Your Enterprise Social Journey with Yammer

SharePoint Saturday VB

Your Yammer Social Journey…

Joel OlesonDirector of Technical Evangelism

ViewDoLabs@joeloleson

CollabShow.com

Joel Oleson @joeloleson

• First SharePoint Admin• #1 SharePoint Influencer by Forbes Column• Community Voted

Most Popular SharePoint BloggerCollabshow.com

• Epic Traveler – Speaking and Traveling to over 140 Countries

TravelingEpic.com

2

Leadership from the Dancing Guy…

http://ed.ted.com/on/IgslePtt




Agenda• It’s about Engagement• Social Solution to Engagement• Social Challenges• Yammer MS big bet!

FOCUS ON ENGAGEMENT

Richmond Social Breakfast

Are You Engaged?

• Engaged – Drive Innovation. Passion and Profound Connection with their company.

• Not Engaged – Checked out. No passion or energy for their company.

• Actively Disengaged – Undermine the engaged workers. Not only Unhappy but actively undermining the work of the engaged workers. Out to damage the work!

World Wide Engagement

Engaged13%

Unengaged63%

Actively Unengaged

24%

World Wide Engagement

Why Get Employees Engaged?

Engaged employees are 37% more likely to stay with their employer. - Constellation Research

Engaged employees deliver a 5X higher shareholder return - Kenexa

SOCIAL AS THE SOLUTION FOR ENGAGEMENT

#SPSVB

Satisfaction levels are higher than both email and Instant messaging.

Why Enterprise Social Intranets?

It’s Better…

• ESNs for employee communication has been rated higher than all previous forms. (Email, intranet, emails, newsletters, distribution lists)

• Quality of responses are higher when compared to email.

• Reduces meetings and more.

– Deloitte Study (TMT Preditions)

Enterprise Social Maturity Model

Experimenting

Culture

Adoption & Engagement

Measurement

Goal Setting

Expanding

Embracing

Everywhere

• Organizations see a 25% boost in productivity with social technologies…

Higherarchy is the bottleneck to speed…

• Deloitte predicted that by the end of 2013 90% of Fortune 500 companies will have partially or fully deployed an Enterprise Social Network

2011 ESN deployment was at 30%

Yammer is growing fast…

Yammer - last year, registered users have increased 55% to almost 8 million (July 2013)

200,000 leading companies 85% of Fortune 500

What is Success?

• ADOPTION: By its own nature, ESN tends to be adopted virally, spreading inside a department or a local office. Sometimes it's a fad and dies, sometimes it consolidates in the department, sometimes it contagiously expands to nearby departments. Global Adoption across the organization is the ultimate goal.

PARTICIPATION INEQUALITY: well known principle in social media, usually described as the "1-9-90 rule": only 1% of users produce content, 9% interacts with it, 90% consumes it (that is, reads it). Of course this is why "readers" are often considered "active“… but what is active???

SOCIAL CHALLENGES

Provide and Pray…• Although social technologies are employed by

70 percent of organizations…

Gartner said most social collaboration initiatives fail because they follow a worst practice approach of "provide and pray", leading to a 10 percent success rate.

Why Social Collaboration Fails

Social collaboration initiatives that have a clear and compelling purpose from the outset tend to succeed. While this may seem obvious, the vast majority of organizations treat collaboration as a platform decision, rather than a solution to a specific business problem or a route to a desired outcome.

-- “Gartner Says the Vast Majority of Social Collaboration Initiatives Fail Due to Lack of Purpose”http://www.gartner.com/newsroom/id/2402115?goback=.gde_3904592_member_237431818

http://www.gartner.com/newsroom/id/2402115?goback=.gde_3904592_member_237431818

http://www.gartner.com/newsroom/id/2402115?goback=.gde_3904592_member_237431818

“Controlling Social is like Herding Cats”

EDS Superbowl 2000 Video

http://www.youtube.com/watch?v=y4qnyLUya7E

Where are we going?

