Your Company as Publisher - 6 Ways to Get Started in Social Media and Blogging
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15-Sep-2014 -
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Transcript of Your Company as Publisher - 6 Ways to Get Started in Social Media and Blogging
@juntajoe
The presentation will be starting shortly.
Your Companyas Publisher:
6 Steps to Social Media
@juntajoe
Brought to you by:
Your Companyas Publisher:
6 Steps to Social Media
@juntajoe
A leading blogging service for small businesses with 175+ customers in more than 30 states and Canada.
Joe Pulizzi
@juntajoe
@juntajoe
Housekeeping• If you have a question, please type it in the
chat window. We will try get to your questions. Go ahead and type in your questions as you go.
• Any technical issues, please type those in and we’ll get to them.
• About 45 minute presentation with the rest for Q&A.
@juntajoe
TODAY• How do you become the expert in your
industry?• Do people really read blogs and does it
matter?• 6 Steps to Becoming the Leading Expert
in Your Region• Q&A
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What Has Social Media Done for Me?
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FORGETWhat You Know
About Social Media
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Traditional Marketing
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800-555-1234AnnoyingSalesperson
Traditional MarketingChallenges
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9 of 10 consumersare using the web to make buying decisions
Forrester Research
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Looking to Solve Problems
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Marcus SheridanCEO, River Pools & Spas
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2007• $4.5 million in Sales• $250,000 advertising spend
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2007• $4.5 million in Sales• $250,000 advertising spend
• Sold more fiberglass swimming pools than any other pool retailer in North America.
• $40,000 in advertising spend• Won 15% more bids• Cut sales cycle in half.
2010
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75,000 visits per month
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Yep, David vs. Goliath is Real
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Hubspot
90% of Consumers
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Hubspot
Over 70%
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Blogs Get More Business
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4x More Likely to Be Found
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How Many Tickets Do You Have?
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How Many Tickets Do You Have?
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BEFORE
AFTER 3 MONTHS
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Blogs Get More Links
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Blogs Get More Traffic
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Corporate Brochure-itis
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Content Wins
67% More Likely to Purchase
Custom Content Council
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Conditioned Air – Naples, FL
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Why?• Great blog content makes us sound
interesting and positions us as experts• Search engines love blogs• Social media loves blogs• Your customers read blogs• Non-sales touch• Minimal investment compared to outbound
marketing options
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THE Leading HME
Expert in Your Region
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Influence Your Customers
SocialCapitalManagement.com
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Search Engine Optimization
LeadGeneration
Social Media
STORYTELLING
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6 Steps to Get Started
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LISTENING POSTSSet Up
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FIND Customers’ Pain PointsKEYWORDANALYSIS
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Google External Tool
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@juntajoe
Google Alerts- Listen to Share Relevant Content- Listen for Story Ideas- Listen to Build Your Influencer List
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Twitter Advanced Search
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This is Tweetdeck, a Twitter Management Tool
IMPORTANT: Follow keywords, # and your brand names
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Other Twitter Management Tools
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QUESTIONSLog Your Customer
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https://freekeywords.wordtracker.com/keyword-questions
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PUBLISHING HUBCreate Your
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DISTRIBUTIONFocus on Content
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Google – Jan 25, 2011
• Google now uses social usage of Twitter into search rankings
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Email Newsletter
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Blog Commenting• Where are your
customers hanging out?
• Local association blogs• Local media sites• Other HME blogs/sites
MESA (mesa4dme.ning.com)
• Manufacturer blogs
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CALL TO ACTIONThen Focus On The
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REPURPOSEKeep the Calendar and
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• 1=Daily (Twitter, Blog)• 7=Weekly (eNewsletter)• 30=Monthly (Webinar)• 4=Quarterly (eBook, Magazine)• 2=Bi-Annually (Customer Event)• 1=Yearly (Large Research Project)
A Schedule
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Customer eNewsletter
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Blogs as PR
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THE Leading HME
Expert in Your Region
@juntajoe
In Summary – THE LAST SLIDE
• Takes Commitment!• Do It Yourself – Or Outsource.• Still Need Someone INSIDE the
organization to manage your brand on social media.
• Assets over Advertising – start converting your thinking now…
@juntajoe
Thanks and Q&A
Contact:
Jim McDermott
END OF YEAR SPECIAL50% OFF BLOG SETUP FEE
Packages Start at $329/mo.
SEE A DEMO AThttp://socialtract.com/hmenews/