022051706/5871beab1a28ab55058b631d/html5/thumbnails/9.jpg)
#SMX #31B1 @MaddieMarketer
We back-burner optimizing our
sites for mobile…
![Page 10: Your Mobile PPC Sucks (But It Doesn't Have To!) By Maddie Cary](https://reader034.fdocuments.us/reader034/viewer/2022051706/5871beab1a28ab55058b631d/html5/thumbnails/10.jpg)
#SMX #31B1 @MaddieMarketer
We aren’t doing a great job of tracking
the influence of mobile devices…
![Page 11: Your Mobile PPC Sucks (But It Doesn't Have To!) By Maddie Cary](https://reader034.fdocuments.us/reader034/viewer/2022051706/5871beab1a28ab55058b631d/html5/thumbnails/11.jpg)
#SMX #31B1 @MaddieMarketer
We approachdesktop & mobile
as if their audiences don’t overlap
![Page 12: Your Mobile PPC Sucks (But It Doesn't Have To!) By Maddie Cary](https://reader034.fdocuments.us/reader034/viewer/2022051706/5871beab1a28ab55058b631d/html5/thumbnails/12.jpg)
#SMX #31B1 @MaddieMarketer
We get lazy and don’t alter our strategy for
mobile-specific intent
![Page 13: Your Mobile PPC Sucks (But It Doesn't Have To!) By Maddie Cary](https://reader034.fdocuments.us/reader034/viewer/2022051706/5871beab1a28ab55058b631d/html5/thumbnails/13.jpg)
#SMX #31B1 @MaddieMarketer
Should I test targeting mobile in PPC?
“We aren’t optimized for mobile”
“Our customers don’t use mobile”
“We can’t prioritize mobile right now”
“We don’t need mobile to drive growth”
OH MY GODTURN IT OFF!WE’RE NEVER TARGETING
MOBILE AGAIN
“We don’t have mobile-specific products”
Mobile performance not exactly equal to
Desktop
SURE! NOPE
![Page 14: Your Mobile PPC Sucks (But It Doesn't Have To!) By Maddie Cary](https://reader034.fdocuments.us/reader034/viewer/2022051706/5871beab1a28ab55058b631d/html5/thumbnails/14.jpg)
#SMX #31B1 @MaddieMarketer
WHEN I SEE MY
MOBILE CPA
YOUR MOBILE PPC
DOES SUCKBut your
conclusions & assumptions are wrong!
![Page 15: Your Mobile PPC Sucks (But It Doesn't Have To!) By Maddie Cary](https://reader034.fdocuments.us/reader034/viewer/2022051706/5871beab1a28ab55058b631d/html5/thumbnails/15.jpg)
#SMX #31B1 @MaddieMarketer
STEP #1:STOP
IGNORINGMOBILE
![Page 16: Your Mobile PPC Sucks (But It Doesn't Have To!) By Maddie Cary](https://reader034.fdocuments.us/reader034/viewer/2022051706/5871beab1a28ab55058b631d/html5/thumbnails/16.jpg)
#SMX #31B1 @MaddieMarketer
HEY, WHAT’S GOING ON?
![Page 17: Your Mobile PPC Sucks (But It Doesn't Have To!) By Maddie Cary](https://reader034.fdocuments.us/reader034/viewer/2022051706/5871beab1a28ab55058b631d/html5/thumbnails/17.jpg)
#SMX #31B1 @MaddieMarketer
What’s going on with mobile in your industry?
TRAVEL ELECTRONICS
E-COMMERCE
B2B
In 2015, conv rates
grew +88% on mobile
travel sites
(Google MicroMoments)
Mobile’s influence is 4.6x
its role as a sales channel
forelectronics
(Google AdWords mLab Study)
Mobile e-Commerce
is growing 300x
faster than
e-Commerce(Coupofy Study)
34% of executives
didn’t purchase
because of anon-mobile
friendly interface
(Google & Forbes Insights)
![Page 18: Your Mobile PPC Sucks (But It Doesn't Have To!) By Maddie Cary](https://reader034.fdocuments.us/reader034/viewer/2022051706/5871beab1a28ab55058b631d/html5/thumbnails/18.jpg)
#SMX #31B1 @MaddieMarketer
How about outside of our US bubble?Countries like
Spain, Singapore, Japan, South Korea,
& Chinaexpect to find you
on a mobile device
Because most ONLY use a
mobile device!
