"Your history, the content of your future" - Introduction to the History Marketing Summit 2016
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Your history, the content of your future Anders Sjöman 1 Sep 2016 @ History Marketing Summit 2016
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Transcript of "Your history, the content of your future" - Introduction to the History Marketing Summit 2016
Your history,the content of your future
Anders Sjöman1 Sep 2016 @ History Marketing
Summit 2016
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We preserve and present
the history of companies
70 000 shelf meters of historical materialfrom thousands of Swedish companies
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“
”Jeane Kirkpatrick,American diplomat
History is a better guide than good intentions.
“
”Özz Nûjen,comedian and actor
If you don’t know your history, you will fear your future.
“
”Malcom Gladwell, business writer
“The most efficient organizations
remember which values brought them here.
“
”Tage Danielsson
If you refuse to look back, and don’t dare look forward, you’ll
have to watch out.
“
”Gustav Mahler
Tradition is not the worship of ashes,
but the preservation
of fire.
The ”Look Back Before You Act” Strategy
“
”George W. Bush
I think we agree, the past
is over.
Alright, alright. But really, what is the value of a company’s history?
What’s the value of these 70,000 shelf meters?
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The value lies in the associations history brings!
Ad for McGraw-Hill inBusiness Week 1958, named one of the year’s10 best ads.
”Who are you?”
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And THAT is the value of history.
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History marketing builds your brand.
History marketing strengthens your organization.
History marketing minimizes risk.
History is your launch pad to the future.
Anders Sjö[email protected]
