Your Destiny in the Digital Age - Who's in Control?
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Your Destiny in the Digital Age: Who’s in Control? @benessen iris Worldwide #digdestiny Wednesday, 13 March 2013
description
In the march to a more connected world, technology increasingly helps us to manage our day-to-day lives in more ways. Our behavior is tracked with sensors on smart devices; our social posts and tweets are mined for insight by marketers, our online actions are monitored and our location is logged where ever we go. This personal information plays a key role in driving the Big Data revolution. The race for better algorithms to predict our next move and the products we’d like to buy is on allowing marketers to create the digital impulse buy. Facebook prompts us to wish a friend happy birthday, perhaps re-starting a relationship long forgotten and creating the impulse interaction. Is this a passive innocuous helping hand or does it move us towards a state of assisted living, removing our ability to define the outcome of our own lives? How many of the actions we take are purely our will and how many have been the result of a guiding force? www.iris-worldwide.com
Transcript of Your Destiny in the Digital Age - Who's in Control?
Your Destiny in the Digital Age: Who’s in Control?
@benesseniris Worldwide#digdestiny
Wednesday, 13 March 2013
@benessen#digdestiny
Wednesday, 13 March 2013
#digdestiny
Wednesday, 13 March 2013
#digdestiny
Wednesday, 13 March 2013
#digdestiny
Wednesday, 13 March 2013
#digdestiny
Wednesday, 13 March 2013
#digdestiny
Wednesday, 13 March 2013
#digdestiny
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Wednesday, 13 March 2013
Fast thinkingUnconscious
Instinct
Wednesday, 13 March 2013
Fast thinkingUnconscious
Instinct
Slow thinkingConscious
Effort
Wednesday, 13 March 2013
Fast thinkingSubtle, familiar cues
Slow thinkingChallenges and new
scenarios
Wednesday, 13 March 2013
Which is why these prompts work.
30%more sales
500%more clicks
3.5 billion seconds saved per day
#digdestiny
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#digdestiny
Things are just getting started.
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“Ultimately Google will be included in people’s brains. When you think about something and don’t really know much about it, you will automatically get information.”
Sergey Brin, 2004
#digdestiny
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Tailored world.
#digdestiny
45,000 unique versions every 5 minutes
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"You're west coast, you've got a high-end PC, it's a Friday evening. You visited before and you seemed to like shoes. That’s your segment.”
Glen Coneybeare, Cognitive Match
Tailored world.
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Personal, useful, free.
User utopia.
#digdestiny
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#digdestiny
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#digdestiny1 minute
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#digdestiny5 minutes
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#digdestiny15 minutes
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#digdestiny30 minutes
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10data collections per page
2011
* Research from Krux, online data protection company#digdestiny
Wednesday, 13 March 2013
10data collections per page
2011
50data collections per page
2012
* Research from Krux, online data protection company#digdestiny
Wednesday, 13 March 2013
10data collections per page
2011
50data collections per page
2012
50%unknown to the publisher
2012
* Research from Krux, online data protection company#digdestiny
Wednesday, 13 March 2013
#digdestiny
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So, who’s in control?
#digdestiny
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#digdestiny
1,500data points
500 millionactive consumers
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* LUMA partners, 2010#digdestiny
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“In the past the man has been first.In the future the system must be first.”
Frederick Winslow Taylor, 1911
#digdestiny
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#digdestiny
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Meet your new boss.
#digdestiny
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#digdestiny
Wednesday, 13 March 2013
User utopia?
#digdestiny
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Data dystopia
#digdestiny
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The internet is the greatest marketplace in human history.
And you’re the commodity being traded.
#digdestiny
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Fast thinkingUnconscious
Instinct
Slow thinkingConscious
Effort
Wednesday, 13 March 2013
#digdestiny
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•Control?
•#digdestiny
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#digdestiny
• ‘Control’
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• Conditioning
#digdestiny
• ‘Control’
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• Conditioning
• ‘Autonomy’
#digdestiny
• ‘Control’
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• Conditioning
• ‘Autonomy’
#digdestiny
• ‘Control’
• Autopilot
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• Conditioning
• ‘Impulse’
• ‘Autonomy’
#digdestiny
• ‘Control’
• Autopilot
Wednesday, 13 March 2013
• Conditioning
• ‘Impulse’
• ‘Autonomy’
Influence
#digdestiny
• ‘Control’
• Autopilot
Wednesday, 13 March 2013
#digdestiny
Wednesday, 13 March 2013
@benessen#digdestiny
Wednesday, 13 March 2013
• Sources
• http://www.techradar.com/news/internet/how-recommendation-algorithms-know-what-youll-like-1078924
• http://www.thefilterbubble.com/
• http://www.fastcompany.com/1770673/brains-and-bots-deep-inside-yahoos-core-grab-billion-clicks
• http://www.amazon.co.uk/dp/1591844924#reader_1591844924
• http://www.academia.edu/1521454/Values_in_the_Filter_Bubble_Ethics_of_Personalization_Algorithms_in_Cloud_Computing
• http://www.nybooks.com/articles/archives/2011/aug/18/how-google-dominates-us/?pagination=false
• http://www.guardian.co.uk/books/2013/mar/03/who-owns-future-jaron-lanier-review
• http://www.huffingtonpost.com/evan-selinger/what-scifi-can-teach-us-a_b_2534115.html
• http://elisaweiss.wordpress.com/2011/03/04/ethical-questions-behind-behavioral-advertising/
• http://collusion.toolness.org/
• http://www.theatlantic.com/technology/archive/2012/02/im-being-followed-how-google-151-and-104-other-companies-151-are-tracking-me-on-the-web/253758/
• http://www.director.co.uk/magazine/2010/7_July_August/behavioural_targeting_63_11.html
• http://www.nytimes.com/2012/11/18/technology/your-online-attention-bought-in-an-instant-by-advertisers.html?pagewanted=3&_r=1&
• www.nytimes.com/2012/06/17/technology/acxiom-the-quiet-giant-of-consumer-database-marketing.html&OQ=Q5fQ72Q3dQ30
• http://boingboing.net/2013/03/02/how-an-algorithm-came-up-with.html
• http://jeffdechambeau.com/friending-fast-and-slow.html
• http://www.nytimes.com/2012/11/16/business/media/automated-bidding-systems-test-old-ways-of-selling-ads.html?_r=0
• http://www.volacci.com/marketing-news/google-algorithm-changes-gut-search-marketing
• http://www.guardian.co.uk/technology/2013/mar/06/google-glass-threat-to-our-privacy
• http://www.theatlantic.com/magazine/archive/2008/07/is-google-making-us-stupid/306868/
• http://www.ted.com/talks/kevin_slavin_how_algorithms_shape_our_world.html
•
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