![Page 19: Your Mobile PPC Sucks (But It Doesn't Have To!) By Maddie Cary](https://reader034.fdocuments.us/reader034/viewer/2022051706/5871beab1a28ab55058b631d/html5/thumbnails/19.jpg)
#SMX #31B1 @MaddieMarketer
Keep tabs on mobile search trends!
![Page 20: Your Mobile PPC Sucks (But It Doesn't Have To!) By Maddie Cary](https://reader034.fdocuments.us/reader034/viewer/2022051706/5871beab1a28ab55058b631d/html5/thumbnails/20.jpg)
#SMX #31B1 @MaddieMarketer
DON’T RULE IT OUT
![Page 21: Your Mobile PPC Sucks (But It Doesn't Have To!) By Maddie Cary](https://reader034.fdocuments.us/reader034/viewer/2022051706/5871beab1a28ab55058b631d/html5/thumbnails/21.jpg)
#SMX #31B1 @MaddieMarketer
Have you automatically opted out?
+20% revenue growthFor one of our
beauty brand clients,mobile PPC set up took
only 1 hour…
![Page 22: Your Mobile PPC Sucks (But It Doesn't Have To!) By Maddie Cary](https://reader034.fdocuments.us/reader034/viewer/2022051706/5871beab1a28ab55058b631d/html5/thumbnails/22.jpg)
#SMX #31B1 @MaddieMarketer
Think you’re “too big” to worry about mobile?
Enterprise clientdecided to test mobile
Sure, mobile only added +5% liftBut who wants to
tell their boss they missed out on $4M in revenue??
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
95%
5%
Desktop/TabletMobile $3.7M
inadditional revenue
![Page 23: Your Mobile PPC Sucks (But It Doesn't Have To!) By Maddie Cary](https://reader034.fdocuments.us/reader034/viewer/2022051706/5871beab1a28ab55058b631d/html5/thumbnails/23.jpg)
#SMX #31B1 @MaddieMarketer
Or maybe “too small” to do mobile right?
Small insurance client, competing with big fish!Decided to test opening up
mobile bid modifiers beyond -90%
Before After
7.9%
25.5%
Before After
3.6%
4.7%
Before After
11
99 CTR up+223
%
CVR up+31%
Conv up+800%
!
![Page 24: Your Mobile PPC Sucks (But It Doesn't Have To!) By Maddie Cary](https://reader034.fdocuments.us/reader034/viewer/2022051706/5871beab1a28ab55058b631d/html5/thumbnails/24.jpg)
#SMX #31B1 @MaddieMarketer
SOMETHING IS PROBABLY BROKEN
![Page 25: Your Mobile PPC Sucks (But It Doesn't Have To!) By Maddie Cary](https://reader034.fdocuments.us/reader034/viewer/2022051706/5871beab1a28ab55058b631d/html5/thumbnails/25.jpg)
#SMX #31B1 @MaddieMarketer
You aren’t giving mobile enough credit
![Page 26: Your Mobile PPC Sucks (But It Doesn't Have To!) By Maddie Cary](https://reader034.fdocuments.us/reader034/viewer/2022051706/5871beab1a28ab55058b631d/html5/thumbnails/26.jpg)
#SMX #31B1 @MaddieMarketer
Peek into Google Analytics…
![Page 27: Your Mobile PPC Sucks (But It Doesn't Have To!) By Maddie Cary](https://reader034.fdocuments.us/reader034/viewer/2022051706/5871beab1a28ab55058b631d/html5/thumbnails/27.jpg)
#SMX #31B1 @MaddieMarketer
Peak into Google Analytics…
Mobile assisted in 40% of total conversions, but only got credit for
29%It also assisted in $13K in
revenue that it didn’t get full last-click credit for
![Page 28: Your Mobile PPC Sucks (But It Doesn't Have To!) By Maddie Cary](https://reader034.fdocuments.us/reader034/viewer/2022051706/5871beab1a28ab55058b631d/html5/thumbnails/28.jpg)
#SMX #31B1 @MaddieMarketer
STEP #2:STOP
DEVALUINGMOBILE
![Page 29: Your Mobile PPC Sucks (But It Doesn't Have To!) By Maddie Cary](https://reader034.fdocuments.us/reader034/viewer/2022051706/5871beab1a28ab55058b631d/html5/thumbnails/29.jpg)
#SMX #31B1 @MaddieMarketer
WHO IS YOUR AUDIENCE?
