YOUR MAGAZINE

“The magazine will be more visual and more spirited. The voice of YM, will be direct and honest… We want to make YM the ultimate source book for teen girls.”

Annemarie IversonEditor-in-Chief

NewNew

Expanded beauty and fashion coverage

gooey, girly fun stuff

NewNew

Bringing more of the editors’ personality to the pages

And continue to write more about the thingsthat girls really want to read about-all the

InInEveryEvery

IssueIssue

Beauty

Boys Stars

Style

Regular Monthly Features & Columns

Diary

The current 12-19 year old population is 31.5 million strong and by 2005 is projected to grow to 33.6 million, as the baby boomers’ children reach their teenage years.

The Teen Explosion

(U.S. Census Bureau)

Why Target Teens?

Teen Purchasing PowerTeens are spending an astounding $153 billion a year! The average weekly income of 13-19 year olds is $101.40, and they spend over half of it on clothing, beauty products, food and entertainment.

(TRU Fall 1999; 1999 Teenage Economic Power Study)

Teens Stroll The Grocery Store Aisles

They’re grocery shopping for the family! In fact, 67% often do the grocery shopping, and their parents give them a whopping $59.7 billion per year to spend on food.

(1999 Teenage Economic Power Study)

YM more than

doubled its

circulation to

2.2 million and

has more than

tripled its

newsstand sales

during the past

decade.

Capell’s Circulation Report, January 24, 2000

Cosmo’s January and August issues guarantee a rate base of 2.5 millionSource SRDS

We are a Circulation Leader!

3rd largest rate base among all beauty/fashion and teen magazines

Cosmo

Seventeen

Glamour

Teen

Teen People

Mademoiselle

Vogue

Self

Elle

Allure

Harper’s Bazaar

Cosmo Girl

2,200,000

2,400,000

2,350,000

2,000,000

2,000,000

1,500,000

1,100,000

1,100,000

1,100,000

900,000

800,000

700,000

500,000

on the “Top 10 Best

Circulation Performers

of the Decade” List

Demographic Profile Total Audience 9,159,000

Source:MRI Twelveplus 1999

In every issue,

reaches over 9 MILLION

teenage girls

%Comp

25.4Seventeen 21.6

Teen 15.8

YM also boasts

a higher

composition of

females

14 to 17 (70%)

and a higher

composition of

females

14 to 24 (82%)

than Seventeen

and Teen.

We’re Reaching Kraft Cheez Whiz’s Target Market!

Source:MRI Twelveplus 1999

year - old market

Among all the teen books, YM reaches female readers with:

The highest median HHI ($50,162)**The highest median weekly earnings ($74)**

The highest percentage of employed females (46%)*

Sources: *MRI Twelveplus 1999; Teen set includes YM, Seventeen and Teen, **MRI Teenmark 1999; Teen set includes YM, Seventeen and Teen

We Reach Teens with Spending Power!

Summary

NewNew

YM’s circulation is on the rise, up to the 2.2 million in 2000

YM is a leader in the teenage category

YM reaches over 9 millionteenage girls in EVERY issue

YM effectively reachesKraft Cheez Whiz’s target audience

Kraft FoodsKraft FoodsKraft Cheez Whiz

Kraft Cheez Whiz

Rates: PercentDiscount

1-2x $97,400 $87,660 10%

3-5x $94,478 $82,790 15%

6-11x $91,556 $77,920 20%

12x $87,660 $68,180 30%

Positioning:

YM will offer

Kraft Cheez Whiz

ALL page positions

opposite say

anything-franchise

position!

Kraft FoodsKraft Foods

Page 4 Color

Earned Gross Rate

Kraft’s Gross Rate

Added Value Merchandising FY 2001 Proposal

Kraft Cheez WhizKraft FoodsKraft Foods

3 - Page Commitment

YM would like to offer Kraft Cheez Whiz Added/Value Merchandising in the form of bonus visibility in the pages of the magazine that reaches over 9 million young women

1-1/3 4/C Full Run Bonus Page or 1-Regional Page 4/C

6 - Page Commitment

1-1/3 4/C Full Run Bonus Page or 1-Regional Page 4/C

Kraft Cheez Whiz Recipes and/or any other promotional literature will be inserted in goodie bags at one of YM’s 2001 Events

12 - Page Commitment

1-1/3 4/C Full Run Bonus Page or 1-Regional Page 4/C

Two “Fresh! New! Wardrobe” Events

(Please see attached)

“Fresh! New! Wardrobe ”

ObjectiveMaximize visibility for the Kraft Cheez Whiz branding campaign through partnership in an exclusive event-marketing program.

ConceptExclusive Food Sponsorship of two “Fresh! New! Wardrobe” events providing Kraft Cheez Whiz face-to-face interaction with YM readers while aligning them with an important cause.

BackgroundThe “Fresh! New! Wardrobe” events will focus on teaching today’s young women values while at the same time having fun with fashion.

YM is uniquely suited to host these events because it’s the ultimate sourcebook for over 9 million young women. In every issue, YM offers information about how to get the most out of the teenage years.

An Exclusive Event Sponsored by Kraft Cheez Whiz

DetailsHeld at a mutually agreed-upon fashion mall venue in two markets of Kraft Cheez Whiz’s choice, the afternoon would begin with a festive reception followed by a discussion during which YM’s fashion/beauty editors will talk to today’s young women about maximizing the clothes they have in their closet. Topics to be discussed could include taking something very basic that girls already own and pairing it with other items for versatility, utilizing accessories, working within a budget, etc.

Attendees will be required to bring one item of clothing from their own closet to be donated to the Youth Society.

Prizes will be awarded to the girls who have a Cheez Whiz Sticker placed under their seats at the event. Prizes could include mall gift certificates and specially designed YM / Cheez Whiz Gift Baskets.

To expand Kraft Cheez Whiz’s reach among today’s young woman, YM will provide with the following:

Exclusive Food Sponsor

Reference on all information pertaining to the event including invitations, web site and in-magazine promotions and press releases

Signage, product display and samplings at the event

Kraft Cheez Whiz Recipes and/or any other promotional literature to be included in party bags distributed to the guests

BenefitsMaximum Exposure

Brand Association

“Fresh! New! Wardrobe ” An Exclusive Event Sponsored by Kraft Cheez Whiz