Your EX campaign
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Transcript of Your EX campaign
We are BIANCA & RADU This is our campaign for BEAT THE DRUM FOR CHANGE YOUNG CREATIVES COMPETITION.
1
Let’s start with our insight
INSIGHT Advertising is a young industry – the medium
age of people who work here is around 30 years
old. This problem persists because of the ageism
stereotype: after a certain age, agencies are
reticent to hire people, even though they have the
expertise and skills they are looking for.
In order to overcome this problem, we must
change the conversation and the perspective.
INSIGHT
Older potential employees are the past’s
young creatives.
They are the X generation.
They are the EX-employees of the
advertising industry.
They are EXperienced.
They are the EX’es.
INSIGHT
EX’es
the X generation
EX-employees EXperienced
“ Get back with your EX. Find them on EXvertising.com.
How will we bring the
EX’es concept to
life?
EXvertising.com – a recruitment platform, with a mechanism similar to Tinder. Here, the advertising industry can get in touch with their EX’es by using profiles. Once they swipe right, it’s a match (and an interview)!
LINKEDIN-where our campaign gains attention
It’s the platform where companies’ managers make connections, where recruiters constantly look for
candidates, where job seekers show their virtual CV.
How does it work?
We make two EX’es profiles (a male and a
female)
We add managers
and HR representants
on our proffessional
network.
They access
the profile and are directed
to the website.
IMAGINE PROFIL
LINKED IN
IMAGINE ADS
IMAGINE ADS
Place your screenshot here
iPhone LINKEDIN App profile
Place your screenshot here
iPhone LINKEDIN App profile
Place your screenshot here PLATFORMA EXVERTISING
Place your screenshot here PLATFORMA EXVERTISING
Thanks! Any questions? Find us at [email protected]& [email protected]