Your Full-Service Partner MARKETING SERVICES. Proprietary and Confidential | 2 Our Full-Service Team...

Your Full-Service Partner

MARKETING SERVICES

Proprietary and Confidential | 2

Our Full-Service Team

• Partners with clients to increase revenue and efficiency for their email programs

• Award-winning marketing services

• Recognized industry experts & thought leaders (Click Z, MediaPost, DMA, etc.)

• Industry-leading client satisfaction scores (Forrester)


The Cast of Characters

ACCOUNT DIRECTOR

DAILY ACCOUNT TEAM

ACCOUNT MANAGER

PROGRAM MANAGER

EMAIL PRODUCER DELIVERY SPECIALIST

EXPERT SERVICES

STRATEGIC CONSULTING

CUSTOM DEVELOPMENT



• Industry leader with 10+ years of experience• Owner of overall customer satisfaction• Provides direction for continuous innovation and

growth for clients

ACCOUNT DIRECTOR

DAILY ACCOUNT TEAM

ACCOUNT MANAGER

PROGRAM MANAGER


EXPERT SERVICES


CUSTOM DEVELOPMENT



ACCOUNT DIRECTOR

DAILY ACCOUNT TEAM

ACCOUNT MANAGER

PROGRAM MANAGER


EXPERT SERVICES


CUSTOM DEVELOPMENT

• Owner of daily operations

• Accountable for program management

• Industry leader with 5+ years of experience

• Day-to-day contact

• 5+ years industry experience

• ISP relations & delivery management

• 3+ years industry experience

• Accountable for campaign execution & delivery



ACCOUNT DIRECTOR

DAILY ACCOUNT TEAM

ACCOUNT MANAGER

PROGRAM MANAGER


EXPERT SERVICES


CUSTOM DEVELOPMENT

• Custom data integration• Automation and

efficiency tools• Custom reports

• Cross-channel strategy & program development

• Program optimization & actionable analysis

• Creative design & copywriting

Production Process


STRONGVIEW AUTOMATED WORKFLOW

What is submitted?

• Campaign Request Form

• PSD Files

• Assets

• HTML Files

• Dynamic Logic Matrix

• Target Definitions

What do we do

• Validate Code

• Render Test

• Mobile Optimize*

• Link/Open Tracking

• Dynamic Content

• Tests

• 41 Point QA

* Creative and responsive templates are an

option

How We Do It


• We pair our technology with expertiseGetting the most out of your programs takes a partnership of technology and services

• We partner to determine the most effective approachThe audience, the offer, the information is collected or developed together to accurately align our industry expertise with the power of your brand

• We align expectationsYour Account Team works together to turn your input into a brief as well as an initial strategy and execution plan

• We deliver seamlessly With your approval, we begin to put your strategy into action by developing a strategic framework and an initial look and feel to your campaign

• We continue to optimize beyond deploymentThe project doesn’t conclude just because it has delivered, the Account Team stays with you to validate its effectiveness and identify learning opportunities as we move forward

How We Do It Better


More Strategic• StrongView’s powerful self-service tool is used by our own experts,

resulting in their delivery of full service capability resulting in less spend on production and a greater focus on program strategy.

Greater Flexibility• From full services to supervised use of our tool by our experts to on-site

training to self-service, we can seamlessly move back and forth among full, collaborative, and self-service models allowing clients to add or subtract services based on calendar or project needs.

Seamless Integration• Integration with your data model and systems allows for a more

succinct and streamlined look at your customers. Because there is no need to move all of this data from one place to another you can better access and leverage a single view of your customer.

Achieving Success for Clients: Cooking.com


Analyzing the Data

Analyses of customer base for persona alignment.

Optimizing Against the

Data

Response data used for further personalization of the content.

Taking Action on the Data

Welcome Series developed, includes progressive profiling

strategy.

Reduction churn by 29% and increased engagement by

198%.

ResultsGreat Success

WELCOME SERIES

Achieving Success for Clients: IHG


Consolidating the process

Converging providers, streamlining creative, minimizing vendor headcount

Optimizing the global effort

Utilizing existing data to leverage revenue driving / multi-lingual campaign add-on’s, and resources

Implementingthe plan

Launching sophisticated marketing initiatives and

vertical-specific “best-practices”, across all brands

Market leading messaging tactics, exposing subscribers

to industry leading technology

InnovationForward thinking

INTERCONTINENTAL HOTELS GROUP

IHG: Results


108.5MRevenue

Growth 37% YOY

66%

Q4 2012 Q4 2012 Q4 2012

Revenue per email (RPE)

21%Open rates

16%Click-thru rates (CTR)

Summary


Full Service Capability• Account• Strategy• Creative• Technical

More Strategic• Our people leverage advanced tools that result in them requiring less billable

hours

Flexible Deployment• Full, hybrid and self-service options, with ability to move among them• Expand and collapse based on calendar needs

Supports Central & Local Use• Central services can be deployed in combination with local office variations

Questions? @strongview

facebook.com/strongview

strongview.com

Questions?Questions?

[email protected]

Your Full-Service Partner MARKETING SERVICES. Proprietary and Confidential | 2 Our Full-Service Team...

Documents

Transcript of Your Full-Service Partner MARKETING SERVICES. Proprietary and Confidential | 2 Our Full-Service Team...