Face-Off: Alumni Outreach and Development - Best Practices for Facebook
Your face is more than facebook
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Transcript of Your face is more than facebook
Where to start Answer these questions:
o What do you want to do? Work for yourself? Work for someone else? Work with your friends?
o Who are your clients? Where do they hang out? What do they do? Why would they want to hire you? What is your USP (unique selling point) ? Why you?
Build an identityo This includes a URL!
Establish your manifesto
Personal V. Professional
Use privacy settings. Manage your professional image.
Remember, you are one whole person!
“You are what I
can find on Google
or Facebook
”
LinkedIn:Tips to use LinkedIn: Use Applications
o Behanceo Slideshareo Blog/RSS
Engage in Discussions in the Q&A section
Subscribe to groups Keep your network updated
Why Use LinkedIn:
- Its
professional- Its easy to
connect to others
- You can research companies and industries
- Establish your expertise
Twitter:How to use Twitter:
Searching for your future customers, your colleagues, and your industry
Sharing is caring Use Hashtags, Twitter Lists Be Real.
Why Use Twitter:
- Easy to find and
cultivate community around your niche
- Message will be amplified
- Higher rate of Follow-to-buy than Facebook
- Real-time interaction with potential customers
Facebook:Tips for using Facebook: Profile Vs. Page Using Events, Photos, etc. Marketplace & other business Apps
Why Use Facebook:
- Leverage
your personal network
- Time spent on FB higher than search engines combined
Do I HAVE to blog?? Blogs Can be used as
o Gathering placeo Showcaseo Conversation hub
Blogs to use: o Tumblro Wordpress
Flavors.meFlavors.me
Pulls all your
activity on your
sites into one
space, creating
a more dynamic
portfolio of who
you are
Sites for Freelancers Elance
Etsy
Odesk
Be warned, people have had good and bad experiences with both Odesk and Elance, do not use this as your
only method of getting projects!
A site where freelancers bid for and manage projects
A crafty site to sell your crafty stuff
Sites for JobseekersIn addition to the job-seeking elements of the sites we’ve gone over, here’s a few additional sites to keep in mind
General Job Search Sites: o Indeed
Creative Recruiting agencies: o Aquento Creative Circleo Sima Says
And yes.. Craigslist is still relevant..
Paper or Plastic?
How will others pay for your services/products?
PayPal Square WePay
??
Gracias!!
Kara Carrell, Social Media Manager for see3 Communications(this presentation was created and given outside of the representation of see3, and is solely the opinion and work of Kara Carrell)
Feel free to contact me @karitas, or [email protected]
Special Thanks to @typodactyl and @typeis4lovers for their suggestions in my research for this presentation
Other Resources: http://slidesha.re/bm9Db9 http://slidesha.re/cO963p
Questions??