Your Digital Presence: What Makes People Click (Canberra)
-
Upload
bluewire-media -
Category
Business
-
view
253 -
download
4
description
Transcript of Your Digital Presence: What Makes People Click (Canberra)
![Page 1: Your Digital Presence: What Makes People Click (Canberra)](https://reader034.fdocuments.us/reader034/viewer/2022042814/554d12a5b4c905d4568b5247/html5/thumbnails/1.jpg)
Your Digital Presence What Makes People Click
Adam Franklin (Bluewire Media)
![Page 2: Your Digital Presence: What Makes People Click (Canberra)](https://reader034.fdocuments.us/reader034/viewer/2022042814/554d12a5b4c905d4568b5247/html5/thumbnails/2.jpg)
![Page 3: Your Digital Presence: What Makes People Click (Canberra)](https://reader034.fdocuments.us/reader034/viewer/2022042814/554d12a5b4c905d4568b5247/html5/thumbnails/3.jpg)
![Page 4: Your Digital Presence: What Makes People Click (Canberra)](https://reader034.fdocuments.us/reader034/viewer/2022042814/554d12a5b4c905d4568b5247/html5/thumbnails/4.jpg)
Blogging
@Franklin_Adam
![Page 5: Your Digital Presence: What Makes People Click (Canberra)](https://reader034.fdocuments.us/reader034/viewer/2022042814/554d12a5b4c905d4568b5247/html5/thumbnails/5.jpg)
@Franklin_Adam
![Page 6: Your Digital Presence: What Makes People Click (Canberra)](https://reader034.fdocuments.us/reader034/viewer/2022042814/554d12a5b4c905d4568b5247/html5/thumbnails/6.jpg)
@Franklin_Adam
![Page 7: Your Digital Presence: What Makes People Click (Canberra)](https://reader034.fdocuments.us/reader034/viewer/2022042814/554d12a5b4c905d4568b5247/html5/thumbnails/7.jpg)
![Page 8: Your Digital Presence: What Makes People Click (Canberra)](https://reader034.fdocuments.us/reader034/viewer/2022042814/554d12a5b4c905d4568b5247/html5/thumbnails/8.jpg)
@Franklin_Adam
![Page 9: Your Digital Presence: What Makes People Click (Canberra)](https://reader034.fdocuments.us/reader034/viewer/2022042814/554d12a5b4c905d4568b5247/html5/thumbnails/9.jpg)
@Franklin_Adam
![Page 10: Your Digital Presence: What Makes People Click (Canberra)](https://reader034.fdocuments.us/reader034/viewer/2022042814/554d12a5b4c905d4568b5247/html5/thumbnails/10.jpg)
@Franklin_Adam
![Page 11: Your Digital Presence: What Makes People Click (Canberra)](https://reader034.fdocuments.us/reader034/viewer/2022042814/554d12a5b4c905d4568b5247/html5/thumbnails/11.jpg)
@Franklin_Adam
![Page 12: Your Digital Presence: What Makes People Click (Canberra)](https://reader034.fdocuments.us/reader034/viewer/2022042814/554d12a5b4c905d4568b5247/html5/thumbnails/12.jpg)
@Franklin_Adam
![Page 13: Your Digital Presence: What Makes People Click (Canberra)](https://reader034.fdocuments.us/reader034/viewer/2022042814/554d12a5b4c905d4568b5247/html5/thumbnails/13.jpg)
@Franklin_Adam
![Page 14: Your Digital Presence: What Makes People Click (Canberra)](https://reader034.fdocuments.us/reader034/viewer/2022042814/554d12a5b4c905d4568b5247/html5/thumbnails/14.jpg)
@Franklin_Adam
![Page 15: Your Digital Presence: What Makes People Click (Canberra)](https://reader034.fdocuments.us/reader034/viewer/2022042814/554d12a5b4c905d4568b5247/html5/thumbnails/15.jpg)
@Franklin_Adam
![Page 16: Your Digital Presence: What Makes People Click (Canberra)](https://reader034.fdocuments.us/reader034/viewer/2022042814/554d12a5b4c905d4568b5247/html5/thumbnails/16.jpg)
@Franklin_Adam
![Page 17: Your Digital Presence: What Makes People Click (Canberra)](https://reader034.fdocuments.us/reader034/viewer/2022042814/554d12a5b4c905d4568b5247/html5/thumbnails/17.jpg)
33% CTR
@Franklin_Adam
![Page 18: Your Digital Presence: What Makes People Click (Canberra)](https://reader034.fdocuments.us/reader034/viewer/2022042814/554d12a5b4c905d4568b5247/html5/thumbnails/18.jpg)
40% OR 25% CTR
@Franklin_Adam
![Page 19: Your Digital Presence: What Makes People Click (Canberra)](https://reader034.fdocuments.us/reader034/viewer/2022042814/554d12a5b4c905d4568b5247/html5/thumbnails/19.jpg)
Tailored
1 call to action
Personal
@Franklin_Adam
![Page 20: Your Digital Presence: What Makes People Click (Canberra)](https://reader034.fdocuments.us/reader034/viewer/2022042814/554d12a5b4c905d4568b5247/html5/thumbnails/20.jpg)
@Franklin_Adam
![Page 21: Your Digital Presence: What Makes People Click (Canberra)](https://reader034.fdocuments.us/reader034/viewer/2022042814/554d12a5b4c905d4568b5247/html5/thumbnails/21.jpg)
@Franklin_Adam
![Page 22: Your Digital Presence: What Makes People Click (Canberra)](https://reader034.fdocuments.us/reader034/viewer/2022042814/554d12a5b4c905d4568b5247/html5/thumbnails/22.jpg)
@Franklin_Adam
![Page 23: Your Digital Presence: What Makes People Click (Canberra)](https://reader034.fdocuments.us/reader034/viewer/2022042814/554d12a5b4c905d4568b5247/html5/thumbnails/23.jpg)
Best performing emails - text only!
