Your Company as Publisher - 6 Ways to Get Started in Social Media and Blogging

download Your Company as Publisher - 6 Ways to Get Started in Social Media and Blogging

of 81

  • date post

    15-Sep-2014
  • Category

    Business

  • view

    1
  • download

    0

Embed Size (px)

description

Presentation by SocialTract CEO Joe Pulizzi on how blogging can be the center of your social media strategy. This presentation goes through six ways to get started with your social media strategy, specifically for HME providers.

Transcript of Your Company as Publisher - 6 Ways to Get Started in Social Media and Blogging

PowerPoint PresentationYour Company
as Publisher:
*
Welcome to SocialTract
If you are viewing this demo – you are an HVACR contractor/owner or a marketing professional looking to grow your business by leveraging the Internet. Over the next few minutes, we’ll show you how with SocialTract.
@juntajoe
*
Welcome to SocialTract
If you are viewing this demo – you are an HVACR contractor/owner or a marketing professional looking to grow your business by leveraging the Internet. Over the next few minutes, we’ll show you how with SocialTract.
@juntajoe
A leading blogging service for small businesses with 175+ customers in more than 30 states and Canada.
Joe Pulizzi
@juntajoe
@juntajoe
Housekeeping
If you have a question, please type it in the chat window. We will try get to your questions. Go ahead and type in your questions as you go.
Any technical issues, please type those in and we’ll get to them.
About 45 minute presentation with the rest for Q&A.
@juntajoe
TODAY
6 Steps to Becoming the Leading Expert in Your Region
Q&A
@juntajoe
FORGET
@juntajoe
@juntajoe
Forrester Research
*
Before consumers make a buying decision, they go online, either to find vendors or to confirm a purchase.
@juntajoe
$250,000 advertising spend
Sold more fiberglass swimming pools than any other pool retailer in North America.
$40,000 in advertising spend
Won 15% more bids
2010
@juntajoe
@juntajoe
*
*
The more you blog, the more business you get (according to a Hubspot survey)
@juntajoe
*
@juntajoe
*
Think of online content like the lottery…the more tickets you have, the more opportunity for your customers to find you.
@juntajoe
*
@juntajoe
*
PROBLEM…most dealer sites have the exact same information on them…what makes you different from the others???
@juntajoe
Custom Content Council
*
According to the Custom Content Council, companies that provide helpful information as part of their marketing are 60% more likely to get the sale versus those that do not provide valuable information.
@juntajoe
So, the idea is simple then.
Create really valuable content, syndicated in a variety of ways (found in search engines and social media) to attract and retain customers.
@juntajoe
DIRECTION
The Magnet blog then pushes out to FB, Twitter and LinkedIN.
SCRIPT
Next, we set up your social networking identities on Facebook, Twitter and LinkedIN, and connect them to your blog site. Those become your outposts – places where we can spread our great content and drive customers to your blog site.
@juntajoe
Why?
Great blog content makes us sound interesting and positions us as experts
Search engines love blogs
Social media loves blogs
Your customers read blogs
@juntajoe
Get Started
*
LISTENING POSTS
Set Up
*
- Listen for Story Ideas
@juntajoe
@juntajoe
Log Your Customer
*
*
Now, all of this should be common sense, but the majority of content we create as companies still revolves around our products and services. Just look at your events, brochures, press releases. Are you creating more interesting information or more content about you you you.
@juntajoe
@juntajoe
PUBLISHING HUB
Create Your
*
Focus on Content
*
Google now uses social usage of Twitter into search rankings
@juntajoe
SocialTract is first a blogging service for HVAC dealers.
We develop a custom content plan for them based on their products/services and expertise areas. We create their own custom blog based on their branding, set up their Twitter, Facebook and LinkedIn accounts, and in 30 days we begin blogging for/with them – 2 blog posts per week every week – which results in over 100 posts over a 12 month period. That’s 100 additional ways that customers can find and share their content.
@juntajoe
Local association blogs
Local media sites
Other HME blogs/sites
Then Focus On The
*
Keep the Calendar and
*
A Schedule
Takes Commitment!
Do It Yourself – Or Outsource.
Still Need Someone INSIDE the organization to manage your brand on social media.
Assets over Advertising – start converting your thinking now…
@juntajoe
Packages Start at $329/mo.
SEE A DEMO AT