Your guide to the Donor Experience - Desktop Reference 2014, Blackbaud Pacific
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THE CONSTITUENT LIFECYCLE Your Guide to the Donor Experience
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The Constituent Lifecycle: Your Guide to the Donor Experience In this eighth installment of the Blackbaud Desktop Reference series, you’ll learn the four stages of the donor lifecycle and strategies to connect with and engage supporters in today’s digital world. View the full ebook online: https://www.blackbaud.com.au/nonprofit-resources/desktop-reference/constituent-lifecycle
Transcript of Your guide to the Donor Experience - Desktop Reference 2014, Blackbaud Pacific
THE CONSTITUENT LIFECYCLEYour Guide to the Donor Experience
People have evolved.
So have their fundraising preferences and expectations.
To succeed, you have to learn how to engage with your supporters in today’s digital world.
Here’s how . . .
The Constituent Lifecycle
The constituent lifecycle hasfour stages:
Discovery
Engagement
Solicitation
Endorsement
With theright strategies, you can move constituents through these stages.
Discovery
Get Discovered
Identify your target.Don’t focus oneveryone; buildconstituent personas.
Get Discovered
Create opportunities. Go where your personas are, including the Internet.
Get Discovered
Create opportunities. Go where your personas are, including the Internet.– Maintain a blog, connect on social, try peer-to-peer
Get Discovered
Offer a path. Create landing pages on your website that are simple, inviting, and have a clear purpose.
Engagement
Engage Your Constituents
Ask for something (other than giving money) that will invest them in your cause.
Engage Your Constituents
Ask for something (other than giving money) that will invest them in your cause.– Like signing an online petition
Engage Your Constituents
Offer somethingthey value in return.
Engage Your Constituents
Offer somethingthey value in return.– Like discounts on tickets or an opportunity to pre-register for your next event
Engage Your Constituents
Provide a source of knowledge through blogs, emails, or subscriptions.
Solicitation
Solicit Investment
Build a case that is consistent, shows impact, and is personal.
Solicit Investment
Make it easy to pull the trigger with online volunteer signups and donations, mobile-friendly donation pages, and mobile check-ins at events.
Endorsement
Get Endorsed
Say thank you with personalised letters that show donation impact.
Get Endorsed
Create emotional attachment by giving your investors something they can be proud of.
Get Endorsed
Drive participation by offering opportunities to volunteer or asking donors to serve on committees.
Get Endorsed
Make everything shareable with social sharing buttons on your website, peer-to-peer fundraising, forwarding options in emails, and swag.
The Constituent Lifecycle
Follow these strategies to keep up with the evolving constituent lifecycle. . .
. . .and connect with supporters in today’s digital world.
For more on constituent lifecycle strategies and tools, download
the full report at:
www.blackbaud.com.au/desktopreference
