Where ideas begin and businesses grow.

July 15, 2014

Your customers are telling stories…

Where ideas begin and businesses grow.

Why Should You Care About Customer Reviews?

• 1 out of 4 customers say that ratings and reviews impact their decision on whether or not to purchase a product or a service

!• Increases conversion rates !

• Used to by search engines to reinforce your geographic listing which is why they often increase your local search placement

Where ideas begin and businesses grow.

Why Should You Care About Customer Reviews?

• Regularity - Are customers sharing feedback regularly on popular review sites? • Improves organic search rankings and new customer acquisition • Frequent reviews = positive impact with Google

!• Recency - Recent reviews are more heavily weighted than older ones. !• Sentiment - Positive vs. Negative

• Google can measure

Where ideas begin and businesses grow.

Positive vs. Negative Experience

Where ideas begin and businesses grow.

Good vs. Bad Experiences

Where ideas begin and businesses grow.

More brand mentions =

More opportunities

Where ideas begin and businesses grow.

Where ideas begin and businesses grow.

Google Local Carousel

Where ideas begin and businesses grow.

Where ideas begin and businesses grow.

Where ideas begin and businesses grow.

Why Am I Not Showing Up in Local Search?

• Google+ Page - Start being social! !• Ask for reviews !• Citations are references to your business on the internet.

• Include name, address, and phone number (NAP) • Possibly a description of services/products • Frequency and prominence of citations are significant factors in ranking

!• Website Rankings + Local Rankings

• A mix of your website and Google+ Local page information !• Links still matter.