Building & Fostering a Search Marketing Culture in Your Organization
Your Digital Marketing Organization BPM PIC Al... · 2019-04-05 · Your Digital Marketing...
Transcript of Your Digital Marketing Organization BPM PIC Al... · 2019-04-05 · Your Digital Marketing...
Your Digital Marketing Organization
Insurance Investments Legacy
My Role in
this Organization
Al Castellanos - CFP®
Executive Marketing Director
Certified Financial Planner ™
Master of Science Financial Planning
Master of Science Financial Analysis
Master Planer Advance Studies™
Insurance products are offered through Premier Insurance Contracts, Inc.(Prinsuco).
Wealth Management Solutions, Inc. (WMS) is a Financial Marketing
Organization ( FMO) whose affiliates offer life insurance and a broad array of
financial products and services.
The American Institute of Financial Education, Inc. (AINFE) offers educational
courses, books, certifications and designations to clients and members
of the PIC group of companies and affiliates.
Cash Back Universe, Inc is the cash funds provider for individuals and households
to get them started in the financial planning process.
➢ Integrity
➢Objective Advice
➢Competence
➢Fair Treatment
➢Privacy
➢Professionalism
➢Diligence
Standards of
Professional Conduct
To provide properly selected insurance
products and services of superior quality,
to educate and add value, in order to
maximize capital accumulation and
optimize financial realization. Watch video
MISSION
Term Insurance, Final Expenses,
UL, IUL and Annuities
Group 1 General Lines Life & Health
- ACA & Medicare Advantage
Preferred Providers & Carriers
Industry Ratings
The T.R.O.T.®
Financial
Planning SystemWe do financial planning by applying our proprietary T.R.O.T.
®
Financial Planning System
T Taxes
R Risk & Return
O Ownership
T Time
Total Financial Governance®
Who makes money with
an insurance license?
$$$ $$$ $$$ $$$ $
$
$$$$
$$$$$$$$
$$$$$$
Make money by redefining
your business!
➢ What about making money selling many different
products.
➢ Do this by becoming first and insurance planner,
and then a heuristic financial planner.
➢ Cross sell multiple products over time by redefining
the scope and realm of the relationship.
➢ Your client many times your client!!!
What is Deterministic?
Agent Product Client
Agent Client
Product 1
Product 2
Product 3
Product 4
Information
Information
Product
VS
Relationship
The WMS Journey
Human Capital Enhancer
Heuristic Financial Planner
Insurance Planner
T.O.S - Transaction Oriented Salesperson
Academic Development
➢ Level 1 : Insurance Agent
➢ Level 2:
➢ Level 3:
Internet Marketing for Insurance Agents
➢ Internet Marketing for Insurance Agents
➢ 1.0 The Personal Financial Website
Tools and Techniques
for Financial Planners
➢ The most powerful financial software in the industry.
➢ Designed to transform your client relationships.
➢ Creates a unique and engaging experience.
➢ Empower clients to take a more active role in the
management of their wealth.
Internet Marketing for Insurance Agents
➢ Internet Marketing for Insurance Agents
➢ 1.0 The Personal Financial Website
➢ First checking account back in 1681
➢ PFW – your checking account in 2018
➢ 2.0 Financial Supermarket Portal
➢ 3.0 Wemasol Facebook Page
➢ 4.0 Cashback Universe
Internet Marketing for Insurance Agents
➢ Internet Marketing for Insurance Agents
➢ 2.0 Financial Supermarket Portal
➢ Your virtual shop
➢ 3.0 Wemasol Facebook Page
➢ 4.0 Cashback Universe
Tools and Techniques
for Financial Planners
➢ Get your own financial supermarket
portal.
➢ Consolidate your income by
working on the relationship and not
on products.
➢ Build long term relationships with
your clients by selling multiple
financial products.
The Financial Supermarket Portal
The Extended Business Card
Internet Marketing for Insurance Agents
➢ Internet Marketing for Insurance Agents
➢ 3.0 Wemasol Facebook Page
➢ 70 % Content
➢ 20 % Personal Engagement
➢ 10 % Promotion
Your Wemasol Facebook Page
➢ You are going to sell products via your Facebook page.
➢ You need many “likes”.
➢ Promote your brand @yournamewemasol.
➢ Directly aligned with activity management.
Your Wemasol Facebook Page
Managing your Facebook business page:
➢ Updating it everyday with a post that pushes your goods or
services.
➢ Use Facebook to make announcements.
➢ Provide value to your customers.
➢ Connect with individuals who are interested in your
business and what you have to say.
➢ Ultimate objective is to grow your business.
Your Wemasol Facebook Page
Internet Marketing for Insurance Agents
➢ Internet Marketing for Insurance Agents
➢ 4.0 Cashback Universe
➢ Financial Planning with a Purpose
➢ Financial Planning for All
Cashback Universe
Our Main Affiliate Partners
Activity Management Tools
Activity Management Tools
The Strategy
Strategy
➢ We use mandatory products to get
relationship started.
➢ We also use Cashback Universe®
products to get relationship started.
➢ Accumulate many clients.
