Your Mobile Future: 5 Mobile Breakthroughs That Will Change Marketing

48

Transcript of Your Mobile Future: 5 Mobile Breakthroughs That Will Change Marketing

Page 1: Your Mobile Future: 5 Mobile Breakthroughs That Will Change Marketing
Page 2: Your Mobile Future: 5 Mobile Breakthroughs That Will Change Marketing

Welcome to the Smartphone Age

2

Page 3: Your Mobile Future: 5 Mobile Breakthroughs That Will Change Marketing

5

Page 4: Your Mobile Future: 5 Mobile Breakthroughs That Will Change Marketing

4

Page 5: Your Mobile Future: 5 Mobile Breakthroughs That Will Change Marketing

6

Page 6: Your Mobile Future: 5 Mobile Breakthroughs That Will Change Marketing

6

Page 7: Your Mobile Future: 5 Mobile Breakthroughs That Will Change Marketing

5

Page 8: Your Mobile Future: 5 Mobile Breakthroughs That Will Change Marketing
Page 9: Your Mobile Future: 5 Mobile Breakthroughs That Will Change Marketing

7

Mobile Instant Messaging > SMS

Page 10: Your Mobile Future: 5 Mobile Breakthroughs That Will Change Marketing

7

The Numbers

Page 11: Your Mobile Future: 5 Mobile Breakthroughs That Will Change Marketing

9

Asia = More than 1B users

Page 12: Your Mobile Future: 5 Mobile Breakthroughs That Will Change Marketing

14

Beyond Messaging

Page 13: Your Mobile Future: 5 Mobile Breakthroughs That Will Change Marketing

15

Your New Online Storefront

Page 14: Your Mobile Future: 5 Mobile Breakthroughs That Will Change Marketing

14

Fruits

Page 15: Your Mobile Future: 5 Mobile Breakthroughs That Will Change Marketing

15

Health Insurance

Page 16: Your Mobile Future: 5 Mobile Breakthroughs That Will Change Marketing

16

WeChat Vending Machines

Page 17: Your Mobile Future: 5 Mobile Breakthroughs That Will Change Marketing

16

New York Apartment - $13M

Page 18: Your Mobile Future: 5 Mobile Breakthroughs That Will Change Marketing

10

Stickers

1 billion stickers/day

$66M revenue

Page 19: Your Mobile Future: 5 Mobile Breakthroughs That Will Change Marketing

11

Mobile Coupons

Page 20: Your Mobile Future: 5 Mobile Breakthroughs That Will Change Marketing

13

Flash Sales

Page 21: Your Mobile Future: 5 Mobile Breakthroughs That Will Change Marketing

12

User Generated Content

Page 22: Your Mobile Future: 5 Mobile Breakthroughs That Will Change Marketing
Page 23: Your Mobile Future: 5 Mobile Breakthroughs That Will Change Marketing

18

Geo-Targeted SMS

Page 24: Your Mobile Future: 5 Mobile Breakthroughs That Will Change Marketing

© Mobext 2012 mobext.com

19

Geo-Targeted Mobile Banners

Page 25: Your Mobile Future: 5 Mobile Breakthroughs That Will Change Marketing

20

Create Audience Pools Using Location

Page 26: Your Mobile Future: 5 Mobile Breakthroughs That Will Change Marketing

22

10M Profiled users

30M Location

Points/day

*From AdNear ad network

How Big is the Market Locally?

Page 27: Your Mobile Future: 5 Mobile Breakthroughs That Will Change Marketing

24

Page 28: Your Mobile Future: 5 Mobile Breakthroughs That Will Change Marketing

28

Page 29: Your Mobile Future: 5 Mobile Breakthroughs That Will Change Marketing
Page 30: Your Mobile Future: 5 Mobile Breakthroughs That Will Change Marketing

34

Page 31: Your Mobile Future: 5 Mobile Breakthroughs That Will Change Marketing

36

Consumer Database System

Page 32: Your Mobile Future: 5 Mobile Breakthroughs That Will Change Marketing

32

Page 33: Your Mobile Future: 5 Mobile Breakthroughs That Will Change Marketing

33

Page 34: Your Mobile Future: 5 Mobile Breakthroughs That Will Change Marketing

37

Time Spent

Geography

Purchase

History

Social

Sharing

Page 35: Your Mobile Future: 5 Mobile Breakthroughs That Will Change Marketing

38

Page 36: Your Mobile Future: 5 Mobile Breakthroughs That Will Change Marketing

39

Page 37: Your Mobile Future: 5 Mobile Breakthroughs That Will Change Marketing

40

Page 38: Your Mobile Future: 5 Mobile Breakthroughs That Will Change Marketing
Page 39: Your Mobile Future: 5 Mobile Breakthroughs That Will Change Marketing

52

Page 40: Your Mobile Future: 5 Mobile Breakthroughs That Will Change Marketing

53

Page 41: Your Mobile Future: 5 Mobile Breakthroughs That Will Change Marketing
Page 42: Your Mobile Future: 5 Mobile Breakthroughs That Will Change Marketing

42

Page 43: Your Mobile Future: 5 Mobile Breakthroughs That Will Change Marketing

43

Page 44: Your Mobile Future: 5 Mobile Breakthroughs That Will Change Marketing

45

Page 45: Your Mobile Future: 5 Mobile Breakthroughs That Will Change Marketing

47

Page 46: Your Mobile Future: 5 Mobile Breakthroughs That Will Change Marketing

49

Page 47: Your Mobile Future: 5 Mobile Breakthroughs That Will Change Marketing