@Franklin_Adam
![Page 24: Your Digital Presence: What Makes People Click (Canberra)](https://reader034.fdocuments.us/reader034/viewer/2022042814/554d12a5b4c905d4568b5247/html5/thumbnails/24.jpg)
28-35% open rate$7,000 sales
@Franklin_Adam
![Page 25: Your Digital Presence: What Makes People Click (Canberra)](https://reader034.fdocuments.us/reader034/viewer/2022042814/554d12a5b4c905d4568b5247/html5/thumbnails/25.jpg)
Email marketing
• Battle of the Subject Lines and From Names
@Franklin_Adam
![Page 26: Your Digital Presence: What Makes People Click (Canberra)](https://reader034.fdocuments.us/reader034/viewer/2022042814/554d12a5b4c905d4568b5247/html5/thumbnails/26.jpg)
• Adam Franklin & Toby Jenkins vs Bluewire Media
@Franklin_Adam
![Page 27: Your Digital Presence: What Makes People Click (Canberra)](https://reader034.fdocuments.us/reader034/viewer/2022042814/554d12a5b4c905d4568b5247/html5/thumbnails/27.jpg)
10%
6%
31%
• Adam Franklin & Toby Jenkins vs Bluewire Media
@Franklin_Adam
![Page 28: Your Digital Presence: What Makes People Click (Canberra)](https://reader034.fdocuments.us/reader034/viewer/2022042814/554d12a5b4c905d4568b5247/html5/thumbnails/28.jpg)
• Personal (eg. Toby Jenkins) vs
• Company (eg. Bluewire Media)
@Franklin_Adam
![Page 29: Your Digital Presence: What Makes People Click (Canberra)](https://reader034.fdocuments.us/reader034/viewer/2022042814/554d12a5b4c905d4568b5247/html5/thumbnails/29.jpg)
34%
• Personal (eg. Toby Jenkins) vs
• Company (eg. Bluewire Media)
@Franklin_Adam
![Page 30: Your Digital Presence: What Makes People Click (Canberra)](https://reader034.fdocuments.us/reader034/viewer/2022042814/554d12a5b4c905d4568b5247/html5/thumbnails/30.jpg)
• [Bluewire News] vs [BLUEWIRE NEWS]
@Franklin_Adam
![Page 31: Your Digital Presence: What Makes People Click (Canberra)](https://reader034.fdocuments.us/reader034/viewer/2022042814/554d12a5b4c905d4568b5247/html5/thumbnails/31.jpg)
13%
• [Bluewire News] vs [BLUEWIRE NEWS]
@Franklin_Adam
![Page 32: Your Digital Presence: What Makes People Click (Canberra)](https://reader034.fdocuments.us/reader034/viewer/2022042814/554d12a5b4c905d4568b5247/html5/thumbnails/32.jpg)
• [INVITE] LinkedIn Masterclass vs LinkedIn Masterclass
@Franklin_Adam
![Page 33: Your Digital Presence: What Makes People Click (Canberra)](https://reader034.fdocuments.us/reader034/viewer/2022042814/554d12a5b4c905d4568b5247/html5/thumbnails/33.jpg)
27%
• [INVITE] LinkedIn Masterclass vs LinkedIn Masterclass
@Franklin_Adam
![Page 34: Your Digital Presence: What Makes People Click (Canberra)](https://reader034.fdocuments.us/reader034/viewer/2022042814/554d12a5b4c905d4568b5247/html5/thumbnails/34.jpg)
• [FREE E-BOOK] vs [E-BOOK]
@Franklin_Adam
![Page 35: Your Digital Presence: What Makes People Click (Canberra)](https://reader034.fdocuments.us/reader034/viewer/2022042814/554d12a5b4c905d4568b5247/html5/thumbnails/35.jpg)
7%(10% higher
open rate)
• [FREE E-BOOK] vs [E-BOOK]
@Franklin_Adam
![Page 36: Your Digital Presence: What Makes People Click (Canberra)](https://reader034.fdocuments.us/reader034/viewer/2022042814/554d12a5b4c905d4568b5247/html5/thumbnails/36.jpg)
@Franklin_Adam
![Page 37: Your Digital Presence: What Makes People Click (Canberra)](https://reader034.fdocuments.us/reader034/viewer/2022042814/554d12a5b4c905d4568b5247/html5/thumbnails/37.jpg)
@Franklin_Adam
![Page 38: Your Digital Presence: What Makes People Click (Canberra)](https://reader034.fdocuments.us/reader034/viewer/2022042814/554d12a5b4c905d4568b5247/html5/thumbnails/38.jpg)
@Franklin_Adam
www.bluewiremedia.com.au/speaking/aim2014canberra
![Page 39: Your Digital Presence: What Makes People Click (Canberra)](https://reader034.fdocuments.us/reader034/viewer/2022042814/554d12a5b4c905d4568b5247/html5/thumbnails/39.jpg)
www.bluewiremedia.com.au/speaking/aim2014canberra
@Franklin_Adam
![Page 41: Your Digital Presence: What Makes People Click (Canberra)](https://reader034.fdocuments.us/reader034/viewer/2022042814/554d12a5b4c905d4568b5247/html5/thumbnails/41.jpg)