![Page 30: Your Mobile PPC Sucks (But It Doesn't Have To!) By Maddie Cary](https://reader034.fdocuments.us/reader034/viewer/2022051706/5871beab1a28ab55058b631d/html5/thumbnails/30.jpg)
#SMX #31B1 @MaddieMarketer
The people aren’t different, but the need is!
THE BROWSER
THE RESEARCHER
THE ON-THE-GOER
THE FRANTIC
THE LOYALIST
![Page 31: Your Mobile PPC Sucks (But It Doesn't Have To!) By Maddie Cary](https://reader034.fdocuments.us/reader034/viewer/2022051706/5871beab1a28ab55058b631d/html5/thumbnails/31.jpg)
#SMX #31B1 @MaddieMarketer
WHAT ARE THEY LOOKING FOR?
![Page 32: Your Mobile PPC Sucks (But It Doesn't Have To!) By Maddie Cary](https://reader034.fdocuments.us/reader034/viewer/2022051706/5871beab1a28ab55058b631d/html5/thumbnails/32.jpg)
#SMX #31B1 @MaddieMarketer
Look to search intent & trending queries
42% of searchers have started
using voice searchin the last 6 months
![Page 33: Your Mobile PPC Sucks (But It Doesn't Have To!) By Maddie Cary](https://reader034.fdocuments.us/reader034/viewer/2022051706/5871beab1a28ab55058b631d/html5/thumbnails/33.jpg)
#SMX #31B1 @MaddieMarketer
Don’t underestimate the power of local search
Searches containing “near
me” haveDOUBLED
in just the last year
![Page 34: Your Mobile PPC Sucks (But It Doesn't Have To!) By Maddie Cary](https://reader034.fdocuments.us/reader034/viewer/2022051706/5871beab1a28ab55058b631d/html5/thumbnails/34.jpg)
#SMX #31B1 @MaddieMarketer
Oh, and don’t rule out those purchase-intent searches!
52% of shoppers plan to use
a smart phone for holiday shopping
before visiting a store
82% will consult their phone
while in a store
![Page 35: Your Mobile PPC Sucks (But It Doesn't Have To!) By Maddie Cary](https://reader034.fdocuments.us/reader034/viewer/2022051706/5871beab1a28ab55058b631d/html5/thumbnails/35.jpg)
#SMX #31B1 @MaddieMarketer
ACCEPT THAT THERE WILL BE
UNKNOWNS
![Page 36: Your Mobile PPC Sucks (But It Doesn't Have To!) By Maddie Cary](https://reader034.fdocuments.us/reader034/viewer/2022051706/5871beab1a28ab55058b631d/html5/thumbnails/36.jpg)
#SMX #31B1 @MaddieMarketer
We can’t track everythingCross-device conversions
are estimates (but getting smarter)…
Online to offline is can be a black hole for some…
Signed-in users only gets us a certain percentage of the audience…
Beacons are being used, but aren’t widely adopted…
Mobile makes marketers’ lives HARDER! UGH!But we can’t igore it. It makes searchers lives’ EASIER
![Page 37: Your Mobile PPC Sucks (But It Doesn't Have To!) By Maddie Cary](https://reader034.fdocuments.us/reader034/viewer/2022051706/5871beab1a28ab55058b631d/html5/thumbnails/37.jpg)
#SMX #31B1 @MaddieMarketer
STEP #3:STOP
DOINGMOBILE PPC
BADLY!
