Your customer your asset seminar ecommerce and website speed yottaa
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Transcript of Your customer your asset seminar ecommerce and website speed yottaa
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Yottaa Inc. 101 Summer StreetBoston MA 02110http://www.yottaa.com@Yottaa
© 2011 Yottaa Inc. All Rights Reserved.
Every Millisecond Counts! Website Speed & Ecommerce Revenue
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© 2011 Yottaa Inc. All Rights Reserved. 2
Marketing & Product Management Executive
• 1999 ValueWeb• 2002 NTT/Verio• 2004 Affinity Internet (Now Hostway)• 2006 Intermedia.NET• 2008 NaviSite (Now a Time Warner Cable Company)• 2011 Yottaa
William Toll Twitter: @utollwi Email: [email protected]
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WHY ECOMMERCE SITE SPEED MATTERS
© 2011 Yottaa Inc. All Rights Reserved. 3
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2 Seconds
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Forrester Research says 47% of consumers expect pages to load in two seconds or less.
40% won’t stick around if it takes more than three seconds.
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Speed & Business Metrics
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• Revenue & User Satisfaction– # of Items in Shopping
Cart– Conversion Forms
Filled– White Papers
Downloaded– Brand Perception– Likelyhood of return,
recommendation or share
© 2011 Yottaa Inc. All Rights Reserved.
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• SEO– Slow loading sites rank lower
Speed & SEO
“Google incorporating site speed in search rankings”
@mattcutts – Google
© 2011 Yottaa Inc. All Rights Reserved.
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Speed and Marketing ROI
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• Paid Advertising– Slow websites
have lower conversions and return visits.
© 2011 Yottaa Inc. All Rights Reserved.
Image Source: http://www.wordstream.com/articles/most-expensive-keywords
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What difference does it make?
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Time on Site
Pages / Visit
Bounce Rate
Revenue/AverageOrder Size
SEO
Conversion Rate
Speed influences key website metrics
Speed & Website Metrics
© 2011 Yottaa Inc. All Rights Reserved.
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IDC Retail Insights: European Consumer Behavior: How to reduce eCommerce Abandonment and Improve Conversion Rates June 2010
Slow Websites Drive Competition
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How Fast Does Your Website Load?
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YOTTAA INTRODUCTION
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No installs | No code changes | Buy online or provision through API
We provide all-in-one web performance service that makes websites faster:
WebsiteMonitor
Site Speed Optimizer
Double Website Speed Or Greater
Continuously monitor Website Health
© 2011 Yottaa Inc. All Rights Reserved.
All-In-One
Yottaa Offerings
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Sample Ecommerce Site: Bang & Olufsen USA Ecommerce
21© 2011 Yottaa Inc. All Rights Reserved.
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Sample Ecommerce Site: BR.DK
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Legoland - Billund
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YOTTAA MAKES WEBSITES FASTER
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100+ factors can make your website slow
Data centers
Major ISPs
CDNs Geography Last Mile Browsers Users
Performance uncertainty
3rd party assets/widgets
Running A Website Well Is Hard
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No software to install
No changes to your website
Takes 3-min to set it up
Pay as you go
Infinitely Scalable Cloud Service
Internet
•Load Balancing•Performance•Edge selection
•HTTP/TCP Tuning•Client caching•Request pipeline•GZip
•Viewport detection•Rendering prioritization
•SPDY
•JS/HTML/CSS optimizations
•CSS Sprite•Data URI•Domain sharding
Real-time Page
Optimization
Browser & Device Targeting
CDN Balancing
Network
Tuning
Any websiteAny Platform
Any Data Center
Any userAny clientAnywhere
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Yottaa Site Speed Optimizer
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Yottaa’s Global Network
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Amsterdam
Dublin
Singapore
Dallas
San Francisco
Seattle
Chicago
Washington
New York
BostonBeijing
Office Locations Cloud-Based Optimization Nodes Cloud-Based Monitoring Nodes
© 2011 Yottaa Inc. All Rights Reserved.
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Q & AThank you for viewing
© 2011 Yottaa Inc. All Rights Reserved.
For More Information Contact:
William TollEmail: [email protected]: +201.204.9880Web: www.yottaa.comTwitter: @utollwi
Images Courtesy of Flickr users: hummyhummy, yum9me, GAPHIKER
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Test Your Website Speed
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Visit www.Yottaa.comEnter a URL in the Box
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View Assessment Information
Understand Your Yottaa Score
Assess Your Website Speed
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Understand Your Page Load Time
Breakdown
View your page load waterfall
Understand Your Page Load Times
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Benchmark Your Website Performance
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Benchmark Your Website With the
Competition
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Link Your Google Analytics with Yottaa Site Performance Data
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Link Your Google Analytics. Assess
Your Website Performance and It’s
Effect on Website and Business
Metrics
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Make Your Website Faster with Yottaa Site Speed Optimizer
Activate Yottaa Optimizer To Make Your Website 50%
faster or more!