➢ Then proceed to heuristic financial
planning and selling other products.
ACA and Medicare Advantage
WMS Marketing Strategies
➢ Cashback Universe®
➢ Retirement Transition Window
➢ Obamacare
➢ Retail Marketing
➢ Total Financial Governance®
➢ The agent/Agency Model- Recruiting
WMS Lead Programs
➢ Lists
➢ Mailing Campaigns
➢ Telemarketing Campaigns
➢ Virtual Marketing
➢ Financial Planning Workshops
➢ Retail Marketing
Compensation Model
The Producer/Agency Hybrid
Producer Commissions
Agency Leadership Overrides
Agency Commission Levels
LevelCommissions Percentage
Accumulated Production
Associate _ $ 0
Agent 60 % $ 25,000
Marketing Director 70 % $ 50,000
Senior Marketing Director 75 % $ 75,000
National Marketing Director 80 % $ 100,000
Executive Marketing Director 90 %
$ 100/Month
Production : $ 100 * 12 = $ 1,200
Commission : $ 1,200 * 60 % = $ 720
• 4 @ $ 100/Month
• $ 720 * 4 = $ 2,880/ Month
Level Commission percentage
Agent 60 %
Producer Commissions
Life Insurance
$ 423
Production : 4 “Age In” Enrollments/month
Commission :
• 4 @ $ 423
• $ 423 * 4 = $ 1,692/ Month
Level Compensation “Age In”
Agent $ 423
Producer Commissions
Medicare Advantage
Average Policy 1.4 Members
Production : 50 ACA Enrollments during AEP
Commission :
• $ 16.68 PMPM * 1.4 = $ 24
• $ 24 * 50 = $ 1,200/ Month
Level Commission
Agent $16.88 PMPM
Producer Commissions
Affordable Care Act
Average Policy or product variates depending on advertiser
Referrals commissions go from $ 10 to $ 400
Commission ( expected) :
• $ 500/ Month
Level Commission
Associate Varies
Producer Commissions
Wealth Management Portal
Income from Life Insurance : $ 2,880 / Month
Income from Medicare Adv. : $ 1,692 / Month
Income from ACA : $ 1,200 / Month
Income from WMP : $ 500 / Month
• Total Income for Producer after 1 Year :
• $ 6,272 / Month $ 75,000 / Year
Level Commission
Agent Street Level
Producer Commissions
$ 100 / Month
Production : $ 100 * 12 = $ 1,200
Commission : $ 1,200 * 90 % = $1,080
• 4 @ $ 100 / Month
• $ 1,080* 4 = $ 4,320 / Month
Level Commissions Percentage
Executive MD 90 %
EMD Commissions
Agency Leadership Overrides
Life Insurance
Level
Agent 60 %
Marketing Director 70 %
Senior Marketing
Director 75 %
National Marketing
Director 80 %
Executive Marketing
Director 90 %
30 %
20 %
15 %
Agency Override
10 %
Leadership Compensation
Hierarchy LevelCommission
Level
Production
Level
Monetary
Compensation
SVP
Commission
Override
SVP
Monetary
Compensation
Agent 60 % $ 25,000 $ 15,000 30 % $ 7,500
Marketing
Director70 % $ 25,000 $ 17,500 20 % $ 5,000
Senior
Marketing
Director
75 % $ 25,000 $ 18,750 15 % $3,750
National
Marketing
Director
80 % $ 25,000 $20,000 10 % $ 2,500
Executive
Marketing
Director90 % $ 71,250 0 % $ 18,750
Leadership Overrides
Medicare Advantage
LevelNumber of Agents Override
Agent 0 - 5 N/A
Marketing Director 6 – 25
(500 apps)$ 25 - $ 50
Sr. Marketing Director 26 +
(1,500 apps)$ 50 - $ 100
Income from Life Insurance : $ 4,320/ Month
Income from Medicare Adv. : $ 1,692/ Month
Income from ACA : $ 1,200/ Month
Total overrides of $ 7,700/Month
Total Income = $ 7,212 + $ 7,700 = $ 14,912/Month
Level Commission
Executive MD 90 %
Executive M.D.
With 5 agent team
$ 7,212/Month
Team of 5 agents producing $4,800 L.I and selling 4 MA polices per month:
$ 4,800 * 0.30 % = $ 1,440 * 5 = $ 7,200 L.I. Override
$ 25 * 4 * 5 agents = $ 500 M.A. Override
The Personal Opportunity
➢ Be your own boss
➢ Develop academically and professionally
➢ Implement the T.R.O.T.® system in your personal life
➢ Learn how to earn Cashback in every financial transaction
➢ Progress into LEADERSHIP
➢ Plan and work toward lifetime relationships and renewals
➢ Leave a legacy to your loved ones
The Prinsuco
Business Opportunity
➢ Opportunity to start your own business
➢ Get into virtual sales of financial products
➢ Minimum initial investment
➢ Good income potential
➢ Do not need to leave your present job
➢ Do not need previous experience
➢ Just need to establish a commitment to succeed
At the end of the day…..
Questions ?