![Page 38: Your Mobile PPC Sucks (But It Doesn't Have To!) By Maddie Cary](https://reader034.fdocuments.us/reader034/viewer/2022051706/5871beab1a28ab55058b631d/html5/thumbnails/38.jpg)
#SMX #31B1 @MaddieMarketer
GET A HANDLE ONMOBILE BIDDING
![Page 39: Your Mobile PPC Sucks (But It Doesn't Have To!) By Maddie Cary](https://reader034.fdocuments.us/reader034/viewer/2022051706/5871beab1a28ab55058b631d/html5/thumbnails/39.jpg)
#SMX #31B1 @MaddieMarketer
Use (directional) mobile bid modifier calculation
![Page 40: Your Mobile PPC Sucks (But It Doesn't Have To!) By Maddie Cary](https://reader034.fdocuments.us/reader034/viewer/2022051706/5871beab1a28ab55058b631d/html5/thumbnails/40.jpg)
#SMX #31B1 @MaddieMarketer
Leverage third-party bidding tools!Is your bidding tool
adjusting mobile bid modifiers?
At what frequency?
Can budget & performance projections be done for
mobile specifically?
What is your tool’s timeline for supporting the return of
device-specific bids?
![Page 41: Your Mobile PPC Sucks (But It Doesn't Have To!) By Maddie Cary](https://reader034.fdocuments.us/reader034/viewer/2022051706/5871beab1a28ab55058b631d/html5/thumbnails/41.jpg)
#SMX #31B1 @MaddieMarketer
TAILOR YOUR AD MESSAGING
![Page 42: Your Mobile PPC Sucks (But It Doesn't Have To!) By Maddie Cary](https://reader034.fdocuments.us/reader034/viewer/2022051706/5871beab1a28ab55058b631d/html5/thumbnails/42.jpg)
#SMX #31B1 @MaddieMarketer
The mobile-preferred ad must-haves
LINK ‘EM
SEPARATE ‘EM
LOAD ‘EM
REMIND ‘EM
Use them mobile sitelinks!
Key details in Headline & DL1
End DL1 with punctuation
Use m. or /mobile in
Display URLs
![Page 43: Your Mobile PPC Sucks (But It Doesn't Have To!) By Maddie Cary](https://reader034.fdocuments.us/reader034/viewer/2022051706/5871beab1a28ab55058b631d/html5/thumbnails/43.jpg)
#SMX #31B1 @MaddieMarketer
Hello, Extended Text Ads!
![Page 44: Your Mobile PPC Sucks (But It Doesn't Have To!) By Maddie Cary](https://reader034.fdocuments.us/reader034/viewer/2022051706/5871beab1a28ab55058b631d/html5/thumbnails/44.jpg)
#SMX #31B1 @MaddieMarketer
Hello, Extended Text Ads! Heads Up!Mobile-preferred ads
not an option anymore (for now).
Can set mobile URLs
![Page 45: Your Mobile PPC Sucks (But It Doesn't Have To!) By Maddie Cary](https://reader034.fdocuments.us/reader034/viewer/2022051706/5871beab1a28ab55058b631d/html5/thumbnails/45.jpg)
#SMX #31B1 @MaddieMarketer
The mobile-preferred ad must-haves
LINK ‘EM
SEPARATE ‘EM
LOAD ‘EM
REMIND ‘EM
Use them mobile sitelinks!
