Your Company +Allison Crady · Your Company +Allison Crady Done. Doing. Will be doing. User...
Transcript of Your Company +Allison Crady · Your Company +Allison Crady Done. Doing. Will be doing. User...
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Your Company+ Allison Crady
Done. Doing. Will be doing. User Research, Product Strategy
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Overview
❖ UX Journey & Design Philosophy
❖ Case Studies➢ Meditation VR App ➢ Visage Recruiting App
❖ High Impact Research
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UX Journey & Design Philosophy
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5 years of Qualitative research
● Investigative Journalism
● Tech Journalism
● UX & Technology
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Expanding Research Abilities- Allison Crady
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Case Studies
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Meditation VR App
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At a Glance
● A lofty idea to help acupuncturists using VR
● Lots of user research, product strategy, and UX evangelism...
● We crafted a user-centric MVP
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Who is our audience, what are their needs, and how can we help them?
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User Interviews, Personas, Journey Mapping
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Patients did not understand the diagnosis and felt afraid to ask.
User Research
1. Lack of Understanding2. Lack of Follow Through3. Unclear Value
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The ideal user journey map
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As a result, the team began building a TCM education app
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Visage Recruiting App
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How can we help recruiters to make a decision about 40 candidates in 4 minutes?
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Rapid user and industry research, design brainstorming, and sketching
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Nearly every participant said reviewing 40 candidates “overwhelming” and “a lot.”
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More Insights 1. Candidate Skills
2. Years of Experience
3. Candidate Names and Images
● Candidate Skills● Years of Experience● Names and Images
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Users in Control
To solve user pain points and make the lists more accessible, we crafted a candidate filter.
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More UI Iterations
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High Impact Research
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Looking for next…
● Evolving UX maturity in startups
● Developing mastery of detail in user research
● Becoming a leader in the field
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Contribute greatly.Learn greatly.
Thank you so much for your time!