UNDERSTANDING MICROSOFT’S BIG BET… YAMMER

2013 Gartner Magic Quadrant

Go Yammer!

Yammer is our big bet for enterprise social, and we're committed to making it the underlying social layer for all of our products. It will power the social experiences in SharePoint, Office 365, Dynamics, and more. -- Jared Spataro, Senior Director, Microsoft Office Division

http://blogs.office.com/b/sharepoint/archive/2013/03/19/yammer-and-sharepoint-enterprise-social-roadmap-update.aspx



No Friction… for Yammer

Microsoft has changed its licensing to include Yammer Enterprise in its Office 365 Enterprise plans at no extra charge. Yammer Enterprise, which costs $3 per user per month when sold standalone, was previously bundled with Office 365 Enterprise only for customers with Enterprise Agreement volume licensing plans.

Office 365 Enterprise customers will also no longer be required to buy Yammer licenses for users on external networks, Mike Grafham, Yammer's "head of customer success," told CRN in a Wednesday interview. "We're trying to reduce friction in organizations collaborating with each other," he said.

Nov 8, 2013http://www.crn.com/news/applications-os/240163737/microsoft-bundles-yammer-with-office-365-recruits-partners-for-enterprise-social-sales-blitz.htm

http://www.crn.com/news/applications-os/240163737/microsoft-bundles-yammer-with-office-365-recruits-partners-for-enterprise-social-sales-blitz.htm



Drink the Yam Juice!

• Post Agile Approach to Development

• Belief that pace of Organizations need to change responsiveorg.com

• Cloud First!• Fail Faster• Transparency

ENSURING YAMMER SUCCESS

ESN: 80% Culture / 20% Technology

Social technologies yield a 30% improvement in bringing a product or service to market. -Mackenzie Institute

Yammer of the Future…

• Sharing of Best Practices• Reducing Email proliferation

(it won’t eliminate it)• Faster Decision Making• Reduce meetings• Increase sharing• Knowledge capture• Increase employee

retention• Improve business processes• Evolve company culture• Reduce duplication of work• Strategic transformation• Improve employee

collaboration (cross group)• Executives Involvement• Open Transparent working

Plan + Measure Success

Strategy for Successsuccess.yammer.com

YAMMER, OFFICE 365 & SHAREPOINT

#SPSVB

How it all fits… Social Architecture

Enterprise Collaboration

Control Trust

Compliance Creative

SharePoint & Yammer

Structured Ad-hoc

Cloud Enterprise Information Architecture

UnstructuredStructured

IntranetCentral Portal

DepartmentalSites

Groups and TeamSites & Workspaces

Yammer• GroupsOffice 365• Team Sites• Email

Personal StorageFav & Follows

• SkyDrive Pro• My Site• My Tasks• My Documents• Docs I’m following• People I’m following

On Prem Cloud

SharePoint 2013• Department ECM• Doc Mgmt• Workflows• Custom Apps

SharePoint 2013• Search• News• Navigation

Enterprise Information Architecture

Structured


DepartmentalSites

Groups and TeamSites & Workspaces(Non Customized Light branding)

Yammer• GroupsOffice 365• Team Sites

On Prem Cloud





Unstructured

Hybrid Enterprise Information Architecture

UnstructuredStructured


DepartmentalSites

Groups and TeamSites & Workspaces

Yammer• GroupsOffice 365• Team Sites• Email



On Prem Cloud



Takeaways…

• Start a pilot of yammer if you haven’t. • Join SharePoint Office365 & Yammer

Community on Yammer in SPYamhttp://yammer.com/spyam• Understand Microsoft’s BIG BET for Cloud,

Social, Mobile investment Strategy…

http://yammer.com/spyam

Q&ALet’s [email protected]

Your Enterprise Social Journey with Yammer

Technology

Transcript of Your Enterprise Social Journey with Yammer