Key details in Headline 1 & 2
End DL1 with punctuation
Use m. or /mobile in
Display URLs
![Page 46: Your Mobile PPC Sucks (But It Doesn't Have To!) By Maddie Cary](https://reader034.fdocuments.us/reader034/viewer/2022051706/5871beab1a28ab55058b631d/html5/thumbnails/46.jpg)
#SMX #31B1 @MaddieMarketer
New mobile sitelink type = Price Extensions!
![Page 47: Your Mobile PPC Sucks (But It Doesn't Have To!) By Maddie Cary](https://reader034.fdocuments.us/reader034/viewer/2022051706/5871beab1a28ab55058b631d/html5/thumbnails/47.jpg)
#SMX #31B1 @MaddieMarketer
FIX THAT CRAPPYLANDING EXPERIENCE
![Page 48: Your Mobile PPC Sucks (But It Doesn't Have To!) By Maddie Cary](https://reader034.fdocuments.us/reader034/viewer/2022051706/5871beab1a28ab55058b631d/html5/thumbnails/48.jpg)
#SMX #31B1 @MaddieMarketer
I AM STUPID, MAKE IT EASY FOR ME
“A drunk person should be able to convert on your
mobile site”
- Erin Sagin, Wordstream
![Page 49: Your Mobile PPC Sucks (But It Doesn't Have To!) By Maddie Cary](https://reader034.fdocuments.us/reader034/viewer/2022051706/5871beab1a28ab55058b631d/html5/thumbnails/49.jpg)
#SMX #31B1 @MaddieMarketer
The mobile landing page must-haves
SHORT PATHS
EASY ENTRY
SHORT FORMS
SPEEDY LOAD
The fewer steps to convert, the
better!
Only the absolutely necessary
Adjust <input type=
in form code
Slow page load? I’M BOUNCIN’
![Page 50: Your Mobile PPC Sucks (But It Doesn't Have To!) By Maddie Cary](https://reader034.fdocuments.us/reader034/viewer/2022051706/5871beab1a28ab55058b631d/html5/thumbnails/50.jpg)
#SMX #31B1 @MaddieMarketer
STEP #4:START
EXPANDING YOUR IDEA
OF MOBILE PPC
![Page 51: Your Mobile PPC Sucks (But It Doesn't Have To!) By Maddie Cary](https://reader034.fdocuments.us/reader034/viewer/2022051706/5871beab1a28ab55058b631d/html5/thumbnails/51.jpg)
#SMX #31B1 @MaddieMarketer
WHO THEY GONNA CALL?
![Page 52: Your Mobile PPC Sucks (But It Doesn't Have To!) By Maddie Cary](https://reader034.fdocuments.us/reader034/viewer/2022051706/5871beab1a28ab55058b631d/html5/thumbnails/52.jpg)
#SMX #31B1 @MaddieMarketer
You know what people want to do? CALL YOU!
Call Extensions
![Page 53: Your Mobile PPC Sucks (But It Doesn't Have To!) By Maddie Cary](https://reader034.fdocuments.us/reader034/viewer/2022051706/5871beab1a28ab55058b631d/html5/thumbnails/53.jpg)
#SMX #31B1 @MaddieMarketer
Maybe you only want them to call you?
Call-OnlyCampaigns
![Page 54: Your Mobile PPC Sucks (But It Doesn't Have To!) By Maddie Cary](https://reader034.fdocuments.us/reader034/viewer/2022051706/5871beab1a28ab55058b631d/html5/thumbnails/54.jpg)
#SMX #31B1 @MaddieMarketer
Want to track call conversions for free?
Google Forwarding Numbers!
