While there is thumping business in all the renowned fashion capitals of the world be it Paris or New York,

there seems to be a certain dearth in India, a country where there is high investment in media, marketing and events and a country of massive potential. India’s fashion relies heavily on its popular mall culture and Kaamaa Fashion Lounge (KFL) aims to be that one revolutionary platform to fill in all the gaps in the industry. It will aid popular and emerging

designers with a break-through platform to collaborate and promote their brands. It will offer a great tangibility of products, push sales, aid merchandising, create marketing strategies and promotional media, tailor-made to the designer’s needs. KFL is a name to reckon within the field of fashion and lifestyle through its initiatives across various industries in fashion, including retail, marketplace, intellectual property, exhibition, education, entertainment, media, marketing and promotions space. KFL is internationally acclaimed for its bright new Intellectual Properties that are supported by A-lister designers from across India, Paris, Milan, New York, Hong Kong, Jakarta and

Tokyo. KFL has been uniquely conceptualized to become the hub where fashion, commerce, gourmet offerings, entertainment and vanity, converge to create a lifestyle avenue that has never been experienced before. Unveiling a powerhouse front, KFL will engage Indian consumers using hi-tech avenues and present opportunities to review the work of international designers in the domestic market every second. In India, it is being established in Pune as the epicentre and moving on to Mumbai and Delhi.The market valuation of KFL is uber promising and this revolution is open for all to partake. Promoters of KFL include Gourmet Renaissance (India) and PT- Falcon which is a #1 media house in Indonesia. With the offering of fashion education with a twist, vocational knowledge of each realm in fashion will be extended in a dynamic and practical manner.

International faculties, fashion experts as well as work internships and exposure to the world fashion value chain through compulsory international exchange programmes regularly, will form the crux of KFL training methodology course.It is a known reality that there exists a lack of quality and employable fashion students who meet the requirements of today’s competitive international fashion commerce marketplace. At KFL, the bridge of craftsmanship and market viability with ethical practices will be plugged effectively.The bubbling metropolis of Pune will soon be home to a lavish retail mecca that will ensure an exquisite shopping experience for one and all. A sprawling 1,00,000 sq. feet shopping mall that’s in the works, the shopping floor will provide over 100,000 styles from over 200 designers. “The inspiration stems from the demographics and psycho-graphics of the quintessential Indian

consumer. India is home to about 1/6th of the planet’s population and 60% of India are youth. We are bringing a unique shopping culture and experience into not just India, but world over,” says KFL founder, Sunil Bharwani. “Pune became the obvious choice for us to create the first foot print of Kaamaa Fashion Lounge because it is essentially the Oxford of India with almost 19 Lakh students residing there and arguably 50 lakh professionals are present in and around the city at any given time,” he elaborates.

The lounge will stand at the pinnacle of technology, a true amalgamation

of retail and recreational experiences of the finest

quality. “KFL Pune is being laid at the Season’s Mall, which is reputed as Asia’s 6th Best Mall. We want to capitalize on the existing footfall present there rather than starting at an

unknown location. Instead, we’d rather use that money

in celebrating the customer and making our designers a celebrated,

super brand”, says Bharwani. Amongst the endless amenities and top-notch services that the mall will offer to consumers of all ages, there’s The World Gastronome Lounge that will serve around 350 cuisines from over 192 countries as well as the luxurious KFL world

bar that will have a wide array of beers, wines and exciting cocktails. The lounge also aims to be a holistic shopping haven where one can indulge in luxury brands or high-street labels be it couture, pret, bridal wear, party wear or resort wear. One will be spoilt for choice. “For designers, we are going to ensure that they are promoted like never before. Right from fashion shoots to fashion films, from digital, social media push and space in print media to curating events for them to helping them sell; we are set to turn Indian designers into celebrated brand” adds Dipankar Zalpuri, heading communications for KFL. Revolutionizing fashion under one roof, KFL changes how fashion is sold. “Consultants are going to mentor the designers to make them a success story in fashion commerce” says Feroza Dalal, Master Merchandiser, KFL.The lounge will act as a unique ecosystem offering high-end services like personal styling and a personal lifestyle manager. A transformation centre to take care of your beauty and cosmetic needs, a yoga centre to keep you in the pink of health and a modernization of sale outlets such as a luxurious banquet hall to hold multi-designer exhibitions. There is also the all-star KFL institute within the mall. Besides these exciting highlights, there will be a special runway to showcase shows with a personal fashion photographer. The lounge will be a one-of-a kind innovative space for fashionistas and the city’s elite to come visit and spend an entire day. It is a futuristic concept that provides an endless array of services all under the comfort of one roof. The future of fashion, luxury and a decadent lifestyle, this will be an experience like no other.

“We are bringing a unique shopping

culture and experience into not just India, but world over.”

—Sunil Bharwani, founder, KFL

[ ]A holistic and exciting approach to enhance

your experience. KFL is not looking to disrupt

the system but to be an inclusive channel. It’s

#GraziaApproved

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For further information visit kflvanity.com

Grazia KFL final.indd 136-137 24/06/17 11:10 am