Your Community is Your Bottom Line, David Spinks - Social Fresh EAST 2014

28
Your Community is your Bottom Line How Communities Start, Thrive and Die @DavidSpinks

description

Social Fresh Conference http://socialfreshconference.com

Transcript of Your Community is Your Bottom Line, David Spinks - Social Fresh EAST 2014

Page 1: Your Community is Your Bottom Line, David Spinks - Social Fresh EAST 2014

Your Community is your Bottom Line

How Communities Start, Thrive and Die

@DavidSpinks

Page 2: Your Community is Your Bottom Line, David Spinks - Social Fresh EAST 2014

1. What is community? 2. How do I start?3. How do I know it’s working?

Page 3: Your Community is Your Bottom Line, David Spinks - Social Fresh EAST 2014

1. What is community?

Page 4: Your Community is Your Bottom Line, David Spinks - Social Fresh EAST 2014

Marketing or

Community

Page 5: Your Community is Your Bottom Line, David Spinks - Social Fresh EAST 2014

Marketing is how you get them in the door.

Community is their experience from that point

on.

Page 6: Your Community is Your Bottom Line, David Spinks - Social Fresh EAST 2014

Marketing Community• Reach• Traffic• Signups• New customers

created• Followers• Awareness

• Happiness (NPS)• Retention• Active users• Return

customers• Referrals• Product

feedback

Page 7: Your Community is Your Bottom Line, David Spinks - Social Fresh EAST 2014

Shapeways - Delighted

Page 8: Your Community is Your Bottom Line, David Spinks - Social Fresh EAST 2014

ProductHunt - InVision

Page 9: Your Community is Your Bottom Line, David Spinks - Social Fresh EAST 2014

Amex - Open Forum

Page 10: Your Community is Your Bottom Line, David Spinks - Social Fresh EAST 2014

2. How can I start building a

community?

Page 11: Your Community is Your Bottom Line, David Spinks - Social Fresh EAST 2014

Start simple.

Page 12: Your Community is Your Bottom Line, David Spinks - Social Fresh EAST 2014

Audience Community

Page 13: Your Community is Your Bottom Line, David Spinks - Social Fresh EAST 2014

Community = Product

Page 14: Your Community is Your Bottom Line, David Spinks - Social Fresh EAST 2014

or Community

Page 15: Your Community is Your Bottom Line, David Spinks - Social Fresh EAST 2014

#1 Goal : Learn

Page 16: Your Community is Your Bottom Line, David Spinks - Social Fresh EAST 2014

The 3 P’s1. People2. Problem 3. Platform

Page 17: Your Community is Your Bottom Line, David Spinks - Social Fresh EAST 2014

Start talking to people.

Page 18: Your Community is Your Bottom Line, David Spinks - Social Fresh EAST 2014

The 5 Whys

Page 19: Your Community is Your Bottom Line, David Spinks - Social Fresh EAST 2014

Add quantitative research.

Page 20: Your Community is Your Bottom Line, David Spinks - Social Fresh EAST 2014

Minimum Viable Community

(MVC)

Page 21: Your Community is Your Bottom Line, David Spinks - Social Fresh EAST 2014

Make people feel special.

Page 22: Your Community is Your Bottom Line, David Spinks - Social Fresh EAST 2014

3. How do I know if it’s working?

Page 23: Your Community is Your Bottom Line, David Spinks - Social Fresh EAST 2014

Is it working?1. Data2. Gut3. Psychology

Page 24: Your Community is Your Bottom Line, David Spinks - Social Fresh EAST 2014
Page 25: Your Community is Your Bottom Line, David Spinks - Social Fresh EAST 2014

Membership1. Boundaries 2. Emotional safety 3. A sense of belonging and identification 4. Personal investment 5. A common symbol system

Page 26: Your Community is Your Bottom Line, David Spinks - Social Fresh EAST 2014

Pivot or Persevere

Page 27: Your Community is Your Bottom Line, David Spinks - Social Fresh EAST 2014

1. What is community? 2. How do I start?3. How do I know it’s working?

Page 28: Your Community is Your Bottom Line, David Spinks - Social Fresh EAST 2014

Thank you! Say hi…

I’m @DavidSpinksJoin us at:

CMXSummit.com CMXHub.com