![Page 55: Your Mobile PPC Sucks (But It Doesn't Have To!) By Maddie Cary](https://reader034.fdocuments.us/reader034/viewer/2022051706/5871beab1a28ab55058b631d/html5/thumbnails/55.jpg)
#SMX #31B1 @MaddieMarketer
PEOPLE ♥ APPS
![Page 56: Your Mobile PPC Sucks (But It Doesn't Have To!) By Maddie Cary](https://reader034.fdocuments.us/reader034/viewer/2022051706/5871beab1a28ab55058b631d/html5/thumbnails/56.jpg)
#SMX #31B1 @MaddieMarketer
Up to 90%
of consumers’ monthly mobile time is spent in
apps(Flurry Analytics Study)
No, but really, people love mobile apps…
![Page 57: Your Mobile PPC Sucks (But It Doesn't Have To!) By Maddie Cary](https://reader034.fdocuments.us/reader034/viewer/2022051706/5871beab1a28ab55058b631d/html5/thumbnails/57.jpg)
#SMX #31B1 @MaddieMarketer
Another ad extension!
Mobile App Extensions
![Page 58: Your Mobile PPC Sucks (But It Doesn't Have To!) By Maddie Cary](https://reader034.fdocuments.us/reader034/viewer/2022051706/5871beab1a28ab55058b631d/html5/thumbnails/58.jpg)
#SMX #31B1 @MaddieMarketer
Or how about a whole campaign!
Mobile App Campaigns(Search & GDN)
![Page 59: Your Mobile PPC Sucks (But It Doesn't Have To!) By Maddie Cary](https://reader034.fdocuments.us/reader034/viewer/2022051706/5871beab1a28ab55058b631d/html5/thumbnails/59.jpg)
#SMX #31B1 @MaddieMarketer
Or how about a whole campaign!
Mobile App Engagement Campaigns
(Android Search)
![Page 60: Your Mobile PPC Sucks (But It Doesn't Have To!) By Maddie Cary](https://reader034.fdocuments.us/reader034/viewer/2022051706/5871beab1a28ab55058b631d/html5/thumbnails/60.jpg)
#SMX #31B1 @MaddieMarketer
REDUCE, REUSE, REMARKET
![Page 61: Your Mobile PPC Sucks (But It Doesn't Have To!) By Maddie Cary](https://reader034.fdocuments.us/reader034/viewer/2022051706/5871beab1a28ab55058b631d/html5/thumbnails/61.jpg)
#SMX #31B1 @MaddieMarketer
All those remarketing tactics? Porque no mobile?
![Page 62: Your Mobile PPC Sucks (But It Doesn't Have To!) By Maddie Cary](https://reader034.fdocuments.us/reader034/viewer/2022051706/5871beab1a28ab55058b631d/html5/thumbnails/62.jpg)
#SMX #31B1 @MaddieMarketer
Don’t limit yourself to just Google
RLSA UET
![Page 63: Your Mobile PPC Sucks (But It Doesn't Have To!) By Maddie Cary](https://reader034.fdocuments.us/reader034/viewer/2022051706/5871beab1a28ab55058b631d/html5/thumbnails/63.jpg)
#SMX #31B1 @MaddieMarketer
LET’S GO SHOPPING
![Page 64: Your Mobile PPC Sucks (But It Doesn't Have To!) By Maddie Cary](https://reader034.fdocuments.us/reader034/viewer/2022051706/5871beab1a28ab55058b631d/html5/thumbnails/64.jpg)
#SMX #31B1 @MaddieMarketer
Target mobile in Shopping campaigns
Shopping
Shopping + RLSA
![Page 65: Your Mobile PPC Sucks (But It Doesn't Have To!) By Maddie Cary](https://reader034.fdocuments.us/reader034/viewer/2022051706/5871beab1a28ab55058b631d/html5/thumbnails/65.jpg)
#SMX #31B1 @MaddieMarketer
“FIGURE OUT”
MOBILENOW!Don’t be this
guy
![Page 66: Your Mobile PPC Sucks (But It Doesn't Have To!) By Maddie Cary](https://reader034.fdocuments.us/reader034/viewer/2022051706/5871beab1a28ab55058b631d/html5/thumbnails/66.jpg)
#SMX #31B1 @MaddieMarketer
Let’s keep
talkin’ MOBILE! @MaddieMarketer
@point_it